Abstract
National news is one of the mass media products that has an important role in conveying information to the public. In the production process, national news requires the right business management strategy in order to produce quality products and meet market needs. This study aims to examine business management strategies in national news. This study used qualitative research methods. Data collection techniques in this study were carried out with literature studies obtained from Google Schoolar by exploring journals, books and other information relevant to the research. The data that has been collected is analyzed using three stages, namely data reduction, data presentation and conclusions. The results showed that business management strategies in national news can be grouped into two, namely content management strategies and marketing management strategies. Content management strategies in national news include selecting news topics, writing news, editing news, publishing news. While marketing management strategies in national news include news promotion, online marketing and offline marketing. With the right business management strategy, national news can improve its quality, readership, revenue, and image.
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