We explore the double copy of effective field theories (EFTs), in the recently proposed generalized color-kinematics and Kawai-Lewellen-Tye (KLT) approaches. In the former, we systematically construct scalar numerators satisfying the Jacobi identities from simpler numerator seeds with trace-like permutation properties. This construction has the advantage of being easily applicable to any multiplicity, which we exemplify up to 6-point. It employs the linear map between color factors formed by single traces of generators and by products of the structure constants, which also relates the generalized KLT and color-kinematics formalisms, allowing to produce KLT kernels at arbitrary order in the EFT expansion. At 4-point, we show that all EFT kernels are generated and that they only yield double-copy amplitudes which can also be obtained from the traditional KLT kernel. We perform initial checks suggesting that the same conclusions also hold at 5-point. We focus on single-trace massless scalar EFTs which however also control the higher-derivative corrections to gauge and gravity theories.