Media Resources Research Articles

PROMOTING COMPANYS „X” PRODUCT ON „FACEBOOK” PLATFORM

At a time when the popularity of social networks has greatly outgrown traditional media resources and the number of users is steadily increasing, companies have shown a number of new ways of reaching customers and informing about their products or services.
 The main advantages of social networks in business are their speed and simplicity. In addition, social networks, such as „Facebook”, collect a lot of information about users at user registration on social network, which makes it easier for companies to search for their potential customer. Apart from the resources, it is possible to promote product on „Facebook” social network in an economic way without actually spending money. It is important for companies to know all „Facebook” network possibilities of promoting product without big investments.

The Potential of YouTube as a Source of Mathematics Learning Education

The rapid progress in technology and information has facilitated the integration of computer-based technology into the realm of education. Utilizing computer technology as a learning medium or learning resource is something that must be done. Indeed, a plethora of educational resources are readily available on the internet in the form of electronic learning (e-learning). The predominant format of content in e-learning platforms is textual, which poses challenges for students in comprehending mathematical concepts due to the nature of mathematical material that often involves detailed explanations of problem-solving procedures. Due to this rationale, instructional materials presented in the format of videos serve as a viable substitute for textual media. The educational videos that have been produced can be published on online platforms dedicated to video sharing, such as YouTube. The objective of this study is to assess the viability of YouTube as an educational resource for mathematical education. The present study employs a qualitative descriptive methodology, wherein the researcher assumes the role of the primary instrument. The study involved an examination of mathematics learning materials that were released by various channels on the YouTube platform. Additionally, interviews were performed with mathematics educators and high school students to gather their perspectives on the use of YouTube as a resource for studying mathematics. The findings of the study indicate the existence of YouTube channels that offer mathematics educational content suitable for student learning purposes. In the study, it was found that 30% of the participating students utilised YouTube as a means of acquiring knowledge in the field of mathematics. However, it is worth noting that participants inadvertently stumbled into mathematics learning videos on YouTube while utilising the platform as a source for learning mathematics. Students utilise the Google search engine to seek for relevant material, subsequently employing YouTube as a platform to locate videos that align with their specific preferences. Based on interviews conducted with mathematics educators and students, it is evident that YouTube has the potential to serve as a viable platform for mathematical education. However, it is crucial to acknowledge and evaluate the various advantages and disadvantages associated with its use in this context.

MEDIA EDUCATION AS A FACTOR IN THE DEVELOPMENT OF STUDENTS' CRITICAL THINKING IN THE LESSONS OF FOREIGN LITERATURE IN SENIOR CLASSES

The article examines the process of implementing media education for the development of students' critical thinking in foreign literature lessons in high school. It is noted that media education helps students develop critical thinking skills about the information they consume in the media, helps them analyze, evaluate and perceive various media formats, making them less vulnerable to manipulation and inaccurate information. The article notes that media education is a component of modern education, which is aimed at developing students' media literacy and covers various aspects of media work. It is emphasized that the appropriate use of media education, the ability to analyze, understand, critically perceive and use various media formats will contribute to the development of students' critical thinking. It has been proven that the use of informational teaching aids in foreign literature lessons will contribute to the use of multimedia resources to improve the understanding of texts, create content for literary analysis, and more actively study the material. Internet resources are offered that will help effectively plan lessons and extracurricular activities in educational institutions. It is emphasized that in high school foreign literature classes, it is appropriate to use a variety of media sources: films, videos, websites, etc., related to the works studied and offered for additional reading. We emphasized that media literacy consists in the ability to critically evaluate these sources and their correspondence to the original text. A comparison of the theoretical concepts of media education of research scientists is carried out, which proves the need to explore not only the theoretical possibilities of media resources, but also to emphasize the practical importance of media literacy, not forgetting the problems of media violence, the consequences of its influence on a minor audience. It was found that in the process of media education, the student's information competence is purposefully formed and developed. This involves the ability to work with various information, create and interpret media text, and possess skills.

Evaluating E-Module KPSP: A Research and Development Approach

Introduction: Media and learning resources are part of the components that influence learning. Utilizing and empowering e-modules to support learning is necessary, not only to increase the effectiveness and quality of education but, more importantly, to improve mastery of the material for both lecturers and students. Objective: The purpose of this research is to design learning media in the form of KPSP e-modules, which are used to support the learning process so as to increase student attractiveness and student understanding. Method: This study uses a research and development (R&D) procedure. The subjects of this study were 58 Midwifery Diploma students for the 2021–2022 academic year. Result: The content aspect of the KPSP e-module is rated as "very feasible." the content aspect of the KPSP e-module is rated as "Very Feasible" in 91%. The media feasibility analysis portrays the KPSP e-module as a highly viable and effective learning tool. The percentage of media suitability as a whole is getting an average score of 85%, including the very feasible category. Conclusion: Based on the results of the research and discussion, it can be concluded that the average overall student perception results are 89% in the very good category. This indicates that the electronic module (e-module) is good and suitable for use as a distance learning medium in courses on caring for neonates, infants and toddlers

Characteristics of Phraseological Lexis in English Military-Political Discourse

The research is devoted to the description of English phraseological lexis and determination of its features in media military-political discourse. The research presents the analysis of the term “military-political discourse” with its defining characteristics and esteems the specificity of the USA mass media military-political discourse based on the principle of semantic antithesis and characterized by the evident conflict-generating potential. The presented structural typology determines the most frequent forms of phraseological lexis used in the analyzed mass media resources. The semantic analysis of the sampled lexis illustrates its predominantly negative evaluative connotation. The practical significance of the study shows the options to apply the suggested description of phraseology in teaching military interpreters. The results of the study testify the invariant components of military conflict concept sphere and reveal their structural and functional characteristics by means of phraseology.

Linguistic peculiarities of fake publications about the COVID-19 pandemic (on the example of Russian and English-language new media)

The aim of the study is to identify the linguistic features of fake publications about the COVID-19 pandemic on the example of Russian and English-language new media in order for a modern person to be able to recognize such types of news among the published information content. The scientific novelty of the study lies in the identification and study of similarities and differences in the use of the language of fake news about COVID-19 in Russian and English languages. The work included a linguistic assessment of the ability of authors of fake publications in Russian and English-language new media to operate a variety of stylistic techniques in order to expand the emotional range of published media materials, thereby contributing to a stronger emotional impact on the audience of readers (viewers, listeners). As a result of the study, it was found that Russian and English-language fake news about the pandemic have a number of linguistic patterns, knowing which one can predict the truth or falsity of news content of this type in the information space and, accordingly, prevent its dissemination. In particular, such principles include the use of imperative constructions, stylistic means of expression in news texts (e.g., metaphors); the presence of a trigger in informational headlines, as well as the generation of short text messages accompanying memes that can influence the affective actions of media audiences in their interaction with Russian and English-language media resources. Further prospects for the study of fake news texts about COVID-19 and epidemics in general are identified to explore the phenomenon of disinformation and post-truth and their impact on media reality.

МЕДІЙНА ГІГІЄНА ОСОБИСТОСТІ ЯК ЧИННИК ГРОМАДЯНСЬКОЇ ІДЕНТИЧНОСТІ

The article analyzes the peculiarities of media hygiene in the context of public identity. The influence of media channels on the individual’s understanding of the importance of media hygiene for the formation of the public identity is considered. Using the focus group method, a survey of respondents was conducted and the basic aspects of understanding the impact of media on information culture and public identity were identified. The author of the study believes that important issues for discussion are the following: personal media space and the types of media that form it; warnings about the use of media resources; markers for determining reliable information on media resources; constructive influence of the media on the individual and the role of the opinions of influencing leaders.

Language policy and its media representation in post-war Ukraine: Implications for identity and inclusivity

Purpose: This article aims to study language policy and its media representation in post-war Ukraine, as well as to identify the peculiarities of inclusiveness in the future language policy. Methodology: a content analysis of modern literature and academic research on language policy and its representation in the Ukrainian media was conducted; a content analysis based on the selection of key media resources and survey sites was conducted. The scientific novelty of the work lies in determining the current state of linguistic policy in Ukraine against the background of the unfolding military processes and the future development of the state. The analysis takes into account the recommendations of the European Commission and shows Ukraine's compliance with European standards in the field of language rights. Results: It is determined that the expansion of the Ukrainian-speaking audience is a noticeable trend, confirmed by various sociological studies. At the same time, current legislative changes allow for the publication of advertising and events in the languages of national minorities. The conclusions emphasise that future legislative changes should reflect the inclusive development of society. In conclusion, it is noteworthy that the observed expansion of the Ukrainian-speaking audience, as highlighted in the study, presents a positive trend with the potential to contribute to national unity in the aftermath of conflict.

The Implementation of the Project Based Learning (PjBL) Model in the Era of Independent Learning in Indonesian Language and Literature Development Courses

The aim of this research is to determine the implementation of the PjBL model in the era of independent learning in the Indonesian Language and Literature Development course. The PjBL model used focuses on product creation and involves students directly in the learning process. This research uses a qualitative descriptive research method. This research was carried out in the even semester of FY 2022-2023. The subjects in this research were 24 semester 6-V students of PGSD UMN Al Washliyah who were taking the Indonesian Language and Literature Development course. The data collection instruments used were observation sheets, questionnaires and student project assignments. The research results show that 91.6 % of the PjBL models used by lecturers during the teaching and learning process have succeeded in making students active, creative and innovative in understanding the material and producing products. This can also be seen from the results of the learning products of the Indonesian Language and Literature Development course, namely that students were able to produce an Anthology of Children's Stories which can be used as a medium or learning resource for Indonesian language subjects in elementary schools.

Crafts in the Time of Coronavirus

Crafts in the Time of Coronavirus

The Relationships between Social Media Adoption and Homestay Performance in Malaysia

Social media has become the most popular marketing tool in the tourism industry. It has been determined that the advent of social media has allowed tourists from all around the world to directly get in touch and communicate with tourism organizations despite their location. However, there is limited research on the adoption of social media as a marketing tool in the Homestay program. Therefore, Kampungstay and Homestay Association Malaysia (MKHA) in collaboration with Tourism Malaysia has developed a platform known as www.jomhomestay.my to promote the program. Despite this effort, the findings stated that the homestay program has limited resources for social media and a limited ability to recognize it. Thus, this paper is to examine the relationships between social media adoption and homestay performance. The originality of the study will act as a roadmap for future research, assisting in the creation of the most productive homestay business plan and providing empirical data for this research.

“We Live in the Country of the Victorious Kafka”: Witchcraft and Magic in Present-Day Russia

This article examines the problems associated with witchcraft and magical beliefs in contemporary Russia. It analyzes media discourse in online publication, video streams, social networks, and comments in public media resources in which ordinary people and social and political elites describe and discuss witchcraft and paranormal beliefs and rituals. The paper talks about magic in a broad sense, including esotericism, occultism, astrology, divination, parapsychology, and so on, as people engaging with these issues understand it. The paper discusses the following facts and trends: (1) the Russian media contain many references to magical rituals, which suggests people’s interest in the topics of magic and witchcraft, esotericism, and occultism; (2) Russian public media and social networks discuss magic and witchcraft among celebrities and elites; (3) in a context of political instability, narratives of magic and conspiracy theories are incorporated into the official propaganda to create a negative image of the enemy and form moral panics, on the one hand, and to create a positive image of Russia, its power, and its future, on the other hand; (4) the state media broadcast this narrative of magic to the wider society, where it is contaminated with the grassroots witchcraft narrative and keeps it in a “working” state; (5) The result is grassroots denunciations, accusations, and new rumors of magic and witchcraft among political and economic elites.

ЛИНГВОЭКОЛОГИЧЕСКИЕ ПРОБЛЕМЫ СОВРЕМЕННОГО ОБРАЗОВАТЕЛЬНОГО МЕДИАДИСКУРСА

This article is devoted to the study of linguoecological problems of modern educational media. The study material is presented by articles from Russian, British and American media of the beginning of the 21st century, selected by a continuous sample of lexical and phraseological units from the entire variety of educational media texts. The purpose of the work is realized using a set of methods: descriptive method, interpretive analysis, lexical-semantic analysis, lexical-grammatical analysis, stylistic analysis, content analysis, elements of discursive analysis. The relevance of the studied problem is determined by the increasing interest in the anthropological approach in media communication, the importance of studying the roles of the teacher and student in the media educational space, the need to establish linguoecological norms, solve linguoecological problems in the educational media resource of Russia, the USA, and Great Britain. As a result of the analysis of educational media, the existence of five main problems was revealed: 1) destruction, fixing negative language means and negative emotions, 2) deecologization, reflecting a violation of the nature of communication, 3) deformation within the framework of communicative and personal/interpersonal processes, 4) degradation of the communicative personality and communication itself, 5) dehumanization in the social interaction of communicants. As the analysis of the actual material showed, the desire for creative communication in the educational media resource demonstrates the creative self-realization of communicants and generates negative communication, destructive discursive and social processes. It has been established that it is necessary to strengthen actions to ensure the linguistic security of the educational media space to achieve the quality, ethical conditioning, environmental friendliness of media in the field of educational activities in Russian, American and British linguocultures.

Abstract 13187: TikTok and Cardiovascular Health: An Analysis of TikTok as a Potential Outlet to Increase Cardiovascular Health Literacy

Introduction: Multidisciplinary approaches promoting continued patient education may improve patient adherence and reduce hospitalizations. The recent emergence of short video applications provides a new avenue for health-related education. Current and future patients can benefit from utilizing this new media resource to expand cardiovascular health literacy and promote positive outcomes. Methods: TikTok was queried in #cardiology, #cardiologylife, #interventionalcardiology, #pediatriccardiology, #cardiologynurse between 11/15/22-11/18/22. Inclusion criteria were English videos focused on information, inspiration, or wellness from US healthcare professionals between 2021-2022. Posts that met inclusion criteria (N=218) were statistically analyzed. A linear model was created to estimate a value for views. Results: The year 2022 had the highest values of 324,077 views, 14,901 likes, and 1170 downloads, as opposed to 2021 with 305,377 views, 6918 likes, and 508 downloads. Of the 218 videos, 127 (58.3%) involved information, 45 (20.6%) involved inspiration, and 46 (21.1%) involved wellness. The difference in mean views between 2021 and 2022 was 38,937 (p=0.23), suggesting a potential upward trend. The difference in mean likes and downloads between 2021 and 2022 was 2909 (p=0.009) and 276 (p=0.013) respectively. Linear modeling revealed a strong relationship between likes/downloads and views, but could not predict the number of views on a video. While we cannot confidently state that the mean number of views is increasing, we have determined that likes and downloads are certainly increasing with expanding engagement. Conclusions: The results of this study highlight the use of social media, specifically TikTok, as an inexpensive and passive way to improve health literacy. The increasing average number of views from 2021 to 2022 illustrates the upward trend among users and how TikTok can be used in a multidisciplinary approach to patient care and patient education. Further research is required to determine the role TikTok may play in patient care and how it may be utilized to inform the care of specific patient populations; however, the opportunities it may provide are promising.

Development of decision-making technique based on sentiment analysis of crowdsourcing data in medical social media resources

The object of the study is the decision-making modeling in the context of medical social media to increase the clinics’ effectiveness. The problem is to classify the patient reviews collected in the patient-clinic segment of the medical social media and to identify the situation related to the clinics’ activity by revealing the criteria characterizing the clinics’ activity out of the opinions. The proposed technique refers to lexicon-based sentiment analysis of opinions, the classification based on Valence Aware Dictionary and Sentiment Reasoner (VADER), the verification of the results accuracy with Multinomial Naive Bayes and Support Vector Machine, the manual sentiment analysis of opinions to detect criteria and the classification of opinions according to each criterion. Using this technique, out of 442587 patient reviews obtained from database cms_hospital_satisfaction_2020 of the Kaggle company generated on the basis of crowdsourcing of patient reviews on medical social media, 218914 patient reviews are classified as positive, 190360 – as neutral, and 33313 – as negative. The results accuracy is verified, and the clinics are rated by the «positive» opinions. 6 new criteria characterizing the clinics’ activity are discovered, and the identification of the situation related to the clinics’ activity based on the comparison of «positive» and «negative» opinions according to each criterion is presented. The possibility of using the results obtained from the identification to increase the clinics’ efficiency in making decisions is shown. The results obtained in this study can be used to improve the clinics’ performance according to public opinion. This opportunity involves the crowdsourcing of opinions about the clinic in the medical social media environment and the collection of opinions in a structured way.

War media strategy and organizing the functions of the media center of the Ministry of Peshmerga in case of war

This research aims to strategize the Ministry of Peshmerga Media Center’s work in covering the battlefields and controlling the dissemination of news and information to address the media challenges of war (Armed Forces – Civil – Regional and Global Public Opinion). The scope of the study consists of the strategic planning of the mission of the Media Center in the Ministry of Peshmerga; Within the framework of the case study descriptive method, this was done through the interview and observation tool for the media tasks of the media center of the Ministry of Peshmerga. In light of the situation of the war media in the Ministry of Peshmerga, the researcher presents three measures as strategies to address the challenges facing the task of the war media in the Ministry of Peshmerga, which are: Media, legal, and human resource measures. The researcher concluded that the media center in the Ministry of Peshmerga needs to develop a comprehensive strategy to identify a roadmap for implementing the tasks of the war media and control the dissemination of news, information, and images of the battlefields. Therefore, This research recommends that the relevant parties in the Ministry of Peshmerga develop a comprehensive strategy considering the innovations in the tasks of the war media. They should provide legal support to control the dissemination of news, information, and images of the battlefield, and pay attention to the human resources of the Media Center to improve the level of war media of the Ministry of Peshmerga.

The Use of Multimedia in English Classes as a Means of Increasing Student Motivation

The relevance of the study is conditioned upon the fact that in modern society the use of information technology tools is an important aspect that predetermines the work of many areas of human activity. Currently, multimedia has many advantages in teaching English as it offers more information, saves time, and stimulates imagination and creativity. It enriches the education process and can make it more effective by increasing students’ interest. In this regard, this paper is aimed at considering the process of using multimedia means to learn a foreign language. The leading methods used to investigate this problem were analysis, classification, deduction, synthesis, generalisation, and natural experiment, which helped research the influence of information and technological data on students’ achievements. The study covered the general concept of multimedia and its need for teaching English; showed the use of websites, programs, electronic dictionaries, and videos for learning English on the Internet; demonstrated the influence of multimedia technologies on modern language teaching methods; described the features of using the multimedia for language learning; analysed the relevant literature and covered the main principles for the effective introduction of media resources to learn English; identified the advantages and problems of using multimedia in education; diagnosed the data on the success of university students and their level of motivation when working with information technology and multimedia; considered strategies for using multimedia technologies and data in education. The materials of the present paper are of practical and theoretical value for educators, teachers, professors at universities, media psychologists, sociologists, translators, psychologists, and employees of educational organisations who will be able to develop methods and ways to improve students’ motivation based on the use of media technologies and information data.

Social media investors' sentiment as stock market performance predictor

PurposeThis study examines the impact of social media investor sentiment on the stock market performance through qualitative and quantitative proxies.Design/methodology/approachThe authors use a sample of daily stock performance related to S&P 500 Index for the period from December 18, 2017, to December 18, 2018. The social media investor sentiment was assessed through qualitative and quantitative proxies. For qualitative proxies, the study relies on three social media resources”: Twitter, Trump Twitter account and StockTwits. The authors proposed 3 methods to reflect investor sentiment. For quantitative proxies, the number of daily messages published from Trump Twitter account and StockTwits is considered as a signal of investor sentiment. For regression model, the study adopts the autoregressive distributed lagged to determine the relationships between the nonstationary series.Findings:Empirical findings provide evidence that quantitative measures of investor sentiment have significant effects on S&P’500 performances. The authors find that Trump's tweets should be interpreted with caution. The results also show that the number of Trump's tweets on t−1 day have a positive effect on performance on day t.Practical implicationsSocial media sentiment contains information for predicting stock returns and transaction activity. Since, the arrival of new information in capital markets triggers investor sentiment on social media.Originality/valueThis study investigates the investors’ sentiment through social media and explores quantitative and qualitative measures. The amount of information on social media reflects more the investor sentiment than content analysis measures.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-12-2022-0818

Durian Culinary Products Based on Local Food as a Culinary Tourism Attraction in Medan City

As the capital of North Sumatra, Medan City has an image that is quite attached to durian culinary destinations. This can be seen from the many culinary businesses that make durian their flagship product so that it can become an icon of culinary tourism in Medan. This study aims to identify the characteristics of the attractiveness, management, and promotion mix of culinary tourism products in three leading durian outlets in Medan City: Ucok Durian, Pelawi Durian, and Durian Ucok Tanjung. The method used in this study is exploratory qualitative with data collection techniques using in-depth interviews, observations, literature studies and documentation. The advertising promotion mix involves social media, print media, electronic media, and display signs. The sales promotion method is offered through free trials, discounts, and attractive promos during the durian season. Managers carry out The personal selling method whenever they fill in trade shows and festivals. The public relations method is carried out through collaboration with durian agents, being a seminar and media resource person, and becoming a sponsor for an activity.

Music Therapy (Media in the Socio-Cultural Space of Ukraine)

The development of music therapy is a relevant topic for research, given that this phenomenon is still in its infancy in Ukraine. The purpose of the study is to analyze the media use of music therapy in the contemporary socio-cultural space of Ukraine. The main research methods are comparison, analysis, synthesis, and specification. The main research tools are a survey based on Google Forms, interviews. The territorial scope of the study covers different regions of Ukraine. The experimental verification of the use of music therapy in the socio-cultural space of Ukraine took place in several stages: theoretical and methodological, experimental and generalized. In particular, at the first stage, the peculiarities of the interpretation of music therapy and other theoretical problems of its use in the socio-cultural space were identified. At the second stage (experimental), a scientific experiment was conducted to identify the key problems and prospects of using music therapy through the media in the socio-cultural space of Ukraine. At the third stage, the data obtained were compared with the results of other scholars, in particular, the peculiarities of using music therapy in Ukraine and other European countries were compared and summarized. The results describe the peculiarities of using media-based music therapy in Ukraine, identify the main tools of mass communication used by music therapists in Ukraine, characterize the main goals of media-based music therapy, and outline the main challenges of using media resources in the practice of music therapists in Ukraine. It is established that the introduction of music therapy has common and distinctive features in comparison with European countries. The conclusions emphasize the importance of music therapy in the modern socio-cultural space of Ukraine, and it is determined that music therapy continues to develop in view of the current demand for psychotherapists in Ukraine.