Media Interpretation Research Articles

Conceptual View of the World and Means of Its Media Interpretation in Modern Theatrical Journalism of Ukraine

The relevance of the study is determined by the fact that the methods of media interpretation of the worldview are shown in the ambiguity of the theatrical concept of view of the world in modern art. This is an important problem of the scientific tools development for the combination of different theatrical journalistic approaches, which are considered around the industry of mass culture, and have an impact on the development of social values in times of war tension. The conceptual view of the world in theatrical journalism allows a comprehensive approach to the diverse expression of symbolism, which the subjects build and reconstruct in the cultural field, demarcated in various institutional spaces. The purpose of the study is to consider the characteristics and elements of the communicative content of cultural and spiritual aspects of the worldview in the current space of theatre journalism. The following methods were used to achieve the stated purposes: system, content analysis method, and comparative. The work results determined that the concept of the modern worldview of Ukraine makes it possible to historically restore cultural traditions and their expression as a sample of the cultural structure the analysis. Theatre as a cultural element of a person forms their personality, starting with parallel events of present, based on a set of principles of society and culture. Philosophical structures, religions or political systems provide an interpretive basis with a complex vision, and sometimes with a resistant to changes vision. It was identified that questions about the world are inextricably connected with the development of culture and art. Possible answers to these questions are concentrated in works of art, the structure of which is based on original intuitions, concepts, categories, truths of the mind, axioms and symbols. All these factors create a semantic network that materialises in essential aspects of any human community. The practical significance is in the use of the work results by theatre journalists for the development of Ukrainian culture and independence during the Russo-Ukrainian war.

Out of Bound, Out of Control: Corporate Wrongdoing and the Process of Media Disapproval

This paper introduces a process model that identifies limitations in media’s corporate governance role to explain why and how not all corporate wrongdoing is subjected to media disapproval. Media disapproval involves three stages: detection, interpretation, and response. Corporate wrongdoing that falls within media’s perceptual field can be selected for reporting. Past social performance that signals an altruistic orientation accumulates moral capital that can temper media interpretation of observed corporate wrongdoing. Media employ a cost–reward analysis to guide their response, state ownership increasing the opportunity cost of disapproval, which could damage favorable media relations with the government. Empirical results of analyses of a panel data sample of 3,202 Chinese publicly listed firms between 2012 and 2017 provides support for this process model of media disapproval of corporate wrongdoing.

Semiotic Approach Towards Analyzing TV Advertisements: A Critical Discourse Analysis

AbstractPurpose - This research aims to uncover the ideologies and ethical perspectives behind electronic advertisements shown in Pakistan. The study examines the role of media adverts with an emphasis on stereotypic gender representation and spread of distorted information in shaping the minds of consumers through symbolic images and visual content. Design/methodology/approach - The current study is based on Peirce’s Semiotic Theory in 1860s, which analyzes the signs and visuals in mainstream television advertisements and unravel the social or cultural contexts underlying advertising discourse. Grounded in the theoretical framework of critical interpretation of electronic media, advertisements were interpreted using Semiotics and visuals features. The data for this study consists of three selected commercial broadcasts chosen randomly from all commercials aired on Pakistan’s most viewed TV channels (ARY, PTV, Geo, and Express). Lastly, Critical Discourse Analysis (CDA) has been used to critically examine TV advertisements to explore that how advertisers construct ideologies about gender stereotypes through signs, icons, and symbols. Findings – The findings revealed that electronic advertisements mostly represent gender roles stereotyping and promote unethical values against Islamic ideologies in Pakistan. Through the lens of Critical Discourse, it was found that advertisement’s content and symbols create meanings and convey the message with false narratives to consumers violating the ethical code of advertisements under the Pakistan Electronic Media Regulatory Authority (PEMRA) Pakistan. Originality/ value - The media revolution unfolds severe issues like women's objectification, ultra-modern culture, and misrepresentation of Islamic values. To date, many researchers have investigated the influence of advertisements on consumers in Western countries, but the Critical Semiotic Analysis of TV advertisements in complying with Islamic ideologies is never studied in Pakistan’s context. Practical Implications - The outcomes of this study will help advertising firms, Policymakers, and PEMRA by providing them with deep insights and knowledge about the perception of consumers and helping them to take strict measures to avoid anti-Islamic content that creates harm to Islamic values and civilization.

Media Interpretation Challenges: Obstacles and Pitfalls

Media Interpretation Challenges: Obstacles and Pitfalls

Media Memory: Theoretical Aspect

The article is devoted to the study of the theory of media memory and its role in the construction of collectively shared ideas about the past. The author proceeds in his work from McLuhan’s expansive interpretation of media. The processes of mediatization of communicative and cultural memory are being analyzed. Considering the views of Y. M. Lotman and J. Assman on cultural and communicative memory, the author comes to the conclusion that their theories explaining the functioning of collective memory in the era of oral and written communication, cease to work when describing the mechanisms of memory reproduction in the digital environment. Theories of mediatization of memory regard communicative memory are limited to J. Assman’s understanding of, that is, as a memory of the recent past covered by the time of the existence of contemporary digital media. Based on the works of J. Garde-Hansen, E. Hopkins and others, the author considered the theory of digital memory showing its difference from mediamemory. The processes of mediatization of collective memory in the digital environment lead to the emergence of media memory as a special virtual mechanism for constructing ideas about the past. Media memory possesses the characteristics of communicative, cultural and digital memory simultaneously, being a phenomenon of the digital era, where the change in the means of communication has led to the transformation of the content of memories and ways of their reproduction.

SOCIAL COMMUNICATION STRATEGY THROUGH SPILL MARKET ACTIVITIES TO ACHIEVE NATIONAL SECURITY IN CIMAHI CITY

National security is the basic need of every citizen besides welfare. Oneof the ways to achieve national security is to increase the deterrence power of the community in dealing with every problem in their environment. Therefore, 15th/Kujang II Infantry Brigade strives to embody those purposes with social communication strategy through spilled market activity. Social communication development is one of several methods of Territorial Management of the Indonesian Armed Forces in the form of communication activity that is carried out effectively and sustainably. This social communication strategy is applied as a medium for socialization, as a medium for equalization of vision, mission and interpretation of media for coordination, integration, synchronization and simplication as well as a means to improve, maintain and strengthen the unity of the Indonesia Armed Forces and society in order to achieve main tasks of Indonesia Armed Forces. Yet in implementing territorial management through that social communication development, this endeavor is still not in accordance with the expected goals. Therefore, in order this spilled market activity does not seem like a common market in general, this study was conducted to analyze the social communication strategy of the 15 th /Kujang II Infrantry Brigade also the constraints in its progress through spilled market activity to embody national security in Cimahi City.In order to achieve that purpose, this research is conducted with qualitative method, depth-interview technique, passive observation and document review. This research found that social communication strategy that was conducted by 15 th /Kujang II Infantry Brigade is by educating society about social problems that occur in the society and their role in problem solving in the community. 15 th /Kujang II Infrantry Brigade also conducting territorial guidanve to the whole community that the community also plays a role in realizing national security through awareness, as it is their role as an early detection and early prevention in a society, as a form of deterrence for threats. While the constraints encountered in fostering social communication are mechanicaldisturbances, factors of interest, motivation and prejudice by the public of what isintended by 15 th /Kujang II Infantry Brigade.Keywords : National Security, Territorial Management, Social Communication, Strategy, Indonesia Armed Forces

Analysing Russian Reaction to 2021 U.S. Capitol Riots

On January 6, 2021, the United States Capitol in Washington, D.C. was attacked by a mob of supporters of President Donald Trump. More than 70 countries and international organisations expressed their concerns over the 2021 United States Capitol attack and condemned the violence. While governments around the world have expressed outrage and sadness over rioting that engulfed the U.S. Capitol, some media (for example, VOA) reported that ‘Russia took a different view -- namely, vindication with a bit of gloating’ under the headline ‘As US Reels From Capitol Violence, Russia Enjoys the Show’. What was Russia’s reaction to the events in Washington? Russian high-ranking politicians responses to the U.S. Capitol rioters were widely quoted in English-speaking media. But the angle offered for foreign audiences did not always coincide with the media narrative developed for domestic consumption. This paper examines media interpretation of the U.S. riots which was offered by the Russian media for Russian-speaking audiences. The paper follows the discourse of pro-Kremlin media during the period of 1 month after the protests began, analysing discursive frames which represented different interpretations of the events, particularly within the context of comparing the suppression of opposition protests in Russia with the prosecution of the U.S. Capitol rioters.

Making Sense of Texts: EFL Students’ Intercultural Competence and Interpretation Depth

The study is aimed at exploring Master’s students’ sense-making of various second language (L2) texts and its correlation with interpretation depth and the students’ intercultural competence. The significance of this research lies in the fact that it provides an insight on culture-specific issues challenging for advanced and proficient Ukrainian learners of English when they make sense of L2 vocabulary, interactions, public, mass and social media discourse. The study is based on a questionnaire with open-ended questions filled in by forty Ukrainian Master’s students. The subjects were asked to interpret several English vocabulary items, idioms, linguistic landscape signs as well as mass media and social media texts. The findings suggest that the students’ intercultural competence rests on the information obtained from English textbooks as well as from current mass and social media content. When facing ambiguity or uncertainty, the students tend to show a lack of cultural awareness and resort to first language (L1) assumptions in their sense-making, which may entail a wrong or inaccurate understanding. The students’ interpretation of public, mass and social media texts reveals their insufficient background knowledge of L2 culture, which does not lead to inaccuracies in sense-making but prevents comprehensive understanding of messages. The study argues that Master’s students majoring in English need to enhance their cultural awareness, to develop their intercultural competence and to be prepared for continuous learning of L2 cultural schemata.

Специфика отражения проблемы переселенцев на Алтай в текстах региональной прессы

The article is the representation of the results of the theoretical and practical research aimed at identifying characteristics of regional media coverage of the issue of repatriation to Altai Krai, repatriates’ stories, and their living conditions at the «old-new motherland». It is both the analysis and the interpretation of the regional media texts covering the implementation of the program of repatriation of compatriots living abroad to the Russian Federation and Altai Krai. The authors explicate the axiological meanings of the journalists’ messages and the media picture of repatriation in general, analyze the social effects of the media picture of the process, identify the factors determining distortion of mass media picture of repatriation, discover the edges crucial to the full coverage of the process of repatriation but remained unobserved in regional mass media texts.

Slobodanka Stefanović - život jedne ilegalke

Slobodanka Stefanović belongs to the generation of young men and women who reached adulthood during the thirties and who were willing to fight for the revolutionary transformation of their country. Her life and work as a member of the Communist Party of Yugoslavia, a member of the resistance, and a close associate of the important people in the post-war Yugoslavia, was sporadically mentioned in post-war historiography, and more recently it has been followed by the arbitrary media interpretations that have relied heavily on the process of her political rehabilitation. Her activity within the Communist Party of Yugoslavia, her work as a member of the resistance, her arrest, imprisonment, stay in the Institute for Compulsory Education of Youth in Smederevska Palanka and her tragic death soon after the liberation of Požarevac in 1944 are closely connected to her relationship with Slobodan Penezić Krcun, the relationship that has still been insufficiently studied. Judicial rehabilitation did not clarify the circumstances of her engagement during the Second World War, or the circumstances of her death, it only defined that her life ended without a proper judicial procedure and a verdict. Slobodanka Stefanović's life and death represent the rigorous relation of the Communist Party towards its members, which implied the complete subordination of the individual to the interests of the movement and its ideology. Mistakes, weakness and dispiritedness were not forgiven even to erstwhile friends, and if a transgressor was a woman, severe punishment was due because of the traditional view on women's role in society regardless of the emancipatory potential of the communist movement.

Influence of Personal Experience on Readership of Local Contents in National Newspapers Among Residents of Select Communities in Anambra North

This study is a response to over concentration of media studies on media effect. Premised on the negligence of what personal experiences and social ties can do to media consumers. The study examined whether personal experiences stimulate the need for information among respondents; if personal experience of issues informs readership of local news in national newspapers; determine whether community attachment encourages exposure to local news in national newspapers and establish whether people who are more involved in a community read local contents in national newspaper more than those who are less involved. The study applied survey and FGD research methods using questionnaire and interview guide to gather data from 400 respondents purposively selected from a total of 1,554,095 residents of the study area. The community attachment and sense of community theories were used to provide theoretical background for the study. Findings revealed that personal experiences of an issue in a community involvement of the resident encourage the desire for media interpretation of the issues already known. Drawing from available literatures and field data from the study, the researcher equally found that the more closely tied and committed one is to one‟s community, the more one desires to know about that community. The two null hypotheses tested and rejected provided more statistical support to the research findings obtained from the study.

Sociocultural stereotypes in different genres of American media discourse in the middle of the last century

The article provides the analysis of the means that represent sociocultural stereotypes in radio and television genres of American media discourse in the middle of the 20th century. In a cognitive-linguistic perspective, the definition of a sociocultural stereotype has been specified as a verbalized mental construct of an ethnically and culturally marked, idealized image of a person, a social group or a phenomenon. The research results prove that the analyzed sociocultural stereotypes evoke feelings to a social group or an individual, reflected in verbal and nonverbal codes. Emotional and evaluative perception of sociocultural stereotypes is dependent on the historical and cultural context. Positively evaluated stereotypes embody American cultural values. Aimed at describing the linguistic means of representation of sociocultural stereotypes, the research methodology is based on a discursive analysis and involves interpretation of media texts within the thematic and historical contexts. It has been revealed that the analyzed means that represent sociocultural stereotypes in media discourse manifest in lexical units, thematic selection of syntactic constructions, rhetorical and stylistic devices. Represented by audio-visual means in media discourse, sociocultural stereotypes are considered as complex semantic units of speech, visual, behavioral, and ethical characteristics of individuals or social groups. It has been proved that behavioral characteristics of sociocultural stereotypes are based on a speech specificity of social groups, which demonstrates their origin and social status manifested in prosodic means, lexical and grammatical forms of the utterances.

INTERPRETASI MEDIA LUAR RUANG IKLAN ROKOK DAN POLA HIDUP SEHAT MASYARAKAT DESA SALUASSING

This study aims to determine the public's interpretation of the outdoor media for cigarette advertising and the healthy lifestyle of the people of Sawidesing Village. The research method used is descriptive qualitative method. Data were obtained through interviews, surveys, and documentation. The results showed that the outdoor media for cigarette advertising is a very helpful message in bridging the understanding of the existence of a cigarette product, especially useful on the sales side. Meanwhile, regarding cigarettes and their healthy lifestyle, smoking is a part of life that really helps all their daily activities. Cigarettes actually become an element that makes citizens always healthy in their activities from young to old.

P-Wave-Only Inversion of Challenging Walkaway VSP Data for Detailed Estimation of Local Anisotropy and Reservoir Parameters: A Case Study of Seismic Processing in Northern Poland

In this paper, we present a detailed analysis of walkaway vertical seismic profiling (VSP) data, which can be used to obtain Thomsen parameters using P-wave-only inversion. Data acquisition took place in difficult field conditions, which influenced the quality of the data. Therefore, this paper also shows a seismic data processing scheme that allows the estimation of correct polarization angles despite poor input data quality. Moreover, we showed that it is possible to obtain reliable and detailed values of Thomsen’s anisotropy parameters for data that are challenging due to extremely difficult field conditions during acquisition and the presence of an overburden of salt and anhydrite (Zechstein formation). This complex is known for its strong seismic signal-attenuating properties. We designed a special processing workflow with a signal-matching procedure that allows reliable estimation of polarization angles for low-quality data. Additionally, we showed that P-wave-only inversion for the estimation of local anisotropy parameters can be used as valuable additional input for detailed interpretation of geological media, even if anisotropy is relatively low.

Social media: A new tool for outbreak surveillance.

Social media platforms allow users to share news, ideas, thoughts, and opinions on a global scale. Data processing methods allow researchers to automate the collection and interpretation of social media posts for efficient and valuable disease surveillance. Data derived from social media and internet search trends have been used successfully for monitoring and forecasting disease outbreaks such as Zika, Dengue, MERS, and Ebola viruses. More recently, data derived from social media have been used to monitor and model disease incidence during the coronavirus disease 2019 (COVID-19) pandemic. We discuss the use of social media for disease surveillance.

Neoliberalism is not dead – On political implications of Covid-19

The news is old – neoliberalism is dead for good, but this time, even Financial Times knows it. Obituaries claim that it had died from the coronavirus, as the state, not the markets, have had to save both the people and the economy. The argument of the article is that these academic and media interpretations of ‘emergency Keynesianism’ misidentify neoliberalism with its anti-statist rhetoric. For neoliberalism is, and has always been, about ‘the free market and the strong state’. In fact, rather than waning in the face of the coronavirus crisis, neoliberal states around the world are using the ongoing ‘war against the virus’ to strengthen their right-hand grip on the conditions of the working classes.

Perancangan Media Interpretasi Wisata Budaya Dalam Rangka Meningkatkan Motivasi Pengalaman Berkunjung Wisatawan di Daya Tarik Galeri 16- Indonesian Bamboo Society

This research aims to build a model of interpretation media design as an effort to improve the experience of visiting tourists with the appeal of cultural tourism. The design of interpretation media in this research, including; Interpretation board design, interpretation path design in three-dimensional (3D) form, slide show design in the gallery entrance area. Research location at Galeri 16 - Indonesian Bamboo Society, which was pioneered by Drs. Anang Sumarna Dipl.Tourism (Alm) 45 years ago. The interesting phenomenon in the presentation of a collection of displays that do not have the medium of interpretation as an information provider of a cultural tourism attraction. The results of documentary studies and interviews with visitors concluded that the experience of visiting Galeri 16 - Indonesian Bamboo Society had difficulty understanding information from each collection of displays, according to the context which in fact museums such as Galeri 16 - Indonesian Bamboo Society must be able to provide an interpretation of the function or meaning of collection objects. In other words, it is necessary to design several media interpretations as a facility for tourists in order to improve the tourist experience when traveling in the Galeri 16-IBS.

Tweeting in echo chambers? Analyzing Twitter discourse between American Jewish interest groups

ABSTRACT Recent research of interest groups’ use of Twitter focuses on its use for intra-group member mobilization. Less has been said about social media’s effects on the discourse within an issue community. Do interest groups that are part of a larger community, but whose positions divert from each other, use Twitter to engage each other? Our research explores whether groups within a defined issue community – American-Jewish organizations advocating on U.S.-Israel relations – use Twitter for dialog, or whether their Twitter networks represent echo chambers. Based on the results of our social network analysis we find the use of Twitter is more complex than the black-and-white narrative of echo chamber vs. public sphere. We find groups interact with both supporters and detractors, using Twitter’s communication tools (we focus here on @mentions) strategically – but on balance the results of our analysis support a “sphericules” interpretation of social media.

Demystifying theoretical concerns involving respirators with exhalation valves during COVID-19 pandemic

Demystifying theoretical concerns involving respirators with exhalation valves during COVID-19 pandemic

Rocky steps towards adaptive management and adaptive governance in implementing green infrastructure at urban scale in Philadelphia

Many scholars have recently looked to adaptive management and adaptive governance as new approaches to implement green infrastructure. Much of the recent scholarship, however, that argues for combining the three concepts of adaptive management, adaptive governance, and green infrastructure is either theoretical, at early planning stages, or based on relatively small experiments. Since green infrastructure is now being implemented in a number of cities at large spatial scales, this paper examines how and whether combining these theories helps to solve anticipated problems compared to earlier work on environmental governance and political implementation. The city of Philadelphia has become known as a national and international leader in using green infrastructure for stormwater management. This paper therefore analyses Philadelphia’s early experiences in the period from 2009 to 2015 as a test at urban scale of the usefulness of theories of adaptive management and adaptive governance in implementing green infrastructure. The city of Philadelphia found itself rapidly changing its implementation approach multiple times in response to political pressure. The city’s changing responses illustrate challenges in implementing environmental policies among actors with differing levels of political power, economic interests, and participation. This paper describes the rapid changes in programs using mixed methods and data sources including quantitative analysis of the city’s billing and program data, qualitative interpretation of media and public documents, and subsequent interviews with city officials. Understanding how and why Philadelphia rapidly changed its approach will be interesting to policymakers and advocates in other cities who also intend to implement green infrastructure at urban scale.