Agonal concepts and communicative strategies in European and Ukrainian media discourses after February, 24

Abstract

The article is devoted to the issue of agonal concepts and strategic communications as a result of the full-scale invasion of the Russian Federation. Considering the ongoing war, it is considered necessary to investigate the Ukrainian and European media discourse and strategic communications as a system consisting of invariant and variable components that can be projected in mass media messages, as well as the transformation of such a system. The purpose of the research is to carry out a comprehensive analysis of agonal concepts and communication strategies in European and Ukrainian media discourse after February 2022. The research methodology is the following methods: content analysis method, discourse analysis method, critical discourse analysis method, historical analysis method, cross-method - cultural comparative analysis, and sociological method. This thematic study examines the agonal concepts and strategies of communication in European and Ukrainian media discourses after February 2022. It is investigated which strategies prevail in the Ukrainian and European media fields. The study shows how political leaders and the media use different levels of engagement, commentary, and content to demonstrate strength, unity, and stability during times of significant international tension. Attention was also drawn to how messages from the Russian Federation affect the international agenda. It is concluded that the strategic use of communication can become a powerful tool in the conditions of international crises.