Enterprise Management Strategy Research Articles

Human Resource Management Strategy and New Mode of Internet Plus in COVID-19

COVID-19 has a comprehensive impact on China’s economy and labor market, and has a significant impact on the production and operation of Chinese enterprises. It urges enterprises to optimize and adjust their human resources in a more scientific way, so as to cope with the challenges brought by the COVID-19. By studying the human resource management strategies of enterprises under the COVID-19, this paper makes an in-depth analysis from five aspects: human resource security, employee relationship management, employee security, performance management and salary management, and provides Suggestions for enterprises by combining the Internet Plus new human resource management mode.

РАНЖУВАННЯ РОБОТОДАВЦІВ СФЕРИ IT ТА ТЕЛЕКОМУНІКАЦІЙ ЗА ОЗНАКАМИ ВПІЗНАВАНОСТІ БРЕНДУ

The article presents the results of a national survey. The employers in the field of IT and telecommunications were ranked according to the recognizability of the brands. Emphasis is placed on the fact that for Ukrainian enterprises the employer brand is a relatively new tool for building the company’s attractiveness in the labour market, so there is a need to study the job-seekers market and analyze employers approaches to developing employer brand strategy as an important component of enterprise management strategy. We analyzed the dynamics of quantitative and structural changes in the process of brand development of the employer of TOP companies in the field of IT and telecommunications. As well we identified the reasons for these changes. We proved that these reasons are formed both under the influence of economic and demographic factors, and geopolitical changes, which currently have a high degree of uncertainty in Ukraine. We proposed the key indicators for assessing the brand awareness of the employer, which include: awareness of candidates about the company as an employer; the presence of companies in social media platforms; providing opportunities for young people to get their first job; attendance at career events and working conditions. We identified the key components of the employer brand development strategy that influenced the change of these indicators. We substantiated conclusions on the need to improve the methods and tools of formation and implementation of the employer’s brand development strategy. The study showed that today the development of employer brand management has reached such a level of importance that it becomes an integral part of the business strategy of successful companies. The presented data show the state and trends of the IT and telecommunications market in Ukraine. Respondents’ preferences outline the paradigm of consumer thinking that identifies the company as an employer in the market. Such studies should be systemic and conducted at least once a year. Such a perspective would allow us to quickly diagnose changes in consumer sentiment and the threat of new competitors in the labour market. Ukrainian companies are invited to constantly work on improving these indicators as part of the employer’s brand strategy, which affects the attractiveness, preservation, and improvement of the company’s image.

Development of enterprise management strategies and tactics in modern Ukraine

Development of enterprise management strategies and tactics in modern Ukraine

Brand Management Strategies For Furniture Enterprises: Case Study Of Ordu And Giresun

In today's dynamic business world, enterprises which are innovative, open-minded, knowledge-creating can keep their assets as powerful players on the market. In this challenging competitive environment, enterprises need a realistic and sustainable vision. Sustainability, recognisability and easy accessibility are important for enterprises. One of the necessities for achievement is an effectively managed brand. Creating effective brand value in the domestic and foreign markets requires strategic moves. Branding is one of the most critical concepts for businesses to reflect themselves and reach their customers. In this study, it is aimed to determine brand management strategies of furniture enterprises in Turkey. Accordingly, current branding works, brand assets, brand related future plans, how enterprises see their brands in comparison with other brands in the sector, and their views on how their brands are transforming have been determined. In this context, data were collected with survey method from 45 furniture enterprises in Ordu and Giresun provinces in Black Sea Region, Turkey. As the result of the analysis, 78% of the enterprises have the moderate technology. The results show that Ordu and Giresun furniture firms are in good communication with their customers, they perceive their expectations / demands, and are easily accessible. 89% agree that it is important to pay attention to the feelings and needs of the target group and to recognize them well. 73.3% of the companies are producing content on social media in the name of branding. It is clear that most popular social media tools are Facebook and Instagram.

Formation of the investment model of economic development of the enterprise

At present, there are no effective methods and models of enterprise management, which are relations of an economic entity, which implies a relationship in the provision and consumption of goods and services. Application of an innovative approach makes it possible to obtain specific results of enterprises, such as the offer of goods and services of high quality, competitive advantages, allowing more flexible response to changes in the internal and external environment. Important in the context of managing the development of the regional services market are the definition and analysis of the investment attractiveness of the service industry. The higher it is, the greater the likelihood of an influx of financial resources into the economy of the industry. The main aspects of state influence on the services market are considered. Scientific and technological progress and immediate information exchange, increased interest in the service sector, which is developing in the post-industrial world as an alternative to the sphere of material production, as one of the most important forms of stabilizing social relations, contribute to solving problems associated with limited resources. Market regulators do not create conditions conducive to the development of the service sector. Therefore, a model is proposed that allows regulating the relations of an enterprise on the basis of an innovative enterprise management strategy, expanding the possibilities and ways to improve the management efficiency of both the services market and the economic sector as a whole. An assessment of the competitiveness of the services market is given, the economic potential of the regional services market is determined, an algorithm for developing a management strategy is presented, a model for the development of a regional services market is proposed.

INNOVATIVE SOLUTIONS FOR ENTERPRISE PERSONNEL ІN THE DIGITAL ECONOMY

Under the conditions of the fourth digital revolutions of platforms, the success of an enterprise personnel management strategy is determined by two main factors: the ability of enterprise to clearly define what behavior of employees is required to achieve its strategy and the ability to apply effective management levers to direct workers to the desired behavior. Both tasks are equally important and complex, especially in the transformation of the economy. The effectiveness (efficiency) of managing a large (if not decisive) enterprise depends on the quality of the personnel of the management system. Special attention should be paid to modern enterprise management strategies that are designed to ensure the competitiveness of enterprises in the context of globalization and the digital economy. Key words: personnel, professional qualification , competencies, digital skills , s oft skills.

The Establishment of the Gas Enterprise Based on Market-oriented Management Mode

With the rapid development of the domestic natural gas industry, the competition in the gas industry is becoming more intense. In order to improve the service management level and maximize the value of the enterprise, the Huagang Group actively constructs an enterprise management strategy that adapts to the market operation, meets the needs of consumers, provides suitable products and services according to the requirements of consumers, and establishes a diversified assessment system. With the brand as the core, we will actively explore domestic and foreign markets. Through the establishment of a market-oriented management model, an organization, resource guarantee, staff team, production operation and management system adapted to the development of the natural gas market will be established to comprehensively improve the efficiency of the enterprise.

Strategic approaches to personnel management of agricultural enterprises

Introduction. The importance of personnel management on a strategic basis is determined by the importance of its willingness to work effectively in the long term.This is due to the improvement in its qualification level in making effective managerial decisions, taking into account the trends in the influence of environmental factors in the long term and the strategic priorities of sectoral development of the state. In connection with this, differentiation of approaches to strategic personnel management is noted relevance. Therefore, the purpose of this article is to determine strategic approaches to the personnel management of agricultural enterprises in the process of substantiating of the differentiated development strategies. Methods: analysis and synthesis, analogies, expert method, method of functional analysis. Results. The role of agricultural enterprises, as the main group of producers of the sector, was established by the share of gross output for the period from 2010 to 2018. The profitability levels of agricultural enterprises production were analyzed for various types of products. The prevailing profitability was noted by type of crop production and the prevailing loss rate, except for milk production, by type of livestock production. The expediency of deepening the strategic approach to the personnel management of agricultural enterprises has been proved with differentiation of its role in the implementation of differentiated management strategies in accordance with the three identified groups of enterprises. Four criterias for strategic personnel management in agricultural enterprises were identified: a group of enterprises for which the corresponding strategy is more relevant; emphasis in enterprise management; direction of work of management personnel; emphasis on the implementation of work regarding staff. Discussion for further research are to detail the three identified strategies for the three characteristic groups of agricultural enterprises and to determine the tasks of managerial and production personnel in their formation and implementation. Keywords: agricultural enterprises, agricultural enterprise personnel, personnel management, enterprise management strategies, enterprise personnel management strategies, strategic priorities of state management of sectoral development

Research on the Influence of Customer Perceived Value on Brand Equity

As an important part of brand management, brand equity is being studied and concerned by more and more scholars and managers. The research of brand equity has experienced the change from the early stage of the company’s financial angle of view to the customer’s angle of view; this article is mainly from the latter. In the research of customer perceived value, predecessors mostly start from the perspective of functional and emotional value. The unique feature of this study is that it adds a cost perspective because the difference between what consumers get and what they pay constitutes the whole of perceived value. For customers, brand is in line with its closely linked value, and is the core factor of forming customer loyalty; for brands, customers are the foundation of brand survival and development. Customer perceived value is the direct experience in the process of consumption, which has a profound impact on consumers’ brand evaluation. Therefore, this study takes the impact of customer perceived value on brand equity as a breakthrough point, and explores the impact of three dimensions of customer perceived value on brand equity. From the perspective of increasing cost in theory, this paper examines the meaning of customer perceived value, enriches the research on the influencing factors of brand equity, and puts forward suggestions for brand management and marketing strategies of Chinese enterprises in practice. In terms of research design and methodology, this study mainly takes smartphone brands at home and abroad as the research object, and tests the hypothesis of this paper through questionnaire survey. The analysis method mainly uses reliability, validity analysis and related analysis. The results show that functional value, emotional value and cost have positive effects on brand equity. At the same time, in the process of customer perceived value impact on brand equity, the relationship between the consumer and the brand continues has been deepened, and the enterprise’s brand equity has been added. On this basis, Chinese enterprises should change the traditional concept of brand management, under the new situation, consumers, and strive to improve customer perceived value, so as to create new development opportunities for the construction and management of brand equity.

Otkrivanje prevarnih radnji u finansijskim izveštajima sa posebnim osvrtom na hotelijerska preduzeća

Financial statements are one of the key sources of information for stakeholders of companies. Therefore, financial reporting aims at presenting an objective and transparent state of an enterprise. In order to protect the interests of all stakeholders of companies, whether external or internal, the role of financial accountants is very important, which is related to the detection of fraudulent activities in the financial statements. Forensic accountants with the knowledge they possess in the field of accounting, auditing, management and other skills, have the ability to clearly understand the irregularities and injustices that occur within the company. Fraudulent actions are most often a case of using an enterprise management strategy to gain benefits to the interests of other marketers that surround it. The aim of the paper is to show the significance of the role of a financial accountant in detecting fraudulent actions in the financial statements. The subject of this paper is to investigate the possibility of fraudulent actions and to look into the specific role forensic accountants have in this process.

Systematization of reference strategies in the aspect of anti-crisis management of meat processing enterprises

The article describes various approaches to the formation of enterprise management strategy, types of reference strategies of meat processing enterprise management in the anti-crisis aspect are systematized, the expediency of the choice of strategy depending on the situation is grounded.

Going Global: Cross-Culture Management Strategies of Chinese Private Enterprises

Chinese Private Enterprises rise is considered to be the symbol of the country’s “Go Global” strategy. However, Chinese companies have to learn to overcome a series of challenges in the overseas Mergers and Acquisitions (M&A). Based on “Four Centrism” Theories proposed by Malcolm Warner, Pat Joynt, the paper analyzed factors influencing cross-culture management modes and key challenges for Chinese Private Enterprises. Suggestions and recommendations are proposed to improve cross-culture management strategies of Chinese private enterprises.

МУЛЬТИАГЕНТНА ОПТИМІЗАЦІЯ ФУНКЦІОНУВАННЯ ТА ПІДТРИМКА ПРОЦЕСІВ ПРИЙНЯТТЯ РІШЕНЬ КЕРІВНИКОМ ПІДПРИЄМСТВА ПОЛІГРАФІЧНОЇ ГАЛУЗІ

The problem of analyzing and optimizing the sector enterprise functioning is considered. Pro-posed as modeling tools and decision support systems use multi-agent technology. Identify the prob-lems that accompany the modeling process, models with production rules and developed a method of optimization based on changes in a variety of tasks, production, and enterprise management strate-gies.

ANALYSIS OF THEORETICAL AND METHODOLOGICAL PRINCIPLES OF ENTERPRISES INVESTMENT ATTRACTION EVALUATION

The purpose of the article is to systematize theoretical and methodological principles and justify the application of an integrated approach to assess the investment attractiveness of enterprises. Among the approaches we can highlight the following ones: cost, spatial, income, factor, matrix, integral, analytical, approach, which is based on determination of the current and future status of investment attractiveness of enterprises, comparative, approach, which is based on the system of qualitative and quantitative indicators that is applied to assess the investment attractiveness of enterprises, approach, which is based on the application of the correlation and regression analysis method, an investment-based approach. In order to determine the investment attractiveness, it is proposed to use an integral approach based on appropriate methods and models that allows us to estimate the integral indicator for the formation of the estimated basis for increasing the investment attractiveness of the subjects of management. The methodological approach to the integrated assessment of the investment attractiveness of enterprises is proposed. It is based on the definition of the integral indicator and the application of analytical, expert and hierarchy analysis methods by modelling the investment attractiveness indicators. This approach enables to form informational and analytical support for the development of the enterprise management strategy. It has been determined the information and analytical support for estimating the investment attractiveness of enterprises on the basis of accounting and financial reporting, data on the application of technologies and means of production, level of preparation and use of workers, features of the material and technical base, directions of interaction between different groups of interested persons, information regarding the application of scientific and technical development, which ensures the security of the corporate information system, the quality and completeness of information.

КОНЦЕПТУАЛЬНЫЕ ПОЛОЖЕНИЯ ФОРМИРОВАНИЯ СТРАТЕГИИ УПРАВЛЕНИЯ КАЧЕСТВОМ ПРОДУКЦИИ ПРЕДПРИЯТИЙ ДОРОЖНО-СТРОИТЕЛЬНОГО МАШИНОСТРОЕНИЯ

The purpose of the work is the need of the theoretical justification and the development of relevant scientific and methodological approaches to the management of the road production quality of machine-building enterprises; it led to the choice of research topics. Methodology. Taking into account the value of existing methods of quality management of road production engineering companies, currently a particular attention requires improvement of the quality control functions: analysis, evaluation, planning and quality control during the operation of road-building equipment, because existing economic practices and quality management approaches are built on classical principles of ISO 9001, and in the practical application do not solve all of the drawbacks of traditional management models, but only smooth them a little. Therefore, the formation of the quality management strategy for the road production of mechanical engineering is essential to ensure the competitiveness of products and enterprises of the road-building complex in the period of development of market relations in the economy. The results showed that the current market conditions impose strict requirements to all production areas of the society. Especially stringent are requirements for the road construction, because the quality of the construction of the subgrade, covering roads and curbs, grading and soil compaction under different conditions of terrain and driving safety depends on people's lives. This factor determines the exceptional quality requirements for roadbuilding equipment, which must be reliable, functional and able to meet the totality of the design and operational characteristics of the road. Further European integration of Ukraine, deepening of external economic relations with the European countries are responsible for the growing needs of the national economy in the development and expansion of the transport network. However, large-scale road construction and repair of roads is impossible without the organization of effective operation of the road for mechanical engineering – heavy construction and earthmoving machinery. Currently in our country present its own engineering manufacturers of road construction equipment (among large – JSC Kredmash), however, the domestic production of road is significantly inferior in terms of domestic consumption of products of foreign manufacturers of the road. Despite the fact that the price of domestic producers less than of imported ones an average in three times, including bulldozers, scrapers, cranes, crawler cars more than 50% (Komatsu, Hitachi, Mitsubishi and others.). Practical implications. The practical significance of the results of the study identifies opportunities to improve the efficiency of traffic control products quality enterprises construction and road engineering. Value/originality. Implementation of the proposed methods and approaches to the formation of the quality of the machine-building enterprise management strategy for road construction will improve the efficiency of quality control processes and the level of enterprise competitiveness.

COACHING IN THE SYSTEM OF DEVELOPMENT THE COMPETENCES OF HR-MANAGER

The article states that coaching is a modern personnel-technology that promotes the development of employees’ creative potential, affects the enterprise performance effectively. It was noted that coaching facilitates the development of new key competencies, enables manager to increase the efficiency of his activity along with realization and maximization of his competence. It is revealed that HR-manager must have necessary abilities, talents and competence in order to implement enterprise management strategy in conditions of the knowledge economy. It is established that the use of modern coaching-technologies allows to increase management efficiency along with development of personnel complex system. The stages of enterprise coaching system are determined and examined. The stages enable to provide appropriate salary and high level of work motivation. Also they facilitate development of professional competences, etc. The authors concluded that coaching helps manager to develop his talent. Coaching also mobilizes internal potential, reveals necessary opportunities and skills, promotes the development of innovative technologies on the enterprise.

Corporate Social Responsibility: Specificity, Formation Mechanism, Estimation of Management Efficiency

The analysis of ways and methods for increase of efficiency of role of the business in economy stabilization, environment protection, improvement of population's life quality, and therefore social responsibility of business is a topical problem which solving has both theoretical and practical value. Research objective is development of theoretical propositions and methodical and practical recommendations for estimation of efficiency of enterprise restructuring on the basis of holistic marketing and degree of its social responsibility. Research tasks: clarification of definition and specificity of “business social responsibility” concept, development of the methodical approach to estimation of its condition, modelling of integral indicator of its development, clusterization of industrial enterprises on its basis. Methodology: The method of hierarchies’ analysis is a proved tool for solving of multi-criteria problems with hierarchical structures including complex system of factors affecting selection of solution for improvement of image of domestic enterprises. Results: Theoretical analysis of evolution of researches of corporate social responsibility was carried out; the essence of social responsibility concept of the Russian enterprise, its restructuring on the basis of holistic marketing, specificity of formation proceeding from analysis of its essence in foreign and domestic economic science were specified; - internal and external factors influencing development of corporate social responsibility of the organisations were determined, algorithm of multi-criteria estimation on the basis of hierarchies' analysis method taking into account most the representative indicators characterising efficiency of efforts was developed and tested. Conclusion / importance. The authors draw the conclusion that propositions developed in the work and received results can serve as a basis for development of enterprise management strategy focused on a long-term stable development taking into account interests of various interested parties of the company.

An exploratory study of the economic effect of open innovation

Purpose – The purpose of this paper is to discover the economic effects of open innovation investigated the following research questions: do economic effects of open innovation – a certain economic phenomenon or economic paradigm that surpasses the level of the management strategies of individual enterprises – exist? If so, what are the economic effects? Design/methodology/approach – The authors analyse the change of classical economic characteristics, such as diminishing marginal products, economy of scale, and X-inefficiency, which are selected by literature review to find out the effects of open innovation. The authors select long-tailed phenomena and App Store phenomena, which are a direct result of open innovation. From these, the authors find out the effects of open innovation. Findings – Through exploratory-level studies, the economic characteristics of open innovation have been identified: gradual increases of marginal products, the economy of diversity, and X-efficiency improvement. Research limitations/implications – These three economic characteristics of open innovation have been verified through secondary analysis methods based on the long-tailed phenomenon and App Store phenomenon. Open innovation triggers new economic effects. Thus, the authors should create new strategies and policies to treat open innovation that are based on additional deep research. Practical implications – This paper introduces new ideas about open innovation in economics. Social implications – According to the findings, open innovation will give the authors new ways to develop continuously in a knowledge-based economy. Originality/value – For the first time, the authors understand the economic value of open innovation and its implications.

An Evaluation of firms' Best Strategies with the ANP, AHP and Sensitivity Test Approaches

The right decision policy for selecting a business strategy at the business development stage can maximize the benefits realized by firms. By means of the analytic network process (ANP) methodology infrastructure, and the sensitivity test, we evaluate the best alternative business strategies for one of medium-firms in the Taiwanese communications and networking industry. The findings show that the firm would be well advised to adopt the customer-driven demand to strategic project demand upon the limitation in its capability for solution designs, reliability in production management, and flexibility in financial leverage. This research and analysis can be deployed on the assessment and measurement of enterprise management and business strategy selection.

Risk perception and risk management in the Middle East market: theory and practice of multinational enterprises in Saudi Arabia

This exploratory study investigates the risk perception and risk management strategies of Western multinational enterprises in the Middle East. A sample of 49 German companies operating in Saudi Arabia provides the empirical setting for this research. The study reveals that cultural risk is assessed as more important in the business environment than political, financial, and economic risk. The most critical risk factors are not sufficiently included in the methodology of country risk measures, which are often used as a source for country‐specific risk information. In terms of risk management strategies, participating firms use mostly informal approaches rather than structured hedging or insurance products. Furthermore, we find that firm size has implications on the perception of some risk factors and for the level of risk management sophistication.