The Cultural Organizations’ Revival Lies in the Use of Business Management Strategy. The Case Study of Greek Local Cultural Organizations

Abstract

Business Management Strategy (BMS) helps the cultural organizations to become active and entangled with the multicultural society, the global scene of culture and the political scene. The BMS leads the cultural organizations’ economic status to a successful level, improves their relationship with the multicultural society and advances mainly their service provision. Under these circumstances, business’ management strategy (BMS) becomes a managerial tool for the cultural organizations’ entrance in the constantly changing, competitive environment, as it is flexible and adaptable to the demands, desires and expectations of the public. In this framework, the use of a simulation model can be a tool for the effective business’ management strategy and also can highlight the need of its development so as the cultural organizations can meet the imminent global competitiveness. Our study can be a reference point, which tends to provide useful information for the forthcoming effective operation of cultural organizations of Greece that can be related to the business’ management strategy. This model is based on the cultural organizations of municipalities of Greece, which on one hand they follow the strong conservative policies of the government’s sector of public services, existing in a state of rest, and on the other hand they are forced to change, to be more innovative and active in accordance with the European Council’s policy for transnational cooperation and cohesion in the field of culture.