You don't need be told that what you learned in a university about technology has long been out of date; however, you may not be aware that compared with even a generation ago, the logic of productivity and organizational effectiveness you were taught is just as outdated. And while you've probably noticed that the professionals you manage have different ideas about leadership, you're not always sure how handle them. After all, you got where you are because of your technical skill and can-do attitude. But succeed in today's global market, you may need help in revising your thinking, especially about organization and leadership. In their new book, Mobilizing Minds, Creating Wealth from Talent in the 21st Century Organization (McGraw- Hill), Lowell L. Bryan and Claudia I. Joyce of the McKinsey consultancy point the considerable organizational inertia in large corporations. They write that organizational design and change are hard and timeconsuming. It may run up against stubborn personalities and corporate politics. But in a business environment where talent, not capital, is the scarce resource, productivity and innovation call for remaking the corporation to mobilize the mind power of the workforce and tap into its underutilized talents, knowledge, relationships and skills. Many companies are still organized according 20th century industrial bureaucratic logic. This is a logic of mass production and standardization as contrasted the logic of the knowledge-service workplace, which includes partnering and co-production, continual innovation and learning. Rather than defining quality purely in terms of meeting specs, the 21st century logic demands an offering that helps customers succeed according their own definitions of success. This implies an organization that can learn from customers, and that in turn requires empowered frontline employees rather than formatted roles; cross-functional teams rather than stovepipes; networking and partnering rather than vertical command and control. Clearly, the linear bureaucratic industrial logic is easier apply than the complex holistic thinking of the knowledge-service workplace. It's easier because it assumes a relatively stable market for standardized products and a workforce with uniform motivation, managed by rules and incentives. This contrasts the knowledge-service market, which demands innovation and strategic learning, plus a workforce with diverse personalities, talents and values, and leaders who create collaboration by gaining commitment a common purpose. for How can research/technology managers with a 20th century outlook reprogram their organizational and leadership thinking? There are many courses and programs aimed at transforming 20th century bureaucracies into learning organizations, and I'd be surprised if most readers haven't participated in one or more of them. I invite those readers send me descriptions of courses they've found useful, and I'll summarize whatever I receive in future columns. In this article, I shall describe a 31/2-day course called Leadership for Learning, which was mainly designed by Richard Margolies, vice president of the Maccoby Group, for the U.S. Army Corps of Engineers. Course material is based largely on my work, much of it first published in The Human Side columns I've written over the years for Research * Technology Management, and, quite naturally, I consider it a promising model! The course was designed in 2003 as the work of the Office of Force Transformation of the Defense Department was starting, and it supports the Army's 2006 counterinsurgency doctrine, which states: Learning organizations defeat insurgencies; bureaucratic hierarchies do not. Promoting learning is a key responsibility of commanders at all levels. The U.S. military has developed first-class lessons-learned systems. . . . But these systems only work when commanders promote their use and create a command climate that encourages bottom-up learning. …
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