Message Content Research Articles

Sustainable food packaging: engagement through the public discourse on social networks

Purpose This study aims to examine the public discourse on sustainable food packaging, evaluating the main characteristics of that discourse and how risk and analytical message content influence consumer engagement. Design/methodology/approach The authors use two studies with databases built from messages posted on Twitter (now X). Study 1 explores the discourse of sustainable food packaging by conducting a content/sentiment analysis. Study 2 examines more than four million messages posted by or mentioning the world’s most relevant food companies. Hypotheses are tested through censored regression analyses. Findings The results show that plastic is the term that can better classify how we talk about sustainable food packaging. The authors also show that food packaging messages related to sustainability, compared to those not related to sustainability, are composed using more analytical language, contributing to generating greater engagement. Moreover, social network users remain skeptical about food companies, as the latter messages on packaging sustainability generate less engagement (likes + retweets) than when other users post these messages. Originality/value This study addresses important points in the public discourse on social networks about the sustainability of food packaging and its language features. First, the data are representative of the food market with posts from leading worldwide food companies. Second, identifying the hot topics of the discussion on sustainability packaging on social media provides a new perspective on how companies and society view sustainable food packaging. Third, the authors show how the source of the message moderates the impact of sustainability on engagement.

PENGARUH KONTEN INSTAGRAM TERHADAP MINAT BELI KONSUMEN DAFFA SNACK

Technological developments are closely related to progress in various fields. By using technological sophistication everything becomes practical, one of which is the marketing sector. This large coverage is not impossible, many business actors are starting to look at potential customers with online marketing. Writing using a survey method by asking several questions to respondents. Data collection techniques using observation, documentation, literature studies and surveys. The sample selection technique used was purposive sampling. Instrument test using validity test and reliability test. The data analysis technique used is multiple linear regression analysis using the IBM SPSS 24 application. The results of the research are that the content of photo messages has a positive and significant effect on purchase intention. Communication style has a positive and significant effect on purchase intention. The quality of information has a positive but not significant effect on purchase intention. There is a positive and significant influence between the content of the photo message, the style of communication and the quality of the information together on consumer buying interest. The influence of content in increasing purchase interest can be optimized by using Instagram Ads or paid advertisements

DIGITAL MARKETING STRATEGY IN THE CREATIVE DIGITAL INDUSTRY? WHY NOT!

This research refers to the implementation of digital marketing strategies carried out by Seven Creative Media, along with the types of content they use. Seven Creative Media is one of the creative digital industries actively marketing through several social media platforms. This research aims to identify the elements used in digital marketing techniques to increase brand awareness, the role of social media in brand awareness, and the content used to enhance brand awareness in the Creative Digital Industry. The research employs a descriptive qualitative approach, with purposive sampling of 16 informants based on specific criteria. The results show that the elements used in digital marketing techniques to increase brand awareness at Seven Creative Media have met market needs and market responses. The role of social media in promoting brand awareness by Seven Creative Media has successfully created content with an audience that already has engagement, leading to an increase in the reach of consistent content. The content created by Seven Creative Media is quite eye-catching, supported by clear voice-over articulation, ensuring that the information is conveyed very well. The image quality in the videos is also clear, allowing viewers to easily understand the content's message. Unique selling is also applied by Seven Creative Media, where this creative digital industry employs storytelling that includes product or service education. Keywords : Digital Marketing, Social Media, Brand Awareness, Content Marketing, Creative Digital Industry

SIMULACRUM PEMANFAATAN ARTIFICIAL INTELLIGANCE PADA KAMPANYE POLITIK PILPRES DAN WAPRES 2024 MELALUI VIDEO TIKTOK

Digital systems and networks (internet), which have increasingly developed recently, have triggered various technological innovations. One of the innovations that has received great attention from citizens of the world - indications are that there are various technological discoveries through applications on cellphones - is the presence of Artificial Intelligence (AI) technology. In formats in the media realm - whether films, videos, photos, music or text - AI technology has been presented and used with its sophistication. Although the use of AI actually becomes a simulacrum in text messages - borrowing the concept of simulacrum from Jean Baudrillard - in a number of cinema films and social media. Specifically on social media, AI technology is being used by a number of political parties and success teams or spin doctors from each pair of presidential and vicepresidential candidates in 2024 in delivering their political campaigns. The content of political campaign messages published on social media regarding the election of presidential and vicepresidential candidates (presidential and vice presidential candidates) - including Facebook, YouTube, effective in the context of delivering communication messages. The range of communication or political campaign messages that are appropriate and effective - via cell phones or mobile phones and laptops - is able to reach and shape personal perceptions through cognitive, affective and conative structures or behavior towards potential voters. Although, this research only examines political campaigns using the concept of simulacrum theory and political communication (campaigns) on short videos tens of seconds long that utilize AI technology and are distributed on social media regarding the election of presidential and vice presidential candidates, especially TikTok - considering this social media has penetration and is the highest usage choice – regarding the election of presidential and vice presidential candidates for the period 2024 – 2029.

Komunikasi Agribisnis Dinas Pertanian Dan Perkebunan Dengan Petani Dalam Pengembangan Kopi Robusta Di Kabupaten Kediri

Regarding the development of robusta coffee, the Kediri Regency Agriculture and Plantation Service (Dispertabun) has been in contact with farmers through Field Extension Officers (PPL). Finding out the model and techniques for agribusiness communication as well as the challenges encountered in implementing Dispertabun's agribusiness communication with farmers to develop robusta coffee in Kediri Regency are the goals to be accomplished. In addition to interactive model data analysis, this study employs a qualitative descriptive methodology (Miles and Huberman). The research findings led to the conclusion that the context of the message being communicated determined the choice of agribusiness communication model. The application of interpersonal (individual) and organizational (group) communication techniques depends on the message's content. It is possible to reduce potential communication obstacles in agriculture. The findings suggest that in order to minimize potential barriers to communication, the Kediri Regency Dispertabun through PPL should continue to maintain appropriate (relevant) communication models and methods. Additionally, keep up the good work in improving agribusiness communication with robusta coffee farmers in order to continue meeting new objectives and targets related to agribusiness communication.

How Moral Reframing Enhances Political Persuasion: The Role of Processing Fluency and Self-Affirmation

This study examined the psychological mechanisms underlying the persuasive effects of moral reframing—matching message content to recipients’ core moral foundations—by focusing on processing fluency, message processing depth, and self-affirmation as mediators. An online experiment conducted in South Korea demonstrated that, across two policy issues, moral reframing promoted processing fluency and self-affirmation, thereby enhancing the perceived persuasiveness of policy advocacy messages. Furthermore, self-affirmation increased support for policies advocated by the messages. However, the depth of message processing did not differ between participants who read messages aligned with their moral foundations and those exposed to mismatched messages. In sum, the results suggest that moral reframing enhances persuasion by facilitating reflection on positive self-aspects and intuitive processing, rather than by encouraging deeper processing of the messages.

Leveraging TikTok as an educational platform: Insights from Ministries of the Republic of Indonesia

TikTok has become an increasingly popular medium for education, with even governmental institutions utilizing this platform to disseminate educational content. This includes the Republic of Indonesia ministries, with eight ministries having already established TikTok accounts for educational purposes. This study aims to describe how ministries of the Republic of Indonesia are utilizing TikTok for educational purposes, specifically examining the content of messages, language use, video format, and interactions. The research method used is descriptive, by observing the social media content of ministries in the year 2022. The results show there are three types of educational content delivered by these ministries: knowledge and skill enhancement videos, program and event education videos, and minister's activities highlight videos. The messages are conveyed in a colloquial language that can be understood by the younger generation. The videos are in a vertical format, with some being serious, and presenting educational content, while others follow current trends. The administrator strives to interact with the audience by responding to messages in the comments section.

Improved Message Mechanism-Based Cross-Domain Security Control Model in Mobile Terminals

Dual-domain terminal with two built-in independent operating systems - Life Domain and Work Domain, provides convenience for daily use and mobile office. However, the security isolation between the two domains also causes that message reminders cannot be delivered and viewed across domains, which restricts the improvement of work efficiency and the expansion of mobile services. This paper conducts an in-depth study on this pain point and proposes the concept and implementation method of a cross-domain instant messaging reminder service system for mobile office, focusing on solving the problems of: cross-domain isolated boundary exchange of message reminders, timeliness and delivery rate guarantee of message reminders, and security check filtering of message contents. Technically, on the side of mobile office platform, based on AMQP technical framework and protocol, the cross-domain isolated border message queue push and synchronization services are built, which are real-time, reliable and high-throughput.

Specific features of Russian coordinating conjunctions from the activity approach perspective

The article examines the specific features of Russian coordinating conjunctions, first and foremost primary i (English and), a (English while, and), no (English but), da (English but, and). The prepositions are examined from the standpoint of the activity approach to the description of linguistic units, i. e., considering the actions of the speaker using these conjunctions, as well as the listener who, thanks to them, receives the information necessary to understand a coherent text. Particular attention is given to the primary conjunctions due to their key role in text organisation. Numerous compound conjunctions and prepositions only develop some of the subtleties of connection against the background of text organisation. Data from several foreign languages are also used to expand the picture since the system of simple coordinating conjunctions in Russian is unique and finds no exact correspondence in other languages. The conjunctions are semantically described taking into account their general meanings and functions. A new interpretation is proposed for the conjunction da. The functions of the conjunctions are associated with the communicators’ activity. During interaction, the speaker partially prompts what kind of information the listener will get. In particular, the conjunction i and its analogues in many other languages indicate that something similar to the previous message will be communicated. The conjunction no shows a violation of the addressee’s expectation, and this function is also very common in the world’s languages. In a few languages there are more subtle indications of the subsequent message content. For example, one can use the conjunction a in Russian to warn that something new, but not necessarily contradictory to the previous information, will be communicated. Finally, it remains possible to signal the addition of information suggesting its exhaustiveness, which is expressed with the conjunction da in a few of its meanings. Marking precisely such semantic relations enables one to draw a conclusion about possible connections between sentences in the text and the presupposition in it regarding the course of the narration.

Coverless Information Hiding Based onDeep Learning Approach:Review

The proliferation of digitalization in the realm of information has paved the way for numerous types of multimedia data to be attacked. Hence, the security of information has become a critical concern. Over the years, image steganography has been widely acknowledged as one of the most effective techniques for securing confidential information. This methodology comprises the integration of sensitive information into a cover image via the manipulation of specific pixels, resulting in the formation of a steganography image. However, it is imperative to note that such manipulations could be identified by steganalysis algorithms, thus undermining the security of the message. To address the aforementioned concern, the notion of coverless image steganography has been introduced, which serves as a promising solution. The coverless image steganography technique entails the establishment of a mapping correlation between the content of the clandestine message and the cover images, while leaving the cover images unaltered. This review article meticulously scrutinizes the recent studies on coverless image steganography, thereby furnishing significant and profound insights into the techniques

Evaluating strategies to recruit health researchers to participate in online survey research

BackgroundEngaging researchers as research subjects is key to informing the development of effective and relevant research practices. It is important to understand how best to engage researchers as research subjects.MethodsA 24 factorial experiment, as part of a Multiphase Optimization Strategy, was performed to evaluate effects of four recruitment strategy components on participant opening of an emailed survey link and survey completion. Participants were members of three US-based national health research consortia. A stratified simple random sample was used to assign potential survey participants to one of 16 recruitment scenarios. Recruitment strategy components were intended to address both intrinsic and extrinsic sources of motivation, including: $50 gift, $1,000 raffle, altruistic messaging, and egoistic messaging. Multivariable generalized linear regression analyses adjusting for consortium estimated component effects on outcomes. Potential interactions among components were tested. Results are reported as adjusted odds ratios (aOR) with 95% confidence intervals (95% CI).ResultsSurveys were collected from June to December 2023. A total of 418 participants were included from the consortia, with final analytical sample of 400 eligible participants. Out of the final sample, 82% (341) opened the survey link and 35% (147) completed the survey. Altruistic messaging increased the odds of opening the survey (aOR 2.02, 95% CI: 1.35–2.69, p = 0.033), while egoistic messaging significantly reduced the odds of opening the survey (aOR 0.56, 95%CI 0.38–0.75, p = 0.08). The receipt of egoistic messaging increased the odds of completing the survey once opened (aOR 1.81, 95%CI: 1.39–2.23, p < 0.05). There was a significant negative interaction effect between the altruistic appeal and egoistic messaging strategies for survey completion outcome. Monetary incentives did not a have a significant impact on survey completion.ConclusionIntrinsic motivation is likely to be a greater driver of health researcher participation in survey research than extrinsic motivation. Altruistic and egoistic messaging may differentially impact initial interest and survey completion and when combined may lead to improved rates of recruitment, but not survey completion. Further research is needed to determine how to best optimize message content and whether the effects observed are modified by survey burden.

Interpretation Analysis of Educational Values in the Anime Ansatsu Kyoushitsu (Assasination Classroom)

Anime Ansatsu Kyoushitsu is an anime in the genre of action, comedy, drama and school, released in 2012 by Yusei Matsui. It tells the story of Kunugigaoka middle school, which is called the outcast class. This research aims to find out how character education can affect students in the school environment, and how to analyze the content of the story message using Ferdinand De Saussure's theory. This type of research is a type of qualitative research to obtain in-depth and meaningful data and uses data collection techniques in the form of literature studies that collect reading materials, library data, and others as references. This research is expected to provide an understanding of education, especially character education, and to dig deeper into the meaning and purpose of semiotics. Saussure's semiotics focuses on the relationship between signifier and signified based on an agreement called meaning. Based on the analysis of the anime Ansatsu Kyoushitsu, there are several character applications that can be applied in everyday life, namely responsibility, empathy, discipline, courage, cooperation, creativity and appreciation of students. In addition, it can be concluded that the anime tells the story of how a teacher should be a role model and inspirational for students. Teaches the importance of instilling character education in students.

Barriers and facilitators of habit building for long-term adherence to antihypertensive therapy among people with hypertensive disorders in Los Angeles, California: a qualitative study

ObjectivesThe aim of this study was to a) explore barriers and facilitators associated with medication-taking habit formation, and b) elicit feedback on the components of an intervention designed to help...

Sun safety in young Queensland adults: behaviours, knowledge, and responses to health-based and appearance-based text messages

ABSTRACT Objective High melanoma rates in Queensland, Australia suggest that sun protection campaign message content may require revision. The aim of this experimental study was to explore young Queensland adults’ sun-related exposure and knowledge level, before investigating the effectiveness of five health text messages at improving sun protection intentions. Methods Ninety-five young adults aged 17 to 24 years participated in the study. Most content was modelled on Protection Motivation Theory. The texts allowed for the comparison of fear appeals with and without efficacy messages, health-versus appearance-based messages, and the exploration of understudied, appearance-based message content alluding to melanoma surgery scarring. Results Proportionally, significantly more females (60.34%) sunbathed compared to males [26.47%, χ2 (1, n = 92) = 8.55, p = .003, phi = -.33], and females (M = 16.03) had significantly greater knowledge levels than males [M = 12.81, t(89), −.3.99, p < .001, η2 = .01]. There was no difference between health and appearance-based messages on participants’ sun protection intentions as assessed by the Protection Motivation Theory χ 2 (5, n = 94) = 2.97, p = .704. Conclusions Future research should contribute to the debates surrounding fear appeals and health-versus appearance-based messages with different communication modalities. Health promotion campaigns on sun protection should target message content to audiences.

Cultural Tailoring and Targeting of Messages: A Systematic Literature Review

ABSTRACT Cultural targeting and tailoring are different, yet they remain intertwined in the literature inhibiting theory development and limiting the possibility of determining their effects. This preregistered systematic literature review describes these constructs and provides a framework for cultural tailoring with evidence from a review of 63 studies, published from 2010 to 2020, to characterize the processes, elements, and theories used in the existing literature. The results show that 86% of studies self-defined as cultural tailoring, but coding revealed relatively few tailoring studies (25%) with 31% including both tailoring and targeting elements. Most studies used outreach and consultation as processes for tailoring or targeting with participatory approaches used in a fifth of the studies. Surface-level features of message content were commonly used to tailor or target with deep-cultural-values found in only a quarter of the studies. We argue from theories of communication accommodation and persuasion that cultural tailoring or targeting may provide gains in attention, recall, or source evaluation.

SMS-based interventions for improving child and adolescent vaccine coverage and timeliness: a systematic review

BackgroundThe aim of this review was to investigate the impact of short message service (SMS)-based interventions on childhood and adolescent vaccine coverage and timeliness.MethodsA pre-defined search strategy was used to identify all relevant publications up until July 2022 from electronic databases. Reports of randomised trials written in English and involving children and adolescents less than 18 years old were included. The review was conducted in accordance with PRISMA guidelines.ResultsThirty randomised trials were identified. Most trials were conducted in high-income countries. There was marked heterogeneity between studies. SMS-based interventions were associated with small to moderate improvements in vaccine coverage and timeliness compared to no SMS reminder. Reminders with embedded education or which were combined with monetary incentives performed better than simple reminders in some settings.ConclusionSome SMS-based interventions appear effective for improving child vaccine coverage and timeliness in some settings. Future studies should focus on identifying which features of SMS-based strategies, including the message content and timing, are determinants of effectiveness.

Pharmacist initiated interventions using RxChange message communication with prescribers for electronic prescriptions: A retrospective descriptive study

BackgroundRxChange messages improve patient medication management by enhancing pharmacist-prescriber communication, but their usage patterns in the United States are not well-documented. ObjectiveTo determine intervention characteristics by pharmacists and prescribers using RxChange messages. MethodsA retrospective analysis of electronic prescription and RxChange messages from 2022 to 2023, using data from Surescripts, LLC, was conducted. This included NewRx messages and RxChange Responses, categorized by 7 RxChange use cases and Anatomical Therapeutic Chemical level 4 medication classes. Descriptive statistics and nonparametric tests were used for statistical analysis. ResultsThe study analyzed 1,361,528 RxChange messages. Therapeutic interchange was the predominant use case (76.14%). Direct approvals accounted for 10.44% of requests, approvals with changes for 42.55%, and denials for 47.01%. Script clarification had the highest approval rate (64.21%), while prior authorization faced the most frequent denials (73.38%). The top denial reason was "Request addressed through alternate methods such as phone or fax (41.50%).” The most frequent drug classes observed in the data were selective beta-2 adrenoreceptor agonists, extended-spectrum penicillins, selective serotonin reuptake inhibitors, and glucagon-like peptide 1 analogues. Time from new e-prescription issuance to RxChange request submission was longer than from request to response, with a significant statistical difference (median 1.57 vs 0.27 days, P-value < 0.05). ConclusionThis study highlights interventions pharmacists make using RxChange with electronic prescriptions to improve patient care and medication safety. It underlined the need for improved RxChange message content and data on the effectiveness of RxChange messages in improving medication use.

Marketing Communication Strategy in Peer-to-Peer Lending for Indodana Online Loan Services to Appeal to Millennial Customers

The impact of the internet on financial technology, or fintech, is evident in the marketing of various goods, particularly online loans through peer-to-peer lending platforms. Indodana, by leveraging advancements in information technology, has actively developed a marketing communication strategy to appeal to the millennial generation. This research employs qualitative methods to evaluate the marketing communication strategy applied to Indodana's online loan products, focusing on how the company develops and implements this strategy to attract millennial customers. Information was collected through interviews, observations, literature reviews, and online searches involving informants, including members of the marketing team, online loan clients, and potential customers. Utilizing a seven-stage marketing communication approach, encompassing goal setting, objective establishment, message content creation, media selection, development of the promotional mix, budgeting, and evaluation, the study found that Indodana's marketing communication strategy is highly advantageous. The use of innovative information technology and online media channels effectively attracts customers and potential clients with clear and appealing content. Furthermore, addressing the uneven access to information technology is crucial to ensuring the continued accessibility of offline services.

Communication Effectiveness Millennial Agriculture Forum (MAF) in Growing Entrepreneurial Motivation of Medan Agricultural Development Polytechnic Students

The aim of the research is to analyze the effectiveness of Millennial Agriculture Forum (MAF) communication in fostering entrepreneurial motivation and analyzing MAF communication barriers in fostering entrepreneurial motivation for Medan Agricultural Development Polytechnic students. Qualitative research method using the constructivism paradigm. The informants in this research were 7 (seven) students because the data was saturated with the criteria for being a student in Semester VIII for the 2023/2024 academic year. The results of the research show that MAF is effective in fostering entrepreneurial motivation because students actively receive information from resource persons, the contents of messages related to entrepreneurship are delivered using the Zoom Meeting application, held on Saturdays with a delivery duration of 2 (two) hours and messages are delivered through slide shows and videos

Tweeting Through the Flood: Application of BERT Topic Modeling for a Comparative Flood Communication Analysis

Floods are prevalent disasters in the United States, posing escalating risks due to climate change-induced factors like rising sea levels and erratic rainfall patterns. Despite governmental efforts, flood risk communication remains inadequate, hindering preparedness and response capacity. While governmental agencies predominantly employ traditional, one-sided information dissemination approaches, social media platforms pose as crucial early warning indicators and sources of real-time information. This study conducts the first part of our intended comparative analysis of social media messages between governmental agencies and communities. We perform a case study on a flooding event in Michigan from May 17-20, 2020. Utilizing advanced topic modeling, we examine Twitter/X message content and sentiment from community-based posts. Insights aim to inform more effective flood communication strategies, bridging the gap between official information and community needs during events. Future work will compare social media messages' content and sentiment from governmental agencies relative to those from the community.