Mass Media Communication Research Articles

Communication Strategies & Mobile Banking Adoption

This article, as research study, employed a mixed method research approach; which utilized both qualitative and quantitative methods of data collection and analysis. The utilised tools were an interview schedule and questionnaires. A target population of 3000 customers and 17 staff members from whom the sample of 353 respondents among the bank customers all 17 staff members purposively were selected. Simple stratified random sampling and purposive sampling were applied in selecting customers and staff members for the study respectively. Quantitative data collected was analysed using descriptive statistics and presented in form of tables, graphs and charts. The qualitative statistics were analysed thematically. Its findings revealed that good communication strategies influenced mobile banking adoption by enhancing the good corporate relationship with customers through word of mouth rated at 84.4 %, social media at 71.8%and mass media communication at 68.9%. It recommends creating awareness and elevating customers’ attitude by making the mobile banking platform affordable, easy and accessible to customers of all segments, easing the customers into the technology rather than forcing it on them while being innovative to stay competitive in the current market.

The Message Of Da'wah In Films And Criticism Of The Concept Of Reincarnation

The concept of reincarnation is often a controversial topic because it raises deep theological debates. Film, as a mass communication medium, has the potential to spread thoughts or beliefs, including reincarnation. One of the films that raises this theme is Along With Gods 2: The Last 49 Days, a production work from South Korea. Seeing the potential negative impact of the concept of reincarnation on Muslims, this study aims to analyse and criticise the concept based on the teachings of Islamic law—qualitative method with Charles Sander Peirce's semiological approach. The data obtained from the film were analysed using Peirce's semiotic theory through the analysis of the concept of trichotomy. The results of the study showed that there were 25 scenes related to reincarnation in the film, of which eight messages of faith and three moral messages were found that contained da'wah values. Criticism of the concept of reincarnation is based on its irrationality and contradiction with Islamic teachings. In Islam, resurrection is believed to occur on Yaumul Ba'ats, the day of resurrection to account for charity, and not in the form of rebirth in the world as depicted in the concept of reincarnation.

Mass Media and Communication

Mass communication can be defined as the process of using mass media to send messages to large audiences for the purpose of informing, entertaining or persuading. In many respects the process of mass communication and other communication are same. Someone conceives a message, essentially an intrapersonal act. The message then is encoded into a common code such as language. Then it is transmitted. Another person receives the message, decodes it and internalizes it. In other respects, mass communication is distinctive. Crafting an effective message for thousands of people of diverse backgrounds and interest requires different skills than chatting with a friend across the table. Encoding the message is more complex because a device is always used, for example a camera or recorder. We shall first take up the print media because that happens to be the original type of mass media in India. We shall then give an account of radio, film and TV as media of mass communication in India, their spread, reach, people’s access to these media and their impact on the society. New technologies made their entry during 1970s and 1980s. They are video, cable and satellite TV.

Representation of Journalists' Professionalism in the Film a Taxi Driver

Film is a mass communication medium that combines audio, visuals, and narration to convey stories, and information, and serves as a medium of entertainment and education for the audience. One such film that provides both entertainment and historical education is A Taxi Driver, which falls under the genres of drama, history, and politics. This film is based on the true story of a taxi driver who inadvertently became involved in the Gwangju uprising of 1980 after helping a German journalist cover the events in Gwangju. The purpose of this research is to understand the representation of journalistic professionalism in the film A Taxi Driver according to the Code of Ethics of the International Federation of Journalists (IFJ) using a descriptive qualitative research method with Roland Barthes' semiotic analysis. The results of this study identify several scenes in the film A Taxi Driver that illustrate the articles of the International Federation of Journalists (IFJ) Code of Ethics through various actions of Peter, who plays the journalist. Among them: Article 1 "Respect for Truth" is reflected when Peter visits Gwangju to validate information from Reporter Lee. Article 2 "Freedom of the Press" is evident when Peter attempts to record events at the shooting site. Article 3 "Fair Methods to Obtain Information" is shown by his bravery in recording amid the riots. Article 8 "Transparency" is seen in Peter's promise to publish news about the chaos in Gwangju once he returns to Japan. Article 12 "Solidarity" highlights by his efforts to save Kim's life, compensate for the damage to Kim's taxi, and his desire to reunite with Kim to repay his kindness. Article 15 "Humanity" is demonstrated through Peter's actions of recording the bodies of Gu Jae-sik and the victims of military violence, as well as helping to evacuate the shooting victims.

Delivery platforms for reaching adolescents with nutrition interventions in low- and middle-income countries.

Adolescents in low- and middle-income countries (LMICs) are a vulnerable population given increased nutritional needs as puberty approaches. School-based nutrition programs exist in some settings, but the comprehensive provision of nutrition services requires knowledge of the mechanisms to reach out-of-school adolescents. A comprehensive scopingreview was performed using formal and informal search strategies to landscape all potential delivery platforms with nutrition services to reach adolescents. Peer-reviewed studies, institutional strategies, program evaluations, and programmatic reports in LMICs were reviewed, including gray literature. A total of 87 out of 270 identified publications and reports describing nutrition programs for adolescents were identified. Although nutrition programs targeted at adolescents were sparse, various innovative and inclusive delivery platforms were included, such as school feeding programs, school-based anemia control, and nutrition-friendly school initiatives; health facility-based, youth-friendly health and nutrition services; social safety nets targeted at adolescents; community-based approaches targeting youth development and peer education within youth centers and faith-based settings; and technology-based platforms, including digital health services and mass media communication sensitization and mobilization efforts. Existing delivery mechanisms and platforms in health and other sectors that target adolescents offer great potential to extend nutrition interventions to this vulnerable yet hard-to-reach population.

Analisis Wacana Kritis Norman Fairclough Pada Film Barbie 2023 Sebagai Representasi Budaya Patriarki

Film is part of audio-visual mass media communication and aims to convey social messages to the audience in accordance with the reality that is growing and developing in society. One of the films that has this purpose is the film Barbie Live Action 2023. The purpose of this research is to dissect the discourse in three dimensions, namely textual, discourse practice, and sociocultural practice. In this research, the type of research used is qualitative-descriptive research. The paradigm used in this research is the critical paradigm. The appropriate research method used for this research is Norman Fairclough's Critical Discourse Analysis method. In the textual dimension, the linguistic tools of Diction, Cohesion, Modality and figure of speech metaphor are obtained. In the discourse practice dimension, at the production level the Barbie film is produced with two backgrounds, namely Barbieland and the real world, namely the city of Los Angles, United States with English language dialogue. At a text consumption level, the film is the highest-grossing box office film of all time with earnings of $1.45 billion. Sociocultural practices have 3 levels, namely situational, institutional and social levels. Situational Barbie script was written during the pandemic. For example, the film Barbie was a box office success in almost the entire world and became the hope of the global community regarding the end of the pandemic. Furthermore, at the institutional level, which includes the media, is Greta Gerwig herself as a film filmmaker. Warner Bros. is the production house for the 2023 Barbie Live Action film. Then there is Mattel as the company behind the production of Barbie dolls. Finally, at the social level, this film shows how patriarchy persists in reality, the social and cultural system of American society still adheres to patriarchal culture and neglects women's rights and protection.

Oral cancer in India.

To describe the epidemiological status of oral cancer (OC) in India along with updates on risk factors, advances and gaps in preventive measures, treatment, costs of care and monitoring. Two national estimates of incidence and mortality were cited, one for 2016 by the Global Burden of Disease India Study and one based on projections for 2020 by GLOBOCAN. The National Cancer Registry Project provided local and regional incidence and trends using data from 2012-2016. Scientific literature, reports of the NCRP, the IARC and government press releases were also consulted. Tobacco and areca nut habits are the major risk factors for OC in India. In the 1980s, intervention studies on oral screening, awareness generation and habit cessation in rural areas reduced tobacco use and oral leukoplakia. Lately, adoption of the tobacco control law and mass media communications have resulted in decreased tobacco use. However, the increasing popularity of highly carcinogenic tobacco products containing areca nut, with evasion of their bans, is increasing OC incidence. Despite advances in care, there is growing incidence of OC, persisting poor awareness about the need to quit tobacco/areca nut/alcohol use and go for screening. Major efforts are needed to implement preventive activities.

Советская эпоха в поликодовой прецедентной медиарефлексии, или От каждого по способностям, каждому по потребностям

The article studies linguasemiotic features and functional meanings of precedent phenomena (PP) of the Soviet past through the prism of polycode representation in modern discursive space. The study is aimed at analyzing Soviet precedents of graphic design, sociocultural life, everyday life and gluttony in mass media communication. During pinpoint sampling of polycode units (Internet memes) from the Russian-language Internet segment, 500 texts that met the criterion of featuring a verbal or visual PP representative with the semantic component “Soviet, relating to the historical period of the USSR” were identified. The analysis of PP that implement media reflection of the cultural and historical heritage of the Soviet epoch was carried out based on semiotic, structural and semantic, intertextual, stylistic and discourse analyses. The features of updating the associative connection between the artistic and aesthetic design of polycode text and socio-cultural signs of the Soviet period have been established. The polycode nature of precedent references to the cinematic and musical heritage of the Soviet period is confirmed by the presence of both verbalized elements (names, titles) and non-verbal (audio fragments, captions and visual images); the discursive PP actualization is presented in reminiscent and allusive formats. Text examples demonstrate the dominance of a visual precedent image, appealing to gluttony perceptions and mediated by the context of the past or the era of the Soviet Union. Two models of encoding PP related to Soviet everyday life have been established: the retrospective one (reliance on visual representatives of archaism and verbal temporality representatives) and the axiological one (the verbal part of the message postulating the high quality of products produced in the USSR; visual elements act as a referential basis appealing to culturally specific precedent base).

Representasi Peran Tokoh Abuela Sebagai Nenek Dalam Film Animasi Encanto

Encanto is a computer-animated family film with musical, comedy, and fantasy genres. The Encanto film won an Academy Award (Oscar) for Best Animated Film in 2022. As a mass communication medium, the Encanto film represents a unique reality where women play an important societal role. In the film Encanto, Abuela, the grandmother of the Madrigal family, plays an essential role in the existence of the Madrigal family and the community of Encanto. This reality generally differs from the reality of life, where men dominate essential societal roles. This study aims to describe the role of Abuela represented in the film Encanto at three levels of John Fiske's semiotics: the level of reality, the level of representation, and the level of ideology. The research used a qualitative method with an analysis of John Fiske's semiotic theory based on constructivist paradigm. After conducting research, the researcher found that Abuela's roles in the film Encanto include family historian, teacher, head of the Madrigal family, and head of the community of Encanto. That role is represented by authoritative, firm, weak, and prone to wounds (melancholy) characteristics. In addition, a matriarch ideology was found as the basis of Abuela's role among the people of Encanto.

Философские аспекты влияния контркультуры как феномена социокультурного доминирования в современных масс-медиа

The relevance of this paper is conditioned by the fact that the ideas and values broadcast through mass communication media influence both the development and socialization of an individual and the comfortable existence of the whole society. The aim of the paper is to analyze how the counterculture influences society through mass communication media. This goal mediates the implementation of the following tasks: to disclose the content of the concepts of “communication” and “mass communication”; to outline the main functions of mass communication media; to analyze the nature of publications of the “Topor” Telegram channel; to disclose the content of the term “counterculture”; to note its main functions. The basis of the study was formed by the works of Ya. Assmann, A.G. Donskikh, I.A. Zosimenko, V.V. Kasyanov, A.A. Kokorina, E.S. Muratova and others. As a result, it is concluded that the broadcasting of countercultural values by mass communication media, which is taking place today (which is confirmed by analyzing the publications of the “Topor” telegram channel), can lead to the limitation of the dominant culture, substitution of its principles, as a result of which the traditional values relevant to Russian society will be destroyed. For this reason, we believe that mass media, namely channels in the social network “Telegram”, need additional control by supervisory authorities, which will allow levelling countercultural functions and preserving traditional values.

The Evolving Landscape of Spanish Language Representation in U.S. Media: From Overt to Covert Discrimination

Despite the continuously expanding presence of Spanish-speaking communities in the United States, media representation of the Spanish language and that of its speakers has remained relatively scarce. At present, however, a growing interest in reaching and cashing in on this influential consumer group is forcing significant changes in the mass media communication landscape. Not only are an increasing number of movies and TV shows working with more diverse casts (ethnically, culturally, linguistically, etc.), but there also seems to be a heightened presence of Latinx characters in leading or supporting roles. This tendency, however, does not necessarily mean that mainstream media is becoming more inclusive and less anglocentric. In fact, a careful look at the storylines of individuals who are perceived to be Spanish speakers will reveal that they mostly portray stereotypical roles and behaviors. When their stories are told, they are all too often infused with unwarranted messages that portray Latinxs as lazy, unskilled, unintelligible in speech, hypersexual, or simply too ‘foreign’ to fit in. Whether overtly or covertly expressed, the negative impact of these persistent transgressions has the potential to shape real-world ideologies, attitudes, and prejudices. This paper adopts a critical raciolinguistic perspective, which underscores the co-naturalization of language and race, to highlight the role of media in reinforcing discrimination against the Spanish language and its speakers. In our analysis of six recently popularized TV shows (i.e., East Los High, Family Guy, Gentefied, Jane the Virgin, One Day at a Time, and That ‘70s Show), we examine the perpetuation of racialized stereotypes toward Latinx characters’ linguistic practices with regard to (i) the environment in which they exist, (ii) their mannerisms, (iii) speech patterns, and (iv) interactions with other characters. We demonstrate how these shows’ blending of seemingly harmless linguistic ideologies with stereotypical and sensationalized representations grounded in colonial hierarchies reproduces hegemonic interests, perpetuates social inequalities, and places racialized Spanish speakers at a disadvantage.

Language and mass communication media

Language and mass communication media

The Role of Mass Media in The Emergence of Deviant Behavior in Society

One of the primary studies in the sociology of communication is the influence of mass communication in society. Media is a communication transmitter or "channel" that includes newspapers, magazines, radio, television, movies, posters, and banners. The medium can be used and received by the communicator, but the medium can affect more than one communicator. This can affect many communicants regardless of the number of communicators; this means if a communicator uses any of the mentioned mediums, they can easily influence the behaviour of society as a whole. Behaviour change can have positive and negative impacts, which is why learning or understanding the role of mass media in communication is very important. There are many cases where the use of mass media can lead to deviant actions. Deviant actions that appear more often today will involve the mass media, meaning that the mass media has a significant influence. The impact of mass media can be seen in our daily lives, and mass media has become a basic need of human society as a whole. With mass media incorporated into everyday life, any information can be gathered. Such information can be the difference between a positive impact and a negative impact, it all depends on the user (communicator). This journal will focus on how mass media can trigger deviant societal actions and how to overcome them.

Implementasi Dakwah Islam Melalui Media Sosial Di Majlis Taklim Sabilu Taubah Di Desa Karanggayam Kecamatan Srengat Kabupaten Blitar

In the current era of globalization, the delivery of Islamic teachings cannot but use modern mass communication media, such as television, film, radio, internet, newspapers, magazines, books, and so on. The aim of this research is to determine the implementation of Islamic da'wah through social media at Majlis Taklim Sabilu Taubah in Karanggayam Village, Srengat District, Blitar Regency. Research Method: This research, based on the location of the data source, is included in the field research category, and in terms of the characteristics of the data, it is included in qualitative research, based on the discussion, it includes descriptive research using a case study approach. Data collection methods use observation, interviews and documentation. Data analysis is carried out starting from data reduction, data presentation, and drawing conclusions. Research Results: 1) Da'wah communication at Majlis Taklim Sabilu Taubah is carried out by: a) Verbally, verbal da'wah communication is held every Maghrib prayer except Friday night and Tuesday night which is delivered directly by the Kiai. b) In the book, communication of da'wah with the book is carried out after the 'Asr prayer, the book that is delivered is Al-Iklil, every Thursday night, Friday, Monday night, Tuesday, the book that is delivered is Al Hikam. c) Print media, da'wah communication with print media is held at the same time as recitation of the book, which is given to students who are unable to understand the meaning and significance of the book being studied, with themes that are in accordance with those studied in the recitation. 2) The da'wah method via social media at Majlis Taklim Sabilu Taubah is carried out by means of lectures and printed media which are distributed to students who cannot yet read and write hijaiyah letters, especially to young people who have just started learning the Koran and older students in particular. And generally, students are less able to understand the meaning and significance of the books being studied. Recitations through print media are taken from books, especially from the Qur'an and Hadith and translated into Indonesian. 3) The results of da'wah communication via social media at Majlis Taklim Sabilu Taubah can be known by: the da'wah material is quickly understood and easy to understand the meaning and meaning of the book translated through print media, the da'wah material is easily accepted by the students, the da'wah material is easily put into practice through social media , because there is immediate information and guidance.

New Media in Environmental Communication: A Study on CIFOR (The Center for International Forestry Research)

Nowadays new media is widely used not only for entertainment purposes, but also to raise public awareness about major environmental issues which is critical for presenting topics like climate change, global warming, and deforestation, as well as encouraging public debate and information exchange. This research aims to seek the utilization of new media in environmental communication. Environmental communication extends beyond campaign-related activities which also affects how people see themselves and the natural world around them. This research uses CIFOR (The Center for International Forestry Research) as a study case because it is recognized as an internationally non-profit scientific organization that carries out research on the most important issues in global forest and landscape management. This research benefits from Ecological Model of the Communication Process which employs qualitative research method with single instrumental case study approach. Data is gathered through direct observation, semi-structured interviews, and extensive literary study. The result demonstrates that CIFOR has been developing multiple digital channels including podcasts, videos, datasets, presentations, and datasets. This is in accordance with the Ecological Model of the Communication Process to communicate their findings. Additionally, it has been found that new media in CIFOR combines and blurs the lines between interpersonal communication and mass media communication.

Platform Fans: Contradictory Practices of K-Pop Fandom and the Digital Public Sphere

abstract: This article investigates the notion of an idealized digital public sphere by illustrating the contradiction between the supportive and subversive mediated communication practices of international K-pop fans across social media platforms. Fans subvert historic mass media communication practices by using social media to make their voices heard. However, they simultaneously engage in platform-mediated communication practices that uphold the status quo, doing what production companies, popular opinion, and even other fans expect them to do. Despite new communication-mediating platforms allowing fans to self-govern, create fan economies, and influence their own public opinion, the platformization of K-pop fandom has not demonstrated an idealized digital public sphere. The platformization of the K-pop industry is integral to its viability and global success, and by understanding how K-pop fans communicate online and offline, scholars can learn more about other increasingly globalized, hybridized, and platformized organizing practices and the digital public sphere.

STRATEGI MARKETING COMMUNICATION DALAM PROSES CLIENT SERVICE DI RADIO TRAX FM PALEMBANG DALAM MENINGKATKAN KERJASAMA

Broadcast radio is an aspect that originates from communication, and broadcast radio must develop in a way that is more than just satisfying and shaping public tastes because radio is a component of mass communication media that has reciprocal roles and relationships, but also plays a role in forming opinions and social governance. In the midst of tight competition for broadcast radio in getting clients, Radio Trax FM can take advantage of existing opportunities by using positioning as a youth radio or radio for young people aged 15 - 25 years (men and women). As a private broadcast radio in Indonesia, Trax FM radio has main competitors whose listener segmentation is the same. Radio stations have similar segmentation and positioning, so they are required to compete. Radio Trax Fm also carries out promotional activities such as Advertising, Sales Promotion, Direct Marketing, Interactive Marketing, Public Relations and Personal Sales, which are activities to attract client interest. This marketing strategy is one of the factors to determine the success or failure of a company. Based on the background thinking above, the author took the title "Marketing Communication Strategy in the Client Service Process at Trax Fm Radio Palembang To Increase Collaboration

Ответ образовательной политики РФ 2022–2024 гг. на проблему информационного давления на молодежь: социально-философский анализ

The period 2022–2024 is characterized by the emergence of new and toughening of existing operations for the dissemination of anti-Russian materials in mass communication media. The coverage of these operations af-fects young people, a social category particularly vulnerable to attempts of destructive information influence. The adversary is developing a set of measures aimed at undermining the confidence of young people in vari-ous spheres of life in Russian society, primarily in the power structures. The author shows that in the face of increasing complexity of international relations, this problem is gaining new momentum and begins to play an important role in the educational philosophy and educational policy of the Russian Federation. Besides, the article reveals some directions of the adversary’s work to exert destructive influence on the Russian youth in modern conditions. It is of particular importance to consider the actions that have been and can be taken by the state to combat such information pressure at the level of the educational institution.

Pemanfaatan Media Sosial Sebagai Media Komunikasi Massa Di Kalangan Pelajar

Learning using text or conventional media makes it difficult for students to understand the material presented by the teaching staff. So now students use the YouTube application as a support in their learning activities. This research aims to find out more about the benefits of YouTube media for students and the use of YouTube social media as a place to share learning material. This research uses a descriptive method with a qualitative approach and this research uses data collection techniques including library research. The data used in this research is secondary data. The results of the research show that students who use YouTube as a mass communication medium make it very easy to find the information or knowledge they need and it is easier for students to understand the material contained in videos compared to material delivered directly by teachers or lecturers either online or face to face because of videos. on the YouTube application can be played back at any time to re-study the teaching material presented.

Теоретико-методологічні аспекти становлення комунікативної системи публічного управління

The article establishes the need for the formation of a system of administrative communications to ensure the coordination of activities of subjects of state, municipal, public authorities, and mass media in the management of social processes. It has been proven that the formation of effective public communication, the communicative complex of the public power subsystem, is possible by reforming the public administration system. The theoretical and methodological principles of forming the administrative communications system were defined, and its structural and functional model was developed. Emphasis is placed on the theoretical description of the communicative process in modern scientific discourse, which uses various, and sometimes mutually exclusive, hypotheses, positions, and approaches; quite often, communication as a process is considered a relatively narrow sphere of human activity, and the application of the used models for local self-government seems problematic. Attention is paid to the fact that in the conditions of public administration reform in Ukraine, one of the urgent tasks is the modernization of the public communications system, bringing it closer to the standards of the EU and leading countries of the world, building an effective model of communication activities of state authorities. The subject and methods of communicative interaction of social subjects implementing communicative public policy are defined. The importance of communication in state administration and local self-government is also proven by its (communication) feature, which is a reliable and constant supplier of valuable information, which is then used in the management process. Public administration communications should be considered as a set of subsystems of informational and motivational interactions. It is noted that, in general, it is appropriate to define the communication system of public administration as mutually agreed complexes of communicative horizontal and vertical, internal and external, formal and informal interactions of subjects of public space (bodies, organizations, institutions, and representatives of state, self-governing, public, media authorities and citizens ) at the central, regional and local levels, thanks to which the coordination of the activities of the subjects regarding the management of social processes is achieved. Keywords: communicative interaction, communicative strategy, public administration bodies, state administration, mass communication media, civil society institutions, communicative system of public administration, local self-government.