The article examines physical activities and sports events, its trends and peculiarities of state regulation in the St. Petersburg region in the conditions of modern political and economic reality. An original comprehensive approach to the study of problems in this industry is presented. Since the basis of management in the organiza-tion of sports and physical culture events is formed by legal regulation tools and personnel specialists from different fields, a legal analysis was carried out and regulatory regulators at the federal and regional levels were investigated, information on the personnel shortage was also structured for the first time based on the results of a sociological study, and a methodology for determining the main and additional personnel needs was applied. The statistical analysis of official sports and physical culture events was conducted in order to identify trends in the organization of sports events in the St. Petersburg region. Based on the analyses’ results, it is proposed to create an integrated form of interaction between specialists in education, economics and sci-ence, which formed the developed management structure of the sports events organization. In order to achieve the goal of increasing the level of economic indicators of the St. Petersburg region, including by increasing the volume of sports tourism, it is proposed to develop a priority direction, the basis of which is the holding of phys-ical culture events in the rank of national and international competitions.