Abstract
This study examines the impact of Korean dramas on Pakistani youth, in their lifestyle and preferences, their cultural influence, language influence and emotional impact. A quantitative research approach was used, and a survey of K-dramas viewers with a sample size of (N=259) was conducted. The study uses the Cultivation theoretical framework and a questionnaire to obtain data from respondents. The study explores the different reasons why youth are inclined towardsK-dramas which include unique storylines, good camera work, good-looking actors, good shooting locations, interest in Korean language and cultural diversity. Korean dramas have become a popular source of entertainment for Pakistani youth, and they have become a part of the Hallyu wave.
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