Korean Culture Contents Research Articles

한국전통문화 콘텐츠를 위한 의상 디자인 연구 : 『Nonverbal Taekkyon Performance 택견 아리랑-련(連)』의 공연의상을 중심으로

The Korean Taekkyon Federation organizes a performance, 『Nonverbal Taekkyon Performance Taekkyon Arirang Lyeon(連)』, for which a traditional martial art, Taekkyon, dance, geomungo, and performance costumes are combined, and performed in various countries around the world. This study, investigates the design process that transformed costumes for the fusion performance by focusing on the performance costumes of Taekkyon Arirang Lyeon’. The study first contemplates the development of the traditional Taekkyon costume, along with its meaning and historical. Second, the study analyzes the synopsis stage direction, and character of the performance motion that is the fusion of Taekkyon and dance. Third, the study analyzes the costume design process by producing a real costume and finally presenting performance photos. This study is meaningful because it traditional Korean cultural contents to performance costume design in a fusion based on traditional costume.

A Study on the Revitalization of Korea Medical Tourism through Hallyu Culture

Korean national brand value has risen in recent years because of globalization of Hallyu culture and more integrated cultural exchanges. The ‘Han style’, which represents Korean culture, rises as the center to the Korean traditional brand and medical tourism business that can appeal to global mass. The purpose of this study is to design an integrated medical tourism service to suit the tourism form of Korea in order to facilitate the medical tourism by utilizing various elements of Hallyu culture. Another purpose is to develop medical tourism products according to the contents of Hallyu culture suited to Korean style influenced by Hallyu, based on literature review so that the cultural value and image of Korean traditionalism are linked to the relationship with tourism industry.The results of this study are as follows: first, Korean culture contents provided to domestic and foreign tourists for medical tourism service approached traditional culture tourism with Korean image and sought to revitalize Korean medical tourism through Korean culture. Second, I sought to develop medical tourism products related to culture contents experience that help local economy to activate medical tourism through research data of Hallyu cultural contents provided to domestic and foreign tourists for medical tourism service.In the activation of the Hallyu culture, healing tour product development items to experience Korean culture should be designed to participate in experiential tourism programs by selecting Han style contents. In the development of medical tourism products, the Hallyu culture will be the asset that succeeds the Korean culture only by keeping the traditionalism of the past.

한류문화콘텐츠에 대한 몰입 및 감정적 태도가 한국 의료관광의 신뢰 및 관계지향성에 미치는 영향

The popularity of Korean wave cultural contents not only contributes to favorable sentiments toward Korea but also positively affects attitude formation and the subsequent evaluation of medical tourism products. This study examined how the flow of Korean cultural contents affected emotional attitudes and how it affected trust and relationship-orientation toward Korean medical tourism. Also, the current study investigated relationships among emotional attitudes, trust, and relationship-orientation. In addition, this study examined the relationship between trust and relationship-orientation. We conducted a questionnaire survey on 200 college students throughout the Nanchang and Jiujiang regions of Jiangxi province, China. Frequency, reliability, and correlation analyses were performed using IBM SPSS 23.0 and hypotheses were tested using AMOS 21.0 program. The results showed that the degree of flow of Korean wave cultural contents positively affected emotional attitudes, but there were no significant relationships between the degree of flow and trust and relationship-orientation toward Korean medical tourism. Additionally, emotional attitudes caused positive effects on the trust and relationship-orientation. These results suggest that direct feeling and emotional judgment concerning Korean wave cultural contents have a direct effect on Korean medical tourism.

한류문화콘텐츠에 대한 관여도 및 개인적 가치가 의료관광 신뢰에 미치는 영향

한류문화콘텐츠에 대한 관여도 및 개인적 가치가 의료관광 신뢰에 미치는 영향

Webtoon as a New Korean Wave in the Process of Glocalization

With the development of Web 2.0, the online publication of Korean cartoons has increased substantially. The webtoon is a new genre of publishing Korean comics (manhwa) online, and is considered a unique case in the global cartoon market. The increase of Internet users and digital cultural consumption has established conditions for fostering the platform for webtoons and their production. In addition, the popularity of Korean dramas and K-pop has cultivated the spread of webtoons in the countries receiving dramas and K-pop. This study discusses the characteristics of Korean webtoons and their development using the concept of “glocal culture.” The glocalization of Korean cultural contents is the combined result of local socio-cultural characteristics of Korea, the hybridization of global and local features, and the transnational consumption of the Korean cultural contents. Such glocalizing dynamics can be seen in the process of the consumption and creation of new forms of pop culture in the countries receiving Korean Wave products. The paper argues that webtoons should also be understood as an exemplary glocalization of Korean culture, representing the social and cultural characteristics of Korea, while also having an impact on foreign comics industries in the age of digitalization. In addition, the glocalization process of Korean webtoons promotes cultural communications establishing a global webtoon fandom.

중국 상해 패션 시장의 특성과 한국 패션 브랜드의 경쟁력 분석

This paper aims to analyze the characteristics of the contemporary Chinese fashion market and the competitiveness of Korean fashion brands in China. Fashion professionals experienced in both the Korean and Chinese fashion markets participated to investigate the Shanghai market and consumers. The results of in-depth interviews show that Shanghai is the most favorable city among Tier 1 cities for Korean fashion brands planning on entering into the Chinese market. Shanghai consumers are open to international brands and highly prefer newness in fashion. Contemporary menswear was selected as a potentially big market due to the increase of unique, young, upper-middle-class male consumers. The Korean fashion brands` strength is that they are capable of satisfying Shanghai consumers with excellent product planning and sensory design capabilities. Their disadvantage is that their brand recognition is weaker than that of global and international brands, and their ability to localize to the Chinese market is weak. The opportunity comes is from the Korean Wave, which is a positive for Korea`s products and has good geographical access. The threat is that the Shanghai market is fiercely competitive; having access to many worldwide brands, and the competitiveness of Chinese brands is on the rise. To enter the Shanghai market, creative design ability, trendy product development, skill, and appropriate PR methods such as using Korean culture contents would be required to satisfy the young, powerful consumers in Shanghai.

The structural relationships between Korea brand image through Korean wave contents BPL and medical tourism related image

The growth in the number of illegal medical brokers and frequent medical disputes are leading to negative images of Korean medical tourism. The image of medical tourism is one of the most important and influential factors in selecting medical tours, and thus a strategy for image improvement is required. The desirable impression of Korean wave cultural contents is leading to tourists selecting Korea as a spot for medical tours. Medical tourism holds great potential for joint-growth due to the Korean wave, and this study focuses on the influence of Korea’s brand image on medical tourism through Korean wave cultural contents BPL. A total of 142 university students in the Jiangxi Nanchang region of China were selected as subjects, and a structural analysis was conducted to examine the influential relationships. Results displayed that the brand image of Korea through Korean wave cultural contents BPL had a positive influence on medical tourism and medical tourism service images. In addition, the medical tourism image had a positive influence on the image of medical tourism service. Thus, the necessity of video material related to medical tourism is suggested.

한국 · 일본 저승신화의 문화콘텐츠 활용 사례 연구

한국의 〈바리공주의 전설〉은 스토리와 캐릭터 창작에서 「바리데기」 저승신화를 대부분 수용하면서 레이스형 시나리오 구조를 지니고 있다. 〈바리공주의 전설1: 지옥의 탄생수〉에 이어, 〈바리공주의 전설2: 왕의 부활〉을 출시했다. 일본에서 〈페르소나4〉는 현대사회를 무대로 하여 「이자나기·이자나미」 저승신화를 변용하고 있다. 기존의 페르소나 시리즈의 스토리와 요소들을 포함시켜 ‘이식작(移植作)’과 ‘외전(外典)’ 방법을 통해 여러 장르의 게임을 개발했다. 이는 연속적인 부가 트랜스미디어 콘텐츠를 개발하는데 성공한 사례라고 하겠다. 게임 콘텐츠를 더 풍부하게 개발하여 부가가치를 높일 수 있는 방안을 다양하게 모색해가야 할 것이다.

The Structural Change of Chinese Culture Industry and Strategy of Korean Culture Contents Industry

본 연구는 중국 문화콘텐츠 산업의 구조 변화에 따른 기회와 위협을 확인하고, 해외시장 진입 유형, 현지화 및 시장지향성, 디지털 미디어 환경 도래에 따른 콘텐츠 비즈니스 모델 혁신이라는 세 가지 관점에서 한국의 대응전략을 모색하였다. 중국의 산업 구조변화는 시장화, 세계화, 융합화, 금융화 등 네 가지 방향으로 이루어지고 있으며, 이는 한국 문화콘텐츠의 현지 시장 경쟁력 약화, 세계 시장에서의 입지 약화, 중국시장 수익구조 악화, 한국 문화콘텐츠 산업의 중국자본 종속이라는 결과를 초래할 수 있어 시급한 대응이 필요하다.BR 본 연구에서는 중국 기업과의 전략적 제휴 강화를 통한 협력형 시장 진입, 현지화와 시장 지향성의 강화, 연관 산업에서 수익원을 확보하기 위한 새로운 비즈니스 모델의 필요성을 확인하였다. 그에 따라 본 연구는, 콘텐츠 기획개발의 현지화, 중국이 구축하고 있는 글로벌 네트워크 참여, 사업구조 고도화를 위한 연관 산업 동반진출, 현지 기업들과의 공동사업, 한국 금융자본의 중국 문화금융 시스템 참여 등을 대응전략으로 도출하였고, 정책 방안으로는 정부 간 공동제작 협정 추진, 한중 공동제작 투자펀드 활성화, 콘텐츠 기획 개발 현지화 지원, 콘텐츠와 연관 산업의 해외BR동반진출 전담조직 신설을 제시하였다.

여행용 가방 패턴 디자인 유형 분석 및 디자인 개발

The purpose of this study is to research the characteristics and types applied to Korean and foreign luggage brands, and then develop pattern designs for the luggage by applying Korean cultural contents that meet the various fashion needs of travel goods. To select the Korean and foreign luggage brands, a web search was utilized by inputting the keyword, 'luggage brand'. The results, which were extracted from 200 web documents, produced 27 Korean brands and 29 foreign brands that met the requirements. For the data analysis, images and contents were collected through luggage brand websites, and then 927 pattern designs were extracted. The results were as follows. First, characters, figures, animals, and plants were commonly used for the pattern design motifs applied to Korean and foreign luggage. A notable trend was that these motifs were expressed in a stylistic way with a graphic touch. Also, a singular point was formed from the luggage overall, and regularly repeated patterns were very common as well. Secondly, pattern designs for luggage were developed through the application of 'Hangul', 'Hanbok', and 'Hanok'. Nine kinds of patterns were designed via the phases of change into a vector image and color adjustments, and were simulated in luggage design. Adobe Photoshop CS 7.0, and Adobe Illustrator CS 5.0 programs were used for the pattern designs and simulations. This study is meaningful in that it suggested pattern designs for different kinds of luggage in the motifs of Korean cultural contents. It can be used as a useful reference, as we are in a time period where travel goods have become individualized, advanced, and fashionable, as well as laying stress on original design based on cultural interpretation.

THE EFFECTS OF CONTEMPORARY KOREAN FASHION CLOTHING ATTRIBUTES ON CONSUMER RESPONSE, PREFERENCE, AND PURCHASE INTENTION

Nowadays, Korean culture affects fashion cultural industry. Furthermore, art and fashion collaborate considerably more now than in the past. Korean fashion experts and fashion cultural industry have mainly focused on global tourists. Fashion cultural products that promote the image of Korea synthesize both traditional and contemporary traits of the Korean culture (Cho, 2007), which reflects cultural and economic values. Hallyu, which means ‘Korean Wave’, has been a popular trend of Korean cultural contents on the global market. The target market of the contemporary Korean fashion clothing has mostly targeted global tourists. However, traditional products dominate over a few contemporary products on the Korean cultural product market. This study focuses on the contemporary Korean fashion clothing that are designed and reinterpreted in our times. When these designs become available on the market, they can excite more interest both in the fashion industry and among the consumers. This will help highlight the importance and potential of the present-day Korean cultural products. The purpose of the study is to figure out effects of contemporary Korean fashion clothing attributes on consumer response and consumer behavior. Contemporary Korean fashion clothing attributes are divided to Korean culture, fashion/practicality, creativity/uniqueness and design/aesthetic traits. Consumer response is to see the affective and cognitive response. Also, consumer behavior is to see preference and purchase intention.In the study, the data was used to conduct exploratory factor analysis and reliability analysis with SPSS, 21.0 and Amos 18.0 was used to conduct confirmatory factor analysis and structural equation modeling for testing the hypotheses. The results revealed fashion/practicality, creativity/unique attributes had positive effect on affective response and creativity/unique, design/aesthetic attributes had positive effect on the cognitive response. In addition, affective and cognitive response had positive effect on preference but only affective response had positive effect on purchase intention. Lastly, preference had positive effect on the purchase intention.The implications of this study would stimulate the expansion and further development of the Korean contemporary design market. However, as a limitation of research, limited category of product was used so more various kinds of fashion category can be used for the future research.

LOD기반의 문화콘텐츠 정보서비스 확장에 관한 연구: K-Food 분야를 중심으로

In the Korean wave 3.0 age, it is needed to prepare how to globalize and hold Korean culture through development of various Korean wave culture contents from existing contents focused on media. The goal of this study is to establish the foundation for developing the various Korean wave culture contents as linking information about other culture contents as well as food culture by extending Korean culture contents service based on LOD. For this purpose, this study established and assorted the concept of food culture through the literature review and case study and analyzed the applicability of the services of food culture contents based on LOD. Futhermore, this study provides the basis on extension of Korean wave culture service and suggests the process of implementation of food culture LOD and service model.

공연장에서 다중 몰입도 측정을 위한 시스템 개발

공연장에서 다중 몰입도 측정을 위한 시스템 개발

A study on Korean Culture Contents' best strategy to China market - Focusing on Chinese culture industry issue survey and the interviews with Chinese culture experts

본 연구는 최근 중국 문화산업의 주요 Issue들을 살펴보고, 한류 3.0시대에 방송드라마, 영화, 3D, CG/VFX, 전시, 미디어파사드, 홀로그램, 광고, 공연 등 한국문화콘텐츠산업의 올바른 중국 진출을 위한 마케팅 전략 방안을 제시하고자 중국내 문화산업 전문가들의 심층 인터뷰 (Depth Interview) 와 표적집단 면접(Focus Group Interview)을 통해, 중국의 문화산업계가 한국 측에 원하는 실질적인 내용의 수요조사연구를 실행하였다.<BR> 최근 중국 문화산업의 주요 Issue는, 중국 정부차원에서 전략적으로 미래 미디어산업의 활성화와 자국문화산업의 보호를 위해, 인터넷 온라인, 모바일 플랫폼에 기반을 둔 뉴미디어 정책을 실행하고 있다는 것이었다. 이를 위한 방안의 하나로 중국 정부는 온라인 동영상업체를 적극적으로 육성하고 있으며, 중국의 문화소비자들에게 큰 붐을 일으키고 있는 입체 3D와 홀로그램 등과 같은 첨단 영상기술을 통한 미래 뉴미디어 산업의 경쟁력 강화방안에 대해서 매우 고심하고 있다는 것을 파악하였다.<BR> 이러한 배경에서 심층면접에 참여한 중국 문화산업 전문가들은 한국의 문화콘텐츠 전문가들이 기존 방식처럼 단순히 콘텐츠 자체의 대중국향 수출 보다는 한국 문화콘텐츠 제작시스템, 기술, 인력 등의 복합적인 교류와 다양한 한중합작과 공동제작을 통한 중국자체적인 문화콘텐츠 제작참여를 강력하게 희망하고 있었다. 이처럼 중국측 문화전문가들은 과거와 같은 한국의 중국에 대한 일방적 수출이 아닌 한중양국 문화산업의 상호교류와 상대 시장에 대한 호혜적인 상호진출을 통해서 중국시장의 개방과 합리적인 수익분배에도 의향이 있음을 확인하였다.<BR> 본격적인 한류 3.0시대에 들어선 2014년 올해를 기점으로, 방송, 영화, 음악, 전시, 공연, 광고 등 더욱 다양한 분야에서 한중합작 활동들이 이뤄질 것으로 기대되고 있는 바, 이 연구를 기초로 중국 문화산업시장에 대한 근본적인 이해와 올바른 마케팅전략을 수립하고, 이후 한류 4.0시대를 준비하는 것이 매우 바람직할 것으로 생각된다.

일본 교과서에 나타난 한국문화 콘텐츠 변화 양상 분석

This study is aimed to track down on changes in the way Korean culture was covered in Japanese textbooks over the past three decades since the 1980s by reviewing `social studies` textbooks for the 6th graders in elementary school and `geology` textbooks for middle school, which are two compulsory subjects in Japanese schools where Korean cultures is the most often mentioned. To that end, Korean culture contents mentioned in the textbooks were classified into basic element, unique element and element that reflect the times, each of which was then divided into the categories of traditional & modern and surface & in-depth so as to see how each of the categories was presented. Japanese textbooks mentioned mostly surface and basic elements of Korean culture relating to food, clothing and shelter, such as Hanbok, Kimchi, Ondol, high-rise apartment and table manners, and also landscape of Seoul. Also, the kinds of contents which constantly appeared in the textbook were mostly basic elements including to food, clothing and shelter. Elements that reflect the times such as the 1988 Seoul Olympic Games, the 2002 Korea-Japan World Cup and the Korean Wave were adequately covered as part of chronological explanations in the books. The aspect of Korean culture in Japanese textbooks seems to expand in depth and scope over the years. More recently, detailed explanations and visual images were increasingly used to introduce Korean culture.

영상분석법에 의한 자의적 정서변화에 따른 표정연구

의식적 통제가 가능한 언어는 감정을 숨길 수 있으나, 얼굴 표정은 다양한 문화 속에서도 일관성을 가진다. 표정은 사람의 이미지를 결정하며, 표정에서 감정을 해석하는 능력은 대인관계의 핵심으로 사람의 태도와 결정을 바꿀 만큼 중요하다. 불안정 애착아동, 노인, 자폐증, ADHD 아동, 우울증집단은 얼굴 표정인식 능력과제의 수행결과가 낮아, 이들에 대한 적극적인 개입은 심리장애의 예방과 치료 효과의 가능성을 기대하기도 한다. 지금까지 연구는 주로 상대방 표정에 의한 정서읽기, 수용자의 감정변화가 중심이었으며, 자신의 정서를 스스로 나타내는 "자기표현 표정수행" 및 표정 변화에 대한 정량적 분석 연구가 미흡하였다. 따라서 본 연구에서는 영상을 통한 표정의 정량적 분석법 개발을 목표로 8개의 정서 표정을 "자기표현 표정수행"방법으로 분석하였다. 연구의 정량적 결과는 심리장애 극복을 위한 교육, 심리 행동 치료, 감성공학, 글로벌화 되는 다문화(multi-culture)사회에서 문화극복을 위한 사회관계 대안, 한국문화와 예술 콘텐츠의 다양한 분야에 적용을 기대한다. Facial expressions decide an image for the individual, and the ability to interpret emotion from facial expressions is the core of human relations, hence recognizing emotion through facial expression is important enough to change attitude and decisions between individuals within social relations. Children with unstable attachment development, seniors, autistic group, ADHD children and depression group showed low performance results in facial expression recognizing ability tasks, and active interventions with such groups anticipates possibilities of prevention and therapeutic effects for psychological disabilities. The quantified figures that show detailed change in position of lips, eyes and cheeks anticipates for possible applications in diverse fields such as human sensibility ergonomics, korean culture and art contents, therapeutical and educational applications to overcome psychological disabilities and as methods of non-verbal communication in the globalizing multicultural society to overcome cultural differences.

Korean Cultural Contents in Test of Proficiency in Korean(TOPIK) － Focusing on 11th to 21st Tests －

Korean Cultural Contents in Test of Proficiency in Korean(TOPIK) － Focusing on 11th to 21st Tests －

한국 연예인 광고모델 속성이 중국 소비자 한국 패션브랜드 구매도에 미치는 영향

As the Korean cultural contents, such as drama, films, music, gained popularity in China, Korean fashion brands used Korean celebrities as their models to as a sales promotion strategy for Chinese consumers. With the point of view that the advertising model as a human capital as well, the purpose of this study is to investigate the factors of attributes of Korean celebrity advertising model, and to analyze effects on fashion brand recognition, preference, trust and purchase intention. With convenience sampling, the research surveyed Shanghai consumers in their 20`s to early 30`s who had purchased Korean fashion items. The 291 responses were analyzed by frequency analysis, reliability test, factor analysis, multiple regression analysis, The results are as follows. Frist, Korean celebrity advertising model attribute factors were divided into similarity, familiarity, popularity, attractiveness and trust. Second, the brand recognition was affected by similarity, familiarity and popularity factors, and the brand preference was affected by similarity, familiarity, popularity and attractiveness factors. Third, the trust of Korean fashion brands was affected by similarity, familiarity, attractiveness, trust, brand recognition and brand preference. Lastly, the intention to purchase Korean Fashion brand was affected by similarity, familiarity, attractiveness, brand recognition, brand preference and brand trust.

한국 문화 콘텐츠 개발의 필요성과 방향

This article studies on the identity of Korean Culture and the direction of Korean culture contents. Our Korean society goes on to value-pluralism and cultural diversity. In this point, we need to confirm the identity of our Korean culture. And we meet with the crisis of Humanities. Humanities is the core of our culture. It is the key point to make identity of our Korean culture as cultural universality and to apply it to develop Korean culture contents for the revival of Humanities. The core contents of Korean culture lies in the ancient myth, the thought of Hwarang, Confucianism, Neo-Confucianism, Buddhism, Taoism, the practical thought, thought of Yangmyeong study and the thought of East study and so on. On the basis of these thoughts, the core of Korean culture are humanity, harmony, the spirit of Punglyu, thought of life- esteem, ethics of environment etc. I suggest that we can apply our cultural core ideas those I analyzed above to develop Korean culture contents in the fields of cinema, music, cartoon, animation, game, character, digitalization, cultivation of experience programs of Korean culture etc. In addition, I suggest their commercial application like e-learning and culture contents education.