Mass Media Products Research Articles

Semiotic Analysis in Film Mat Kilau: A Hero's Awakening

The many forms of communication media technology are advancing at an increasing rate in the contemporary globalization period. Global society has been significantly impacted by this. The mass media's emergence, which allows people to instantaneously communicate and enjoy content, is among the most significant achievements. Film is one of the products of mass media. A lot of movies are produced to impart life lessons, such the heroic and religious ideals of historical heroes, in an effort to instill in the millennial age a growing love for their nation and its religion, whatever form it may take. The selected item for this research was the movie Mat Kilau: Awakening of a Hero. The film's portrayal of the da'wah as well as the definitions of denotation, connotation, and myth present issues. Roland Barthes' semiotic analysis model is employed in this study. The study's findings demonstrate that the movie Mat Kilau conveys the Malay people's values of bravery and hardship in keeping with Islamic teachings. It also incorporates values of preaching through the actors' conversation.

Journalistic creativity in the age of neural networks

INTRODUCTION. Journalism includes, along with creative and reproductive origins, because it is a mass media production. It should be said that in any sphere of human activity these beginnings interact with each other. But in journalism, this process is complicated by the fact that the author, creating a new product, often works according to a certain technology, solving, as a rule, typical problems. With the development of neural networks, which create media texts on an equal footing with journalists, the categories of “creativity” and “authorship” are becoming the subject of scientific discussion. The subject of the study is creativity and journalistic creativity functioning in the era of neural networks development. The aim is to reveal the essence of creativity, which can exist as a product of human activity rather than a computer system that only imitates the processes that take place in the human brain. MATERIALS AND METHODS. General scientific methods were used in the work: theoretical and conceptual synthesis of philosophical, cultural, and psychological sources, and the literature devoted to the issues of journalistic creativity and the use of neural networks in spiritual production was studied.RESULT AND DISCUSSION. The social essence of journalistic creativity, which results in human spiritual and thinking activity, was substantiated. While neural network has neither consciousness nor intuition that generates creative process.CONCLUSION. Interaction between a human and a neural network in the creation of an original work is impossible on conditions of parity, as creative activity is always personally motivated and controlled by the subject. The field of application of the results of this article can be the psychology of journalistic creativity. In the perspective of scientific research, the issues of substantiating the criteria for evaluating artistic, journalistic, and publicistic works created by a machine.

Representation and stereotyping of the female image in modern mass media (based on glossy magazines)

In the 21st century, the need for the development of the glossy sector is increasing every day. The main object of the study is the image of female beauty in modern glossy magazines; the subject of the study is the formation of a stereotypical idea of beauty in modern mass media. The purpose of this article is to analyze the linguistic and visual representation of women in modern mass media (based on glossy magazines), as well as the features of the linguistic (linguistic and visual) construction of the image of a woman in modern discursive linguistics. In addition, when conducting this research, not only general scientific methods are used, such as comparison, description, classification, systematization, interpretation, analysis, classification, but also special linguistic methods for analyzing lexical-semantic groups: contextual and stylistic analysis of semantics, the method of psycholinguistic modeling, method of complex analysis. The scientific novelty of the study is due to the subject of the study and the lack of modern comparative studies in the field of the specific representation of the image of beauty in the media (in glossy magazines) for young women. During the study, the features of modern visual culture and mass media products were studied, the standards of beauty and the female image being a sociocultural phenomenon were described, the methods of applying various methodologies to the visual content of glossy magazines and digital analogues were analyzed, axiological pictures of the world in different cultures and social gender stereotypes were partially described, reflected in language, the representation and stereotyping of the beauty of the female image in modern mass media (based on glossy magazines) is analyzed and ways of stereotyping beauty in glossy magazines are identified, including the features of visual design and promotion of content personalization (recommendation technologies) in the modern glossy segment.

Science, Folklore, and Ecology of Knowledges in Aoyama’s Detective Conan Anime

During the Anthropocene, science and folklore have been efficient explanatory models of the world. However, numerous studies suggest a convergence of both perspectives in contemporary mass media productions, being Japanese animation a clear example. The aim of the research presented here was to analyse how science and folklore are integrated and opposed in Aoyama’s Detective Conan, an anime where cases often happen in rural Japan and where folk references confront Conan’s detective reasoning. To reach this objective, a comprehensive qualitative and quantitative study of the presence of folklore in this work—through aspects such as characterisation or narratives—was conducted in 75 cases and over 155 episodes which include references to folklore in their background, plot, or characters. The analysis revealed that, when folklore and science interact, rational thinking is usually preferred over folk beliefs; characters are stereotyped according to their genre or origins; and, more importantly, supernatural beliefs can be included in detective fiction without being ridiculed by the most rational characters.

The Hungarian Bouvard et Pécuchet

Mór Jókai’s satiric novel Egy ember, aki mindent tud [A Man who Knows Everything] was first published in 12 parts in the illustrated satirical weekly Az Üstökös between 2 May and 18 July 1874. Its German translation was published parallel with the Hungarian text. This paper shows that, in several regards, Jókai’s short novel is parallel to Flaubert’s unfinished, subversive masterpiece Bouvard et Pécuchet. The structure of the two novels is obviously similar; both are built on a chain of metonymic contacts of failed “projects”. Although in the fields of science and knowledge the heroes “encounter” do not follow the same order, the extent of thematic coincidence is surprising. Jókai’s and Flaubert’s novels are built on a scenic or episodic structure, the cut-at-will-form (Moretti). Both texts may be read as a narrative telling the story of the birth of the dilettante as a product of popular communication and mass media.

Business Management Strategy on National News

National news is one of the mass media products that has an important role in conveying information to the public. In the production process, national news requires the right business management strategy in order to produce quality products and meet market needs. This study aims to examine business management strategies in national news. This study used qualitative research methods. Data collection techniques in this study were carried out with literature studies obtained from Google Schoolar by exploring journals, books and other information relevant to the research. The data that has been collected is analyzed using three stages, namely data reduction, data presentation and conclusions. The results showed that business management strategies in national news can be grouped into two, namely content management strategies and marketing management strategies. Content management strategies in national news include selecting news topics, writing news, editing news, publishing news. While marketing management strategies in national news include news promotion, online marketing and offline marketing. With the right business management strategy, national news can improve its quality, readership, revenue, and image.

Digital Marketing Communication Activities on Online Magazine Gettinlow

The shift in lifestyle and the increasing use of gadgets and the internet has also changed the pattern of media consumption in society. Many people are starting to switch from printed media to web-based electronic media. Magazines are no exception. Many magazines are now converting their print format to digital format. In the face of this change, magazine managers must think of creative ways to keep getting readers who will ultimately maintain their existence. One of the online magazines in Indonesia that focuses on automotive, titled, Gettinlow, also competes in the online media industry. In managing this online magazine, the Gettinlow team has recorded 9 million page viewers and 1.8 million sessions in Indonesia until 2020. This is inseparable from their digital marketing communication efforts. Therefore, this study aims to describe the implementation of digital marketing communication from Gettinlow online magazine. This research contributes to the science of marketing communications, especially in digital marketing communications. Novelty in this study shows how digital marketing communications are used in marketing mass media products, especially online magazines. Hopefully, this research can add to the study of marketing communication for online media, which still needs to be discussed. This research will use descriptive qualitative research, with interview data collection methods and document studies. The results of this study include digital marketing communication activities carried out by the Gettinlow team to retain readers and advertisers. Some activities include social media marketing, search engine optimization, and digital public relations. These activities have proven successful in increasing Gettinlow's website traffic, increasing interaction, and bringing in advertisers. Therefore, these activities can become best practices that similar companies also study.
 

Изменения в информационных и аналитических жанрах современных СМИ

The article discusses the main trends of changes in mass media communication based on informative and analytical genres of the modern press and electronic media. The research is performed within interpretative discourse analysis and is based on quantitative analysis of the data. The authors of the article claim that in the modern information age, traditional media are no longer the most influential sphere of communication. The media are forced to give way to social networks that are far from complying with the norms of the Russian language. In conditions of such fierce competition, traditional mass media have to adapt to the modern reader in order to meet their needs and expectations. This leads to the fact that their genre and stylistic appearance is gradually changing. The most important changes taking place in modern media are the convergence of genres, visualization of information, interactivity, democratization (which is expressed not only at the linguistic, but also at the extralinguistic level: in changing the nature of the information conveyed in the media and cooperation with non-professionals when creating mass media product) and the intellectualization of language.

Видеоклип как форма интерпретации поэтического текста

This article introduces the phenomenon of videopoetry as a hybrid product of mass media whose popularity is based on intermediality, i.e., the cumulative effect on different perception channels. Videopoetry is a productive form of verbal creativity in the contemporary media culture with its active reception of art. The research featured poems by W. B. Yeats, T. S. Eliot, and W. H. Auden presented as videos and the way they respond to someone else's poetic word. The authors analyzed 15 videos by comparing the original text and the video sequence in line with the method developed by N. V. Barkovskaya and A. A. Zhitenev. The analysis revealed several options for relaying a poetic work as a music video. Three videos provided a direct illustration of the source text, suggesting a complete or partial visual duplication of the original poetic imagery. Five videos offered an indirect illustration of the source text by using associative images in relation to the central images of the poem. Five videos gave a minimal illustration: the picture did not dominate the text of the poem, but its choice implied a certain interpretation. Two videos featured the video maker as a reciter. The video makers did not try to transform the poetic text but used the video sequence as a way to enter into a dialogue with the original poem or resorted to indirect illustration to generate occasional meanings. Thus, video makers keep the original text unchanged and see the video sequence and musical accompaniment as their responsibility but maintain a dialogue between the original text and its game reinterpretation.

The Problem of Speech Culture in Mass Media

The author of this article is concerned about the preservation of the culture of speech in modern mass media (press, radio, television, Internet sites, social networks) and discuss its main causes and consequences. The relevance of the research is due to the fact that scientists pay attention to the study of the peculiarities of the functioning of the media language and the problems of its deviation from the literary language norm. The purpose of the study is to identify the influence of the media language on the state of the Kazakh language as a whole and to find out how and to what extent this influence occurs, to analyze errors in the composition of the Kazakh media text. With the help of the research material, it is possible to determine the level of changes in the Kazakh language by conducting grammatical and lexical analysis. The main hypothesis is that errors in the language of the media affect the Kazakh language through the media, including through social networks, at all linguistic levels, especially by changing grammatical and lexical rules. The theoretical significance of the study is that the speech practice of modern mass media is actively developing, and, on the one hand, the number of text materials appearing in the field of mass media is increasing, and on the other hand, these texts have many errors that affect the status of language and speech, which are not so obvious to society. These consequences are characterized by the appearance of new newspapers and magazines, completely different in content and nature of the development of speech culture of new TV and radio programs, etc. In the speech practice of society as a whole, the share of speech products of mass media is increasing, the importance of mass media texts in the public consciousness is increasing: at present, the main importance of literary texts is indisputable. All of the above in this study boils down to the fact that a high level of speech culture in the field of mass media should be provided not only by linguists, but also by practitioners who form the vocabulary of the language of mass media. The study used general scientific methods of analysis, synthesis and deduction in the process of studying and systematizing theoretical material.

News Production Management of CekFakta in Dealing with Hoax Outbreak Information on the Social Media

In the digital era, the competition of mass media leads to the practice of media economy as well as creativity in presenting news content. On the other hand, the mass media are challenged to deal with hoaxes. This study aims to find out how the management of news production at Tempo through the CekFakta page. This study uses qualitative methods with content analysis data collection techniques and in-depth interviews. Data collection through interviews with CekFakta journalists, article documentation and literature studies since 2021. The results of this study reveal that there are three important aspects that determine news products, namely the format, quality and content leverage. In terms of format, the news on the CekFakta page has a specificity conclusion the information circulating is true or not. There are three charts that make up the body of fact-checking news, first introduction to the viral information, secondly an explanation of the method of finding the truth of the information and the third stage is conclusions related to the information being studied. Consumer can understand easily the content of the information with the guide. In terms of quality, Tempo has a methodology that becomes the basic guideline for journalists to make news. The benefit aspect is done by disseminating the news through social media. In practice, to achieve these three aspects, fact-checking journalists work with the help of tools obtained through collaboration with external participants. In the era of media industrialization, the news agency has become a company that aims to make a profit. News, as a product of mass media companies must also be designed in such a way as to generate profits. Thus, the practice of journalism must also be adapted to the times. Fact-checking journalism exists not only to improve the quality of information, but also to bring financial benefits to the company.

Social and political agendas of American society in the new millennium (Salman Rushdie’s “Quichotte”)

The subject of the research is the artistic interpretation of social and political problems in Salman Rushdie’s novel Quichotte (2019). This work is a postmodern reinterpretation of Cervantes’s story about the ingenious gentleman of La Mancha, which tackles a number of pressing issues, faced by American society at the beginning of the twenty-first century, from opioid addiction and migration to the environmental crisis and cyber-spies. The purpose of the article is to identify and describe those social and political triggers that, on the one hand, define today’s agenda of the American post-truth society, and on the other hand, appear to be kind of tags of the relevance and priority of the issues raised. Explication of the strategies of literary representation of such problems in the work of fiction reveals their relationship with the author’s worldview. The application of the methods of hermeneutic, intertextual, cultural, semantic, and linguistic-stylistic analyses enables us to study the author’s intentions in the literary space with an emphasis on the most topical concerns of contemporary issues. The literary forms representing the post-truth narratives in Rushdie’s novel are designed to expose the most troublesome issues in the Age of Anything-Can-Happen. The article examines the interpretation of such problems as the influence of mass media products, racism, and gender inequality, as well as some issues of language, ageism, and psychological pressure on children. The results of the study. The concept of post-truth, which penetrates fiction from public discourse to become a key means of explaining the author’s intentions and creating narratives of hyperreality, in Quichotte, appears as the prism through which all events, phenomena, and meanings are interpreted. Having become the main form of artistic vision, hyperreality appears in postmodern fiction to transform the contemporary literary landscape. This post-truth environment helps Rushdie see and analyse in detail the most crucial problems of American, or, in general, world society. They are manifested at all levels and in the actions of the characters, and the situations that happen to them, as well as in the author’s comments.

HISTORY OF TELEVISION LANGUAGE RESEARCH IN KAZAKH LINGUISTICS

The article examines the history of the study of official TV shows in the Kazakh language in the linguistic and stylistic direction. The authors reviews the history of television language research in Kazakh linguistics. Television broadcasts are a synthesized work of art, its means of information dissemination: language is the main means of information dissemination, video material is the main feature of television information dissemination, and audio-information is an auxiliary means of influence.The language of TV news is a two-way process of a monologue type based on a dialogical, discursive character, a special type of mass communication that is officially spoken in a cool voice.Various literary lexical units used in the language of telecasts affect the vocabulary of the receiving group, form their linguistic character, and supplement their vocabulary and composition.Final news is a collective product, its subjects are complex communicative individuals.Linguistic patterns caused by taking into account some extralinguistic factors affecting the language of telecasts are a feature of the language of telecasts in information dissemination.Mass information is delivered to the addressee in various genre forms. There are three types of traditional journalistic genre: analytical, informational and art-publicistic. Breaking news belongs to its informative genre.Broadcasting is a special product of electronic mass media. Its main difference from other types of mass media is that it is possible to watch (visual) and listen (audio) TV broadcasts, thus it is possible to get the most important information quickly, and it will remain in people's memory for a long time. Here, the main features of newspapers and radio are summarized in one place.Linguistic communication in breaking news belongs to the universal type of journalistic discourse, which is called the language of mass communication. Language communication here is oral, formal, monologue, dialogic, public, mass, communicative.

Transfer of communications knowledge: Literacy of media conglomeration in high school students

Information and communication technology innovations encourage mass media business by giant media ruler groups present the phenomenon of media conglomeration with various opportunities and impacts. The objective of this community service, organized by Bunda Mulia University in collaboration with Tarakanita 2 High School, through the implementation of a media study class entitled “Media Conglomerate” for 18 students in grades 10, 11, and 12 from across the majors to show the media conglomeration phenomenon and introducing media conglomerates in Indonesia. Activities were held online through Google Meet using interaction, case studies method, and sharing video material presentations to strengthen participants’ understanding of related topics. The participants stated that this activity was profoundly educative, objective, accountable, and transparent so that the material presented was able to increase knowledge and prepare their social skills in the mass communication industry. Media literacy skills are needed, especially for high school students, as the nation’s future generation to be able to see, accept, and understand the content of mass media products wisely. Participants can sort out news objectively because they understand the subjectivity of the mass media, so they are not easily influenced and ensure that the information received is to avoid provocation, conflict, and misinformation.

Implementation of professional activity as an alternative to guilt in civil law: theory and practice

The subject of this research is the legal norms, doctrinal provisions and case law on the conditions of civil liability. The relevance of this topic is determined by the tendency to expand the list of cases of strict liability detected in comparison the current and Soviet legislation. However, the principle observed by the legislator in transferring cases from the "regime of fault liability" to the "regime of strict liability" is still a puzzle. For the purpose of systematicity of legislation and reasonable claim of strict liability, such principle should be captured in legislation. The goal of this research lies in determination of the condition of civil liability without fault. Using the method of legal induction, the author formulates the conclusion on the condition of strict liability based on the analysis of separate court decisions and legal norms dedicated to various cases of strict liability. A number of cases of civil liability without fault specified in the law are substantiated by a different (instead of fault) condition of liability, namely the implementation of professional activity that entailed civil violation. If the case of liability without fault specified in the law does not contain any other condition of liability alternative to fault, the corresponding rule should be excluded from the law due to groundlessness (for example, the rule on strict liability for obligations of the trustee in relation to individuals who are not the subjects of professional activity in this sphere; the rule on compensation for moral damages irrespective of guilt for distribution of discrediting information by a person who is not a professional distributor of mass media products). The author offers to legislate the principle of civil strict liability.

The effect of critical viewing on the critical writing skills of the translation studies students

Developing translation students’ critical writing skills is an important issue in academia since they are expected to be critical thinkers and contribute to the field of study. The most important precursor of critical writing is critical reading which is an active, probing, and recursive approach to interpret and use the information and ideas from the text. Meanwhile, keeping in mind the vast explosion of mass media products and technology, critical viewing is unavoidable serving the same purpose of hard-copy texts. Moreover, in recent years, the role of literature as the main component and material of its original texts has accelerated as a teaching of critical thinking and writing rather than a final goal. This paper aims to examine the effect of critical viewing and reading of literary texts on the critical writing skills of undergraduates of the Department of Translation and Interpreting. “Ennis - Weir Critical Thinking Essay Test”, designed by Ennis and Weir in 1985, was used to identify the impact of critical viewing and reading on critical writing skills. In this quasi-experimental study ANOVA, Kruskal- Wallis, and T-test were used to analyze the impact of critical viewing and reading on the critical writing skills of the 30 undergraduates.

Thesaurus as a mandatory element in the training of the future specialist

The article considers the reflection of ethnostereotypes in mass media publications in the language consciousness, the place in the formation of the image of the state. Along with the unity of origin, language, mentality, historical and spiritual values, from the point of view of the spirit of patriotism, in preserving national identity and identifying the whole country with one nation, among the above images, the image of the nation occupies a central place. The positive image of the nation and the state, its place on the world level not only evoke a sense of pride of its people, but also contribute to its internal unity and integrity. The object of the study was negative stereotypes formulated in the publications of specific authors on ethnic topics. A special place of mass media in the promotion of a number of social, economic and cultural indicators that serve the image of the state and the nation is occupied by a sociological survey to study the manifestations in the language consciousness of ethnostereotypes obtained from mass media products. Quantitative and qualitative analysis of the questionnaire data obtained from respondents is carried out. As a result of the study, the structure of ethnostereotypes in the language consciousness, cultural and mental features, transience (temporality), mythical features are revealed. Discussion on the content of ethnic stereotypes in the mass media product in social linguistic consciousness is ambiguous. The influence of stereotypes contained in the content of information on ethnic topics, on the image of the state, the consolidation of the nation is formulated.

Digital Amnesia of the Youth Mass Media Audience and Ways of Its Overcoming

‘Digital Amnesia’ as a result of the dependence of Internet users is considered in this article on the example of students’ mass media audience. The empirical basis for this article was formed by the results of sociological research obtained by the authors in the framework of the project ”Digitalization of communicative-cultural memory and the problems of its intergenerational transmission” conducted in 2018–2020. Young people in the digital age not only face drastic changes in media practices but also the development of factors affecting the formation of communicative-cultural memory of various societies representatives. This makes it possible to identify some methods of preserving the role of the most important social institution by journalism, as well as the formation of meaningful components of mass media activity under conditions of permanent social and technological transformation. Several conclusions have been drawn from the system analysis. Firstly, the need to introduce the notion of ‘functional media literacy’ into the theory of communication. Secondly, it is possible to overcome digital amnesia by increasing the number of multimedia products of mass media of various subjects. As an example, the Russian Digital project ”1968”, created specifically for smartphones and addressed primarily to the generation Y. evoked a wide public response, and this project offers a method to present and promote specific events, facts and phenomena in the form of multimedia stories. The use of the project materials in university pedagogical practice is one of the most effective ways of interaction with a young audience. Thirdly, the study confirms the hypothesis that a method of information selection focused on sensationalism, discontinuity and conflict is not typical for students as consumers of media products. For most of this demogrpahic, the mass media act as a cognitive and ideological phenomenon that primarily assumes a dialogical relationship between the communicator and communicants. This allows us to conclude that digital amnesia as a form of psychological dependence arises in representatives of this audience group most often when the media discourse lacks intellectual and emotional involvement.
 Keywords: mass media, students, audience, digital amnesia

Specialized fields of journalism in the context of political and philosophical concepts

The article aims at examining the existing definitions of institutions of both social phenomena in philosophical science. The analysis of the institute comparison and interpenetration as a philosophical concept is suggested. The notion of a journalistic field is analyzed in view of content structuredness in connection with aspects of the notions of institutionalization of power and law. Peculiarities of several specialized subfields of journalism are analyzed in the context of mass-media production of different information and forms of competition, and cooperation between universal and specialized journalists. Different subtypes of journalism and respective social areas, the degree of interaction between professional and commercial dimensions of the journalistic field are analyzed.

Development Of Journalists' Professional English Communicative Competence Using Mass Media

Fluency in a foreign language, professional knowledge, skills, and abilities is becoming the essential qualities of modern journalists. This paper discusses the notion of English professional communicative competence of future journalists. The purpose of the research is to analyze the components of professional, and foreign communicative competence of future journalists. Also, it aims to determine the role of mass media developing professional English communicative competence. The process of research data is based on the developed technology of using mass media products in English classes. It proved the effectiveness of printed, audio-visual, audio, and electronic materials. According to this technology, levels of professional English communicative competence consisted of high, sufficient, average, and low. Experimental work confirms the significance and effectiveness of applied technology in achieving a high level of the research question. Obtained data proved that using mass media materials as learning tools made journalism education flexible, dynamic, exciting, and productive. It was more effective and provided better results in comparison with the traditional ones. The problem of using mass media in professional English communicative competence of journalists, subject matter specificity, and criteria for choosing media texts, forms, and training methods need further studies.