Tweeting in echo chambers? Analyzing Twitter discourse between American Jewish interest groups

Abstract

ABSTRACT Recent research of interest groups’ use of Twitter focuses on its use for intra-group member mobilization. Less has been said about social media’s effects on the discourse within an issue community. Do interest groups that are part of a larger community, but whose positions divert from each other, use Twitter to engage each other? Our research explores whether groups within a defined issue community – American-Jewish organizations advocating on U.S.-Israel relations – use Twitter for dialog, or whether their Twitter networks represent echo chambers. Based on the results of our social network analysis we find the use of Twitter is more complex than the black-and-white narrative of echo chamber vs. public sphere. We find groups interact with both supporters and detractors, using Twitter’s communication tools (we focus here on @mentions) strategically – but on balance the results of our analysis support a “sphericules” interpretation of social media.