Effect Analysis of the Placeness Developed by LED Media Facade on Pedestrian’s Nightscape Experience Focused on the Seoul Square Building in seoul, Korea

Abstract

As the modern city s interest in night atmosphere and the activities increases dramatically, the importance of the landscape of urban buildings is also increasing. The interest in urban landscape is focusing more on the after sunset hour rather than daytime due to the extended activity hours and the change in life pattern of the urban citizens. Hence the night-scape of the city can be perceived as the feature to increase satisfaction and enhance the safe, comfortable, and dynamic image of the city. The purpose of the study is to analyze the effect of the sense of place developed by LED Media-Facade on pedestrian s feel about the landscape. Therefore, the Seoul Square Building was chosen as the main research case target area. LED Media-Facade technology is one of the technologies that is specialized to construct the urban design. This allows the creation of new form of city scenary in the urban area satisfying the pedestrians scenic which will lead to increase in the brand and property value of the building.