Market Intermediaries Research Articles

AN ECONOMETRIC ESTIMATION OF POST-HARVEST LOSSES OF CUT-FLOWERS IN PUNJAB, PAKISTAN

The study was conducted to quantify the post-harvest losses (PHL) of cut-flowers atvarious levels of market intermediaries’ i.e. farm, commission agent, wholesale market and retaillevels. Primary data were collected from district Kasur, Lahore, Sheikhupura, and Faisalabad. Therespondents were selected by employing the stratified random sampling technique. SPSS was used forthe descriptive statistics and multiple regression model analysis for econometric estimation. Theeconometric estimation revealed that variable of education, experience, floriculture area, pickingmethod; picking time and extension services had a significant impact on losses on farm level, whereaseducation and infrastructure showed a significant effect on losses at a commission agent level. Thedeterminants of PHL at the wholesale level were experience, loading method, and cold storage,transportation while education, unsold quantity, retailer type, kind of shop and storage place had asignificant effect on losses at the retailer level. Proper training and scientific knowledge should begiven to traders regarding storage, grading, handling, displaying and processing of flowers. The studysuggests adopting a scientific approach to minimize these losses.

Understanding the future market infrastructure development through the use of tokenized assets

The paper is dedicated to the discussion of the author’s attempt to explain a trend in the future market infrastructure development through the use of tokenized assets. The paper successively solves eight working tasks: a) clarify standard functions of the market infrastructure and roles of a market intermediary; b) outline the logic for developing a virtual market and place of a legal deal; c) clarify four mandatory components of a standard deal; d) distinguish the concept of “tokenized document” as a modern type of legally valid contract; e) distinguish entities and objects involved in a deal and essential conditions of a legally valid deal; f) subjectively assess the potential impact of tokenized assets on the renewal and development of the market infrastructure; g) outline new opportunities for regulating market relations using tokenized assets, which are consequences of their properties and parameters of tokenized assets; h) summarize levels of formation of a new economic potential of tokenized assets for the market infrastructure development. The author concludes that distributed ledger tools and especially the most promising type of distributed ledger virtual asset, such as a tokenized asset, can drive the market infrastructure modernization. It will be a new and additional means for addressing global wealth inequality using tokenized assets. Its “key” is to create new professional jobs in the ecosystems of decentralized information platforms. The most expected promising areas, especially widespread digital commerce, management of objects of intellectual property rights, agricultural sector at the level of micro and small farms, pave the way for significant, almost radical transformations in the composition, structure and number of participants in the market infrastructure and economic relations on the markets. The main and fundamental technical means for this new market infrastructure organization are backed distributed ledger tokens or tokenized assets, namely tokenized contracts, tokenized resources and tokenized deals. Based on the information and applied nature of tokenized assets and four standard components of a deal (contract, entities and objects involved as well as essential conditions of the contract), the author proposed three types of tokenized assets based on the feature “original asset underlying the tokenized asset”, namely: (a) tokenized document, (b) tokenized resource and (c) tokenized deal. Together they universally cover all types of original (underlying) assets in legal civil and economic circulation in almost any country in the world. Having different functional purposes, these three types of tokenized assets along with a digital ecosystem of services potentially fulfill many functions of market intermediaries in the modern market infrastructure.

Development of Smart Food Value Chain Intervention Models for the Milkfish Industry in Region 1, Philippines

Milkfish production is an important sector of the Philippine aquaculture industry. The Ilocos Region (Region 1), particularly the province of Pangasinan, is the country’s largest producer of milkfish. However, production and environmental constraints confront the milkfish industry, such as insufficient egg supply, degradation of water quality, limited processing facilities and technology, and noncompliance of small-scale processors to food safety standards. To achieve sustainability and resilience, the Department of Science and Technology-Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development (DOST-PCAARRD) commissioned a value chain study to examine the current and “new normal” threats posed to Region 1’s milkfish industry. The study aims to develop intervention models to create a “smart” milkfish value chain. In a smart value chain, the industry players access quality information better, and there are technological innovations along the chain. Various milkfish industry players, such as hatchery operators, growout operators, market intermediaries, retailers, and processors, were interviewed for the study. Furthermore, consultations with various stakeholders, such as relevant government agencies and industry practitioners, determined the most suitable solutions to address the value chain’s core issues. The value chain analysis surfaced a need for an effective strategy to help farmers adopt technological solutions. In addition, the efforts of various support institutions should be harmonized and rationalized. We are proposing these interventions: (1) create a regional milkfish seedstock command center; (2) implement a science and technology community-based farm; and (3) establish a bangus processing enterprise development hub.

Revisiting European migration industries amid the Covid-19 pandemic: Changes in the recruiting practices of Bulgarian agencies

<abstract> <p>Workforce mobility in the European Union (EU) has faced enormous challenges regarding the outbreak of Covid-19 in 2020. Member-states reacted by imposing border closures and eliciting travel restrictions and sanitary measures, some of which continued well into 2022, with far-reaching consequences in all areas of mobility experience. In a time of constant changes in the regulations of the internal market, the work of labour market intermediaries deserves special attention. Recent studies have shown that, being a relatively new EU member-state, Bulgaria managed to develop an important migration industry comprising a complex network of public and private actors. We focus on an interpretative analysis of ten in-depth interviews conducted in 2017 with practitioners working in such agencies, and ten follow-up interviews five years later. The comparative analysis of these intermediaries' reflections on the mobility policies and practices before and during the pandemic allows us to examine the processes of structural and functional adaptation in the industry in multiple dimensions: assessment of changes in mobility practices, perceptions of employers' and migrants' needs and expectations, and the challenges facing their agencies vis-à-vis the role of other actors in the field. The conclusion underlines trends and transformations which are of interest for the developing recruitment sectors in other Central and East European countries, as well as for the dynamics of the East-West labour mobility throughout the entire EU.</p> </abstract>

Estimation of Post-harvest Losses and their Management Strategies Adopted by the Vegetable Cultivators

The present study estimated the post-harvest management of selected vegetables in Karnataka. The study was based on primary data collected for the year 2021-22 from 15 farmers for each crop, in both open and protected conditions and from two major vegetable producing districts of the state. The data pertaining to wholesaler and retailer were collected from 15 wholesaler and 15 retailers from each districts who were involved in marketing of vegetables. Descriptive statistics was the analytical tools adopted for the analysis of the data which includes percentages and averages. The reduction in post-harvest loss in protected cultivation was due to controlled environment in protected condition. Similarly, the post-harvest loss was higher in wholesaler against retailer because the huge quantity handling of vegetables found at wholesaler. Results depicted that the difference in post-harvest loss under open cultivation and protected cultivation are 14.13 kg/q, 6.27 kg/q, 14.64 kg/q and 14.93 kg/q of tomatoes, capsicum, cucumber and french beans, respectively. In between wholesaler and retailer, the difference in post-harvest losses are 4.43 kg/q, 2.47 kg/q, 7.40 kg/q and 2.57 kg/q for tomato, capsicum, cucumber and french beans respectively. Findings shows that the post-harvest management practices followed by farmers are harvesting at proper stage, use of crates for transportation, establishing better storage facilities and processing of mechanically damaged products. Similarly, the post-harvest management practices followed by market intermediaries are cold storage, better transportation facilities, procurement of good quality material, usage of cushioning material and other better management practices. The establishment of small sized cold storage units and employing better transportation facilities led to reduction in post-harvest losses which in turn led to additional returns to farmers and market intermediaries.

Study on Marketing of Green Chili in Jorhat District of Assam

"The present study was conducted with the aim of identifying factors affecting marketing, marketing channels and analysing the marketing cost, margin, price spread, and marketing efficiency of farmers in the marketing of green chilies in Jorhat district of Assam. A sample of 80 farmers was selected using multistage stratified random sampling, and 30 market intermediaries were selected from the study area. Production was kept for home consumption, and the seed was one of the factors that indirectly affected the marketable surplus of green chili, significant at 1 percent. However, transportation costs of green chilies directly affected the markable surplus, significant at 10 percent. Among the two marketing channels identified, total marketing cost was low in channel I (` 124.06 per quintal) as compared to channel II (` 178.04 per quintal), signifying that marketing cost was low if the channel has lesser market intermediaries. The best channel for both producer and consumer was found to be channel I, in which producers receive the maximum share of consumers’ rupee (77.06 percent), and consumers purchase the product at the low price ` 7700 per quintal. Marketing efficiency was found to be higher in channel I (3.36). The major constraint faced by the producers in the marketing of green chili was the low selling price that prevailed during the Covid-19 pandemic in the local and distant markets during the peak harvesting time."

Labour Market Social Innovation in France Gaining Legitimacy through Meta-Organisations

Labour Market Intermediaries (LMIs) with a social purpose, or Labour Market Social Innovation, are bubbling since the 1980s due to the fragmentation of labour standards and the growing number of “non-standard forms of work”. However, they face an important lack of legitimacy especially in countries like France where labour market is highly regulated. Analysing the legitimation trajectories two profit-limited LMIs, the Employers’ Associations and the Business and the Employment Cooperatives in France, we highlight the role of meta-organisations and some key factors of success and failure.

Organizational perspectives on digital labor market intermediaries

AbstractDramatic changes in organizational forms and employee‐employer relationships have coincided with a proliferation of labor market intermediaries. Often digital and internet‐based, these new hiring technologies assist organizations in recruiting and screening potential job candidates. We identify three types of digital labor market intermediaries (dLMIs): connectors, curators, and comminglers. We examine the use of dLMIs through the lens of organizational theory, focusing on implications for organizational efficiency, power, and equity. dLMI use is patterned but variable across different organizations and has unintended outcomes that defy efficiency expectations. It poses new constraints for job seekers while allowing organizations and intra‐organizational groups to negotiate institutional pressures and power imbalances. Finally, dLMI use appears to reproduce pre‐existing inequalities among different types of employees.

An Economic Analysis of Mulberry and Cocoon Production in North Eastern Karnataka

The present study is an attempt to assess the silkworm cocoon production and its profitability in North Eastern Karnataka region, India through structured survey during June–September, 2018. The multistage random sampling technique was adopted in designing sampling frame. In the first stage, three districts namely Ballari, Kalaburagi and Raichur districts were selected based on the highest area under mulberry crop. In the second stage two taluks were selected based on the potentiality and highest area under mulberry crop. In the third stage, 10 farmers from selected taluks of the districts were selected randomly in view of spread out of sericulture farmers in different villages. Total sample size of sericulture farmers were 60 respondents. However, 15 market intermediaries representing 5 respondents each from the selected districts constituting village trader and reeler’s were chosen randomly and interviewed personally to elicit required information with the help of well-structured and pre-tested schedule. The human labour usage in establishment of mulberry garden was highest in Kalaburagi (53.25 mandays) compared to Raichur (50.30 mandays) and Ballari (46.80 mandays). The variable cost incurred by sericulture farmers was more than 81% of the total cost of cultivation of mulberry. However, the expenditure on human labour (35.97%) was the major constituent of the total cost. The net returns realised by silk cocoon producing farmers was ` 55,819 300 DFL-1. The extent of net returns realised was highest in Kalaburagi (` 58,708 300 DFL-1) district compared to Raichur (` 54,726) and Ballari (` 54,025) districts.

The migrant labour regime and labour market intermediaries in the Taiwanese semiconductor industry

This article aims at developing a conceptual framework of the migrant labour regime (MLR) to better understand the agency of migrants in the semiconductor industry and illustrates this by the example of Filipino migrant workers in the Taiwanese semiconductor industry. Based on semi-structured interviews with key persons in the semiconductor industry, the study demonstrates the different roles of actors and connections within the global production network (GPN). With regard to the theoretical contribution, this article develops a conceptual framework of the MLR and addresses three central actors in multi-scalar networks, that is, state, firms, and LMI. The framework proposed in this article offers more analytical clarity to the primary empirical contribution. Therefore, the article identifies three key factors of dynamics in GPNs. First, it emphasises the importance of the state and firms in shaping the MLR. Regulatory institutions at the national level hinder upward mobility of migrant workers and long-term employment relationships because working contracts do not allow employees to change job tasks or employers freely. Second, the coordination between contract manufacturers and lead firms in the GPN leads to a transformation of the workplace, for example, intensification and increased flexibility. Third, LMIs play a role in facilitating and mediating migrant labour in the transnational labour market.

Empirical assessment of onion supply chain constraints in Bangladesh: A pre-covid to covid situation.

In Bangladesh, Covid-19 has wrecked devastation on people's livelihoods and economies. It began with supply chain disruptions affecting a variety of agricultural products, particularly perishable ones. Onion, the most consumed species in Bangladesh and Asia is also fallen into that category. The goal of this study was to shed light on the current onion supply chain as well as the constraints faced by the actors in Bangladesh's major onion-producing area markets (i.e., Pabna, Rajshahi, and Chapainawabganj). The extent to which pre-existing constraints on market actors of onion were discovered and distinguished in pre-covid to covid conditions. The backward supply chain analysis revealed that the local market seller supplied the majority of necessary farm inputs (i.e., seed, seedlings, and fertilizer). Wholesalers, commission agents (aratdars), local wholesalers (beparies), and retailers were all involved in forward connecting. Producers received roughly 71% of the retail price (0.76/kg), followed by retailers (BDT 2.07/kg), wholesalers (BDT 1.22/kg), commission agents (aratdars) (BDT 0.85/kg), and independent wholesalers (beparies) (BDT 0.36/kg). Moreover, a constraint factor index and econometric analysis were utilized to determine the most critical constraints and their influencing factors. Obstacles to onion production and commercialization ranged from moderate (66%) to severe (33.5%), with a few being fairly severe (0.5%). The paucity of high-quality seed, the cost and difficulty of timely transportation, and the market's inaccessibility to government intervention were all significant drawbacks to increased onion output. The primary impediments to onion marketing were a lack of or inability to receive marketing expertise, frequent demand fluctuations, and an insufficient storage facility for other market intermediaries. The findings of the study can assist in establishing a dynamic policy framework that includes procedure for expanding market infrastructure, rehabilitating current onion market actors through adequate training, assuring information abundance, and rapidly addressing market mishaps for ensuring sustainability.

Global Labor Market Intermediaries: The Power of Leading Staffing Firms

Abstract Since the 1970s, labor markets have been neoliberalized worldwide. In this context, labor market intermediation has been increasingly privatized and the temporary staffing industry (tsi) has undertaken a process of internationalization and diversification. This article seeks to discuss how and to what extent leading staffing firms have become powerful global labor market actors while diversifying their staffing services internationally. Building on the literature on the internationalization/globalization of the tsi in the 2000s, the article outlines a theoretical perspective for understanding current leading staffing firms as global labor market intermediaries (glmi) and discusses the key empirical results of two case studies conducted during 2020 on the international diversification of the two main glmi s: Randstad and the Adecco Group. The article suggests that glmi s have developed this strategy to expand and, consequently, secure their “classification power” in order to increase labor market flexibilization and the consequent informalization and precarization of work.

A Study on Price Spread and Marketing Efficiency of Fish Marketing in Nalgonda, Suryapet and Yadadri Bhuvanagiri Districts of Telangana

Aim: To analyze the price spread and marketing efficiency in marketing of fish in Nalgonda, Suryapet and Yadadri Bhuvanagiri districts of Telangana state.
 Study Design: The study was conducted in Nalgonda, Suryapet and Yadadri Bhuvanagiri districts of Telangana state during the year 2019-20. Nalgonda district was purposively selected as it has highest area under fish farming in Telangana. Suryapet and Yadadri Bhuvanagiri districts were part of undivided Nalgonda district before formation of new districts in Telangana in 2016. Hence, they were also included in the study.
 Methodology: A sample of 60 fish farmers and 30 market intermediaries were randomly selected for the study. Primary data was collected from respondents using pre-tested questionnaire by survey method. Price spread, producers share in consumer rupee and marketing efficiency of fish were computed.
 Results: Three marketing channels were found prominent for marketing of fish viz., Channel 1 (Fish farmer ⇨ Commission Agent/Trader ⇨ Wholesaler at Hyderabad ⇨ Retailer at Hyderabad ⇨ Consumer), Channel 2 (Fish farmer ⇨ Commission Agent/Trader ⇨ Wholesaler at Kolkata ⇨ Retailer at Kolkata ⇨ Consumer) and Channel 3 (Fish farmer ⇨ Commission Agent/Trader ⇨ Vendor ⇨ Consumer). Among the three channels, Channel 3 was found highly efficient with marketing efficiency of 2.04% followed by Channel 1 (1.80%) and least for Channel 2 (1.33%).
 Conclusion: Encouraging fish farmers to form into Co-operatives or Fish Farmer Producer Organization and bringing awareness in producers and consumers on daily prices of various fish species will help in developing the marketing of fish.

Scope of a Common Trading Platform for Brokerage Firms in Bangladesh Capital Market

Financial sector in Bangladesh has become digital friendly over the years, which has reflected on better customer satisfaction and operational efficiency. However, for Capital Market Intermediaries, this has not been reflected, except for some few major players. In this paper we are trying to identify the scope of a common digital platform which can be used for majority brokerage houses and the benefits this can provide. We have also tried to figure out the key considerations for which digital platforms have not been popularized yet and what can be done to popularize this. We believe that, with the support being provided by BSEC, a common platform can be readily introduced and can be introduced better customer satisfaction and operational management.

PKM PENINGKATAN DAYA SAING OLAHAN KERIPIK SINGKONG RASA JAMUR MELALUI PENGEMBANGAN KEMASAN DAN DIGITAL MARKETING DI DESA PETANANG PROGRAM KKN TEMATIK MBKM

Petanang Village is one of 10 villages in the Lembak District. whose livelihood is as a farmer. The utilization of these agricultural products is a partner of the Community Partnership (PKM) program, especially processed from cassava into cassava chips whose packaging is still fairly unattractive. Digital Marketing is a promotional activity and market search through digital media online by utilizing various means, such as social networks. The virtual world is no longer only able to connect people with devices, but also people with other people around the world. Digital Marketing which usually consists of interactive and integrated marketing facilitates interaction between producers, market intermediaries, and potential consumers. The purpose of this service is to improve the quality and quantity of cassava chip processing through dissemination of packaging development, digital marketing and product logo creation, so that the output issued will be more attractive and of course will increase the profit of each cassava chip business actor in the Petanang village, Lembak sub-district.

Free agents seeking for career support: exploring the expectations of skilled contingent workers vis-à-vis labour market intermediaries

PurposeRecent studies on contingent workers highlight their boundaryless and protean nature, and depict them as free agents who reject organisational forms of career support. Going beyond such current view, this paper aims to shed light on the career support provided by labour market intermediaries (LMIs) to skilled contingent workers (SCWs), the latter known as freelancers and consulting firms' employees.Design/methodology/approachUsing a qualitative stance and an inductive approach, the authors draw on 33 interviews to grasp SCWs' discourses on the career support offered by LMIs, and their account managers. The thematic analysis reveals two main themes: the career support delivered by LMIs to SCWs, and the expectations of SCWs regarding potential additional forms of career support from LMIs.FindingsThe authors show that SCWs are supported by LMIs in their career via a number of career management practices and operational support, and account managers a likely to play a key role in the careers of SCWs by providing transactional and relational career support. Moreover, the authors stress that SCWs are free agents, yet seeking for forms of support from LMIs.Originality/valueThe present paper addresses the roles of LMIs regarding non-standard population of workers through the lens of SCWs, what has barely been undertaken in recent research. This paper also enriches current debates on the organisational support SCWs are willing to accept and benefit from, despite the idiosyncratic nature of their careers.

A study on Marketing Channels and Efficiency, and Factors Influencing the Selection of Marketing Channels by the Pomegranate Growers in Karnataka

Karnataka is the third largest producer of pomegranate in India. Pomegranate holds 6th position in overall fruit production with share of 4.5% next to Papaya (6%) in the state of Karnataka during 2019-20. Chitradurga and Tumkur districts were selected based on the major pomegranate cultivating areas in South Karnataka. This study was proposed to identify the marketing channels and it’s efficiency, and factors influencing the selection of marketing channels by the pomegranate growers in Karnataka. From the selected pomegranate producing districts, four taluks were selected for the study, i.e., Hiriyur and Hosadurga taluks from Chitradurga district, Sira and Pavagada taluks from Tumkur district. From each taluk 30 sample respondents were selected, a total of 120 sample respondents were selected randomly for the study. In addition a sample of 40 market intermediaries were selected, i.e., pre-harvest contractors, commission agents cum wholesalers, wholesalers, and retailers from each 10 respondents were selected, to workout marketing cost and marketing margins for pomegranate. Based on the study findings, three different marketing channels were prominently followed by the pomegranate growers in the selected districts. Channel I: Producer → Pre-harvest contractor → Commission agent cum wholesaler → Retailer → Consumer, Channel II: Producer → Commission agent cum wholesaler → Retailer → Consumer and Channel III: Producer → Wholesaler → Retailer → Consumer. The study also revealed that 59.2% of the sample respondents followed channel I, 26.7%, followed channel II and 14.2% followed channel III. Further, it was found out that, channel I has low marketing efficiency i.e., 1.412, compared to Channel II (1.542) and channel III (1.932).The Channel III has more efficiency (1.932) because the total marketing cost incurred in the channel III was low i.e., ₹. 2258.7 per quintal, compared to channel I (₹. 2914.26 per quintal), and channel II (₹. 3067.5 per quintal). The results on the factors influencing the selection of marketing channels by the pomegranate growers was analyzed by using the relative importance index. The findings revealed that factors influencing to select channel I are high price fluctuations in the market, distant market, high transportation cost, ease of selling at the farm gate, and non-availability of storage and warehouse facilities, are relatively more important factors. The study also concluded that factors influencing to select channel II and channel III in the study area are availing market regulated prices, bulk sales, availing better rates or prices, timely payment, and price fixation by APMC are relatively more important factors. Profit maximization and searching for fruit exporters and bulk buyers is the main intention to choose channel II and channel III by the pomegranate growers. By considering all aspects, it is concluded that majority of the sample respondents preferred to sell their produce through channel I because the ease of selling the produce at the farm gate, and to reduce the risk of transportation, storage etc.

How Incongruence Between Managers’ Tone of Voice and Word Sentiment Influences Security Analysts

Maintaining favorable analyst recommendations is important to organizations and their management, as these recommendations provide stakeholders with expert opinions about organizations’ well-being. Hence, there is a strong impetus for managers to prevent analysts downgrading their organization. In verbal communication, such as in earnings calls, managers not only try to influence analysts via the words that they use, but also via the tone in which they speak (i.e., paraverbal communication). Paraverbal communication is both an extra channel of information for analysts, and a strategic tool managers may use to exert influence. On the one hand, management wants to signal trustworthiness through congruency in their communication, but on the other hand is inclined to offset negative information by speaking positively, or downplay expectations by using a negative tone when discussing positive information. Leveraging several state-of-the-art Natural Language Processing algorithms, using earnings calls’ audio and textual data, we analyze the incongruence in managers’ communication. We find that paraverbal communication affects analysts’ recommendations and show which paraverbal strategies characterize organizations that are least likely to get downgraded. Our study therefore contributes to the literature on corporate communication, demonstrating the importance of verbal tone in managing the relationship with market intermediaries (analysts). Furthermore, this is one of the first studies in management that utilizes audio data quantitatively.

Constraint analysis of Fishermen and Market Intermediaries of Marine Fish Markets in Ratnagiri, Maharashtra, India

Maharashtra ranks fifth in total marine fish landing in India, and the significant share contributed by pelagic resources (38 %), followed by demersal (28.7 %), crustaceans (24.8 %), and mollusks (9 %). The marine fish landings of Maharashtra during 2020 were 398511 tons, having an annual growth rate of -10.61%. (Fisheries Dept. report 2021), mainly because of the loss of fishing days and lack of fishing labour due to the Covid-19 pandemic. The constraint analysis through rank-based quotient (RBQ) is done to analyse the various problems stakeholders face during marketing in the Ratnagiri District of Maharashtra. RBQ analysis revealed that the high transportation cost, uncertain catch, non-availability of high-grade fish catch, marketing cost (transportation/labour etc.), poor infrastructure facilities at the market yard, non -availability of insulated boxes are the significant constraints faced by the actors involved in the marketing. The policymakers should consider the challenges faced by the marketers of this region to encourage fish marketing by building organized markets.

Value chain analysis of chilli in Kurnool district of Andhra Pradesh

Aim: This study aimed to find out the price spread among the marketing channels as well as marketing efficiency of various marketing channels involved in the chilli crop and the problems faced by the farmers in the study area. Study design: Stratified random sampling method was adopted for the current study where the primary data has been collected from 120 chilli growers and 5 each of market intermediaries. Place and Duration of study: The research was carried out in Kurnool district of Andhra Pradesh and the primary data was collected from April to July 2022. Methodology: Price spread and marketing efficiency of chilli was estimated and constraints were ranked using Garette Ranking technique in the study area. Results: Among the five marketing channels, farmers share in consumer rupee was relatively higher in channel II with 82.98 Percent. Marketing efficiency of channel 2 was found to be more efficient. Conclusion: Better post-harvest practices like drying, cleaning, grading and packaging are lacking from farmers rendering the loss in quality of chillies and due to this price is not attractive. Delay in payment after sale and low price received are the constraints faced by farmers.