Irma Chkhaidze E-mail: chkhaidze.irma@bsu.edu.ge Associate Professor, Batumi Shota Rustaveli State University Batumi, Georgia https://orcid.org/000-0003-4430-181X Lela Devadze E-mail: devadzelela@gmail.com Doctoral student in Business Administration, Assistant, Batumi Shota Rustaveli State University Batumi, Georgia https://orcid.org/0000-0002-1900-8024 Abstract. In the article, it has been studied models of “1G-Technology Push”, 2G-attracting the market”, “3G-R&D and market coupling”,“4G-Integrated Business Processes”,“5G-system integration and network” on the one hand. Consecutive phases of failure and development of the essence of artificial intelligence from its origin to the present day on the other hand. It`s been analyzed the convergence of the development of innovation process models with the phases of formation and development of artificial intelligence. “6G-open innovation model” of innovation process has been reviewed as an actual issued in the article, the formation and development of which is related to the period of popularization of artificial intelligence, and recognition of the advantages of artificial intelligence, which takes into account the generation and rapid processing of large and varied data in a short time interval. Based on the results of research, existing and expecting trends of the development of artificial intelligence in the world market has been analyzed, which are characterized by significant growth trends and can have a positive impact on achieving the rates of economic growth of the country, region, on increasing the level of employment, developing the business sector, gaining competitiveness. The research determined the existing level of development of artificial intelligence, factors, conditions and opportunities for hindering the development. Keywords: innovation, innovative processes, artificial intelligence, management. JEL classification: O.03.032.
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