Korean Wave Research Articles

패널중력모형을 이용한 한국 농식품 수출 결정요인분석

Korea's agri-food exports are entering a new transition period. Today, agriculture is transforming from the concept of agriculture in the past into a sixth industry and an important industry in the country. This study analyzed the determinants of exports of Korean agri-food, targeting Russia in the Sinbuk Prevention region, Brazil in Latin America, Germany in the European Union, and Australia in other regions, which were selected to diversify the market for Korea's agri-food exports and expand its global base, and provided implications for the selection of export strategy countries for market diversification. Applying the gravity model, which is widely used in international trade analysis, the gross national product per capita, the number of Koreans, the distance to the capital of Korea and the capital of the country to be analyzed, the logistics performance index, and the Korean Wave were analyzed as variables. Based on the analysis results, the selection of export strategy countries to diversify Korea's agri-food export market is very appropriate, and statistically significant results were shown in strengthening the export competitiveness of Korea's agri-food. In order to expand exports in the future, it was suggested that in addition to product development and export support policies, measures to expand exports by improving export infrastructure and forming cultural consensus should be actively sought.

탈북자 예술과 한류의 가능지평

탈북자 예술과 한류의 가능지평

The Implementation of China’s ‘Korean wave Ban’ and the Perception change of the Korean Cultural Industry

The Implementation of China’s ‘Korean wave Ban’ and the Perception change of the Korean Cultural Industry

The Impacts of Korean Wave on Gusjigang Philosophy in Kudus Regency

The lifestyle development of Kudus City high school students who follow the Korean Wave has raised concerns over the decline of the long-rooted local culture of Gusjigang. This study aimed to determine the Korean Wave lifestyle, explain the influencing factors of the lifestyle, and analyze the impact of the Korean Wave lifestyle on Gusjigang values. A qualitative approach was employed in this study, with phenomenological research as the research design. The data in this study were obtained from the research informants. The data validity checking was conducted with the power credibility test, which in this study adopted the triangulation method. The current trend of the Korean Wave lifestyle among high school students in the Kudus Regency involves constantly seeking information about K-Pop through social media and mixing Korean and Indonesian in their daily conversations, which indicates the acceptance of Korean lifestyle. Several contributing factors to the Korean Wave lifestyle of high school students in Kudus Regency were the music lyrics' connection to the high school students' personal lives. At present, the Gusjigang lifestyle is still adhered to by high school students in Kudus City so that it keeps the habits that have been practiced for years.

Youth Perspectives on Korean Dramas: Effects and Responses

This study examines the impact of Korean dramas on Pakistani youth, in their lifestyle and preferences, their cultural influence, language influence and emotional impact. A quantitative research approach was used, and a survey of K-dramas viewers with a sample size of (N=259) was conducted. The study uses the Cultivation theoretical framework and a questionnaire to obtain data from respondents. The study explores the different reasons why youth are inclined towardsK-dramas which include unique storylines, good camera work, good-looking actors, good shooting locations, interest in Korean language and cultural diversity. Korean dramas have become a popular source of entertainment for Pakistani youth, and they have become a part of the Hallyu wave.

The Impact of Korean Wave Image and K-Food Image on Intention to Purchase Korean Agricultural Products

The Impact of Korean Wave Image and K-Food Image on Intention to Purchase Korean Agricultural Products

Does the halal label of Lemonilo instant noodles matter to students?

Purpose – This study aimed to determine the influence of the Korean wave, brand ambassadors, and halal label on the purchasing decisions of Lemonilo instant noodles.Methodology – This study uses quantitative research methods. Using a purposive sampling technique, the research sample comprised 72 students from a management study program at UIN Walisongo Semarang. Descriptive statistical analysis, a validity test, a reliability test, a classical assumption test, multiple linear regression analysis, and hypothesis testing were used.Findings – The Korean wave variable positively and significantly influenced purchasing decisions. By contrast, brand ambassadors and halal label had an insignificant effect on the purchasing decisions of Lemonilo instant noodles among students of the Management Study Program at UIN Walisongo Semarang.Implications – Literacy of the halal label among the student community needs to be enhanced to understand that the halal label is an essential aspect in deciding food consumption. Additionally, it needs to be understood that the Korean wave is not always in line with Islamic values; therefore, an understanding of the halal label is necessary within the young community familiar with the Korean wave..Originality – This study aims to determine the extent of the influence of the Halal label on students in Islamic institutions regarding their decision to purchase Korean instant noodle products

Pengaruh Korean Wave Dan Brand Ambassador Pada Keputusan Pembelian Handphone Samsung Dan Gaya Hidup Konsumen Di Makassar

This research aims to see the influence of the Korean Wave and Brand Ambassador on consumer purchasing decisions for Samsung cellphones and consumer lifestyles in Makassar City. This research is qualitative research carried out in the city of Makassar from September to November 2023. The sample in this research was taken from as many as 50 people using a purposive sampling technique. Data was collected through a questionnaire, and then processed with a statistical application using SmartPLS version 4.0. From the research results it was found that: Korean Wave has no influence on the purchasing decisions of Samsung mobile phone consumers in the city of Makassar, Korean wave has a positive and significant effect on the lifestyle of consumers in the city of Makassar, Brand ambassador has a positive and significant effect on the purchasing decisions of Samsung mobile phone consumers in the city of Makassar, and brand ambassadors have a positive and significant influence on consumer lifestyles in the city of Makassar.

Cognitive flexibility as Mediator the Effect of Loneliness on Celebrity worship in Early adult Korean Wave Fans in Indonesia

Celebrity worship is an obsessive-addictive disorder where a person becomes involved in every detail of their idol's activities (Maltby et. al, 2005). This study aims to determine cognitive flexibility as a mediator of the effect of loneliness on celebrity worship in early adult korean wave fans in Indonesia. The research method uses quantitative and causality approaches. The measuring instruments used are the Cognitive Flexibility Inventory (CFI) scale by Dennis & Vander Wal (2010, the UCLA Loneliness Scale (ULS-20) scale by Russel (1996), and the Celebrity Attitude Scale (CAS) scale by Maltby et al (2004). The population of this study was early adult korean wave fans in Indonesia, with a sample of 496 participants including 113 men and 383 women. Mediation analysis was used using the SEM mediation analysis feature of the JASP software version 16. The results showed the value of the direct effect of the loneliness variable on celebrity worship, with a p value of 0.001 <0.05, which indicates that the loneliness variable has a significant effect on celebrity worship. On the other hand, the value of the indirect effect between the variable loneliness on celebrity worship and cognitive flexibility as a mediator was obtained, with a p value of 0.001 <0.05, which shows that cognitive flexibility functions as a mediator of the effect of loneliness on celebrity worship. which means that the cognitive flexibility variable can reduce celebrity worship caused by the loneliness variable.Celebrity worship merupakan gangguan obsesif-adiktif dimana seseorang menjadi terlibat pada setiap detail aktivitas idolanya (Maltby et. al, 2005). Penelitian ini bertujuan untuk mengetahui cognitive flexibility sebagai mediator pengaruh loneliness terhadap celebrity worship pada dewasa awal penggemar korean wave di Indonesia. Metode penelitian menggunakan pendekatan kuantitatif dan kausalitas. Alat ukur yang digunakan adalah skala Cognitive Flexibility Inventory (CFI) oleh Dennis & Vander Wal (2010, skala UCLA Loneliness Scale (ULS-20) oleh Russel (1996), dan skala Celebrity Attitude Scale (CAS) oleh Maltby et al (2004). Populasi penelitian ini merupakan dewasa awal penggemar korean wave di Indonesia, dengan sampel sebanyak 496 partisipan diantaranya 113 laki-laki dan 383 perempuan. Analisis mediasi digunakan menggunakan fitur SEM mediation analysis dari perangkat lunak JASP versi 16. Analisis mediasi digunakan menggunakan fitur SEM mediation analysis dari perangkat lunak JASP versi 16. Hasil penelitian menunjukkan nilai pengaruh langsung variabel loneliness terhadap celebrity worship. Di sisi lain, nilai pengaruh tidak langsung antara variabel loneliness terhadap celebrity worship dan cognitive flexibility sebagai mediator diperoleh, dengan nilai p 0,001 < 0,05, yang menunjukkan bahwa cognitive flexibility berfungsi sebagai mediator pengaruh loneliness terhadap celebrity worship. yang berarti variabel cognitive flexibility dapat penurunan celebrity worship yang disebabkan oleh variabel loneliness.

Korean Wave as a Tool of Public Diplomacy: The Impact of South Korean Cultural Globalization in Indonesia from 2018 to 2023

Korean Wave as a Tool of Public Diplomacy: The Impact of South Korean Cultural Globalization in Indonesia from 2018 to 2023

Analysis of the Korean Wave's Evolutionary Trends and Causes from a Feminist Perspective

Analysis of the Korean Wave's Evolutionary Trends and Causes from a Feminist Perspective

Pengaruh Halal Awareness dan Halal Certification terhadap Pilihan Konsumsi Halal Generasi Z pada Produk Korean Food

Globalization is a global phenomenon that affects all aspects of life, including consumption behavior. The Korean Wave is an example of globalization. The Korean Wave phenomenon can reach Indonesia, one of which is through Korean music culture which is very famous in various countries, namely K-Pop. Apart from its well-known music, Korea also wants to export halal-certified Korean food to Indonesia through halal food diplomacy. This research aims to determine the influence of halal awareness and halal certification on generation Z's choice of halal consumption behavior for Korean food products. The population in this research is Lawson Tulungagung consumers. The sample used in this research was 160 respondents who had been tested to meet the sampling criteria. The analytical methods used are multiple linear regression, instrument testing, descriptive analysis, classical assumption testing, and hypothesis testing. The results of this research show that simultaneously halal certification and halal awareness have a positive and significant effect on generation z's halal consumption choices. Apart from that, halal certification partially has a negative and insignificant effect on generation z's halal consumption choices, while halal awareness has a positive and significant effect on generation z's halal consumption choices for Korean food products.

Pengaruh Country Of Origin Terhadap Brand Image dan Purchase Decision Kosmetik Merek BLP Beauty Di Kota Banjarmasin

In the current era of globalization and rapid technological advances, the business world is growing rapidly and business competition is increasingly competitive. Currently, Indonesia is being hit by the Korean Wave phenomenon which has resulted in many people preferring products originating from South Korea, especially cosmetic products. origin for Indonesian cosmetic products and pay attention to brand image. This study aims to determine and analyze the effect of Country of Origin on Brand Image and Purchase Decision of BLP Beauty Cosmetics in Banjarmasin city. The sample in this study amounted to 100 respondents This research uses a quantitative approach with causal explanatory research. This study uses PLS as a data analysis technique with Smart PLS.The results of this study indicate that the country of origin has a significant effect on purchase decisions through brand image, while the country of origin has no significant effect on purchase decisions on BLP Beauty brand cosmetic products in Banjarmasin City Keywords: Country of Origin, Brand Image, Purchase Decision, Cosmetic

127 PENGARUH BRAND AMBASSADOR DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURE REPUBLIC PADA MASYARAKAT KOTA GRESIK

The Korean wave has been spreading more and more over the last few years. The term "Korean Wave" refers to a number of South Korean products that are currently popular in Indonesia, including K-dramas, films, music (K-pop), fashion, food and cosmetics. K-Pop is currently quite popular among Indonesians of all ages, from teenagers to adults, women and men. The Korean Wave became widely adopted in Indonesia thanks in large part to K- pop. This study aims to ascertain how much influence Brand ambassadors and Korean Wave have on purchasing decisions for Nature Republic products in Gresik City Communities. To collect data, this research used a Google Form based questionnaire which was used as an instrument. The research sample consisted of 100 respondents. From the results of this t test, it shows that partially there is a positive and significant influence between the Brand Ambassador and Korean Wave variables on purchasing decisions for Nature Republic products for the people of Gresik City. As for the simultaneous f test, both also have a significant effect on the Purchase Decision of Nature Republic products in Gresik City Communities.

Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space

Abstract Hallyu, the global cultural phenomenon that is also known as the Korean Wave affects its fans in terms of both their openness to Korean culture and their purchase intentions. Despite this, research into the psychological mechanism behind it is lacking. The aim of this study is to discover a) the relationship between Hallyu culture and the psychological factors associated with interpersonal relationships mediated through digital platforms; and b) the psychological factors that contribute to one’s Korean Wave related purchase intention. The survey was conducted using an online questionnaire. Using a purposive sampling method, the core population of the survey consisted of Hallyu fans in Hungary, who were reached through various, Korean culture-specialised social media groups. Data from 495 eligible respondents was analysed using the PLS-SEM method with SMART PLS3 software. It can be concluded that fear of missing out (FOMO) and self-pressure to be member of fandom inspire presence in the online space, which can increase purchase intention towards K-goods, Results shows that the examined psychological elements have the greatest impact on two age groups (20-23 and 30-43 years old); however, due to its higher level of income and already established living circumstances the second group can respond to marketing activities to a greater extent. It has also been determined that the level of fandom involvement has a positive effect on purchase intention, something which can be further enhanced by FOMO and peer pressure. Based on the correlations identified, more effective marketing activities can be planned among fans through social media and influencers in fan groups.

Surfing the Korean Wave

Abstract Watched Squid Game, heard BTS or eaten ramyeon? You might be “Kontagious”. In her winning entry for our 2023 Statistical Excellence Award for Early Career Writing, Robyn Goldsmith takes a statistician's view of Korean culture's astonishing recent rise in international popularity

新한류 속 언어차용과 문화교류

The purpose of this paper is to discuss the changing aspects of language and cultural contact, focusing on the case of Chinese translation of fandom terminology in the new Korean Wave. Following the craze of the new Korean Wave, new cases of language contact and translation are emerging, focusing on fandom terminology and expressions. Fragmentary Korean expressions, which used to be nothing more than a temporary trend among young people, have now been used for years. Furthermore, it is becoming established as a unique expression showing derivative expressions and formalized translation patterns. This paper first analyzed the translation cases of Chinese, which had a strong influence on the formation of the Chinese character cultural sphere, and as a result, several meaningful characteristics were derived. Based on this, it is worth noting that the formation of global fandom and the new language contact pattern centered on fandom terms have broken down Asian cultural boundaries and acted as an important medium for globalization.

Media Memory Construction and Cultural Sustainability

The sustainable development of culture is often regarded as the core of cultural security and uniqueness. The homogenization of culture brought about by globalization poses a threat to cultural diversity and sustainability as well as to the uniqueness of national cultures to varying degrees. In this context, pan-Asian countries have taken various measures to protect their cultural identity and avoid the breaking in cultural intergenerational inheritance. Since the establishment of diplomatic relations between China and South Korea in 1992 and the establishment of South Korea’s “Building up the Nation with Culture” strategy in 1998, Korean culture has developed Hallyu, or the “Korean wave”, in China and other countries via K-dramas, K-pop, and K-movies, establishing a significant recognition of K-culture worldwide. Although memory can be both personal and social, shared cultural memory is a core element for integrating individuals. Compared with individual memory, media memory has more advantages in continuity and stability, and is almost naturally endowed with social and cultural significance. Therefore, constructing media memory to achieve sustainable cultural development is a feasible and reasonable method. This paper reviews the influence and evolution of K-culture in China, and takes K-content media and its acceptance in China as an example to explore the logic and significance of media memory construction of culture and enhancement of cultural influence, especially on foreign audiences. In addition, from the perspective of media memory construction, the paper examines the reasons for the gradual decline of K-culture’s influence in China, and argues that media memory construction is a practical way to sustain cultural influence, so as to form common experiences that relevant parties can learn from.

Developing A Star-Up Business From A Management And Financial Perspective For Indonesian Workers In Korea

Many Indonesian citizens seek opportunities abroad, including becoming Indonesian workers in various countries, notably in South Korea. This phenomenon is further fueled by the global popularity of the Korean wave, attracting both Indonesian workers and students to Korea. With a significant proportion of Indonesia's population falling within the productive age range (15-64 years), there is a growing demand for diverse job opportunities. The recent boom in startup businesses, driven by technological advancements and government support, has provided a promising avenue for addressing these economic challenges. South Korea, known for its rapid technological development, offers an ideal environment for Indonesian workers in Korea to venture into startups. However, navigating the complexities of the Korean startup landscape, including fierce competition and intricate regulations, presents its own set of challenges. Building a robust network, understanding local regulations, and focusing on effective management and financial planning are essential for success. This community service initiative, conducted by IBI Kosgoro 1957 and the Indonesian Ambassador in Korea in collaboration with Kaya University and Busan University, aims to enhance the knowledge of Indonesian workers in Korea in the areas of startup business development, management, and finance. Through interactive seminars, discussions, and ongoing evaluations, this initiative seeks to empower Indonesian workers with the skills and insights needed to thrive in the competitive Korean market. The results and discussions from this initiative emphasize the importance of effective marketing strategies tailored to the Korean market, the significance of financial management in startup success, and the potential for Indonesian workers in Korea to build successful businesses by leveraging their unique experiences and networks. In conclusion, developing startup businesses in South Korea as Indonesian workers entails thorough market research, strong business planning, capable management teams, sound financial management, tailored marketing strategies, and adaptability. By effectively implementing these factors, Indonesian workers in Korea can enhance their prospects of establishing and growing successful startups in a competitive environment.

A study on the sustainability of traditional culture through the use of media platforms

Some changes have occurred due to the era of COVID-19 (Coronavirus disease), which has resulted in a change in consumer culture behavior. In particular, the use of Over-the-top platforms, and low-cost pay-TV services has increased. Also, K-Dramas (Korean-Dramas) are related to the specificity and closeness of East Asia, where the Korean Wave first appeared and caused cultural proximity. The purpose of this study was to investigate the spread of traditional culture and the economic effect of traditional culture. This article aimed to propose a different way of looking at culture. The study tried to analyze the correlation between the squid game and the K-drama Over-the-top platform, with questionnaires, and storytelling, with 143 participants. The results indicate the rapid evolution of individual media use as a result of the expansion of other Over-the-top platforms. Keywords: Cheoyongmu; Korean wave; media platform; squid game; traditional culture