Enterprise Management Research Articles

Factors affecting sustainability of SMEs in the culinary industry during the COVID-19 period

This research attempts to investigate elements such as products, prices, shifting target markets, online advertising, capital, and accounting understanding of the sustainability of the food industry during the COVID-19 Period, Bintaro Modern Market. Micro-scale business players in the culinary industry at Bintaro Modern Market served as the study's population, and there were 129 participants. As a measurement analysis method with a structural model in this work, researchers employed partial least squares (PLS). A direct survey and the usage of a google form are the methods employed in this descriptive and quantitative research kind. The findings of this study show that the variables, such as products, prices, and changes in consumer preferences, are factors that impact the sustainability of small and medium-sized enterprises (SMEs) in the culinary industry. This research provides unique long-term value by analyzing how micro-scale culinary businesses adapted to the challenges of the COVID-19 period. Focusing on key elements like products, prices, shifting target markets, online advertising, capital, and accounting understanding, it identifies critical factors influencing the sustainability of SMEs in the food industry. The study fills a gap in the literature on the pandemic's impact on this sector and offers actionable insights for crisis management and sustainable practices in micro-scale enterprises, benefiting both policymakers and entrepreneurs globally.

Evaluation of the Energy Management System in Water and Wastewater Utilities in the Context of Sustainable Development—A Case Study

Energy management in enterprises is an important issue in the context of improving energy efficiency, energy use, and energy consumption. This is consistent with the Sustainable Development Goals. The purpose of this study was to evaluate the energy management system of water and wastewater utility in the context of sustainable development based on the opinions of managers and employees. The results indicate the involvement of the surveyed enterprise in energy management system development activity. This demonstrates the orientation of the surveyed enterprise to support activities to improve energy performance in line with the implementation of sustainable development. The added value is that the developed research tool can be used in studies of other enterprises to assess the level of energy management.

Stages of development of a methodological approach for assessing the effectiveness of digital transformation projects of an industrial enterprise

The relevance of the study is determined by the fact that the digital transformation of the enterprise becomes the cornerstone of the organization's success: enterprises use digital technologies to optimize production processes, logistics operations, improve product quality, customer service and develop digital innovation.The purpose of the study is to develop key stages of the formation of a methodological approach to assess the effectiveness of digital transformation projects of an industrial enterprise based on the determination of the main aspects of digital transformation of enterprises in terms of the formation of a new business model of the enterprise in a single information (digital) space.The objectives of the study are to analyze publications in terms of clarifying the term "digital transformation project of an industrial enterprise" and formulating the author's definition of "digital transformation project of an industrial enterprise" from the standpoint of developing the production and economic system; identification of distinctive features of IT projects and projects of digital transformation of an industrial enterprise; analysis of the tools for assessing management digital decisions; development of stages of methodological approach formation for evaluation of efficiency of digital transformation projects.Methodology. The following methods were used during the study: comparative analysis, observations, generalization, abstraction, modeling. In the course of scientific research, methods of deduction and induction, systemic and critical analysis were used.Results. As a result of the study, the authors formulated the definition of the definition "project of digital transformation of an industrial enterprise" from the standpoint of developing the production and economic system. Distinctive features of IT projects and digital transformation projects of an industrial enterprise have been identified. Based on the proposed structure of the methodological approach and the analysis of tools for assessing management digital decisions, the stages of forming a methodological approach for assessing the effectiveness of digital transformation projects of an industrial enterprise were developed.Conclusion. The authors conclude that the developed stages of forming a methodological approach to assess the effectiveness of digital transformation projects of an industrial enterprise will be useful for enterprise managers to ensure strategic competitive success and increase operational efficiency.

Path of Co-control of Pollution and Carbon Emissions Reduction in Typical Parks of Pharmaceutical and Health Industry in Beijing

The agglomeration of carbon emissions from the pharmaceutical and health industry has been growing gradually in Beijing. Conducting research on the path of co-control of pollution and carbon emission reduction in industrial parks is essential to realize synergy between economic development, pollution reduction, and green low-carbon. Based on the production activity data in 2020 of two typical parks of manufacturing and R&D, we selected six measures for co-control of pollution and carbon emission reduction and set up a synergistic development scenario to explore the collaborative development path of different types of parks. The results showed that： ① The primary carbon emission source in the two parks was energy consumption, such as natural gas and electricity, whereas the major pollution source was from key polluting enterprises. The emissions in the R&D park were significantly lower than those in manufacturing parks, with atmospheric pollutant emissions accounting for 25% of the manufacturing park's emissions. ② Energy structure and intensity, along with pollutant emission reduction measures, contributed 62.6% and 37.4% to pollution and carbon emission reduction for the R&D park and 81.6% and 13.5% for manufacturing park, respectively. ③ Adjusting the energy structure of the park and prioritizing the management of key polluting enterprises could achieve synergistic emission reduction, with the rate of emission reduction primarily reflecting atmospheric pollutants. Reducing energy intensity could also facilitate synergistic emission reduction, with a rapid rate of carbon emission reduction. Optimizing the industrial structure could lead to different degrees of pollution and carbon emissions increasing synergistically or not synergistically, owing to the particularity of the industrial structure of the park. ④ Applying measures to adjust the energy structure and reduce energy intensity and pollutant emissions into the collaborative path should be a priority. The governance scope of key polluting enterprises should be appropriately expanded in manufacturing parks. The synergistic effect of public environmental protection facilities of R&D parks should be focused on, in addition to reducing corporate pollutant emissions. Measures to optimize industrial structure at the park level should be adjusted to local conditions and scientifically guide industrial transformation and the settlement of high-tech enterprises.

Innovation capability as a mediator of the relation between talent management and entrepreneurial firm performance

PurposeThe study aims to investigate innovation capability as a mediator in the relationship between talent management (TM) and entrepreneurial firm performance in Micro, Small and Medium Enterprises (MSMEs) in Thailand based on employer perceptions.Design/methodology/approachA questionnaire survey was completed by 674 MSMEs in Thailand, both directly and online. Four hypotheses were tested using structural equation modelling (SEM).FindingsThe results demonstrated that TM has a significant and positive influence on innovation capability, but no evidence was found for a positive relationship between TM and entrepreneurial firm performance. However, innovation capability positively influences entrepreneurial firm performance, and it fully mediates the positive relationship between TM and entrepreneurial firm performance. These results suggest that TM can enhance entrepreneurial firm performance if it is implemented with effective innovation capability.Research limitations/implicationsThe SEM model was employed with a limited number of enterprises, so the sample cannot represent the full population, as there are more than three million MSMEs in Thailand. More countries and factors should be incorporated into the model.Practical implicationsThe owner-managers and HR practitioners of MSMEs can utilise the study results to develop talent strategies and innovative interventions that will enhance their firm’s performance.Social implicationsThis study thus aims to strengthen the capacities of MSME entrepreneurs and policymakers to elevate inclusive innovation capability in MSMEs and to also accelerate progress towards the Sustainable Development Goals (SDG); innovation is one of the three important aspects of SDG9.Originality/valueThe study contributes by filling the research gap related to TM in the MSME business and enterprise development literature, and it aids in creating innovation capability to increase effective investments in TM.

ОСОБЛИВОСТІ АУДИТУ ДОХОДІВ, ВИТРАТ І ФІНАНСОВИХ РЕЗУЛЬТАТІВ ВІТЧИЗНЯНОГО СІЛЬСЬКОГОСПОДАРСЬКОГО ПІДПРИЄМСТВА В УМОВАХ ВОЄННОГО СТАНУ

The article is devoted to the study of the audit of income, expenses, and financial results of agricultural enterprises in Ukraine during the martial law. The main problems of the domestic agricultural industry, caused by the specifics of the industry, are identified: deterioration of economic conditions, economic difficulties, competition problems, infrastructural limitations, personnel problems, difficulty in obtaining permits and certification, limited access to modern technologies. It is substantiated that the problems of the organization of accounting and management of agricultural enterprises are represented by insufficient automation of accounting and control processes, insufficient investment attractiveness of these enterprises in reporting, the complexity of accounting for supply processes, production and formation of costs, the complexity of obtaining loans, the complexity of tax accounting. The identified problems of the functioning of domestic enterprises in the conditions of martial law: the threat of security for workers and resources, the complication and increase in the price of the supply and implementation process, the loss of qualified labor, economic difficulties, the instability of legislation, the cancellation of benefits. It was established that the state of war in Ukraine causes additional problems for auditing: changes in the conditions of audit activity and audit risks, the complication of forecasting and assessment of financial results, the need to assess the impact on financial reporting of changes in accounting policies and management strategies, the need for additional audit procedures to determine and settlement of new risks. The work analyzes the peculiarities of the audit process of financial reporting of an agricultural enterprise, its income, expenses, and results of activity. The study showed that the main factor influencing the quality of the audit is the use of effective audit procedures. The work presents directions for optimizing the audit due to its digitalization, identifies problems that may arise, and suggests ways to solve them.

Enhancing the efficiency of management of transport enterprises: modern trends and challenges

This research examines the modern trends and challenges in enhancing the efficiency of management in transport enterprises, with a focus on the Ukrainian perspective and the impact of the ongoing war. The study highlights key trends such as digital transformation, sustainability efforts, and the increasing use of data-driven decision-making, which are reshaping the transport industry in Ukraine. The integration of technologies like AI-based route optimization and real-time tracking has become important in overcoming operational challenges caused by the war, including disrupted supply chains, damaged infrastructure, and heightened security risks. These innovations are enabling transport enterprises to minimize costs, optimize routes, and ensure service continuity despite the unstable environment. This paper investigates how Ukrainian transport enterprises are adapting to these modern trends while addressing the complex challenges posed by the war. It emphasizes the need for a flexible and resilient management approach that leverages digital tools, sustainability practices, and data analytics to enhance operational efficiency. The findings highlight that a systemic approach, supported by innovation and adaptability, is essential for overcoming the impact of war and ensuring the long-term viability of transport sector of Ukraine.

СТРАТЕГІЧНИЙ АНАЛІЗ ПІДПРИЄМСТВА АГРАРНОГО СЕКТОРУ

With the development of the economy and constant changes in the external environment, it became more difficult for Ukrainian agricultural enterprises to conduct their activities, especially under the influence of two factors, namely the pandemic and the war. The Ukrainian economy, companies and population had not yet recovered from the consequences of COVID-19 when a full-scale invasion began, which forever changed the realities of both the agricultural sector and entrepreneurship. Global climate changes, international trade conditions, technological development and demographic changes were also important external factors, which created new challenges and opportunities for agricultural enterprises. In this context, there is a need to carry out their strategic analysis to determine competitiveness and develop effective development strategies. However, at the moment there is a need for a more detailed study of issues related to the analysis of internal and external factors, their interrelationship and influence on strategic decision-making in the agricultural sector. Thus, the problem that needs to be solved is the development of an integrated methodological approach for the strategic analysis of agricultural enterprises, which would take into account various aspects of their functioning and the impact of changes in the external environment. The article is devoted to a strategic analysis of the agricultural enterprise «Dekoplant». Based on the performed PEST and SWOT analyses, main threats, opportunities, strengths, and weaknesses of both the internal and external environments were identified. Among the identified threats and weaknesses are changes in trade policy conditions, national legislation, currency exchange rate fluctuations (USD and Euro), a weak development strategy, and ineffective marketing platforms. The opportunities and strengths encompass heightened quality and service level demands, high product quality, a diverse range of products, extensive experience, and a large customer base. The article highlights the significance of strategic analysis for efficient enterprise management and gaining competitive advantages. Additionally, top companies in Ukraine's agricultural sector were investigated to determine key industry trends and competitiveness. The analytical approach enables well-founded recommendations for optimizing the strategy of the «Dekoplant» enterprise considering the identified internal and external threats.

ФОРМУВАННЯ ЛОГІСТИЧНОЇ ПІДСИСТЕМИ ДИСТРИБУЦІЇ ПРОДУКЦІЇ

The article highlights the transformational trends of the market environment, under which the product distribution model is gaining more and more importance. The explanation for this is the need for manufacturers and sellers to adapt to the needs of consumers and increase the efficiency of their satisfaction, to build systems of distribution and exchange of goods, to develop integrative inter-industry and inter-sectoral connections, to improve the quality of institutional relations. It was concluded that the issue of product distribution and the formation of its logistics subsystem is the object of numerous scientific studies, the main emphasis of which is given to the processes of marketing, technical-technological, information-communication and other support, while adhering to the interests of all market participants – manufacturers, sellers, consumers. The functional aspects of the formation of the logistics subsystem of product distribution have been determined. The distribution system unites a number of product supply chains and thereby qualitatively responds to changes in consumer preferences and ensures a high degree of their satisfaction. The establishment of product distribution has clear signs of creating a complete management system using mechanisms and approaches that primarily take into account technological and information and communication transformations. The characteristics of the fundamental differences of the logistics subsystem from other elements of enterprise management in the context of the features of product distribution are given. The speed of movement of products from the producer to the consumer, while often bypassing the retailer, becomes a decisive factor in establishing stable commodity-money relations. Accordingly, the formation of the logistics subsystem should take into account the numerous features of product distribution and become part of the general mechanism of enterprise management.

Correlational analysis of internal control and inventory management in commercial SMEs of Chimbote

The study aims to determine the relationship between internal control and inventory management in micro and small enterprises (SMEs) of Chimbote. A quantitative approach with a correlational design was adopted, and the sample consisted of 160 SMEs, using structured questionnaires on a Likert scale to collect data. Spearman's Rho coefficient was used to find the levels of association. The results indicated a moderate positive correlation (0.623) between internal control and inventory management, highlighting the importance of dimensions such as the control environment and supervision. However, it was found that only 37.5% of SMEs manage their inventories efficiently, revealing areas for improvement in demand forecasting and inventory policies. In conclusion, strengthening internal control and optimizing inventory management practices are essential strategies for SMEs in Chimbote to optimize their resources, reduce costs, and increase their competitiveness in a globalized and demanding market, thus promoting their sustainability and long-term growth.

Development of an integrated model for SME marketing and CRM optimization

The development of an integrated model for optimizing marketing and customer relationship management (CRM) in small and medium-sized enterprises (SMEs) presents a crucial advancement in enhancing business competitiveness and customer engagement. This paper proposes a unified model that merges scalable software solutions for social media analytics with AI-driven CRM to provide a comprehensive framework for SMEs to enhance their marketing strategies and customer interactions. Social media platforms have become vital channels for customer outreach, engagement, and feedback, yet SMEs often face challenges in leveraging these platforms due to limited resources and expertise. Integrating social media analytics into CRM systems offers businesses the ability to analyze customer behaviors, preferences, and sentiment on a large scale. The proposed model utilizes artificial intelligence (AI) to streamline customer interactions, enabling personalized communication and improving customer retention. By incorporating AI into CRM, SMEs can automate routine tasks, such as responding to customer inquiries and segmenting audiences based on their social media activity. This allows for more efficient marketing strategies and enables businesses to proactively address customer needs, ultimately driving customer loyalty and long-term growth. Furthermore, the unified model focuses on scalability, ensuring that SMEs can adopt and adapt these technologies according to their evolving needs and resources. This paper also explores the benefits of integrating these technologies, including the potential for improved data-driven decision-making, enhanced customer experience, and increased operational efficiency. In conclusion, this integrated model presents a strategic pathway for SMEs to optimize their marketing and CRM efforts through the adoption of scalable, AI-driven tools that enhance customer engagement and boost business performance. Keywords: SME Marketing, CRM Optimization, Social Media Analytics, AI-Driven CRM, Customer Engagement, Scalable Software Solutions, Business Performance, Personalized Communication, Customer Retention, Data-Driven Decision-Making.

Technology transfer and global value chain upgrading of manufacturing firms: Evidence from China

Breaking through the predicament of "low-end lock-in" and achieving the upgrading of enterprises within the global value chain (GVC) is a critical issue in the study of internationalization strategies for enterprises in emerging economies. This paper uses China, a quintessential representative of such economies, as a case to explore how technology transfer can facilitate the upgrading of enterprises' GVCs. This research aims to reshape the international strategic positioning of Chinese enterprises by promoting the integration and development of technology transfer and the GVC. Utilizing patent data from Chinese manufacturing enterprises, as well as data from Chinese industrial enterprises and customs records from 2004 to 2014, this study empirically examines the relationship between technology transfer and the upgrading of enterprises' GVCs. Additionally, the moderating effect of industrial agglomeration is incorporated into the research framework.The findings reveal that both technology transfer in and technology transfer out significantly positively influence the upgrading of enterprises' GVCs, highlighting the crucial role of technological knowledge flow in enhancing enterprise positioning within the GVC. Furthermore, industrial agglomeration is shown to exert a positive moderating effect on GVC upgrading as a result of technology transfer out. This study provides valuable insights for policymakers, enterprise managers, and academics, enabling a more nuanced understanding of the pivotal role of technology transfer in reshaping GVCs. Consequently, it offers robust support for the internationalization strategies of Chinese enterprises.

Key organisational barriers to effective knowledge risk management in South African public sector enterprises

Purpose: The aim of this study was to delve into the obstacles preventing the effective management of tacit knowledge risks in South African public sector enterprises (PSEs) from the perspectives of human resource management (HRM) and knowledge management (KM).A perusal of the literature reveals that most South African PSEs are grappling with significant challenges related to potential tacit knowledge loss risks.Design/methodology/approach: The research utilised a mixed methods exploratory sequential design, collecting qualitative data through interviews with 20 HR managers in 9 PSEs and survey data from 585 questionnaires. The reliability of the data was tested, and thematic analysis was performed using Atlas.ti software.Findings: The study identified key barriers to effective tacit knowledge loss risk management in PSEs, including a silo mentality, organisational red-tape, knowledge as a power source, lack of recognition and rewards, KM awareness, cultures and structures, employment equity, fixed-term contracts, competing priorities for leadership, knowledge hoarding, HRM practices, and inadequate KM technologies and systems. These pressing issues need to be addressed to improve knowledge risk management (KRM) efforts in PSEs.Research limitations/implications:The exploration of organisational barriers was only limited to the tacit knowledge loss risks category, induced by human resource turnover in country-specific PSEs. Future studies could explore the organisational barriers and factors affecting other types of knowledge risks in PSEs or similar knowledge-intensive business enterprises across the globe using different samples and populations. Other similar studies could include strategic sectors of the economy such as energy generation, civil aviation, defence, mining and rail. The study contributes to the knowledge-based view and knowledge stickiness theories, and proposes an interdisciplinarity approach using mixed methods for future research on tacit knowledge loss.Practical implications: The research findings conclusively indicate that PSEs face the aforementioned barriers that hinder the effective implementation of the KRM system. This study identifies that key organisational barriers were mainly due to a lack of knowledge-driven HRM strategies in KM. To address these barriers, HR managers and other stakeholders must collaborate to ensure effective knowledge management and mitigate the negative impact of knowledge loss risks on organisational performance.Social Implications: The study highlights the importance of removing key barriers for improved KRM in PSEs. The improved KRM can enhance public service delivery efficiency, transparency and the accountability of PSEs by addressing socio-economic developmental issues in developing economies.Originality/value: Using South African PSEs as a case to address this challenge, the paper sought to explore key organisational barriers to effective knowledge loss risk management in organisations with a view to shaping discourse, policies, research, theories and practices in KM and HRM. Organisational barriers affecting the management of such risks remain unexplored in the extant body of knowledge and practice.

Impact assessment of social entrepreneurship

The purpose of the article is to elucidate the main methodological and normative aspects in assessing the impact of the activity of social enterprises in the Republic of Moldova. The methodological approach is based on the PDCA quality management cycle and the role of the monitoring and evaluation function in the managerial cycle of any activity. Currently, in the Republic of Moldova, the social entrepreneurship activity is at the embryonic stage of development. Thus, in order to boost the development of this sector and achieve the desired economic and social impact, there is a need to increase the quality of managerial procedures both at the macro level – that of sectoral public policies, and at the micro level – that of the management of social enterprises. In the process of evaluating the impact of social entrepreneurship, the author relies not only on the economic and social effects, but also on the principles of sustainable development.

Drive sustainable business performance with humane entrepreneurship, knowledge management: the mediation of sustainable business advantage and sustainable business model innovation

PurposeThis study evaluates the important role of humane entrepreneurship (HE) on sustainable business advantage (SBA) and sustainable business performance (SBP) by exploring the mediating role of sustainable business model innovation (SBMI) under the influence of knowledge management (KM) in small and medium-sized enterprises (SMEs). Encouraging businesses to implement a combination of KM and HE facilitates the implementation of SBMI that brings value to businesses, communities and the environment in emerging economies.Design/methodology/approachThis study uses an empirical quantitative research method using primary information based on data collected by questionnaires. The study sample resulted in 424 valid responses (66.77% response rate). The target audience of the study is middle and senior managers in SMEs. This study aims to perform structural modeling analysis with the maximum likelihood estimates method to examine structural relationships.FindingsThis study found a positive relationship between KM and HE to SBMI. At the same time, SBMI plays an important role for businesses to achieve SBA and SBP. Similarly, a positive relationship was also found between HE to SBA and SBP. And SBA strongly promotes SMEs to achieve SBP. In addition, the mediating role of SBMI and SBA is clarified to have a positive impact between HE–SBP and SBMI–SBP. HE plays an important role in motivating businesses to innovate sustainable business models, making it easier to gain sustainable competitive advantages, thereby bringing sustainable business results.Practical implicationsThis research helps SMEs realize the importance of KM and HE in SBMI. At that time, SMEs take advantage of internal and external information sources and innovate their business models based on HE mechanisms. Applying HE mechanisms will allow businesses to innovate their business models by combining concerns between stakeholders and the social environment for sustainable development. Therefore, businesses will achieve their SBA toward SBP.Originality/valueThe present literature shows that there are few empirical studies on the mechanism mediating SBMI in the relationship between HE and SBP; and SBA in the link between SBMI and SBP. In addition, the impact of KM and HE on SBMI is also very important in the current context. The study's findings could have huge implications for entrepreneurs and senior managers in SMEs in emerging economies. Help them realize the importance of KM and HE for SBMI, thereby building strategic perspectives that help businesses achieve sustainable competitive advantages and increase SBP for businesses.

Research on Time Management and Risk Management of Small and Medium-Sized Enterprises

This study aims to explore SME time management and risk management in R & D projects. First, we define project time management and project risk management, and introduce commonly used tools and models. Next, the definition of SMEs and the type of R & D projects are explained, and the problems faced in time management and risk management are analyzed. We also explored the relationship between project risk management and time management in SMEs. Finally, analysis and selection methods for SMEs when selecting project time management and risk management tools. The purpose of this study is to provide effective time management and risk management solutions for SMEs.

Responding to green finance with emission reduction and value-added: The role of enterprise environmental investment

Responding to China’s green finance policy with enterprise environmental investment (EEI) constitutes a crucial link in achieving environmental governance objectives, exerting crucial influence on the nation’s green transformation and high-quality development. Taking the pilot policy of China’s Green Finance Reform and Innovation Experimental Zone (GFRP) in 2017 as a quasi-natural experiment, this study systematically evaluates the effect of GFRP policy on the decisions of EEI and further explore whether the investments are used for passive end-of-pipe treatment (EOP) or positive source prevention (SP) by using firm-level data. The results indicate that GFRP policy can significantly promote EEI, and mainly reflected in SP, rather than EOP. Through potential mechanism analysis, it can be concluded that GFRP policy facilitates EEI by alleviating financial constraint, reducing agency cost, and enhancing environmental information disclosure. Heterogeneity analysis suggests that there exists asymmetry in policy effects, with greater impacts in high green finance development areas, low concentration industries and large-scale enterprises. Furthermore, micro-level performance consequences examination reveals that the enterprises’ decision to increase EEI under GFRP policy not only effectively realizes energy conservation and emission reduction but also contribute to facilitating enterprise value, to achieve green transformation. This study holds significant policy implications, providing empirical evidence to policymakers for the refinement and dissemination of green finance policy, and offering valuable insights for enterprise investment and management decisions.

The Relationship Between Entrepreneurial Alertness, Firm’s Outcomes, and SME-Specific Factors

This study focuses on the cognitive abilities of managers and examines the effect of entrepreneurial alertness (EA) of small and medium-sized enterprise (SME) managers on the quality of strategic decision-making and firm performance under uncertain environmental conditions. This study also sheds light on the antecedents of EA that are crucial for SMEs by focusing on the nuances of socio-emotional wealth (SEW) arising from business succession. The results of structural equation modeling based on a questionnaire survey of SMEs in Japan, where the society is aging rapidly and the business succession situation is becoming more serious, show that EA is positively related to the quality of strategic decision-making and firm performance. However, managers’ intrafamilial business succession attributes affect EA negatively and are positively moderated when social capital is formed within families. These findings contribute to the theoretical development of EA by extending the scope of study. Additionally, the findings provide a practical perspective by clarifying the nuances of business succession, which can be problematic for many firms.

The influence of the external and internal environment on the formation of strategic management of the enterprise

The article discusses modern approaches to strategic management of enterprises in the context of globalization and economic instability. The key role of the analysis of the external and internal environment in the formation of competitive advantages and long-term development strategy, as well as the enterprise management strategy, is determined. The importance of applying innovative and anti-crisis approaches to ensure the sustainability and flexibility of enterprises is substantiated. Recommendations are offered on how to integrate long-term goals with operational tasks and continuous monitoring of changes, which allows enterprises to respond effectively to the challenges of the modern market. The article focuses on the need to dynamically adjust the strategy to strengthen positions in a competitive market and sustainable development in the long term. The article highlights the methods of environmental analysis, such as market research, monitoring of political, economic and social factors, as well as the importance of dynamic adjustment of strategies in accordance with changes in the external environment. The results of the study indicate the importance of an adaptive approach to strategic management and the use of integrated models that take into account the complex environment of the enterprise.

Research of Practices of Formation and Development of Human Capital in Companies of Various Industries on the Russian Market

Almost all global trends create a synergistic effect, which increases the importance of forming and developing human capital to ensure the survival of companies in the market and their confidence in the future, regardless of their size and type of activity. However, despite the unflagging and continued interest of the scientific community in the issues related to human capital, there are still many “white spots” in this area. The aim of this work is to explore the approaches to forming and developing human capital applied by companies doing business in Russia in the current realities and modern conditions, to identify industry specifics and to outline recommendations. To achieve this goal, the authors conducted a questionnaire survey of managers of enterprises from different segments of the economy. As a result of the analysis of the obtained data, the conclusions were made that not all organisations have a generally accepted definition of HR and not everywhere there are procedures for its assessment. The problems related to personnel development, creation of competitive labour conditions for employees, search for potential employees and internal filling of vacancies were also revealed. The methodology of this work is based on a systemic approach and surveying, as well as general scientific methods such as synthesis, analysis, comparison, and generalization. Research results: Despite the fact that, in the opinion of the authors of the study, it did not consider all the problems of human capital formation and its impact on the sustainability of organisations, the obtained results allowed for the identification of the peculiarities of approaches to forming and developing human capital, considering industry specifics, and can be useful to develop practical recommendations for managers of companies aimed at improving this activity. Originality: This study presents, for the first time, a comprehensive overview of the approaches to forming and developing human capital in companies across various industries in the Russian labor market.