A Study on the Revitalization of Korea Medical Tourism through Hallyu Culture

Abstract

Korean national brand value has risen in recent years because of globalization of Hallyu culture and more integrated cultural exchanges. The ‘Han style’, which represents Korean culture, rises as the center to the Korean traditional brand and medical tourism business that can appeal to global mass. The purpose of this study is to design an integrated medical tourism service to suit the tourism form of Korea in order to facilitate the medical tourism by utilizing various elements of Hallyu culture. Another purpose is to develop medical tourism products according to the contents of Hallyu culture suited to Korean style influenced by Hallyu, based on literature review so that the cultural value and image of Korean traditionalism are linked to the relationship with tourism industry.The results of this study are as follows: first, Korean culture contents provided to domestic and foreign tourists for medical tourism service approached traditional culture tourism with Korean image and sought to revitalize Korean medical tourism through Korean culture. Second, I sought to develop medical tourism products related to culture contents experience that help local economy to activate medical tourism through research data of Hallyu cultural contents provided to domestic and foreign tourists for medical tourism service.In the activation of the Hallyu culture, healing tour product development items to experience Korean culture should be designed to participate in experiential tourism programs by selecting Han style contents. In the development of medical tourism products, the Hallyu culture will be the asset that succeeds the Korean culture only by keeping the traditionalism of the past.