Media Resources Research Articles

Characteristics and Quality of Online Searches for Direct Anterior Versus Posterior Approach for Total Hip Arthroplasty

BackgroundOnline resources are important for patient self-education and reflect public interest. We described commonly asked questions regarding the direct anterior versus posterior approach (DAA, PA) to total hip arthroplasty (THA) and the quality of associated websites. MethodsWe extracted the top 200 questions and websites in Google’s “People Also Ask” section for 8 queries on January 8, 2023, and grouped websites and questions into DAA, PA, or comparison. Questions were categorized using Rothwell’s classification (fact, policy, value) and THA-relevant subtopics. Websites were evaluated by information source, Journal of the American Medical Association Benchmark Criteria (credibility), DISCERN survey (information quality), and readability. ResultsWe included 429 question/website combinations (questions: 52.2% DAA, 21.2% PA, 26.6% comparison; websites: 39.0% DAA, 11.0% PA, 9.6% comparison). Per Rothwell’s classification, 56.2% of questions were fact, 31.7% value, 10.0% policy, and 2.1% unrelated. The THA-specific question subtopics differed between DAA and PA (P < .001), specifically for recovery timeline (DAA 20.5%, PA 37.4%), indications/management (DAA 13.4%, PA 1.1%), and technical details (DAA 13.8%, PA 5.5%). Information sources differed between DAA (61.7% medical practice/surgeon) and PA websites (44.7% government; P < .001). The median Journal of the American Medical Association Benchmark score was 1 (limited credibility, interquartile range 1 to 2), with the lowest scores for DAA websites (P < .001). The median DISCERN score was 55 (“good” quality, interquartile range 43 to 65), with the highest scores for comparison websites (P < .001). Median Flesch-Kincaid Grade Level scores were 12th grade level for both DAA and PA (P = .94). ConclusionsPatients’ informational interests can guide counseling. Internet searches that explicitly compare THA approaches yielded websites that provide higher-quality information. Providers may also advise patients that physician websites and websites only describing the DAA may have less balanced perspectives, and limited information regarding surgical approaches is available from social media resources.

Digitality in the Open Science age: practices and genres

No matter where we are in the revolution versus evolution debate, digitality has undoubtedly brought about radical changes of practices and genres. Today digital genres born in the Internet age as New Media resources (science news reports or science blogs) compete with a traditional print-based genre of a research article. Although few works have synthesized the interaction of these “old” and “newly-born” genres, the Open Science digitality context has not received considerable treatment in genre scholarship, and little attention has been given to such features of scientific genres as multimodality, interdiscursivity, participatory culture. Thus, the relevance is in the reconceptualization of the Open Science practices and classifying the Internet-born genres of science communication. The qualitative method of discourse analysis is used in the lens of the social semiotic and the social genre theory proposed by the New Rhetoric School. As a result, four groups are suggested: research genres, promotional genres, trans-scientific genres, presentational genres. As a result of the analysis, we have come to the following conclusions. First, hybridization penetrates all the discourse and language levels: written discourse is combined with oral discourse, scientific style – with spoken style, scientific discourse – with journalism. Second, multimodality competes with the writing-based space, thus getting the potential of a meaning-making tool. As a result, the concept “science” has been reconsidered; science has become not only the professional community property but an active area of engagement with other fields and audiences in the process of science popularization. Digitality serves more than a medium and genres are not only recontextualized but gained more complexity.

Community Pharmacists’ Perceptions of the most Important Interventions Implemented in Supporting Breastfeeding Women During Maternal Life: A Cross-Sectional Study in Jordan

Objectives: The purpose of this cross-sectional study is to investigate and analyze community pharmacists' perspectives on the most essential interventions implemented to support breastfeeding women during their maternal life in Jordan. Methods: A cross-sectional study design was employed using a self-administered survey. A convenience sample (n = 381) of community pharmacists was recruited via social media resources. Responses were subject to various statistical analyses using SPSS. Key Findings: In the study with 381 participants, the majority were females (86.4%, n=329) aged between 23 and 30 (78.7%, n=300). A total of 55.1% (n=210) had previous breastfeeding experience. Pharmacists (65.9%, n=251) stressed the significance of health education for improved breastfeeding support. During prenatal care, 42% (n=160) underscored the importance of engaging parents, while 37% (n=141) highlighted the need for additional lactation support during the delivery stage. Finally, 34.4% (n=131) identified serving as an informational resource for the "mother-baby dyad" as being crucial in the postnatal stage. Conclusions: The study spotlights the critical role of pharmacists in breastfeeding support, underscoring the importance of tailored interventions based upon their demographics and perceptions. These insights provide invaluable guidance for optimizing community pharmacists' contributions to maternal care.

Social media for learning: A qualitative exploration of the factors that impact clinical learners' attitudes and intentions.

Social media has created a revolution in learning and teaching. This study set out to provide a theory-informed exploration of the factors influencing medical students' perspectives of learning with social media using the theory of planned behaviour (TPB) as a framework. The study collected data using semi-structured interviews from seven third year medical students at an undergraduate Australian medical school, who were in their first clinical year. The data were analysed inductively and deductively using TPB. Three themes emerged relating to the factors that influence medical students' attitudes and intentions regarding using social media for learning: (1) Social media aligns with the needs and preferences of the contemporary learner; (2) rise of medical professionals on social media during the COVID-19 pandemic; and (3) being an informed user of social media for learning. Participants had largely positive views and attitudes towards social media as a learning tool especially for preclinical content due to its capacity for multimodal information delivery and evolving social norms. However, this positivity was tempered by the challenges they faced in determining quality of resources, linking their learning to clinical medicine and accessing specialist content. Social media can play a significant role in medical students' learning. However, its potential as an educational tool can be enhanced by widening access to resources, and implementing strategies that help students increase their evaluative judgement skills to make informed decisions regarding the quality of social media resources and to translate their social media-mediated learning into clinical practice.

Women’s use of online health and social media resources to make sense of their polycystic ovary syndrome (PCOS) diagnosis: a qualitative study

BackgroundWith the growing availability of online health resources and the widespread use of social media to better understand health conditions, people are increasingly making sense of and managing their health conditions using resources beyond their health professionals and personal networks. However, where the condition is complex and poorly understood, this can involve extensive “patient work” to locate, interpret and test the information available. The overall purpose of this study was to investigate how women with polycystic ovary syndrome (PCOS) across two healthcare systems engage with online health resources and social media to better understand this complex and poorly understood lifelong endocrine disorder.MethodsA semi-structured interview study was conducted with women from the US (N=8\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$$N=8$$\\end{document}) and UK (N=7\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$$N=7$$\\end{document}) who had been diagnosed with PCOS within the previous five years. Transcribed data was analysed using a reflexive thematic analysis method.ResultsWe highlight the information needs and information-seeking strategies women use to make sense of how PCOS affects them, to gain emotional support, and to help them find an effective treatment. We also show how women with PCOS use online health and social media resources to compare themselves to women they view as “normal” and other women with PCOS, to find their sense of “normal for me” along a spectrum of this disorder.ConclusionWe draw on previous models of sense-making and finding normal for other complex and sensitive health conditions to capture the nuances of making sense of PCOS. We also discuss implications for the design and use of social media to support people managing PCOS.

The phenomenon of value conflict in the mass media space

The author examines in detail the phenomenon of value conflict in the mass media space. With the advent of mass media, political conflict has acquired a new scale and role, developing on several planes: in reality, in the media, in social media and in the minds of the audience. Modern society is oversaturated with information, which leads to the question of the effective use of media resources and their uneven distribution. In the context of the information society, new types of conflicts arise related to the relationship of factual and necessary information, which emphasizes the importance of studying the mediatization of political conflicts and their impact on public relations. The media space is an environment where political conflicts are formed and resolved, thereby defining many aspects of social life and interaction. The article focuses on the role of values in the political process, reveals the influence of the media on the formation of attitudes and behavior in conflict conditions. The object of the study is a political conflict in the media space. The subject of the study is the mediatization of political relations in the context of the value characteristics of society. The purpose of the study is to determine the role and place of media in the processes of managing political and value conflict in modern society. The research uses activity-based, axiological and systematic approaches that allow us to penetrate into the essence of the phenomenon of the mass media space and trace the transformation of values in it that are the subject of conflict relations. The theoretical and practical significance of the study lies in the fact that it substantiates the need to revise classical approaches to the consideration of such categories as: information war, political and value conflict in the media space. As part of the conflict agenda, the media can chronicle events, mediate and make forecasts. They influence the formation of attitudes and behaviors of social groups in conflict conditions, have the potential to form stereotypes of constructive (or not) behavior. The study of the mediatization of political conflict in a value-based way allows us to identify the features and patterns of formation of models of "conflict behavior" in the information field (participating and observing parties), the choice of motives, strategies and opportunities in the conflict, goals and ideas about the development of the conflict.

Student media committee in the information policy system of the Higher School of Folk Arts: concept of activity

The article examines the role of media resources, incl. social networks as the main channels for informing students and positioning higher educational institutions in the modern world. Discusses how universities can use these tools to share knowledge, demonstrate achievements, communicate activities and build their own brand. A concept for the work of the media committee of the Student Council of the Higher School of Folk Arts (Academy) is proposed, which includes improving the quality of content, developing new platforms, high-quality visual design and differentiated content to expand audience coverage. An important aspect is also the formation of an effective team for successful and productive work.

Analysis of Media and Learning Resources Used by Teachers in the Topic of Direct Current Circuits in Physics

This study aims to analyze the media and learning resources used in 6 public and private high schools to explain the 12th-grade Physics material of Direct Current (DC) circuits and to analyze the media and learning resources with the potential for development in teaching Physics, particularly in the topic of DC circuits, in these six schools. The research employed a quantitative descriptive method with a survey approach, and the instrument used was a questionnaire. The data were obtained from the distribution of questionnaires, with 282 respondents from 6 different schools. The collected data were analyzed by calculating the percentage of media and learning resources used by the six schools. The results showed that the learning media with the highest percentage is "other media," including print media (textbooks), whiteboards, and direct explanations by teachers, with 40.46%. Meanwhile, the lowest percentage is for PhET at 10.54%. Regarding learning resources, printed books have the highest percentage at 44.98% and the lowest for modules at 9.17%. In conclusion, the most widely used media by the six schools to explain DC circuits are print media (textbooks), whiteboards, and direct explanations by teachers. The most commonly used learning resource is printed books. Additionally, the media with the potential for development is PhET, and the learning resource with development potential is modules. This is because these media and learning resources are still underutilized in the six public and private high schools when explaining DC circuits. This research provides insights into the needed media and learning resources, their limited availability, and their potential for development in teaching DC circuits in these six public and private high schools.

Kobiety w cyfrowych strumieniach dziejów. Tematyka kobieca na polskich kanałach historycznych portalu YouTube

In this article, the authors confront the thesis found in historical discourse about the dominance of male figures in historical narratives present in the public sphere. In order to do so, they analyse the new research field that is the social networking site YouTube and the most popular channels on historical topics contained therein. The main research question is whether women are marginalised in the narratives contained in the sources discussed, in which contexts they appear and what is the reception of the films in which they appear. In addition, the authors look at the question of the form of historical narratives. The study combines quantitative methods (descriptive statistics, correspondence analysis) as well as qualitative methods (Northrop Frye’s typology of story motifs. For this purpose, 551 films were analysed, which were then annotated using seven groups of tags corresponding to the content of the sources ‑ concerning the func-tioning of female characters and the subject matter of the films. As a result of the analyses carried out, it was observed that the thesis of the absolute dominance of male characters in historical narratives does not fully hold true under the conditions of Web 2.0 sources in terms of quantity, while in terms of content it cannot be accepted unreservedly in the context of the very diverse use of female themes in social media resources.

The impact of digital media on the education of different digital generations: contributions and challenges for accelerating information and promoting the learning of connected individuals

The present work is the result of a bibliographic research, based on the discussion about the effectiveness of the use of digital media in the classroom, promoting comparative relations with the current reality and exposing some primordial media resources to enhance the school teaching process of the Digital Generation. The purpose was the analog realization of how learning was transmitted to the students of the past, establishing a reflection of how it is given to the transmission of knowledge in contemporary times, evidencing that the education of the XXI century, has advanced significantly with the advent and influences related to the use of the New Digital Technologies based on the challenge of educating the generation born in the Digital Age. The methodological procedure covered the writings and analysis of scientific articles through a critical reflection on the generation of Screenagers and Education.The bibliographic investigation provided the expansion of knowledge on the subject, supported by authors who address the teaching-learning process mediated by the New Digital Technologies, demonstrating the possibilities and limits of using digital technologies in school as a pedagogical resource in the generation of the Digital Age, contributing to a quality and transformative teaching..

Implementing decision aids for cardiovascular disease prevention: stakeholder interviews and case studies in Australian primary care.

Australian cardiovascular disease (CVD) prevention guidelines recommend absolute CVD risk assessment, but less than half of eligible patients have the required risk factors recorded due to fragmented implementation over the last decade. Co-designed decision aids for general practitioners (GPs) and consumers have been developed that improve knowledge barriers to guideline-recommended CVD risk assessment and management. This study used a stakeholder consultation process to identify and pilot test the feasibility of implementation strategies for these decision aids in Australian primary care. This mixed methods study included: (1) stakeholder consultation to map existing implementation strategies (2018-20); (2) interviews with 29 Primary Health Network (PHN) staff from all Australian states and territories to identify new implementation opportunities (2021); (3) pilot testing the feasibility of low, medium, and high resource implementation strategies (2019-21). Framework Analysis was used for qualitative data and Google analytics provided decision support usage data over time. Informal stakeholder discussions indicated a need to partner with existing programs delivered by the Heart Foundation and PHNs. PHN interviews identified the importance of linking decision aids with GP education resources, quality improvement activities, and consumer-focused prevention programs. Participants highlighted the importance of integration with general practice processes, such as business models, workflows, medical records and clinical audit software. Specific implementation strategies were identified as feasible to pilot during COVID-19: (1) low resource: adding website links to local health area guidelines for clinicians and a Heart Foundation toolkit for primary care providers; (2) medium resource: presenting at GP education conferences and integrating the resources into audit and feedback reports; (3) high resource: auto-populate the risk assessment and decision aids from patient records via clinical audit software. This research identified a wide range of feasible strategies to implement decision aids for CVD risk assessment and management. The findings will inform the translation of new CVD guidelines in primary care. Future research will use economic evaluation to explore the added value of higher versus lower resource implementation strategies.

DEVELOPMENT OF MEDIA COMPETENCE OF FUTURE TEACHERS IN THE CONDITIONS OF DIGITAL EDUCATION

In the context of digital education, the article analyzes how future teachers are developing their media competence. The ability to examine the stages of prospective teachers’ media competence development and analyze that development in relation to digital education constitutes the analysis’s key components. According to the goal of this study, an analysis of the psychological and pedagogical literature on the topic under study was carried out, as well as an analysis of the motivational component, which includes the motives for contact with media texts, the contact component as the frequency of communication with the media, informational, creative, perceptual, evaluative and practical components. When conducting an empirical study, modified blocks of questions of the A.V. Fedorov methodology were used to identify the development of future teachers’ media competence. The topic’s relevance under study is also described. The definition of «media competence” is given and the analysis of foreign literature in this area is carried out. The developmental stages of perceptual, interpretive, and creative indicators were identified. It was noted how perceptual and interpretative indicators related to one another as a result of the mutual examination and evaluation of media resources. Future educators gain crucial abilities for future professionals in the development of media competency, including new media competence, virtual collaboration, transdisciplinarity, and design thinking. Keywords: media competence, media resources, intellectual technologies, future teachers, network educational module, university.

Barriers and Facilitators of Self-Management for Older Adults Living With Type 2 Diabetes Mellitus: A Qualitative Study in China.

The purpose of the study was to explore the barriers to and facilitators of self-management among older adults with type 2 diabetes mellitus (T2DM). This study followed a qualitative descriptive methodology. Older adults with T2DM living in Jinan, Shandong Province, China were recruited using purposive sampling. Information saturation was used to gauge the sample size. Semistructured interviews were conducted with 23 participants. The data analysis was guided using a thematic approach. Themes were inducted from the interview data undergirded by the cumulative complexity model. The key findings of this study are presented in terms of 2 themes: facilitators of T2DM self-management and barriers to T2DM self-management. Each theme has subthemes, including that having family members with diabetes, having family members who are health care professionals, and visual cues were factors for good self-management practices by older adults with T2DM. Conversely, poor health status (ie, multimorbidity and lower-limb dysfunction and pain) and intergenerational care responsibilities were identified as barriers to effective self-management. Moreover, the use of media resources, especially traditional media, was found to both assist and hinder participants in their self-management practices. The findings from this study can inform new research to build on existing self-management promotion programs and restructure existing services to improve the self-management of older adults with T2DM. With the increase in the number and types of media outlets, our finding implies that researchers or clinical practitioners may develop strategies to leverage media resources to enhance the self-management of diabetes among older adults with T2DM.

Individually Integrated Virtual/Augmented Reality Environment for Interactive Perception of Cultural Heritage

The need to preserve and care for cultural heritage makes information technology a tool for finding, documenting, describing, and visualizing important historical and archaeological sites. This article offers an example of a demo platform providing users with a unique immersive experience in a virtual clothing museum environment. The proposed concept combines such types of media resources as audio, video, text, and 3D models of the virtual environment. The augmented reality elements perform the function of additional informing the users about certain facts about the exhibits. The methodology of platform development and the application's architecture are described. The creation of the platform is intended to achieve the objectives set by VR/AR technologies, namely, to provide a wide range of opportunities for interaction of the user with the objects of cultural heritage. The peculiarity of the application is the possibility to choose between exploring the objects of cultural heritage on one's own or following a programmed path with the help of an audio guide. The proposed solution can be used for stationary expositions of art objects, historical or archaeological relics, and objects of national economy and creativity. Testing of the demo version showed a rather high degree of user satisfaction (89% of respondents reported a positive experience). Users noted the atmospheric and immersive experience of virtual reality. The developed platform can perform educational and popularization functions.

Effects of the COVID-19 induced cotton crisis on agricultural production and livelihoods of smallholders in southern Mali

Smallholder farming systems are vulnerable to disruptions. The COVID-19 pandemic weakened the financial ability of the Malian government in the 2020–21 growing season to subsidize cotton farmers’ access to mineral fertilizers and the cotton company (CMDT) could not offer a good cotton price. Consequently, farmers refused to grow cotton, leading to a cotton crisis with implications on crop production and farmers’ livelihoods. We used data collected over three consecutive growing seasons in the old cotton basin of Koutiala and analysed them using two-way mixed ANOVA over selected indicators related to farm and household components. The analysis was done for farms of different resource endowment, through comparing the cotton crisis season to the two previous normal seasons. Besides the abandonment of cotton, the total cropped area and area devoted to maize reduced in 2020–21, while the area allocated to millet, sorghum and cowpea increased, especially for cotton farmers with medium and high resource endowments. In addition, the nitrogen use intensity dropped at the farm level and particularly for the cereal crops, but without negative effect on yields of maize, millet and sorghum. Food self-sufficiency and income per capita significantly increased for the medium resource farms, while income dropped for the high resource farms with large herds. The farming system was able to absorb the shock of limited access to fertilizer for one season, due to the elimination of otherwise strong labour competition between cotton and cereal crops, favourable weather conditions and farmers’ responsive coping with the cotton crisis. This study revealed the importance of disaggregated livelihood evaluations, because resource endowments have implications not only for the actual effect on livelihoods, but also for farmers’ adaptive capacity.

Application of virtual reality technology in second language classroom teaching in colleges and universities

The design and implementation of teachers’ classroom teaching strategies is the key to the success of second language classroom teaching. In order to improve the quality of second-language classroom teaching in universities and enhance the interactivity in the teaching process, the application of virtual reality technology in second-language classroom teaching in universities is studied. Firstly, an integrated ware platform is designed for second language classroom teaching in universities, which consists of an integrated ware library and a database. Then virtual reality technology is used to design an integrated ware library within the platform and collect information such as various teaching media resources designed in the classroom teaching content into the integrated ware library; Utilize 3DS Max software in virtual reality technology to construct three-dimensional models of teaching scenes and entities; Choose to use linear difference method to render 3D model colors; From a visual perspective, enhance the realism of the rendered model through image enhancement technology and color contrast enhancement technology. According to the functions of the physical object, various interactive events are added to the created teaching scene and the three-dimensional model of the entity and stored in the integrable ware library to achieve panoramic roaming of the second language classroom teaching scene in universities. The experimental results show that the teaching platform designed by this method can accurately construct three-dimensional models of teaching scenes and objects with good visual effects, providing users with a more realistic sensory experience and effectively improving students’ mastery of teaching content.

Analysis of the Marketing Strategy of China's Film and Television Industry Based on the Background of Media Convergence -- Taking the Film "Wandering the Earth" as an Example

With the continuous development of media convergence, the marketing strategy of China's film and television industry has been constantly enriched, and the marketing and media of the film and television industry have entered an era of deep integration. Media convergence has brought the expansion of communication platform and the innovation of content for the marketing of film and television industry. The film "wandering the earth" has been a great success in the Chinese film market. The publicity team behind it integrates media resources, disseminates high-quality content and makes important contributions to the film box office. Taking "wandering the earth" as an example, this paper uses the theoretical model of integrated marketing strategy to explore the marketing strategy of China's film and television industry under the background of media convergence from four deeper perspectives: content marketing, integrated communication channels, interactive marketing and the development of IP system. Finally, the article combines the existing strategies with future development, and puts forward the problems that need to be improved.

Analysis on Apple TV+: Future Development Direction of Streaming Media Platform

Streaming media had been a popular form of entertainment since 2019 due to COVID-19. Netflix, Home Box Office, and other streaming media offer an abundance of media resources to all kinds of audiences. Notwithstanding that streaming media had been flourishing, they still had trouble constructing sustainable profitability. Apple TV+, being one of the streaming media corporations, found out a way to achieve sustainable profitability. The platform also benefited from the flourishing of the streaming media industry. In order to promote the sustainable development of the streaming media industry, the article is mainly about Apple TV+ achieving sustainable profitability by adapting short and quality streaming media products and making proper use of the parent Company Apple Inc’s financial support. SWOT analysis will be used to make a further explanation. The advice is offered in the article to expose the revelation of future development for both Apple TV+ and the industry, which is to combine franchises with short series and make use of co-branding to enlarge its media resources. Additionally, the research also reveals the weakness of Apple TV+ that Apple TV+ has difficulty in retaining loyal customers due to the lack of rich and attractive streaming media resources.

The promotion of mobile Internet to the construction of informationization of ideological and political education in colleges and universities

Abstract This paper explores the teaching path of the civics class in colleges and universities during the mobile Internet era, and uses a questionnaire survey to analyze the reality of current mobile Internet-based civics class instruction. The changes in the teaching of civics and political science classes under the influence of mobile internet are tracked and systematically analyzed in terms of differences. This study focuses on both the general effective education classroom and the effective education classroom in the mobile environment. It utilizes the Nvivo software to investigate the teaching styles of teachers and the interactions between teachers and students in these two learning modes. The results show that nearly 20% of the students are in schools that have not yet conducted mobile Internet civics instruction, and about 24.5% do not have political theory classes on mobile Internet teaching. In the context of mobile Internet, the habit of reading on a cell phone is increasing by 10% annually, and learners are paying the highest attention to public news sources, reaching 86.4%, which creates favorable conditions for teaching mobile Internet civics and politics. An effective education classroom in the mobile environment tends to be open; the ratio of teachers’ words to students’s words is about 2.09%, and teachers are more willing to use media resources, and network means to check students’ knowledge. And the classroom status is at 0%, and the teaching process is more stable.

Transition Features of the Russian Regional Press to Digital Technology

The regional press plays an important role in the formation of the urban media space. The article examines the adaptation features of the Russian regional press to the changing the digital environment conditions. Despite the slight increase in circulation and audience of print media, the Russian regional press continues to experience a number of difficulties associated with a lack of funding, influence from government agencies, the implementation of government tasks, an aging audience, and publication of news in printed editions with a long delay. Publications are trying to adapt to changing conditions, looking for new ways not only to earn money, but also to attract an audience. Some sites are either a copy of the printed edition or are updated quite rarely. Nevertheless, digitalization does not mean the death of the Russian regional press. The study was based on interviews conducted by the authors in 2021-2023 with the heads of Russian regional newspapers. The authors also conducted a content analysis of materials posted on newspaper websites. The article is the first to examine successful cases of regional press. To attract the widest possible number of subscribers and, in general, active consumers of information products, the content of regional media must be exclusive, prompt, reliable, dialogic (providing different points of view), and multimedia. Unfortunately, Internet resources of Russian regional print media do not always meet these criteria. Digitalization does not mean death for traditional media; it is rather a new opportunity to conquer new “territories”, attract audiences, and implement new tasks. However, the development of local publications is hampered by the policies of government agencies that put pressure on editorial offices. Officials do not understand the specifics of journalistic work. Only a few regional publications manage to cope with existing problems, find sources of funding and attract new audiences.