Media Facades Research Articles

Effect Analysis of the Placeness Developed by LED Media Facade on Pedestrian’s Nightscape Experience Focused on the Seoul Square Building in seoul, Korea

As the modern city s interest in night atmosphere and the activities increases dramatically, the importance of the landscape of urban buildings is also increasing. The interest in urban landscape is focusing more on the after sunset hour rather than daytime due to the extended activity hours and the change in life pattern of the urban citizens. Hence the night-scape of the city can be perceived as the feature to increase satisfaction and enhance the safe, comfortable, and dynamic image of the city. The purpose of the study is to analyze the effect of the sense of place developed by LED Media-Facade on pedestrian s feel about the landscape. Therefore, the Seoul Square Building was chosen as the main research case target area. LED Media-Facade technology is one of the technologies that is specialized to construct the urban design. This allows the creation of new form of city scenary in the urban area satisfying the pedestrians scenic which will lead to increase in the brand and property value of the building.

Renovation of existing glass facade in order to implement energy efficiency and media facade

Modern cities and their architectural structures undergo significant functional and physical changes. In recent years, the interventions on building envelopes have increased. Therefore, it is necessary to analyse potential remodeling of glass facades, along with applying the concept of smart technologies, in order to increase energy efficiency of the existing buildings. This paper analyses the modernization process of devastated glass façade of the tall Slavija hotel, built in 1960s in Belgrade, Serbia, taking into consideration some positive examples of transformation and reskinning of buildings, where the aspect of medialization is an active part of urban renewal. The subject of this paper is the analysis of research findings about the improved thermal comfort of this building, after performing the replacement of its glass façade and converting the hotel building into an office building. Special attention was paid to the implementation of media technologies and final effects on energy balance of the newly designed facade.The proposed solution is supposed to evaluate the improved thermal comfort that was achieved by a radical renovation of the facade and by replacing the existing facade with a new single façade (double and triple glazed units), with media elements as well as without them. The research results are presented as proposals for improving EE public buildings by implementing the latest system of curtain walls in order to increase the value of the buildings. One of the most important criteria included in the process of energy refurbishment is technological improvement of the existing buildings, along with the presentation of media facades. The case study is based on EnergyPlus simulations.

An Exploratory Study on Adversing Values of Media Facades : Moderator Effects of Applicability and Product Types

An Exploratory Study on Adversing Values of Media Facades : Moderator Effects of Applicability and Product Types

(New) Media Facades: Architecture and/as a Medium in Urban Context

Besides representing a border dividing interior and exterior spaces, one of the primary functions of the facade is communication. What used to be inscribed in stone, concrete, wood or glass, is now communicated via digital media, which became an integral part of architecture in the information society we live in today. Even though this research includes an investigation of media-supported facades as architectural elements, a much broader discourse oriented toward relational aesthetics in urban spaces will be employed in order to analyze the new media potential of communication layers in architecture.

인터렉티브 미디어 파사드에 나타나는 미학적 특징

미디어 파사드(Media Facade)는 건축물의 내 외 공간을 겸하며 건축에 디자인, 동영상, IT 기술 등이 융합되어건축물을 새로운 의미 공간으로 변모하게 하는 종합 정보 전달 매체이다. 현재 미디어 파사드는 건축물의 외부 에 한정되지 않고, 영상 매체 설치가 가능한 다양한 공간에서 관객들에게 새로운 경험을 선사하고 있다. 또한 인터렉션 미디어 파사드는 단방향 커뮤니케이션에서 쌍방향 커뮤니케이션으로의 변화를 가져와 관객들에게 현장감을 더해 주고, 참여도와 몰입도를 증가시켜 효과를 극대화하고 있다. 본 연구는 인터렉티브 미디어 파사드(Interactive Media Facade)의 미학적(美學的) 특징에 대해 다각도로 살펴보고, 관련 사례들을 분석해보았다. 국내 외 사례를 바탕으로 향후 국내 인터렉티브 미디어 파사드의 지향점에 대해 고찰해보았다. The term 'Media Facade' is an integrated information-Conveying Medium that turns the inside and outside of a building into a new meaningful space by converging with design, motion pictures and IT technology. Media Facade is not only associated with the exterior of a building but presents new experiences th the visitors in all available spaces where screens can be installed. Moreover, interactive Media Facade has expanded the former one-way communication to a two-way one bringing more sense of realism for the spectators and increasing attraction and participation. In this study, I explored the aesthetic characteristics of interactive Media Facade and analyzed pertinent cases; and based on domestic and overseas cases, I contemplated upon the future objectives of interactive Media Facade in Korea.

MEDIA TECHNOLOGIES IN A MODERN CITY

This article describes introduction and role of modern media technology in architectural urban space of the world’s greatest cities. The authors have analyzed architectural objects with «digital signature», media facades and LED screens. Spaces’ emergence and development sated with various digital resources help for creation of important transformations which influence social production of the modern world’s city space. Introduction of media technologies into architectural and spatial environment of the world’s largest cities is important for the formation of the latest elaborated spaces which influence the city’s social production.

Fachadas media Elementos para un debate crítico

<p>Las fachadas media han irrumpido en la arquitectura contemporánea superponiendo una capa de información bidimensional no necesariamente arquitectónica, y además dinámica. Es una realidad extremadamente compleja de integrar en la práctica arquitectónica tradicional. El artículo analiza el impacto de este nuevo elemento desde tres perspectivas: la lógica arquitectónica, las oportunidades de proyecto que ofrece y los retos o contradicciones que su presencia genera.</p>

A Survey of Pervasive Displays for Information Presentation

Weiser's seminal vision of ubiquitous computing had information presentation at its heart and identified an important challenge in providing pervasive yet unobtrusive information display while avoiding problems of information overload. Since this vision was first articulated, a range of approaches have emerged for presenting information on pervasive displays, while digital screens of varying sizes have become an everyday feature of our environments. Such displays provide significant opportunities for presenting information in-situ to support users in a range of activities, and the growing expectation is that there is constant peripheral access to digital information. In this article, the authors review three different pervasive display technologies used for information presentation: traditional 2D display media, urban media facades, and novel display hardware. Their survey identifies five emerging trends that cross all three technologies: an increasing focus on situatedness, a movement toward nonexpert users, a growing demand for accessible interaction, a potential for new applications of data, and difficulty in balancing calm computing against presentation of data at an appropriate granularity and complexity. This article is part of a special issue on pervasive displays.

PEOPLE'S EVALUATION TOWARDS MEDIA FAÇADE AS NEW URBAN LANDMARKS AT NIGHT

This paper attempts to help designers to turn a building into media facade as an attractive landmark for people’s urban night life. The literature survey points towards being dynamic and interactive with observers as the two quality dimensions for implementing this emerging lighting technology. Based on a survey of eleven selected media facades using video films to 250 students and staff at a public university, results identified twelve attributes for these two qualities. However, item analysis and exploratory factor analysis of the results determined only ten attributes actually support people’s attention towards media facade. The attributes of unique landmark, different nocturnal appearance, dynamic colour, informative lighting, artistic lighting performance, on going process, and dynamic advertisement could be categorized under the visual quality dimension. On the other hand, attributes of covert interaction, overt interaction, and predesigned interaction could be categorized under the interactive quality dimension. This study contributes in prioritizing visual qualities for guiding the attractiveness of buildings’ appearances at night, hence enabling the creation of new dynamic urban spaces when designing buildings.

내용분석 및 자유연상을 통한 미디어 파사드의 감성어휘 추출

The aim of this paper is to select a distinct vocabulary for understanding the media facade of user and to lay the foundation for a media facade emotional scale. Firstly, we assembled a set of emotional words that were sufficient to represent a general overview of korean emotions, collected from various literature studies. Secondly, we found emotional words from collecting user opinion on the Youtube website. Finally the emotional words were collected from phrase by using non-structural survey. The collected words were integrated according to standards and they were organized 39 pieces that can be used in the survey. As a result, we extracted 21 emotional words for measuring user’s emotions expressed while watching media facade, such as 'novel', 'cool', 'awesome', 'gorgeous', 'exciting', 'amazing', 'wonderful,', 'showy', 'great,', 'intense', 'good', 'grand', 'colorful', 'unique', 'variety', 'new', 'fun', 'beautiful', 'luxurious,', 'mysterious', 'satisfactory'. And we categorized the 21 words to form 5 elements by using factor analysis such as 'surprise', 'attention', 'variety', 'aesthetics', 'interest'

참여자 간 소셜 관계를 형성하는 미디어 파사드 플랫폼

본 연구에서는 미디어 파사드가 소셜 미디어로서 대중이 자발적으로 이끌어나가며 다수의 광범위한 감상자가 관계를 형성할 수 있는 플랫폼을 제시한다. 이 플랫폼은 감상이 단순 매개적인 수단이 아닌 각 주체 간의 관계를 형성하고 능동적으로 상호작용을 이끌어나가는 과정으로 작용한다. 여러 시공간에 흩어져 있는 독립적인 개개인은 작품을 통해 관계를 형성하고 하나의 사회적 공간으로서 작품 공간을 공유하며 서로 교감한다. 네트워크 기반의 시스템 구조로 인해 지역적, 물리적 한계가 극복되면서 작품 공간에서 자유로이 관계를 형성하고 교류할 수 있다. 다수의 관람자를 수용할 수 있으며, 작품 속에서 혹은 작품을 통해 사람과 사람을 연결할 수 있다. 나아가, 하나의 작품 환경에서 이루어지는 작품과 관객 간의 상호작용적 구조만 지원하는 것이 아닌 서로 다른 공간에 위치한 여러 개의 작품 환경이 서로 상호적으로 연결되어 다수의 관람자가 참여 가능하며, 궁극적으로 하나의 작품으로서 동작하는 확장된 공공 아트 환경을 지원한다.

LED 미디어파사드에 있어 남녀에 따른 인지정도의 실증분석

LED 미디어파사드에 있어 남녀에 따른 인지정도의 실증분석

3D 미디어아트의 시각적 몰입감 극대화 방안

Recently, media art is transforming from analogue to `digital`, and from 2D to `3D`. In particular, the range of utilizing 3D Media Art is getting wider through merging with other genres of contents in the digital environments, such as Media facade, Hologram, Virtual reality, App application, and etc. Therefore, by referring to the 3D award-winning works of Pirx Ars Electronica, which are regarded as the most outstanding works of media art of today, factors that affect sensation of visual immersion have been analyzed, through which strategies for maximizing viewers` interests in media arts and heightening their emotions while viewing have been determined. Based on the findings of the study, it has been shown that such works of media arts that involve development of concepts with `creativity` and `variability` from the perspective of visual concept, such as 3D modeling and mapping, with `consistency` through out all concepts, as well as the works with stronger `restriction` of concept within its animation and postproduction, attracted more interests from the viewer. From the point of view with visual four steps in composition, positioning the change in quality of 3D `shape` and `material` following the four-step rule, and gradual increase of change in quantity within the `number` and `size`, in addition to increased degree of systematization within the change in editing, such as the `scene change`, resulted in more heightened emotions from the viewer. Thus, in order to maximize sensation of visual immersion, strategies for `developing 3D visual concepts` while `synchronizing` them, as well as `strengthening the four steps within 3D visual composition` while `systematizing` them should be emphasized.

공공스크린에서의 상호작용성 - OCL의 미디어 파사드 프로젝트를 중심으로

공공스크린에서의 상호작용성 - OCL의 미디어 파사드 프로젝트를 중심으로

Interactive-Based Approach for Designing Facades in Digital Era

No doubt that the digital revolution is widely changing the world, the computer applications have made digital technology as an essential part of our life. The architects and planners invest these technologies to develop the architectural design process. Recently, Interactive Media Facades (IMF)(Marshall, 2011 #29) become signs in the city spaces. IMF considers an efficient tool that has electronic surfaces interacting with surrounding users and depends on techniques range from LED surfaces or projection displays to interactive materials with visual properties. Thus, it is important to present the design strategy of interactive facades. The structure of the present paper is divided into: a) introduces IMF, their perception and physical properties; b) presents various types of interaction with IMF; c) explores the interaction design phases; d) analyzes IMF examples by using space explorer model; and finally e) presents a holistic strategy for design IMF that will contribute for enhancing the design process with new approaches in the digital era.

ELSI Model: Bridging User Engagement around Interactive Public Displays and Media Facades in Urban Spaces

With recent technological advancements and significant price drops of display technologies interactive digital displays rapidly find their way into urban environments. Researchers have been modeling coordination and engagement around displays, either around (1) small-scale situated displays or (2) large-scale urban screens such as media facades. To this day, the two are considered as different domains. In this paper we take a first step towards bridging the gap between both types of displays by deriving a general, dynamic model we call elastic space-interaction (ELSI) model of user engagement around interactive public displays and media facades. The ELSI model provides a common terminology for describing engagement around interactive displays and media facades, improves compatibility across studies, and points out how to observe changes in user coordination and engagement introduced by different screen sizes and interaction techniques.

A study of Artistic Method of Multi-Participatory Media Facade by Smart Device

최근 우리는 인간과 네트워크 간의 관계를 통해 일상생활뿐만 아니라 예술과 그 참여를 위한 새로운 가능성들을 상기하게 된다. 차세대의 새로운 예술분야라 할 수 있는 미디어파사드는 도시 공간에서 건물외벽에 다양한 콘텐츠 영상을 투사하는 방식으로 도시인의 일상 공간 안으로 들어와 있다. 이러한 미디어파사드와 네트워크 환경이 잘 구축된 스마트 기기의 연결은 또 다른 인터랙티브적 예술실험의 하나로 부상하고 있으며, 이러한 감상통로는 움베르코의 열린 예술작품과 참여예술의 역사에 중요한 바탕을 형성한다. 본 연구는 우선 네트워크 확장과 함께 미디어파사드의 유형에 따라 그에 참여하는 관람자의 참여형 예술방식이 진화되고 있다는 것을 분석의 주요 맥락으로 하여 그 원인을 규명하고, 이를 바탕으로 네트워크 환경이 잘 구축된 스마트 기기와 미디어파사드의 시너지 효과로 나타난 다중 참여형 미디어파사드에서 관람자 참여의 양상을 분석하고 통신매체와 융합하면서 다양하게 진화하는 예술방식의 바탕을 마련하였음을 밝히고자 한다.

도시경관 미디어파사드의 영상디자인 구성요소 연구

미디어파사드는 건물 외벽을 스크린으로 삼아 영상을 투사하는 것이다. 미디어파사드는 도시 공간에서 고도의 시장 경쟁 상황에 지쳐있는 수용자의 문화적 감성을 회복하며, 도시미학으로 발전하였다. 그래서 도시가 주제가 되기도 하고 투사 대상이 되기도 하면서 영상디자인으로 재해석 될 수 있다. 문화적인 면에서의 미디어파사드는 예술적 가능성과 공공성의 강화가 논의되고 있다. 가장 고려해야 할 부분 중의 하나는 건물 또는 투사 대상 주변과 소통되는 미디어가 되어야 한다는 것이다. 2014 광화문 미디어파사드, 2014 세종문화회관 미디어파사드, 2013 남산 미디어파사드 등의 도시경관 미디어파사드를 비교분석 결과 모티브, 컨셉, 스토리, 투사형태 등 네 가지 영상디자인 구성요소를 도출할 수 있었다. 캔버스와 극장 스크린을 박차고 나아가 새로운 기술적 장르로 자리매김 하고 있는 미디어파사드는 앞으로도 한 차원 높은 도시의 상징적 예술행위로서 메시지와 테마 그리고 기술적 진보를 담아내야 한다. 본 논문은 상징적인 도시경관 미디어파사드의 비교분석을 통하여 영상디자인의 구성요소를 도출하고자 하였다. 【Media facades project images on the external walls of a building as a screen. Such facades can recover the cultural emotions of users tired of a high level of market competition in urban spaces and develop into urban aesthetics and be reinterpreted as an image design as the city becomes a topic as well as the target projected. From a cultural perspective, the artistic possibility and strengthening of publicness of media facades are discussed. One of the considerations is that it should be the medium communicating with the building or surrounding of the projected target. Urban landscape media facades, such as 2014 Gwanghwamun media facade, 2014 Sejong Center for the Performing Arts media facade and 2013 Namsan media facade were compared and analyzed. As a result, four types of image design components could be derived such as motifs, concepts, stories and projection types. Media facade, which is establishing itself as a new technological genre beyond canvas and theater screens, should contain messages, themes and technological advances as a higher level of the urban symbolic art form in the future. This paper derived the components of image design through the comparative analysis of symbolic urban landscape media facade.】

Interaction with Media Façades

Media facades are a prominent example of the digital augmentation of urban spaces. They denote the concept of turning the surface of a building into a large-scale urban screen. Because of their enormous size, they require interaction at a distance and they have a high level of visibility. Additionally, they are situated in a highly dynamic urban environment with rapidly changing conditions, which results in settings which are neither comparable, nor reproducible. Altogether, this makes the development of interactive media facade installations a challenging task.

A Study of the Elements of Placeness of Media Facades

A Study of the Elements of Placeness of Media Facades