Local Fashion Research Articles

Mean-Field Multi-Agent Reinforcement Learning: A Decentralized Network Approach

One of the challenges for multi-agent reinforcement learning (MARL) is designing efficient learning algorithms for a large system in which each agent has only limited or partial information of the entire system. In this system, it is desirable to learn policies of a decentralized type. A recent and promising paradigm to analyze such decentralized MARL is to take network structures into consideration. While exciting progress has been made to analyze decentralized MARL with the network of agents, often found in social networks and team video games, little is known theoretically for decentralized MARL with the network of states, frequently used for modeling self-driving vehicles, ride-sharing, and data and traffic routing. This paper proposes a framework called localized training and decentralized execution to study MARL with network of states, with homogeneous (a.k.a. mean-field type) agents. Localized training means that agents only need to collect local information in their neighboring states during the training phase; decentralized execution implies that, after the training stage, agents can execute the learned decentralized policies, which only requires knowledge of the agents’ current states. The key idea is to utilize the homogeneity of agents and regroup them according to their states, thus the formulation of a networked Markov decision process with teams of agents, enabling the update of the Q-function in a localized fashion. In order to design an efficient and scalable reinforcement learning algorithm under such a framework, we adopt the actor-critic approach with over-parameterized neural networks, and establish the convergence and sample complexity for our algorithm, shown to be scalable with respect to the size of both agents and states.

The Visibility of Multisensor Fusion Technology in Public Art Design

This exploration is aimed at improving the efficiency and safety of fully automatic line operation in public space. From the perspective of multisensor fusion technology, the definition, development status, and design principles of public art, as well as the related applications of multisensor fusion technology theory and image fusion theory, are introduced by consulting relevant literature. Then, the scheme of subway platform door gap antipinch detection system based on multisensor fusion and the obstacle detection method of tram in transit are proposed. Finally, through the method of questionnaire, the passengers’ cognition of public art in subway space and the concerned components of public art in subway space are analyzed. The results show that the subway space art content loved by passengers is mainly daily life, and the degree of love can reach 28%, followed by local customs, culture, and fashion trends, with a degree of love of 23%. Besides, the problem of obstacle detection of tram in transit is also studied, and a new obstacle detection method combining visual sensor transmission detection and lidar detection is proposed. This method can quickly and accurately identify unsafe factors. Therefore, the research on the visibility of multisensor fusion technology in public art design has great reference significance for the rapid development of transportation industry.

Efektivitas Penggunaan Instagram Stories Pada akun @male.id Terhadap Pembentukan Brand Awareness dan Minat Beli di Kalangan Mahasiswa Universitas Islam Indonesia

Male.id as a local male fashion brand uses Instagram stories as a medium to introduce or promote their products to public and also to engage followers to interact by online. Therefore, this research is being done to analyze how effective the use of Instagram stories on @male.id’s account for the formation of brand awareness and purchase intention among the students of Islamic University of Indonesia. This research is a survey research with a quantitative approach, so the datas were collected by distributing questionners to 100 respondents who are determined through a nonprobability sampling technique in the form of snowball sampling to be sampled. This research shows that the use of Instagram on @male.id’s account is significantly effective and positive for the formation of brand awareness and purchase intention among students of Islamic University of Indonesia.

Towards Reducing Musculoskeletal Disorders Among Local Fashion Designers in South-Western Nigeria

Local fashion designers (FaDes) are faced with the daunting task of sewing clothes. Sitting position, a reflection of the type of chair used, is one factor influencing their performance. This study evaluated the currently used FaDes chair and the effect of sitting posture. It also designed and fabricated an improved fashion designer (IFaDes) chair. Assessment of the ergonomic status of the FaDes chair was carried out and anthropometric data were obtained using a structured questionnaire among 375 apprentices and 125 managers. Percentile distributions of data were analyzed using statistical package for the social sciences. The survey yielded 88% response rate of which the majority reported to have experienced various difficulties with the FaDes chairs. Neck, leg, hand, waist and back pains were commonly reported with waist pain as the most prevalent (75.5%). The anthropometric data with the percentiles (5th -90th) were popliteal (36.30-53.00 cm) and buttock height (14.95-33.00 cm), seat (22.00- 33.00 cm) and buttock breadth (19.00-30.00 cm), and buttock-popliteal length (35.00- 49.49 cm), among others. Using these data, the IFaDes chair’s design was conceptualized through Solidworks; it was then fabricated using locally available materials. The provision of backrest to supports user’s torso was an added feature. Qualitative evaluation of the IFaDes chair was employed using the same respondents for a minimum of 168 h. The respondents reported that the IFaDes chair was satisfactorily designed and fabricated. They experienced improved comforts in sitting posture and reduced musculoskeletal disorders.

The Competitive and Development Strategy of China’s Local Fast Fashion Apparel Enterprises under New Retail Model

China’s apparel industry has developed greatly and became the world’s largest apparel production and processing base. With its price advantage, popular style, offline stores and online purchase convenience, fast fashion appealed growing consumers of different ages and areas. In recent years, China’s fast fashion clothing has developed rapidly and the market has gradually grown through increases in Cross-border E-commerce activities. SheIn, a Chinese fast fashion apparel enterprise, neither targeted its home country nor sold well there. Instead, the fast fashion online retailer primarily targeted its overseas markets and earned billions of dollars in sales. This research takes the cross-border fast fashion brand SheIn, as an example, to explore the future competitive and development strategy of China’s local fast fashion apparel enterprises under new retail model. Our results suggest that paying more attention to domestic markets, increasing the stability of APPs, improving the quality of products, and choosing suitable Cross-border E-commerce platforms may be the competitiveness-increase strategies for SheIn in the future.

Abstract 13170: Bicuspid Aortic Valve Exacerbates the Ascending Aorta Aortopathy but Not Hypertension in Repaired Coarctation of the Aorta

Introduction: Coarctation of the aorta (COA) is a generalized vascular disease, associated with reduced aortic distensibility and a higher prevalence of systemic hypertension. 60-85% of COA patients have a bicuspid aortic valve (BAV). BAV is independently associated with lower aortic distensibility, but not hypertension (HTN). It is not known if the presence of a BAV accentuates the aortopathy and hypertension in CoA patients. Hypothesis: COA patients with a BAV have a stiffer aorta than those with a tricuspid aortic valve (TAV). Methods: We retrospectively identified COA patients with and without BAV in whom the cardiac MRI (CMR) data was available from 2005-2019 and calculated aortic distensibility at the ascending (AAO) and descending aorta (DAO). Patients with residual COA were excluded. Results: Among 215 COA patients (median age 25.3 years, 56% male), 67% of patients had a BAV. BAV and TAV groups were similar to the current age, gender, and modality of COA treatment. As expected, BAV patients had larger AAO size (median diameter z -score 1.4 versus 0.1, p<0.001). Median AAO distensibility z-score was significantly lower in the BAV group (-1.2 versus -0.7; p=0.014) but DAO distensibility was similar in BAV and TAV patients. The prevalence of HTN was not different between BAV (32%) and TAV groups (36%, p = 0.56). On multivariable analysis, HTN was not associated with BAV or AAO distensibility but was associated with lower DAO distensibility (p=0.01). Conclusions: In young adults with adequately treated COA, the BAV group had lower AAO distensibility and a larger AAO compared with the TAV group. However, DAO distensibility and the prevalence of hypertension were similar in BAV and TAV patients. These results suggest that although the presence of a BAV in COA exacerbates the AAO aortopathy in a localized fashion, it does not exacerbate the more generalized vascular dysfunction and associated HTN.

An injectable, self-healing and MMP-inhibiting hyaluronic acid gel via iron coordination

Regulating the activity of matrix metalloproteinases (MMPs) is a potential strategy for osteoarthritis (OA) therapy, although delivering this effect in a spatially and temporally localised fashion remains a challenge. Here, we report an injectable and self-healing hydrogel enabling factor-free MMP regulation and biomechanical competence in situ. The hydrogel is realised within 1 min upon room temperature coordination between hyaluronic acid (HA) and a cell-friendly iron-glutathione complex in aqueous environment. The resultant gel displayed up to 300% in shear strain and tolerance towards ATDC 5 chondrocytes, in line with the elasticity and biocompatibility requirements for connective tissue application. Significantly enhanced inhibition of MMP-13 activity was achieved after 12 h in vitro, compared with a commercial HA injection (OSTENIL® PLUS). Noteworthy, 24-hour incubation of a clinical synovial fluid sample collected from a late-stage OA patient with the reported hydrogel was still shown to downregulate synovial fluid MMP activity (100.0 ± 17.6% ➔ 81.0 ± 7.5%), with at least comparable extent to the case of the OSTENIL® PLUS-treated SF group (100.0 ± 17.6% ➔ 92.3 ± 27.3%). These results therefore open up new possibilities in the use of HA as both mechanically-competent hydrogel as well as a mediator of MMP regulation for OA therapy.

Treatment of murine colitis by Saccharomyces boulardii secreting atrial natriuretic peptide.

Inflammatory bowel disease is a lifelong disorder that involves chronic inflammation in the small and large intestines. Current therapies, including aminosalicylates, corticosteroids, and anti-inflammatory biologics, can only alleviate the symptoms and often cause adverse effects with long-term usage. Engineered probiotics provide an alternative approach to treat inflammatory bowel disease in a self-renewable and local delivery fashion. In this work, we utilized a yeast probiotic Saccharomyces boulardii for this purpose. We developed a robust method to integrate recombinant genes into the Ty elements of S. boulardii. Stable yeast cell lines that secreted various anti-inflammatory proteins, including IL-10, TNFR1-ECD, alkaline phosphatase, and atrial natriuretic peptide (ANP), were successfully created and investigated for their efficacies to the DSS-induced colitis in mice through oral administration. While IL-10, TNFR1-ECD, and alkaline phosphatase did not show therapeutic effects, the ANP-secreting S. boulardii effectively ameliorated the mouse conditions as reflected by the improvements in body weight, disease activity index, and survival rate. A post-mortem examination revealed that the ANP-treated mice exhibited significant downregulations of TNF-α and IL-1β and an upregulation of IL-6 in colon tissues. This observation is consistent with the previous reports showing that TNF-α and IL-1β are responsible for initiating the pathogenesis, whereas IL-6 plays a protective role in colitis. Overall, we demonstrated that S. boulardii is a safe and robust vehicle for recombinant protein delivery in the gastrointestinal tract, and ANP is a potential anti-inflammatory drug for colitis treatment. KEY MESSAGES: Recombinant genes can be robustly integrated into the transposable elements of S. boulardii. Oral administration of S. boulardii secreting IL-10 or TNF-α inhibitor did not exert therapeutic effects for DSS-induced colitis in mice. Atrial natriuretic peptide-secreting S. boulardii effectively ameliorated the murine colitis as reflected by improved body weight, disease activity index, and survival rate. The ANP-treated mice exhibited decreased mRNA levels of TNF-α and IL-1β and an increased mRNA level of IL-6 in colon tissues.

Festival Trademark Market Sebagai Pasar Industri Kreatif Lokal di Kota Bandung

This study discusses social capital mapping on local fashion creative industries and fashion festival in Trademark Market festival in Bandung. This study views Trademark Market festival as a social domain rather than merely economy domain which consists of social capitals that is worked for the concern of creative economy. Trademark Market festival played its role as a venue for local brands to do selling, branding, and social networking with other parties. This study applied qualitative method, in particularly ethnography. The data collection technique included observation, interviews, literature study, and documentation. The data is presented chronologically; pre-, during, and after the-festival. The study suggests three types of social capital building being the fashion festival: (1) bonding relationship that is sharing session among local creative industry actors, independent festival that is held by local brands, coveying information about fashion festival among tenants, and using friend’s merit as a catalog model, (2) bridging relationship, can be seen repeated orders by customer due to ‘Loyal to Customer’ vision, privilege for local brands to be accepted as tenant on curation process, and (3) linking relationship, can be seen on the recruitment of booth keeper by tenants and festival crew, by the trust of tenant candidates due to the luxuriousness of the festival, and also wholesale buy-and-sell transaction with the third party.

Assessment of platelet function utilizing viscoelastic testing.

Assessment of platelet function utilizing viscoelastic testing.

Boutiques and Prêt-à-porter in Santiago de Chile: A Formula for Women’s Modernity (1967–1973)

Abstract In the second half of the 1960s, prêt-à-porter (ready-to-wear) fashion was established in Chile. As an alternative to haute couture (high fashion), prêt-à-porter brought an eagerness for modernisation that was reflected in the setting up of a network of women-led boutiques, which developed strongly between 1967 and 1973. This article first examines the precedents that allowed for the creation of a ‘local fashion system’ that promoted collective work around trades such as knitting and dressmaking. It also analyses the arrangement of a circuit of boutiques in the comuna of Providencia, a strategic sector of Santiago de Chile (the capital city) that fostered the dynamics of social gathering. Later, the article describes the profile of the designer-entrepreneurs whose work was attuned to a female consumer segment that aimed to access a new formula of the modernising bourgeoisie. It also reassesses the rise of a movement called Moda Autóctona, which distanced itself from European fashion and was supported by the government during the socialist regime of Salvador Allende. Lastly, it tackles the eventual dismantling of this network of women’s fashion stores as a result of the installation of a military dictatorship in Chile.

Localized and Programmable Chemical Vapor Deposition Using an Electrically Charged and Guided Molecular Flux.

Chemical vapor deposition is a widely used material deposition technique. It commonly provides a uniform material flux to the substrate to cause uniform thin film growth. However, the ability to precisely adjust the local deposition rate would be highly preferable. This communication reports on a chemical vapor deposition method performed in a localized and programmable fashion by introducing an electrically charged and guided molecular flux. This allows for local adjustments of the deposition rate and three-dimensional shape by controlling the electric fields. Specifically, the precursor molecules are charged and then guided by arrays of electrodynamic funnels, which are created by a patterned dielectric layer, to predetermined deposition locations with a minimal spot size of 250 nm. Furthermore, nearest neighbor coupling is reported as a shaping method to cause the deposition of three-dimensional nanostructures. Additionally, the integration of individually addressable domain electrodes offers programmable charge dissipation to achieve an ON/OFF control. The described method is applicable to a wide variety of materials and precursors. Here, the localized and programmable deposition of three-dimensional copper oxide, chromium oxide, zinc oxide, and carbon nanowires is demonstrated.

A case study of the education and training for job creation based on the local fashion industry

The aim of this study is develop a state-funded education and training curriculum to contribute to the development of the fashion industry infrastructure. This will be achieved based on the service sector by the competitive clothing sales personnel and fashion startups. The study was conducted using a qualitative research method. The participants were 20 representatives of fashion-related companies and employees from one traditional market and two fashion outlets in Seogu, Gwangju. Data was collected from September 2015 to January 2017 by demand surveys and in-depth interviews. These were conducted on the same day at each clothing store office. In addition, existing literature was also reviewed. The collected data were first summarized into 64 meaning units from which three themes were derived by arranging, classifying, and analyzing the data. The findings of the study are as follows. First, the education and training curriculum for fashion job creation is aimed at job-oriented field-types with the objective of cultivating professional skills for online to offline fashion professionals. Second, the curriculum for fashion advisors was developed to consisted of 8 courses of 150 hours, including job knowledge, a foreign language, fashionspecific knowledge, fashion marketing & VMD, store management know-how, clothing repair, field trip, and internship. Third, the curriculum for fashion entrepreneurs consisted of 8 courses of 106 hours, including entrepreneurship, fashion practice, startup, field trip, finance & taxation accounting, marketing, social enterprise course, and internship.

Abstract 6247: Drug delivery with real time customizable micro-scaled continuous liquid interface printed 3D devices

Abstract Background: Surgery is a key treatment for cancer. However, local recurrence after surgery is common and can lead to significant morbidity and mortality. Current strategies to prevent recurrence include intraoperative radiation or systemic chemotherapy. We hypothesize that local chemotherapy delivery can prevent recurrence while reducing toxicity. To accomplish this, we propose to engineer 3D printed devices that can deliver chemotherapy in a localized and prolonged fashion. Methods: Paclitaxel and a cisplatin prodrug were dissolved into a liquid resin mixture of PEG550-DMA and HEMA. Custom 3D patches were printed on a Carbon 3D continuous liquid interface printer with microneedles protruding from one side of a flat surface substrate. A non-drug loaded flat backing was also printed from the same resin, and adhered to back side of the microneedle patch. Tumor growth recurrence inhibition post surgical resection was assessed in NU/NU mice in both 344SQ/Luc and A431 tumor models. Tumors were inoculated subcutaneously (106 344SQ/Luc, 5 × 105 A431) and allowed to grow until they reached 5-7mm in length. Tumors were then surgically resected and mice were either given an IV drug treatment, or had a 3D printed patch implanted in the surgical pocket. Tumor recurrence was evaluated with both luciferase bioluminescence imaging and physical measurement of tumor size. Toxicity parameters were analyzed with enzyme and CBC tests. Results: All drug loaded patches showed significant tumor growth inhibition compared to their corresponding IV drug treatment groups. While single drug loaded patches were significant in their inhibition of tumor growth compared to IV delivery of the same drug, dual drug loaded patches showed the most significant tumor inhibition compared to either single IV drug treatment or a dual IV drug treatment. There were no significant differences in measured toxicity parameters between groups. Conclusions: Our data demonstrated that local drug delivery through a customizable 3D continuous liquid interface printed drug loaded patch can improve tumor growth recurrence inhibition post surgical resection. Citation Format: C. Tilden Hagan, Cameron J. Bloomquist, Joseph M. DeSimone, Andrew Z. Wang. Drug delivery with real time customizable micro-scaled continuous liquid interface printed 3D devices [abstract]. In: Proceedings of the Annual Meeting of the American Association for Cancer Research 2020; 2020 Apr 27-28 and Jun 22-24. Philadelphia (PA): AACR; Cancer Res 2020;80(16 Suppl):Abstract nr 6247.

Independent fashion designers in the elusive fashion city

This article examines the cultural geography of fashion cities, focusing on independent fashion designers’ relationships with their city. Through discussing the Australian city of Brisbane and its place within the hierarchy of fashion cities, we examine the position of modern yet peripheral locations that have what we term an ‘elusive’ fashion identity. The discussion highlights the complexities that make a city a fashion city, specifically the interplay between industry, culture, retail and design, commonly identified as fundamental elements in the construction or transformation of fashion cities. The paper unravels the dynamics and discourses that have contributed to the contemporary conceptualisation of the fashion city; it evaluates the way in which local independent fashion designers (IFDs) can contribute to a reorientation of thinking about cities and their fashion; and it gauges how IFDs sustain a local fashion identity within cities that do not present the commonly recognised characteristics of a fashion city such as infrastructures. We argue that IFDs in peripheral cities have a very different relationship with their city than do IFDs in so-called fashion cities. By examining this relationship, and Brisbane’s modestly placed position on fashion cities’ hierarchy, we propose that, except for the traditional fashion centres, other cities are in a constant state of flux, arguing that the concept of the fashion city itself is elusive. We propose that as cities experience fashion narratives that ebb and flow, they may present multiple characteristics that make them unique at a particular moment, thus they are ‘elusive’ fashion cities.

Pengaruh Promosi Penjualan dan Celebrity Endorser terhadap Niat Beli Fashion Brand Lokal Giyomi pada Generasi Y dan Z

Marketing strategies change as technology develops. Marketers are demanded to be more creative in continuing to market their products so they will not be outdone by the times, fashion products are no exception. Giyomi is a local fashion brand that utilizes marketing with digital marketing using celebrity endorsers and offline marketing using sales promotions by holding bazaar tours and giving discounts for its products. however, this is still lacking interest among Y and Z generations because these generations prefer to use foreign brands such as ZARA and H&M. This research design to determine the effect of sales promotion and celebrity endorser on purchasing intentions on local fashion brands Y and Z generations (Study on the Giyomi brand). The sampling technique of this research used judgmental sampling and snowball sampling. The target population is generation Y and Z with criteria that use Instagram social media, of course, with a personal account that has followed Giyomi's Instagram account and knows Giyomi's promotion and celebrity endorser contained on Instagram social media. The number of samples of this study was 110 people. The results of this study indicate there is a significant positive influence between sales promotion and celebrity endorsers on purchasing intentions on local fashion brands Y and Z generations.

A local hybrid kernel meshless method for numerical solutions of two‐dimensional fractional cable equation in neuronal dynamics

AbstractThis study deals with obtaining numerical solutions of two‐dimensional (2D) fractional cable equation in neuronal dynamics by using a recently introduced meshless method. In solution process at first stage, time derivatives that are appeared in the considered problem are discretized by using finite difference method. Then a meshless method based on hybridization of Gaussian and cubic kernels is developed in local fashion. The problem is solved both on regular and irregular domians. L∞ and RMS error norms are calculated and compared with other numerical methods in literature as well as exact solutions. Also, obtained condition numbers are monitored. Numerical simulations show that local hybrid kernel meshless method is a thriving method for solving 2D fractional cable equation on regular and irregular domians.

The Roman Food System in Southern Pannonia (Croatia) From the 1st–4th Century A.D.

AbstractFood is an excellent medium through which to explore trade, economies, migration and landscapes, yet little is known about food production and consumption in the Roman province of Pannonia. Here we explore the current evidence for agriculture, trade and diet in southern Pannonia (modern day eastern Croatia) and what this may say about life in the region. The influx of new ‘exotic’ foods and technologies had a profound influence on this region. The limited archaeobotanical data suggests complex trade and local agricultural systems that allowed large towns such as Mursa, Cibalae and Siscia to gain access to a wide range of food items. The large quantities of pottery found not only helps us understand traded goods but also the local tastes and fashions, as well as to infer the types of dishes that could have been cooked. More evidence is clearly needed in this region but what we can see so far is that urban centres along the Danube Limes were firmly integrated within the wider Roman food system and that diets were probably quite varied for many who lived there.

Manufacturing Development of SENTI-101, a Gene Circuit Modified Allogeneic Bone Marrow Derived Mesenchymal Stromal Cell (BM-MSC) Therapy for the Treatment of Solid Tumors

Background & Aim Immunotherapies have shown success in activating endogenous immune responses against solid tumors. Many immunologically cold tumors do not respond to current immunotherapies such as checkpoint inhibitors, and present a major unmet clinical need. In prior clinical studies, allogeneic gene modified MSCs have been administered through intraperitoneal (IP) infusion to ovarian cancer patients, demonstrating safety and localization to tumor lesions.1 SENTI-101 is an allogeneic cell product consisting of MSCs engineered with a gene-circuit that expresses a potent combination of immunomodulatory cytokines: IL12 and IL21. Upon IP administration, SENTI-101 innately homes to peritoneal tumors, secretes IL12 and IL21 in a localized and sustained fashion, and induces a strong and durable anti-tumor immune response. Methods, Results & Conclusion The gene modification process for SENTI-101 includes packaging the gene circuit into a lentiviral vector, stable transduction of allogeneic BM-MSCs, expansion, and cryopreservation. The drug product is further expanded, formulated, and cryopreserved prior to clinical delivery. Key product attributes of SENTI-101 include: transduction efficiency, IL12 and IL21 secretion, cell doubling time, tumor homing, and vector copy number. A 2D culture manufacturing process was developed to maintain key product attributes over at least 14 population doublings, translating to over 10^12 final product cells per bone marrow collection. The product attributes were comparable between freshly cultured cells and those that underwent a freeze/thaw cycle and further expanded. They also showed similar localized cytokine production of IL12 and IL21 and in vivo efficacy in tumor models. Transduction efficiency was optimized by comparing different MSC donors, lentivirus titer, different chemical transduction enhancers, and other process variables. SENTI-101 was further evaluated for growth characteristics, immunomodulatory function, distribution and kinetics in mouse models, vector insertion site analysis, cell transformation assay, and karyotype. In addition, SENTI-101 was demonstrated to maintain equivalent product attributes in a 3D bioreactor process, enabling larger scale production for the allogeneic MSCs for commercial manufacturing. In conclusion, we have developed a GMP-ready process for the gene modification, expansion, and administration of SENTI-101 in preparation for upcoming human clinical studies in solid tumor indications.

Business Strategy for Longgar Outfit as a New Fashion Brand

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.