The influence of the external and internal environment on the formation of strategic management of the enterprise

Abstract

The article discusses modern approaches to strategic management of enterprises in the context of globalization and economic instability. The key role of the analysis of the external and internal environment in the formation of competitive advantages and long-term development strategy, as well as the enterprise management strategy, is determined. The importance of applying innovative and anti-crisis approaches to ensure the sustainability and flexibility of enterprises is substantiated. Recommendations are offered on how to integrate long-term goals with operational tasks and continuous monitoring of changes, which allows enterprises to respond effectively to the challenges of the modern market. The article focuses on the need to dynamically adjust the strategy to strengthen positions in a competitive market and sustainable development in the long term. The article highlights the methods of environmental analysis, such as market research, monitoring of political, economic and social factors, as well as the importance of dynamic adjustment of strategies in accordance with changes in the external environment. The results of the study indicate the importance of an adaptive approach to strategic management and the use of integrated models that take into account the complex environment of the enterprise.