Abstract
This article describes introduction and role of modern media technology in architectural urban space of the world’s greatest cities. The authors have analyzed architectural objects with «digital signature», media facades and LED screens. Spaces’ emergence and development sated with various digital resources help for creation of important transformations which influence social production of the modern world’s city space. Introduction of media technologies into architectural and spatial environment of the world’s largest cities is important for the formation of the latest elaborated spaces which influence the city’s social production.
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