TEXT IN NEW MEDIA: SPECIFICITY OF THE VERBAL COMPONENT

Abstract

The priority tasks in the article are 1) understanding the phenomenon of new media as a technical, social and communicative phenomenon, 2) describing the specifi cs of new media in terms of semiotic, functional features, features of information decoding and derived features of the text of new media, genetically related to the traditional text, but transforming in the conditions of a new sociality. To solve the second problem, the texts of the news community “Lentach” (social network “VKontakte”) for the period from March 2022 to March 2023 were considered as empirical material and a number of their specifi c features were established. The thematic fi eld of the analyzed texts was not a relevant feature for solving the problems of this article, but in order to achieve a long-term goal (determining the communicative strategies of a media text), the selection of texts was based on the criterion of the presence of political topics in the text (aspects of foreign and domestic policy were taken into account). In the polycode media text of new media, within the framework of this article, the object of attention was its verbal component: the traditional nature of its presence in the media message was noted and a number of specifi c features were established at diff erent levels of text organization. At the phonetic-graphic level, visual techniques for segmenting information and simulating oral speech are observed; on morphemic – intensifi cation of creative word-formation processes; on lexical – stylistic and speech interference, instrumental use of tropes and lexical resources, specifi c metaphorization of the text; at the syntactic level – activation of expressive syntax. In the texts of new media, as in traditional ones, variations of the language game are found, the functions of which can be considered the self-identifi cation of the linguistic personality, the eff ects of media infl uence, the activation of the dialogue potential of the media text, the destruction of the classical linearity of the media text.