Developing educational institution culture contributes much to the training of learners to become adaptable and useful, moral citizens with lifelong-learning spirits and skills, with standard lifestyle, with awareness and fighting capacity, who can actively and effectively contribute to the development of local communities and of the country. First of all, the article aims to (1) outline the theoretical background of educational institution culture, (2) overview some core values and norms that are of interest in building educational institution culture in the 21st century so as to improve morality, lifestyle and lifelong learning spirits for learners (high school as well as undergraduate students), and then (3) suggest the development and promotion of core values and integrate them into all activities of the educational institutions to achieve the goal of whole-person training via the general analysis of some schools and universities in Binh Duong province. The research group summarizes some relevant contents from various documents, does discourse analysis of some statements in the institutional official websites, studies and observes some schools and universities in Binh Duong province that has attracted a lot of immigrants from many places in Vietnam. The research results show that, due to the big increase in scale and in the needs for the development of schools and universities in terms of quantity and quality, educational institution culture increasingly becomes an urgent issue in Binh Duong province, in which the values of morality, humanity and lifelong learning should be deeply and widely developed. The leaders of educational institutions need to be trained for the procedure and tools of developing educational institution culture.
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