Local Fashion Research Articles

Analisis Sikap dan Minat Beli Konsumen terhadap Produk Fashion dengan Menggunakan Brand Image Merek Lokal dan Impor

This research intends to examine customer perceptions and purchasing intentions regarding fashion goods that include both domestic and foreign brand imagery. The causal approach used in this quantitative study examines the strength of correlations between variables by putting preexisting assumptions to the test. Purposive sampling methods were used using smartPLS 3.0 software to choose the sample for this research, which consisted of 100 respondents, utilizing the questionnaire method for data collection. According to the study's findings, donning clothing with a local brand image makes most locals feel prouder and more at ease. They often visit local fashion product stores because they are drawn in by the growth of local brand image models. However, some of them really like purchasing imported fashion items because they believe that, despite the lower price, they are more qualified and distinguished.

Business Plan and Implementation Report on Fashion Business “CAYNILV”

This report was created with the aim of finding out how the fashion business can have a big impact on local products. The influence of brand awareness this can have an impact on the local industry where the product is made. Brand awareness is important to increase sales because the more people know about a brand, the more likely they will consider and buy the products offered by that brand. Strong brand awareness can help local fashion brands maintain their position in a competitive market and continue to expand their customer base. Caynilv become a local brand that can meet the fashion needs of all groups at affordable prices with characteristics or uniqueness and maintain quality. The results of this business implementation can be realized well, although some gaps have been resolved with solutions that refer to marketing management theory. Based on the results of observations and existing opportunities, business development will be carried out by expanding the market share of products by providing other more varied products. Thus, the products produced can be more varied, and the target market can be wider.

Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials

Purpose: Local fashion brands are an important issue for millennial consumers. To create their love of local fashion brands, social media marketing is necessary. The study also examines brand love's effects on local fashion brands' centrality. This study also investigates brand love and centrality’s impact on the repurchase intention. Design/ Methodology/Approach: The data were taken using survey methods with questionnaires developed by previous researchers. A partial least squares regression was used to test the hypotheses. Findings: This study shows that social media marketing can create conditions for consumers to develop brand love, but brand love still needs to be able to develop brand centrality. This study also shows that although brand love has yet to create brand centrality, the concept of brand love can influence the repurchase intention. At the same time, brand centrality also affects the repurchase intention. Originality/value: This is the first study analyzing millennials’ brand love toward fashion clothing brands and the analysis of the influence of social media marketing on brand love and its impact on brand centrality.

Preservation of Indonesian language Buttonscarves and Erigo in public spaces (Implementation of Law Number 24 of 2009 and PERMENDAG No. 73/M-Dag/Per/9/2015)

The study in this article describes the application of regulations on the use of the Indonesian language on trademarks already contained in Law Number 24 of 2009 which is supported by PERMENDAG No. 73/M-Dag/Per/9/2015 on local fashion products that enter the international market. The aim is to map the application of the use of the Indonesian language that has been carried out by local fashion products that are worldwide because it can help efforts to develop Indonesian into an international language. This study uses a qualitative approach with descriptive analytical specifications and aims to provide a comprehensive, detailed and systematic description. The data is taken from the official website pages of two local fashion product brands that are worldwide, Buttonscarves and Erigo. It was found that Buttonscarves did not fulfill the application of the use of the Indonesian language regarding the trademark name due to the use of the English word to make the Buttonscarves brand more easily accepted in the international market, while for Erigo it cannot be said that it is fulfilled/not because it is not part of the Indonesian word contained in in the Kamus Besar Bahasa Indonesia (KBBI).

The Influence of Social Media Marketing on Consumer Based Brand Equity, Brand Loyalty, and Mediation by Brand Experience on Fashion Brand Clothing in Indonesia

The purpose of this research is to examine the effect of social media marketing initiatives on brand equity and brand loyalty through brand encounters. 205 participants made a purposive sampling sample for this study. The consumers who were the samples of this study, among others, had bought local fashion brands in Indonesia for at least the last six months. Hypothesis testing was carried out using the structural equation model (SEM) method with the help of AMOS software. For further research, it is also possible to add and analyze additional factors that strengthen local fashion brands that are influenced by brand recognition and image building are two examples of social media marketing activities

Fashion-preneur and Social Media: A strategy to Enhance Teens’ Awareness, Trust and Loyalty towards Indonesian Local Fashion Brands

This current study aims to examine the role of social media marketing, brand awareness, value, and trust in local fashion brand loyalty. This study uses the affective-cognitive theory that stated to create an emotional response, a customer of a brand needs to evaluate the affective and cognitive stimuli provided by the brand. This current study focuses on investigating the effect of social media marketing and brand awareness (cognitive); trust and perceived value (affective) on loyalty. One hundred and fifty respondents from Indonesian local fashion brands have participated in the survey were recruited by using a purposive sampling technique. Structural Equation Modelling (AMOS 20) was used to analyze the data, through two steps: Confirmatory Factor Analysis (CFA) and hypothesis testing. The result of the CFA test confirmed that the indices were all acceptable. The results of the hypothesis testing show that social media marketing positively influenced customers’ perceived value, brand awareness, and brand trust while brand loyalty is influenced by the marketing activity that is done through social media, the degree of customers’ brand awareness, brand trust, and perceived value. Based on the result of this study, to make the customers loyal to the brand in the fashion industry, fashion-preneur must deliver the right social media marketing campaign.

Analysis of Social Media Marketing Activity on Brand Awareness, Brand Image, and Brand Loyalty in Local Fashion Product Brands

The development of technology makes social media a platform that is widely used by business people as a medium to sell or just become a promotional media due to its ease in reaching a wider consumer. This research aims to find out the influence of social media marketing activities based on the dimensions of entertainment, interaction, trendiness, customization, and electronic word of mouth on brand awareness, brand image, and brand loyalty through Instagram social media. The research uses quantitative methods and descriptive types of research. The study was conducted on people who follow the local fashion product brand on their Instagram accounts and have bought the products. The number of samples used is 400 people with a convenience sampling method. All data collected meets the criteria for validity and reliability. All data processing is done by using SPSS software version 26. The data were analyzed using multiple linear regression tests. This research showed that social media marketing activities based on five dimensions, entertainment, interaction, trendiness, customization, and word of mouth, have a significant effect on variables dependent on brand awareness, brand image, and brand loyalty.

Implementation of Integrated Marketing Communication for ERIGO Brand Through Instagram

Today, the internet has made many things easier for business, including ERIGO, a local fashion brand from Indonesia. With the rapid development of fashion trends, consumers desire to be looked modern, stylish, and fashionable. This brand adopts a neutral fashion, making it suitable for individuals of any gender. In its marketing strategy, ERIGO incorporates Integrated Marketing Communication (IMC). This research examines the application of IMC to ERIGO brand through the Instagram social media platform. The study used a qualitative descriptive approach with a content analysis methodology, incorporating a literature study and documentation data collection method. The study's results indicate that the utilization of hashtags and visually appealing content has a positive impact on brand awareness, contributing to the formation of a positive image for ERIGO. Furthermore, ERIGO has effectively established relationships with its target audience, collaborated closely with influencers to expand its reach, and presented interesting, high-quality visual content. The target audience for ERIGO brand can be defined based on gender, specifically as unisex. This research contributes significantly by offering valuable insights into implementing Integrated Marketing Communication (IMC) for ERIGO brand through the Instagram social media platform.

The Role of Green Trust as an Intervening Variable in the Relationship Between Green Brand Image and Green Perceived Value Towards Purchase Intention in Indonesian Local Fashion Products

The issue of environmental damage caused by fashion industry continues to increasing every year accompanied by real conditions that accur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This resesrch was conducted to determine the effect of Green Perceived Value and Green Brand Image on Green Purchase Intentionwith Green Trust as an Intervening variable in the case study on fashion product Sejauh Mata Memandang. The number of samples study werw 170 respondent from consumers Sejauh Mata Memandang and also green consumerism. The technique used in this research is purposive sampling. In this study, it shows that the Green Perceived Value and Green Brand Image variables have a significant effect on Green Trust and also Green Purchase Intention. Green Trust does not have a greater influence on each independent variable and also the dependent variable.

Fashion in motion: The Madchester movement (1985–96)

This article studies the effect and affect of clothing when moving (walking, posturing, dancing) during a seminal period of Manchester, England’s music scene from 1985 to 1996, known as Madchester. The research explores the links between the city’s music scene and local youth fashion at a time when there was a shift away from traditional notions of subcultures towards something more fluid and positions Madchester as a pivotal point where there was an egalitarian coming together of individuals and groups under the umbrella of what has become known as rave culture. The term ‘fashion in motion’ has been established in this research to define the interaction of garment and wearer in movement and its visual result. The article investigates how Mancunian men participating in the Madchester scene made sartorial choices to enhance and respond to movement. Findings are based on oral evidence in the form of active interviews with Madchester-era key players, supported by analysis of contemporary images.

Reconstructing Waste Fabric Pieces Into Fashionable Garments and Accessories for the Ghanaian Consumer

This study explores the up-cycling possibilities of using left over pieces from local fashion houses that are not put into other end uses due to their relatively small sizes. The study, therefore, experiments with these waste materials by converting them into fashionable garments and accessories for the Ghanaian consumer as a way of curbing challenges associated with fabric waste management. The study employs fashion studio-based research approach by undertaking explorative research process in executing the works. Innovative exploration was used in converting waste fabrics especially African prints pieces into creating meaningful garments and accessories. The results of the study revealed a wide-range possibility of creating fashionable garments and accessories from these waste fabrics. The study identified that when pieces of this nature are properly arranged in term of colour, motif size and fabric weight and used in production of fashion related items, its acceptability and marketability prospects as revealed from the test conducted is as good as using any other fabric in garment production while extremely smaller pieces that cannot be crafted into any product on their own can be shredded and used as batting in quilt and other crafts. The study serve as means of reducing fabric waste that mainly end up in the landfills while it provides means for the young designers to produce creative and innovative designs from what otherwise might end up in the landfills.

A dynamic variational multiscale method on unstructured meshes for stationary transport problems

SummaryThis paper presents a variational multiscale (VMS) based finite element method where the stabilization parameter is computed dynamically. The current dynamic procedure takes in a general structure/form of the stabilization parameter with unknown coefficients and computes them dynamically in a local fashion resulting in a dynamic VMS‐based finite element method. Thus, a static stabilization parameter with pre‐defined coefficients is not needed. A variational Germano identity (VGI) based local procedure suitable for unstructured meshes is developed to perform the dynamic computation in a local fashion. The local VGI based procedure is applied for each interior vertex in the mesh and unknown coefficients are first determined locally at each vertex, and subsequently, for each element a maximum value is taken over the vertices of the element. To make the current procedure practical, a coarser secondary solution is constructed from the primary coarse‐scale solution, which is done locally over a patch of elements around each interior vertex. Further, averaging steps are employed to make the local dynamic procedure robust. Currently, the new dynamic VMS formulation is applied to steady problems governed by the advection‐diffusion and incompressible Navier‐Stokes equations in both 1D and 2D to demonstrate its efficacy and effectiveness.

Circular Business Strategy of Early Stage Fashion Brand in Indonesia

Business with a purpose has become a very popular thing lately. The intended goal is not just profit but what impact a business can have on society. This was agreed collectively at the world level by the UN by implementing the Sustainable Development Goals (SDGs) in 17 sub-values. This has an impact on shifting the mindset of consumers who are more concerned with the environment and sustainable business and this has occurred in the fashion industry, both global and local brands. The market value for sustainable fashion is increasing, global brands are adopting campaigns and competing to make circular products, local brands are also joining in with various approaches to adopting sustainable fashion. This is of course an opportunity for businesses on a micro scale or for brands in the early stage. GNDT as a local fashion brand in Indonesia that presents clothing solutions for obese or plus size men has implemented inclusivity in clothing, in line with existing trends and opportunities, business transformation must be carried out to make it more circular. With limited resources and a small business scale, GNDT must determine what approaches and strategies are most effective in turning their business into a more circular one and how to implement it. Value hills are used as a framework for this research in carrying out the stages of business transformation and adoption of a circular business strategy. Focusing on three stages, namely pre-use, use and post-use, businesses are expected to be able to map their business model position on the value hill to be able to identify the initial position of their business (uphill), how to optimize the products they sell (tophill) and how far what is the possibility that the product can be returned after use. Furthermore, businesses can identify gaps and opportunities in value hills and determine what strategic options are fit that can be carried out at this time in accordance with the resources they have. This research was conducted qualitatively using observation and brainstorming methods with business owners. The results of the business model assessment and placement on value hills indicate that GNDT must implement a circular strategy at each stage. At the uphill stage, circular design is determined as the most effective strategy, followed by a product as a service strategy for the tophill phase and upcycling for the downhill phase. All of this is wrapped up in a fundamental network organization strategy where GNDT must prepare internal organizations and potential collaboration with partners to realize this strategy.

Characterisation of a micrometer-scale active plasmonic element by means of complementary computational and experimental methods.

In this article, we investigate an active plasmonic element which will act as the key building block for future photonic devices. This element operates by modulating optical constants in a localised fashion, thereby providing an external control over the strength of the electromagnetic near field above the element as well as its far-field response. A dual experimental approach is employed in tandem with computational methods to characterise the response of this system. First, an enhanced surface plasmon resonance experiment in a classical Kretschmann configuration is used to measure the changes in the reflectivity induced by an alternating electric current. A lock-in amplifier is used to extract the dynamic changes in the far-field reflectivity resulting from Joule heating. A clear modulation of the materials' optical constants can be inferred from the changed reflectivity, which is highly sensitive and dependent on the input current. The changed electrical permittivity of the active element is due to Joule heating. Second, the resulting expansion of the metallic element is measured using scanning Joule expansion microscopy. The localised temperature distribution, and hence information about the localisation of the modulation of the optical constants of the system, can be extracted using this technique. Both optical and thermal data are used to inform detailed finite element method simulations for verification and to predict system responses allowing for enhanced design choices to maximise modulation depth and localisation.

Rural Fashion of the 20th Century in Ukrainian Clothing and Textiles

The relevance of the article is determined by active efforts to modernize the traditional forms of these days object-material creativity, to adapt them for modern stage and festival use, as well as for everyday life. At the same time, professional fashion designers and amateur craftsmen do not take into account sufficiently the experience of innovations accumulated in the folk surroundings itself. The submitted investigation is aimed at the ascertaining the ways and methods of renewal formed spontaneously in various regions of Ukraine during the 20th century, as well as the determination of the specific character of “rural” fashion, different from a “big” city vogue. The work methodology has included field research, conversations with craftsmen and consumers of their products, study of museum collections and specialized literature in order to trace stage and chronological changes in the cut and decoration of clothing, the use of new materials, ornamentation and local naming. We have concluded that the modification of fashion in rural society has taken place during the 20th century on average every 7–10 years, which is commensurable with the rhythm of urban vogue. The changes in fashion are influenced by a combination of natural and random factors. The main reason is the depletion of the resource of continuous aesthetic action of a certain form, colouring, ornamental design. The new thing in the village is sometimes a well-forgotten old used 2–3 generations ago. The specific character of rural fashion includes restraint, ordinariness, local nature of ornamental pattern, rejection of sudden changes as well as obvious eroticism, multilayered and multitextured clothing. Previously, there were no portrait or landscape images, which are now common in urban youth fashion. The study of folk dress and decor of the 20th century as changes in local fashion has significant cognitive potential.

Exploiting Temporal Contexts With Strided Transformer for 3D Human Pose Estimation

Despite the great progress in 3D human pose estimation from videos, it is still an open problem to take full advantage of a redundant 2D pose sequence to learn representative representations for generating one 3D pose. To this end, we propose an improved Transformer-based architecture, called Strided Transformer, which simply and effectively lifts a long sequence of 2D joint locations to a single 3D pose. Specifically, a Vanilla Transformer Encoder (VTE) is adopted to model long-range dependencies of 2D pose sequences. To reduce the redundancy of the sequence, fully-connected layers in the feed-forward network of VTE are replaced with strided convolutions to progressively shrink the sequence length and aggregate information from local contexts. The modified VTE is termed as Strided Transformer Encoder (STE), which is built upon the outputs of VTE. STE not only effectively aggregates long-range information to a single-vector representation in a hierarchical global and local fashion, but also significantly reduces the computation cost. Furthermore, a full-to-single supervision scheme is designed at both full sequence and single target frame scales applied to the outputs of VTE and STE, respectively. This scheme imposes extra temporal smoothness constraints in conjunction with the single target frame supervision, improving the capability of producing smoother and more accurate 3D poses for the target frame. The proposed Strided Transformer is evaluated on two challenging benchmark datasets, Human3.6M and HumanEva-I, and achieves state-of-the-art results with fewer parameters. Code and models are available at \url{https://github.com/Vegetebird/StridedTransformer-Pose3D}.

本土独立服装设计师品牌视觉识别设计的提升研究

本土独立服装设计师品牌视觉识别设计的提升研究

Methods to assess radiation induced abscopal responses in mice.

Radiotherapy (RT) can work together with the immune system to eliminate cancer. It can cause immunogenic cell death and facilitate tumor neoantigen presentation and thereby the cross-priming of tumor-specific T-lymphocytes, turning irradiated tumors into in-situ vaccines. Accumulating preclinical and clinical evidence indicates that RT in conjunction with ICB leads to systemic anti-tumor immune responses, thus stimulating interest in using ICB to overcome primary and acquired cancer resistance to radiotherapy. However, the systemic effects (abscopal effects) obtained to date are far from being acceptable for clinical translation. In this context, multiple preclinical mouse models have demonstrated that a variety of immunotherapy agents can be delivered locally to enhance antitumor immunity both in a local and systemic fashion. Using two slightly asynchronous and anatomically distant subcutaneous B16OVA tumors in syngeneic immunocompetent hosts (C57BL/6), we describe the feasibility of a local immunotherapy treatment given in combination with external beam irradiation, which exerts immune-mediated antitumor effects in mice and humans upon intratumoral delivery. With minor variations, the same technique can be easily applied to a variety of mouse transplantable tumors.

Local Fashion Consumers’ Purchasing Behavior in The Post-Pandemic Era

Local Fashion Consumers’ Purchasing Behavior in The Post-Pandemic Era

Business Strategy Sixtrees 2022-2023

The fashion industry is growing rapidly along with technological developments so that it is able to support Indonesia's economic growth. However, at the start of the pandemic, this industry experienced a slowdown due to decreased purchasing power. Sixtrees as a new local fashion brand has also been affected. Since 2021, Sixtrees has stopped operating due to limited capital. Future analysis and development of the Sixtrees brand business strategy are required. The purpose of this study was to identify the weaknesses, strengths, opportunities, and threats of Sixtrees and to develop alternative strategies to be implemented from 2022 to 2023. The survey was conducted by distributing online questionnaires to collect data from 100 respondents who are fashion enthusiasts. The analysis was carried out by examining the company's external and internal factors and alternative business strategies were obtained using SWOT analysis and the TOWS matrix. The results of the study show that the company is still behind compared to its competitors, so it is necessary to implement alternative strategies in order to gain opportunities and minimize existing risks. Sixtrees needs to strengthen product and digital marketing advantages in order to reach a wider market and achieve profitability. Keywords: business strategy, fashion, online, SWOT analysis, TOWS matrix