Message Content Research Articles

Development of Learning Management System Model and Numerical Literacy-based Message Content

Development of Learning Management System Model and Numerical Literacy-based Message Content

EFEKTIVITAS PENGGUNAAN PESAN DALAM MEDIA KOMUNIKASI PEMASARAN ONLINE

The use of online marketing media as a marketing communication medium has proliferated. This study examined the effectiveness of used messages in online marketing communication media, websites, and Instagram, to market IndiHome products. This study used elements of the message content (clarity of message content, the relevance of message content to the product being promoted, as well as the availability of visual, textual, and audiovisual information), accuracy between messages and media characters (informative and entertaining information on Instagram, as well as single consistent information in the website media), and the effectiveness of the used of messages (customers' responses to the attractiveness of the message and the encouragement of buying interest after seeing the message). This study found elements of message content and the accuracy of messages with media characters to get a positive response from customers and potential customers. The two factors of using messages in online marketing communication media are considered attractive by customers and potential customers or effective. However, the use of messages did not directly encourage buying interest. This study proposed adding an element of distinction inherent in the product that cannot be overcome by using messages in online marketing communication.

Digital journalism and the role of social media in shaping public perception of Russian aggression in Ukraine

The purpose of the article is to study the role of digital journalism and social media in creating public perception of Russian aggression in Ukraine. To achieve this goal, theoretical general scientific research methods were used: analysis and synthesis. The use of the content analysis method to study the content of messages on social media and Internet platforms, the use of a descriptive qualitative approach combined with discourse analysis and language reconstruction became relevant. The results of the study indicate that among the obvious advantages of online journalism are a variety of information sources, the ability to disseminate news quickly, interaction with the audience, global reach, and open access to information. In addition, in the Ukrainian context, coordinated efforts have effectively raised the visibility of Ukraine's current needs in search engines, which has contributed to their resolution. However, it should also be recognised that online journalism has its drawbacks. The manipulation and spread of fake news used by Russian propaganda has highlighted the vulnerability of this form of journalism. The scale and intensity of Russian propaganda had a significant impact on the formation of public opinion among Russians and partly among foreigners. They began to use imposed narratives to understand Russian aggression and the role of other countries in the conflict. The conclusions emphasise that these trends underline the importance of the theory of use and gratification, which indicates that audiences have their own views on information sources and are influenced by them according to their own beliefs.

A deep learning-based approach for identifying unresolved questions on Stack Exchange Q &A communities through graph-based communication modelling

In recent years, online question–answer (Q &A) platforms, such as Stack Exchange (SE), have become increasingly popular for information and knowledge sharing. Despite the vast amount of information available on these platforms, many questions remain unresolved. In this work, we aim to address this issue by proposing a novel approach to identify unresolved questions in SE Q &A communities. Our approach utilises the graph structure of communication formed around a question by users to model the communication network surrounding it. We employ a property graph model and graph neural networks (GNNs), which can effectively capture both the structure of communication and the content of messages exchanged among users. By leveraging the power of graph representation and GNNs, our approach can effectively identify unresolved questions in SE communities. Experimental results on the complete historical data from three distinct Q &A communities demonstrate the superiority of our proposed approach over baseline methods that only consider the content of questions. Finally, our work represents a first but important step towards better understanding the factors that can affect questions becoming and remaining unresolved in SE communities.

Hybrid Encryption using LSB steganography and RSA

Abstract: In the present world of communication, computers and the internet are the major media that connects different parts of the world as one global virtual world. So we can easily exchange lots of information within seconds of time, but the confidential data that needs to be transferred should be kept confidential. Thus, in order to aid this, we have proposed a new encryption technique by combining Image steganography (LSB) with the cryptographic RSA algorithm for providing more security to our data as well as imperceptibility. The expected outcome would be a properly secure combination of encryption models that uses steganography to hide the message content in a cover image, and also encrypts the message using the cryptographic algorithm, as an additional security layer, in case the content was retrieved from the cover image.

Understanding the Role of Social Media in Modern Marketing Communications

This study’s objective is to investigate the efficacy of brand communication activities carried out by large Malaysian companies on the social media platforms Facebook, Twitter, and Instagram by analyzing the message appeals, orientation and customer reactions. The instructive message content received fewer responses than the interactive brand postings. Instagram was better suited for interactive material that combined informative and entertaining appeals, while Twitter was more successful for informational appeals. Facebook, on the other hand, functioned better for interactive postings related to amusement. On Facebook and Instagram, the post with the most replies was an interactive brand post that appealed to a variety of people, while the one with the fewest responses was a message that focused on the authors’ interests and had an instructive appeal. The findings contribute to an expansion of the marketing literature regarding the use of new media for marketing communication and advise marketing practitioners to consider and employ a variety of inventive brand communication strategies in order to boost the effectiveness of social media marketing when using multiple platforms. This is one of the first research that compares the efficiency of creative messaging strategy on numerous social media platforms. Additionally, it presents insightful insights into social media marketing practices in Malaysia.

How do I remind you? The combined effect of purchase motivation and reminding message content on tourism consumers' verification behavior

Field verification of tourism live-streaming products is related to the ultimate conversion of tourism benefits. Therefore, improving the product verification rate is critical for tourism companies focusing on live-stream marketing. Considering the targeted nature of purchasing tourism live-streaming products, a mechanism model is constructed to form consumer verification behavior based on goal-directed behavior theory, analyzing it through two scenario experiments. When tourism consumers purchase tourism products for promotional purposes, a near-expired discount message can better stimulate their verification behavior; when tourism consumers purchase tourism products for emotional purposes, a limited-time activity message can better stimulate their verification behavior. "Fear of missing out" (FOMO) partially mediated the above interactive relationship, while mental simulation played a moderating role in the primary effect relationship. This study's results emphasize the mechanism of individual decision-making behavior after tourism live-streaming, providing a reference for the online marketing process for tourism companies.

Compliance with public health recommendations of cancer-free female research volunteers: the French Seintinelles study.

Acting on modifiable risk factors can prevent approximately 40% of cancers. Knowing the factors that lead people to adopt healthy behaviors is crucial for designing effective primary prevention campaigns. Our study attempts to provide knowledge in this direction. This cross-sectional study was conducted via the Seintinelles collaborative research platform in a community of women without a personal cancer history, and volunteering to take online questionnaires. We collected data on sociodemographic and health factors, knowledge of cancer risk factors, behaviors, and possible behavior changes (tobacco/alcohol use, diet, body weight, and physical activity) in the last 10years. The study involved 1465 women aged between 18 and 84years. Factors such as young age, living alone, and obesity were associated with some positive or negative behavior changes. Being professionally active and having comorbidities favored certain positive behavior changes, while having dependent children, living in a rural area, and being hospitalized were associated with negative or no change in behaviors. Lack of knowledge about modifiable risk factors for cancer was associated with the non-adoption of various healthy behaviors (consumptions of fruit and vegetables, processed and red meat; physical activity). Only 5.5% of participants currently reported to be compliant with seven public health recommendations (smoking; alcohol, fruit/vegetables, and red/processed meat intakes; body mass index; and physical activity). This study allowed to identify the need to increase the level of knowledge on modifiable risk factors for cancer among the general population and to better clarify the content of prevention messages.

A Culturally Adapted Diet and Physical Activity Text Message Intervention to Prevent Type 2 Diabetes Mellitus for Women of Pakistani Origin Living in Scotland: Formative Study.

Individuals of South Asian origin are at an increased risk of developing type 2 diabetes mellitus (T2DM) compared with other ethnic minority groups. Therefore, there is a need to develop interventions to address, and reduce, this heightened risk. We undertook formative work to develop a culturally adapted diet and physical activity text message intervention to prevent T2DM for women of Pakistani origin living in Scotland. We used a stepwise approach that was informed by the Six Steps in Quality Intervention Development framework, which consisted of gathering evidence through literature review and focus groups (step 1), developing a program theory for the intervention (step 2), and finally developing the content of the text messages and an accompanying delivery plan (step 3). In step 1, we reviewed 12 articles and identified 3 key themes describing factors impacting on diet and physical activity in the context of T2DM prevention: knowledge on ways to prevent T2DM through diet and physical activity; cultural, social, and gender norms; and perceived level of control and sense of inevitability over developing T2DM. The key themes that emerged from the 3 focus groups with a total of 25 women were the need for interventions to provide "friendly encouragement," "companionship," and a "focus on the individual" and also for the text messages to "set achievable goals" and include "information on cooking healthy meals." We combined the findings of the focus groups and literature review to create 13 guiding principles for culturally adapting the text messages. In step 2, we developed a program theory, which specified the main determinants of change that our text messages should aim to enhance: knowledge and skills, sense of control, goal setting and planning behavior, peer support, and norms and beliefs guiding behavior. In step 3, we used both the intervention program theory and guiding principles to develop a set of 73 text messages aimed at supporting a healthy diet and 65 text messages supporting increasing physical activity. We present a theory-based approach to develop a culturally adapted diet and physical activity text message intervention to prevent T2DM for women of Pakistani origin living in Scotland. This study outlines an approach that may also be applicable to the development of interventions for other ethnic minority populations in diverse settings. There is now a need to build on this formative work and undertake a feasibility trial of a text message-based diet and physical activity intervention to prevent T2DM for women of Pakistani origin living in Scotland.

Characterization of patient portal messaging use and content among a pediatric atopic dermatitis population: A cross-sectional study

Characterization of patient portal messaging use and content among a pediatric atopic dermatitis population: A cross-sectional study

O.5.2-6 Using the Physical Activity Messaging Framework to investigate physical activity messaging preferences in new mothers

Abstract Purpose Evidence suggests PA levels decline during pregnancy and remain low during the postpartum period. PA can reduce risk of excessive gestational weight gain, gestational diabetes, and symptoms of postpartum depression. One way to encourage postpartum to engage in PA is through PA messaging. This study aimed to apply the novel Physical Activity Messaging Framework (PAMF) to develop targeted messaging recommendations for postpartum women. Methods Proof-of-concept study. Semi-structured individual interviews were conducted with seven new mothers from North Tyneside and Northumberland (mean age 33.6 years). The interview schedule aligned with sections of the PAMF to explore preferences around: (1) message aim and pathway, (2) message content, and (3) message format and delivery. Interviews were audio recorded and transcribed verbatim. Framework analysis was used to identify trends, similarities, and differences in the data. Results Key findings related to the three sections of the PAMF. (1) This study identified important potential aims and working pathways for messages to this group, such as reducing barriers to PA and educating new mums on benefits. (2) Findings included that tone and language used in messages should be empathetic and reassuring, and that messages should be gain-framed. New mums value the social and acute mental health benefits of PA, such as connecting with other mums and relaxing. This study also demonstrated the importance of using realistic and inclusive images in PA messages. New mums may find the 150-minute PA guideline unachievable, with a preference for shorter bouts of PA and clear, practical advice. (3) Social media was identified as an viable delivery platform for new mums, and healthcare providers were identified as important messengers. Conclusion This study found the PAMF to be a helpful tool to inform data collection, data analysis and organisation of findings in a study aiming to develop PA messages. Findings relating to message aim and pathway, message content, and message format and delivery were identified, and specific targeted PA messaging recommendations for new mums were provided. Funding source This research was conducted as part of CW’s PhD, funded by the University of Edinburgh’s Principal’s Career Development Scholarship, Oct 2018 - Jan 2021.

O.1.2-3 Engaging middle aged and older adults to participate in physical activity interventions: a qualitative study into persuasive communication messages

Abstract Purpose Among middle aged and older adults (>50 years) (MAOA) insufficient PA is highly prevalent. Although many PA interventions for MAOA are effective in research settings, the actual impact on public health is often limited, due to low participation when implemented in real-life settings. The issue of low participation in PA interventions is well-documented, but most research so far seems to focus on demographic characteristics as potential explanations, rather than explanations that may lie within the actual communication about the intervention. Therefore, more insight in how persuasive communication can be applied when implementing PA interventions is relevant. This study examines the opinions of MAOA on how communication about PA interventions should be shaped. Methods We conducted 31 semi-structured interviews with MAOA. Recruitment was done by way of convenience sample, within the personal and professional network of the researchers. Thematic analysis was applied by using a-priori defined themes based on the persuasive communication theory of McGuire, i.e. the message, channel, source, receiver and target-behavior. Results Preliminary findings demonstrated that the message content, channel, and source should be aligned with certain demographics of the receiver. For example, the message should focus on social and mental benefits on PA, rather than referring to age-associated limitations or health benefits. In contrast to middle aged adults, the older adults seemed to dislike social media as channel. General practitioners were the preferred source to inform about interventions. Regarding the target behavior, words like “sports” should be avoided in favor of words like ‘being active’. Final results will be available within 3 months. Conclusions By identifying the features that MAOA prefer regarding the message, channel, source, receiver and target behavior of communication about PA intervention, relevant insights about how MAOA can be reached for interventions will be gained. This can contribute to moving beyond merely developing PA interventions that are proven effective in research settings, to implementing such interventions in a way that contributes to reaching sufficient numbers of MOAO to participate in PA interventions, thus substantially contributing to public health. Support/Funding Source This research was funded by ZonMw Implementation network Sports and PA.

O.4.4-1 Moving messages: development of the physical activity messaging framework and checklist

Abstract Purpose Physical activity (PA) messaging is an important step in the pathway towards improving population PA levels, but best practice is not yet understood. A gap in the literature existed for a PA messaging framework to help guide creation and evaluation of messages. This study aimed to further develop and improve, and gain international expert consensus on, a Physical Activity Messaging Framework and Checklist. Methods A modified Delphi study consisting of three online survey rounds was conducted. A preliminary version of the framework and checklist developed using findings from a scoping review of PA messaging were used as a starting point for this study. Each survey gathered feedback from an international expert panel using quantitative and qualitative methods. The framework and checklist were amended each round based on survey results until consensus (defined a priori as 80% agreement) was reached. Results The final expert panel (n = 40, 55% female) came from nine countries and comprised academics (55%), healthcare and other professionals (22.5%) and government officials or policymakers (22.5%). Consensus was reached in survey 3 with 85% and 87.5% agreement on the framework and checklist, respectively. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) comprise several PA messaging concepts organised into three overarching sections: (1) who, when, what, how and why, (2) message content, and (3) message format and delivery. Conclusion This study presents an expert- and evidence-informed framework and checklist for physical activity messaging. The PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages. The PAMF and PAMC may improve practice by encouraging development of evidence-based and target audience-focused messages, as well as enhance the research base on physical activity messaging by harmonising key terminologies and improving quality of reporting. Funding source This research was conducted as part of CW’s PhD, funded by the University of Edinburgh’s Principal’s Career Development Scholarship, Oct 2018 - Jan 2021.

Pesan Komunikasi Islam dalam Hata Situtur Poda Adat Pernikahan Suku Mandailing Desa Hapung Kabupaten Padang Lawas

This research aims to determine the content of Islamic communication messages in hata situtur poda, and the media used by the bride and groom. This type of research is qualitative research with a phenomenological approach. The data sources in this research are primary and secondary data sources. Primary data sources are video files, traditional leaders who understand the tradition of giving hata situtur poda and secondary data sources obtained from books, magazines, articles related to the direction of this research. The data collection tools used were interviews, observation and documentation. Data analysis techniques using data classification steps, checking data completeness, data description and drawing conclusions. Based on the research results, it was found that the contents of Islamic communication messages in hata situtur poda messages include praise to Allah, advice from parents to children, advice from relatives to the bride and groom, commendable morals, mutual respect, love for family, developing an attitude of helping each other. , and mutual advice, a sense of responsibility, happiness in life in this world and the hereafter and prayers for safety. The media used are traditional and modern media. Traditional media are traditional mats, and media when suyup-suyup. Namely a plate/talam containing chicken cooked in large pieces, boiled free-range chicken eggs, salt and rice. Meanwhile, modern media is a microphone that is used as a loudspeaker to provide advice to the bride and groom.

A text messaging intervention to support the mental health of young adults: User engagement and feedback from a field trial of an intervention prototype

BackgroundYoung adults have high rates of mental health conditions, but most do not want or cannot access treatment. By leveraging a medium that young adults routinely use, text messaging programs have potential to keep young adults engaged with content supporting self-management of mental health issues and can be delivered inexpensively at scale. We designed an intervention that imparts strategies for self-managing mental health symptoms through interactive text messaging dialogues and engages users through novelty and variety in strategies (from cognitive behavioral therapy, acceptance and commitment therapy, and positive psychology) and styles of interaction (e.g., prompts, peer stories, writing tasks). MethodsThe aim of this mixed-methods study was to pilot 1- and 2-week versions of an interactive text messaging intervention among young adults (ages 18–25), and to obtain feedback to guide intervention refinements. Young adults were recruited via a mental health advocacy website and snowball sampling at a North American University. We used Wizard-of-Oz methods in which study staff sent messages based on a detailed script. Transcripts of interviews were subject to qualitative analysis to identify aspects of the program that need improvements, and to gather participant perspectives on possible solutions. ResultsForty-eight individuals ages 18–25 participated in the study (mean age: 22.0). 85 % responded to the program at least once. Among those who ever responded, they replied to messages on 85 % of days, and with engagement sustained over the study period. Participants endorsed the convenience of text messaging, the types of interactive dialogues, and the variety of content. They also identified needed improvements to message volume, scheduling, and content. ConclusionsYoung adults showed high levels of engagement and satisfaction with a texting program supporting mental health self-management. The program may be improved through refining personalization, timing, and message volume, and extending content to support use over a longer timeframe. If shown to be effective in randomized trials, this program has potential to help address a substantial treatment gap in young adults' mental health.

Does it help to provide such posting content for interaction? An empirical study of physical and virtual goods branding

<p>The purpose of this study was to analyze several brands offering physical and virtual products to determine differences in content marketing, as well as the impact of content cues on brand awareness. An analytical framework examining the relationship between content messaging, cues, and positioning was also developed to investigate social media marketing and brand positioning. The study combines big data techniques, artificial intelligence and machine learning applications, data exploration, disambiguation, and model prediction techniques to observe public behavior and preferences. This study was intended to highlight the importance of functional cues (message recognition) and symbolic cues (positive emotional response) in brand communication, and the findings suggest that brands on social media platforms can use relevant messaging to stimulate brand awareness and facilitate user interaction. In summary, this study contributes to an understanding of key messaging characteristics of branding on social media, explores the differences in user behavior across brands, and documents the impact of cues on user engagement. The results demonstrate that advanced data analysis techniques can be used to extract representative keywords and determine their impact on brand interactions in the context of physical and virtual products. </p> <p> </p>

TRANSFORMATION OF CONTENT AND IMAGE IN CHINESE ADVERTISING POSTER OF THE TWENTIETH CENTURY

The purpose of the article is to analyse and reveal the changes that took place in the Chinese advertising poster during the twentieth century. The work aims to establish the links between the cultural and political context and the figurative and semantic content of messages in advertising posters. The research methodology involves the use of general scientific and special methods. Historical analysis is used to understand the historical and cultural processes of the twentieth century and their impact on the development of advertising posters in different periods. Content analysis is used to analyse the content and images of advertising posters of different periods and to identify the main themes and ideas they express. Semiotic analysis is used to study signs and symbols in advertising posters; comparative analysis to identify the content and visual differences of advertising posters during the twentieth century. The scientific novelty of the work lies in the identification of differences in the content and images of Chinese advertising posters in different periods of the political history of China in the twentieth century. The interaction between the images of ideological messages of political and social propaganda and commercial advertising is traced. Conclusions. It has been found that the twentieth-century advertising poster is an important component of China's cultural and historical heritage and reflects changes in the country's political, social and cultural context. It is shown that advertising posters used as a means of propaganda in different periods of the twentieth century became less ideological and more focused on the commercial promotion of goods and services over time. The figurative and semantic characteristics and graphic language of the advertising poster have also undergone changes, and hybridisation in the formation of the advertising image, based on the principles of propaganda iconography and new marketing standards in commercial advertisements of the 1980s and 1990s, gradually gave way to new visual advertising forms. Key words: China, advertising poster, propaganda, ideological influence, commercial advertising, image, content.

Hidayatullah.com and Liputanislam.com Editorial Policies in Middle East Conflict Reporting

Online media has been widely used as a media for jihad by Islamic activists around the world, including in Indonesia. These media include HIdayatullah.com and Liputanislam.com. The two media reported on the conflict that occurred in the Middle East. In this study, researchers used the theory of message content hierarchy in the Shoemaker & Reese mass media. Based on the explanation above, this study aims to find out how the theory of influence hierarchy is applied in determining the production of news about the Middle East conflict in the online media Liputanislam.com and Hidayatullah.com. Researchers use the post-positivism paradigm as a research approach. The research method used in this study is descriptive analysis. The data collection method in this study was interviews with the editors of Liputanislam.com, news writers of Liputanislam.com, and editors of Hidayatullah.com. The results of the study show that there are similarities and differences in the editorial policies of Liputanislam.com and Hidayatullah.com in reporting on Middle East conflicts. The similarities lie at the individual and ideological levels. At the individual level, both news writers for Liputanislam.com and Hidayatullah.com have foreign language skills, namely English and Arabic. At the ideological level, the editors of Liputanislam.com and Hidayatullah.com believe that the mainstream media in Indonesia needs to be more balanced and make many mistakes in publishing news about the Middle East conflict. Meanwhile, the difference is at the organizational and extramedia levels. At the organizational level, Liputanislam.com media workers are given more freedom in choosing news sources than Hidayatullah.com media workers. For the extramedia level, Hidayatullah.com editors tend to choose news sources from authoritative media or official news sites and news agencies owned by Middle Eastern countries. On the other hand, the editorial staff of Liputanislam.com refers to media they think share the same ideology and ideals.

Digitally Mediated Racial-Ethnic Socialization Among Black/African American Emerging Adults and Their Caregivers

The present study explores the ways Black/African American emerging adult college students (ages 18–20) and their caregivers engage in racial-ethnic socialization via mobile communication technologies, within the context of a minority-serving 4 year university in the Southeastern US. Qualitative integrative analysis of focus groups ( N = 12 Black/African American emerging adults, 67% female, 33% male) and text message content analysis ( N = 11 emerging adults and their 12 caregivers; 82% female, 9% male; 9% undisclosed gender identity) enabled us to understand emerging adults’ subjective experiences of digital RES alongside objective observation of digital RES within the content of all caregiver-emerging adult text messages exchanged over the course of 3 months. Findings suggest that digital racial-ethnic socialization messages are infrequent and largely implicit, that caregivers and emerging adults flexibly cross between social networks and digital platforms to communicate, and that one unique affordance of digital communication is the ability for caregivers and emerging adults to engage in support seeking and provision in real-time. The present study informs future research on how cultural transmission can continue across distance and development with the use of modern communication technologies.

Acceptability of Personal Sensing Among People With Alcohol Use Disorder: Observational Study.

Personal sensing may improve digital therapeutics for mental health care by facilitating early screening, symptom monitoring, risk prediction, and personalized adaptive interventions. However, further development and the use of personal sensing requires a better understanding of its acceptability to people targeted for these applications. We aimed to assess the acceptability of active and passive personal sensing methods in a sample of people with moderate to severe alcohol use disorder using both behavioral and self-report measures. This sample was recruited as part of a larger grant-funded project to develop a machine learning algorithm to predict lapses. Participants (N=154; n=77, 50% female; mean age 41, SD 11.9 years; n=134, 87% White and n=150, 97% non-Hispanic) in early recovery (1-8 weeks of abstinence) were recruited to participate in a 3-month longitudinal study. Participants were modestly compensated for engaging with active (eg, ecological momentary assessment [EMA], audio check-in, and sleep quality) and passive (eg, geolocation, cellular communication logs, and SMS text message content) sensing methods that were selected to tap into constructs from the Relapse Prevention model by Marlatt. We assessed 3 behavioral indicators of acceptability: participants' choices about their participation in the study at various stages in the procedure, their choice to opt in to provide data for each sensing method, and their adherence to a subset of the active methods (EMA and audio check-in). We also assessed 3 self-report measures of acceptability (interference, dislike, and willingness to use for 1 year) for each method. Of the 192 eligible individuals screened, 191 consented to personal sensing. Most of these individuals (169/191, 88.5%) also returned 1 week later to formally enroll, and 154 participated through the first month follow-up visit. All participants in our analysis sample opted in to provide data for EMA, sleep quality, geolocation, and cellular communication logs. Out of 154 participants, 1 (0.6%) did not provide SMS text message content and 3 (1.9%) did not provide any audio check-ins. The average adherence rate for the 4 times daily EMA was .80. The adherence rate for the daily audio check-in was .54. Aggregate participant ratings indicated that all personal sensing methods were significantly more acceptable (all P<.001) compared with neutral across subjective measures of interference, dislike, and willingness to use for 1 year. Participants did not significantly differ in their dislike of active methods compared with passive methods (P=.23). However, participants reported a higher willingness to use passive (vs active) methods for 1 year (P=.04). These results suggest that active and passive sensing methods are acceptable for people with alcohol use disorder over a longer period than has previously been assessed. Important individual differences were observed across people and methods, indicating opportunities for future improvement.