Vitamin A deficiency (VAD) is among the nutritional issues in Indonesia. Addressing the issue of vitamin A deficiency and food diversification are performed by making a product that uses available and cheap raw materials containing provitamin A such as the carrots. Carrots have various nutrients and chemical compounds such as antioxidants and carotenoids. This study aimed to determine the consumer acceptance of the carcake (carrot cake) with carrot flour as a substitute ingredient. This descriptive-analytical research relied on a valid experimental method using an analytic observational approach with a completely randomized design. The carcake is a modified cake using carrot flour substitution with different concentrations (100%, 80%, 70%, 60% and 50%). Friedman test was used to determine the most favorite formula. Based on hedonic testing, the values obtained for color, taste, aroma, and texture aspects were 36.76%, 38.86%, 39.39% and 36.42%, respectively, for each formula with carrot flour addition concentrations of 100%, 70%, and 60%. The selected formula of the carcake was 150 g of carrot flour in term of taste, aroma, color and texture. Substitution of carrot flour in carcake is acceptable as alternative to improve vitamin A intake.
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