TACTICS OF OBJECTION IN A POPULAR SCIENTIFIC MEDICAL BLOG

Abstract

The article is devoted to the functioning of objection as a text-forming technique for creating popular scientifi c medical blogs. It is explained that the most popular tactic for the representation of scientifi c knowledge is clarifi cation. The choice of medical topics is not accidental, traditionally medicine is the fi eld of knowledge that causes actors to demonstrate their competence regardless of education (everyone is a doctor to himself). Hence the importance of objection as one of the forms of interaction with the audience during the deployment of the trajectory of popularization of scientifi c knowledge. Using the example of medical blogs popular with the public on the Dzen platform, the methods of audience involvement based on objection are considered. The analysis allows us to identify three main trends that are in demand in the implementation of objection tactics on popular science channels: dialogization, intellectualization and ironization. The channels themselves were chosen according to the principle of implementing each of these trends. The analysis of empirical material is based on a general scheme: the characteristic of the content of channels is given, a speech portrait of the authors is created, dialogical unities are analyzed. The analysis of dialogical units demonstrates the means of implementing objections are identifi ed: negation means, specifi c union formations, communication blockers, etc. Speech tactics of objection expression, language markers of objection are determined. The objection is considered as the main contact-setting technique, which has a positive eff ect on the popularity of the channel. It is used as one of the possible forms of dialogical interaction, but is deliberately emphasized, brought to the fore, becomes the basis of publications. Moreover, the conclusion of the study was that the objection is a text-forming technique for constructing not only individual dialogical units, but also channels as a whole.