Internal Environmental Factors Research Articles

Marketing Strategy of Pindang and Kites During The Covid-19 Pandemic (Case Study: Lima Putra Sejahtera, South Jakarta)

This study discusses the marketing strategy of pindang fish in the Lima Putra Sejahtera Micro, Small and Medium Enterprises (UMKM), which is one of the MSMEs that processes and markets pindang fish which is in demand by the public because the selling value of the processed is affordable by the community. However, the Lima Putra Sejahtera MSMEs had problems related to marketing, including: (i) promotion was not optimal because it was still conventional, (ii) did not have an official digital store, (iii) the lack of MSMEs ability to collect market information, and (iv) the existence of a pandemic Covid-19 which made retailing even more difficult. The aims of this study were (i) to analyze the internal and external environmental factors that affect the marketing of pindang fish in the Lima Putra Sejahtera SMEs, (ii) identify the marketing strategies of pindang fish that have been implemented by the Lima Putra Sejahtera SMEs, and (iii) to formulate alternative strategies in marketing the products of the Five Putra Sejahtera UMKM to the fullest. Sampling in this study was used as purposive sampling method. The results of this study concluded that the most influential internal factor was the good quality of pindang fish. The external factor that influences was the affordable selling value of all levels of society. The results of the QSPM analysis concluded that the priority of alternative strategies that can be applied to the Lima Putra Sejahtera UMKM was to expand the marketing network of pindang fish.

CAUSES AND CONSEQUENCES OF AGE DISCRIMINATION - AGEISM OF THE ELDERLY IN THE INSTITUTIONAL SPACE

The presented professional article is devoted to the analysis of social aspects of the situation of elderly people in modern society. Its aim is to bring new knowledge about the quality of life and status of the elderly in Slovakia and Ukraine based on the analysis of this issue and to point out the causes and consequences of age discrimination of ageism in the institutional space (in social services for the elderly in Slovakia and Ukraine). The introduction of the article is the theoretical basis of the research, through which the author characterizes the period of aging and defines such concepts as population aging, quality of life, as well as the concept of ageism and others. It also describes the social services provided in the framework of social work in Slovakia and Ukraine (institutional care and pension scheme).The main tasks of a social worker in social work with the elderly are also revealed. One of them is the provision of appropriate professional assistance and care based on mutual trust, respect, empathy and respect for the point of view and needs of older people. The main starting point is respect for the person, which in principle does not change with illness, age or other factors. The social worker's competencies in caring for the elderly depend on the specific area of services in which the social worker works.It was found that social work with the elderly is based on a broader social context and ethical principles, which consists of a set of specific professional activities and services, designed for the elderly.The next part is discovering factors of internal and external environment, subjective and objective, which can be further classified into medical, psychological or socio-economic. The purpose of active preparation for elder age is to go through the last stage of life in the best physical and mental condition.Attention is drawn to the fact, that modern society perceives old age mostly negatively, which in turn leads to the fact that this negative vision in many cases is integrated into the minds of older people. Age discrimination is increasingly associated with health care or social services. The aim of this work was to draw attention to ageism in social work in the context of the scientific achievements of Slovakia and Ukraine. At the same time, we tried to pay attention to how social workers can contribute to the comprehensive rehabilitation of the elderly in the context of psychological and social impacts on the elderly in the paradigm of rejection of ageism.

PINCH1 Promotes Fibroblast Migration in Extracellular Matrices and Influences Their Mechanophenotype.

Cell migration performs a critical function in numerous physiological processes, including tissue homeostasis or wound healing after tissue injury, as well as pathological processes that include malignant progression of cancer. The efficiency of cell migration and invasion appears to be based on the mechano-phenotype of the cytoskeleton. The properties of the cytoskeleton depend on internal cytoskeletal and external environmental factors. A reason for this are connections between the cell and its local matrix microenvironment, which are established by cell-matrix adhesion receptors. Upon activation, focal adhesion proteins such as PINCH1 are recruited to sites where focal adhesions form. PINCH1 specifically couples through interactions with ILK, which binds to cell matrix receptors and the actomyosin cytoskeleton. However, the role of PINCH1 in cell mechanics regulating cellular motility in 3D collagen matrices is still unclear. PINCH1 is thought to facilitate 3D motility by regulating cellular mechanical properties, such as stiffness. In this study, PINCH1 wild-type and knock-out cells were examined for their ability to migrate in dense extracellular 3D matrices. Indeed, PINCH1 wild-type cells migrated more numerously and deeper in 3D matrices, compared to knock-out cells. Moreover, cellular deformability was determined, e.g., elastic modulus (stiffness). PINCH1 knock-out cells are more deformable (compliable) than PINCH1 wild-type cells. Migration of both PINCH1−/− cells and PINCH1fl/fl cells was decreased by Latrunculin A inhibition of actin polymerization, suggesting that actin cytoskeletal differences are not responsible for the discrepancy in invasiveness of the two cell types. However, the mechanical phenotype of PINCH1−/− cells may be reflected by Latrunculin A treatment of PINCH1fl/fl cells, as they exhibit resembling deformability to untreated PINCH1−/− cells. Moreover, an apparent mismatch exists between the elongation of the long axis and the contraction of the short axis between PINCH1fl/fl cells and PINCH1−/− cells following Latrunculin A treatment. There is evidence of this indicating a shift in the proxy values for Poisson’s ratio in PINCH1−/− cells compared with PINCH1fl/fl cells. This is probably attributable to modifications in cytoskeletal architecture. The non-muscle myosin II inhibitor Blebbistatin also reduced the cell invasiveness in 3D extracellular matrices but instead caused a stiffening of the cells. Finally, PINCH1 is apparently essential for providing cellular mechanical stiffness through the actin cytoskeleton, which regulates 3D motility.

Operational management as a basis for the formation of the enterprise's competitiveness

The relevance of practical issues of managing the company's operational activities, taking into account its impact on competitiveness, has been proven. The conditions of martial law in Ukraine are characterized by the decline of production at most industrial enterprises, the curtailment of scientific research, the loss of positive trends and the dynamics of the innovative activities development, the low competitiveness of products and the pace of economic development. The purpose of the study is to determine the features of operational management in modern conditions and to identify the nature of its influence on the formation of the company's competitiveness. For enterprises, efficiency is always related to meeting the needs of consumers and obtaining the maximum possible profit with acceptable risks. The nature of the influence of strategic and tactical operational management on the competitiveness of the enterprise is revealed. In practice, the life cycle of a competitive advantage, which is its indisputable specific difference, must be taken into account for a specific business entity. Such an approach is expedient, as it is able to ensure an early response to the dynamics of external and internal environmental factors. While characterizing the specifics of the enterprise's competitiveness, attention is focused on the following mandatory conditions for its evaluation of the enterprise: the presence of competitive products and ensuring effective operations. Based on the results of the analysis, it was concluded that in order to respond flexibly to changes and action plan within the framework of operational strategies, business analysis should be carried out in the following areas: value chain, business process map, product life cycle and business process cost. As practice shows, the operational activity of enterprises is characterized by a complex set of relations with various stakeholders. Representatives of the retail business in Ukraine and abroad, responding to requests for increased security and convenience, offer consumers various options for searching and paying for purchases: "Click and collect", "Without cashiers", "Scan and collect", "Smart carts", technological and biometric contactless payment systems, etc. The technology of logistics organization is also crucial for trade enterprises. Keywords: operational management, competitiveness management, operational strategy, competitive advantage, business process, costs.

Innovative technologies implementation to the investment and construction industry: problems and determining factors

Construction is one of the most significant sectors of the economy both by the share of the population employed in the industry and in the share of gross value added. Simultaneously сonstruction is one of the outsiders of digital transformation processes, which are now a trend in the development of the Russian economy. However, the construction industry has significant potential and prerequisites for the introduction of digital technologies, including building information modeling (BIM). A relevant scientific and practical task is to identify and systematize the factors (groups of factors) that have a significant impact on the introduction of innovative technologies in construction. This article presents the results of such systematisation with a focus on the implementation of BIM. The object of study was the enterprises of the investment and construction sphere of various focus, carrying out the transition to innovative digital technologies, including BIM. The subject is the factors of internal and external in relation to the organization of the nature that influence on the processes under study. The result of the study is a structured system of these factors, including external and internal environmental factors that may or may not be manageable in a particular management situation.

USE OF ENVIRONMENTAL, SOCIO-ECONOMIC INDICATORS OF SUSTAINABLE DEVELOPMENT OF TERRITORIAL COMMUNITIES OF EASTERN PODIL

The article considers the main theoretical and practical approaches to the concept of sustainable development, international approaches to the implementation of sustainable development principles, practical mechanisms for implementing its social, economic and environmental indicators, organizational and managerial aspects of environmental protection for different regions. It conducted a study of the basic provisions of the concept of sustainable development of territorial communities of Eastern Podolia in the implementation of the state strategy. The system of estimation parameters of influence of factors of external and internal environment of territorial communities on the basis of the complex approach taking into account economic, ecological and social component is offered. It was found that ecologically balanced development of territorial communities of the region directly depends on the development of environmental management, marketing and auditing, environmental assessment of economic decisions, strategic environmental assessment, environmental impact assessment, ensuring proper environmental safety and the formation and implementation of effective local environmental policy. Therefore, the authors proposed to use a detailed scheme of components of sustainable development of local communities to write and implement strategies. Based on the research, the authors recommended 24 social, 16 economic and 24 environmental indicators of sustainable development of rural, urban and urban territorial communities of Eastern Podillya. It was found that the justification and development of any long-term program for the development of the local community should always be associated with objective risks. SWOT-analysis of local communities in the region should be used to reduce these risks. Therefore, to determine the ecological status of any territorial community of Eastern Podillya, its socio-economic development, it is necessary to conduct a SWOT-analysis. It should include the identification of strengths (strengths) and weaknesses (limitations) of the social, economic and environmental blocks of the model of sustainable development of the territorial community. These results should be further used for the formation and selection of goals and objectives of the strategy of sustainable development of territorial communities in the region.

Factors Affecting Arts Marketing of Theaters in Hanoi, Vietnam

Arts marketing is the inevitable development trend of contemporary society, in the context of international exchanges and integration deepening and the competition in the arts field is becoming more and more intensive. If arts organizations want to successfully carry out marketing activities, they need to have a deep understanding of both theoretical and practical aspects of arts marketing. Theoretically, many researchers have pointed out that the factors impacting and affecting arts marketing include internal environment and external environment factors, in which the important factors are the external environment ones, including: Economic, political and legal factors; Cultural, social and technological factors. The objective of this study is to evaluate the influence of external environmental factors on arts marketing of theaters in Hanoi, Vietnam. The author inherits the above research points and conducts a practical survey for 50 managers and 150 artists of 12 theaters in Hanoi capital, Vietnam. The important contribution of the study is shown by the author through the results of testing the scales, analyzing the correlation between the scales and testing the research hypothesis, which is: economic, political, legal factors (EPL) and Cultural, social and technological factors (CST) all have an impact on arts marketing (AM) of theaters in Hanoi, Vietnam. Moreover, Economic, political and legal factors (EPL) have a stronger influence on Arts Marketing (AM). The research results are also meaningful to many Vietnam's arts managers in planning and adjusting policies to achieve results and effectiveness in marketing activities to bring art works to the public; adapting to the market, in line with the movement and development trend of Vietnamese society and international integration.

Students perception toward education environment factors that influence academic performance

Many studies have been conducted on the education environment but very few research works are available on students’ perception on the education environment toward academic performance. This necessitates this research work, to examine the key education environment factors that influence academic performance. Education environment is where students of all categories pursue the academic goals of their desires; therefore it should provide the appropriate conditions needed to influence students’ aims. The researcher concentrated on the Internal and External Education Environment Factors, as the main factors according to various findings from previous researchers. Internal factors are those within the institution that have a direct influence on the students, while the external factors are those outside the institution but can affect the students if not properly controlled. The research was done at Freetown Polytechnic College in Sierra Leone, with a sample size of 150 students chosen using a basic random selection procedure. Two objectives and two hypotheses were generated. The primary data was collected using a structured Google questionnaire. Descriptive statistics and inferential statistics were used to analyse the data.

STRATEGY ANALYSIS OF HANDLING CIRCULATION AND ABUSE USING SWOT METHOD AT CLASS IIB RUTAN PRABUMULIH

This research is motivated by the increasing number of prisoners and convicts of narcotics crimes. So, it can grab the attention of the public and the government. This is based on several cases of narcotics trafficking that occurred in the correctional task force unit (UPT). The purpose of this study was to find out how the environmental conditions of the correctional task force unit (UPT) internally and externally in the strategy of dealing with drug trafficking in the Class IIB Rutan Prabumulih. This research is qualitative in nature which describes or describes the object under study and the observed phenomena on the phenomena that occur in the field. SWOT analysis is used to formulate service strategy. The results of the data management of the internal environmental strategy factors and the results of the external environmental strategy factor data management show that the condition of the prison organization is in a weak condition facing the challenges of narcotics trafficking in prisons. Therefore, the recommended strategy is a defensive or defensive strategy.
 Keywords:
 Drug Trafficking, Prisons, SWOT.

Development Strategy of Organic Rice in Lampung Selatan Regency

As one of the commodities supporting food security is underdeveloped due to marketing problems. Fluctuating supply and prices of organic rice, weak market information, high transportation costs, organic product certification, and limited capital become the basis for the need for analysis strategy for developing an organic rice market. The purpose of this study are: (1) identify the internal and external environmental factors, (2) formulate the best alternative strategy for the development of the organic rice market in South Lampung Regency. The research was carried out in Candipuro sub-district, based on being a center for organic rice production in South Lampung Regency. The data were analyzed qualitative and quantitative using descriptive analysis, identification of Strengths, Weaknesses, Opportunities, and Threats using IFE and EFE matrices, to obtain alternative strategies using the IE matrix and SWOT matrix. The results of the analysis show that the main weakness of the organic rice farmer group is the low performance of human resources and the limited number and types of organic products that cause a lack of market share for organic rice. The result of the IE matrix shows that the Mitra Organic Farmer Group is in the position Diversification. This policy needs to be implemented in preparation for broad diversification into various types of business activities that provide opportunities for improving the role of an institution or institution (conglomerate diversification strategy). Alternative strategies formulated based on the SWOT matrix are (1) increasing the number and types of organic products produced/product diversification, and (2) increasing institutional capacity to become cooperatives to optimize the government’s role in market accessibility and funding.

FINANCIAL STATUS OF AN ENTERPRISE: FACTORS AFFECTING IT

The article summarizes the approaches on definition of the essence of the financial status of the enterprise in the scientific works of national and foreign experts. A detailed classification is made as well as influencing factors on the financial condition of the enterprise are described. The absence of an unified approach to the classification of factors and building of holistic system are established. It is proved that from the point of view of factor management, factors of internal and external environment have a significant impact on the financial condition of the enterprise. Which will help to identify risks that the company does not affect, but can hedge.

Business Development Strategy for Chocolate Rangginang Products at Kang Asrok’s Micro Small Business in Banjar City West Java Province

Kang Asrok is a small micro-business engaged in the food processing industry, namely rangicok, which uses rangginang as a basic ingredient that is innovated with various flavors to become today's food that maintains the existence of traditional food. This study aims to analyze internal and external environmental factors: weaknesses, strengths, threats, and opportunities, formulate strategic alternatives and formulate business strategy priorities that can be a recommendation for Kang Asrok. This study uses primary data from the questionnaire of 3 experts, observation and interview with the owner, and an online survey of 20 respondents. This study uses a three-stage analysis consisting of the input stage, the matching stage, and the decision stage. This study was conducted using analysis tools such as the SWOT matrix, IFE, and EFE matrix, IE matrix, and QSP matrix. The results showed that Kang Asrok was in quadrant IV, which means the right strategy is growth and build. Based on the QSP matrix, the right strategy to be applied is market penetration to create brand awareness of the community towards the product got a STAS score of 5,30. Keywords: processing industry, QSPM, traditional food, SWOT

Implementasi SWOT Digital Marketing Dalam Meningkatkan Penjualan “Show Bakso Malang” di Era New Normal

Abstract
 The purpose of this study is to determine the internal environmental factors and external environmental factors that are strengths, weaknesses, opportunities and threats in digital marketing, as well as to identify strategies that can be done to increase sales. The object of the research is the Bakso Show, which is a culinary SME that has just been established in Malang. The type of research is descriptive qualitative research with SWOT analysis technique. The technique of checking the validity of the data is using the triangulation technique. The IFAS weighting result is 0.578 and the EFAS weighting result is 0.4625. Both have positive values. The position of Show Bakso’s SWOT is in quadrant 1, namely Progressive. SWOT analysis produces four strategic perspectives, namely SO (Strength-Opportunities), WO (Weakness-Opportunities), ST (Strength-Threats), and WT (Weakness-Threats). Generally, there are 15 digital marketing strategies that can be implemented to increase sales at Show Bakso.

FEASIBILITY STUDY (STUDI KELAYAKAN) PERENCANAAN PEMBANGUNAN TPS 3R DI PULAU SABIRA KABUPATEN KEPULAUAN SERIBU PROVINSI DKI JAKARTA)

The purpose of this study was to compile a technical study of planning for the construction of 3R TPS on Sabira Island, Seribu Islands Regency, DKI Jakarta Province. The research method is a quantitative method. The types of surveys carried out are polygon and rate generation. The plan for the construction of the Sabira Island 3R TPS is recommended in an available location with a land area of ±375 m2 or 15 m x 25 m. The condition of Service and Waste Management on Sabira Island has a weighting score with a total score of 14. This means that the criteria for service and waste processing locations for the construction of 3R TPS on Sabira Island are recommended in the available locations. Of the four waste processing technologies on Sabira Island that were assessed using the SWOT method, it was concluded that composting was the one that exceeded the median score for both internal and external environmental factors. The number of collecting vehicles for motorbike carts on Sabira Island is 4 trips/day (1 (one) unit of existing motorbike cart is suitable for use). The loading rate to be processed at the 3R TPS on Sabira Island is 0.542 m3/hour. The land area required for the construction of the 3R TPS on Sabira Island is 193.67 m2. The social feasibility study in the plan for the construction of the 3R TPS on Sabira Island is that the people of Sabira Island support the plan for the construction of the 3R TPS. The service period of 3R TPS according to the technical analysis above is 10 years. Facilities and infrastructure are evaluated according to the applicable SNI standards in the current planning year.

THEORETICAL AND METHODOLOGICAL PRINCIPLES OF FORMATION AND USE OF THE MANAGEMENT MECHANISM FOR ENSURING THE FINANCIAL AND ECONOMIC SECURITY OF INDUSTRIAL ENTERPRISES

The functioning and development of enterprises takes place under the condition of changes in the influence of external environmental factors, the emergence of crisis phenomena, threats that have a negative impact on the financial condition, the results of operations, can cause a sharp reduction in indicators. It is various threats and crisis phenomena that can lead to inefficient use of financial resources and the emergence of bankruptcy at enterprises. It was determined that economic security plays an important role for enterprises, which guarantees their protection from the negative impact of internal and external environmental factors, minimizes their impact, and allows to eliminate identified threats. Along with economic, an important role is played by financial security, which is aimed at ensuring the rational use of financial resources, reducing costs, and improving the financial situation. All this determines the importance of ensuring the financial and economic security of enterprises, which is possible by using a set of tools. The need to introduce an improved management mechanism for ensuring financial and economic security, which has theoretical and practical significance, will allow the formation of measures to neutralize the influence of market environment factors, threats, guarantee a high level of security, restore performance indicators, determine the sequence of actions to ensure the desired level of security, methods of countermeasures crisis phenomena. The management mechanism for ensuring the financial and economic security of enterprises consists of interconnected stages, elements, is implemented by following approaches that allow it to be used successfully and achieve the established goal. As part of the mechanism, measures are proposed to neutralize threats, risks, and ways to restore the level of financial and economic security of enterprises, which will guarantee successful functioning in the short and long term.

The Mechanism of Forming the Strategic Potential of an Enterprise in a Circular Economy

In the framework of this study, significant features of the formation of the strategic potential of the enterprise in a circular economy are identified. The characteristics and elements of the strategic potential of the enterprise, which can ensure its integrity and continuity of operations, are highlighted. The authors conducted and analyzed a theoretical review of the concept of the “circular economy” and its impact on business and resource conservation and environmental protection. The conditions for the transition to a circular economy at the macro level are formed. The key stages of ensuring the strategic potential of the enterprise, taking into account the internal and external environmental factors, are highlighted. The authors forecast the volume and dynamics of waste until 2027 using the Cobb–Douglas function. The mechanism of the formation of the strategic potential of the enterprise in the conditions of a circular economy is offered. This mechanism provides for the potential compliance with the strategic goals of the enterprise, as well as the rationality and balance of structural elements. Assessing the compliance of strategic potential with the developed strategy allows decisions to be made on the implementation of measures to meet the objectives of the enterprise, or to search for opportunities and reserves to improve its level. A set of measures aimed at the effective implementation of the proposed mechanism and the results of resource-efficient production is developed.

Analysis of Formulation Strategies on Gas Stove Business Development of Easy Clean with Folding Burner Technology “Best Gas” as a Clean Kitchen Solution

This study aimed to (1) identify internal and external factors that affect the company’s business development, (2) analyze internal and external environmental factors that have an impact on the company and the strategic position of PT. Bestindo Jaya Indonesia with the “Best Gas” product as a Clean Kitchen Solutions to compete in the Indonesian stove industry, and (3) determine alternative formulation strategies and priorities that can be recommended for companies in order to achieve company goals. This research is a qualitative method using a questionnaire filled out by the management of PT Bestindo Jaya Indonesia and external parties who are considered experts. This study was a qualitative method using a questionnaire filled out by the management of PT Bestindo Jaya Indonesia and expert external parties. The first stage was identifying internal and external factors through the analysis of the IFE Matrix and the EFE Matrix. The second stage was analyzing the IE Matrix, the Competitive Profile Matrix (CPM) and the SWOT Matrix to assess the factors that affect the company. The last stage was analyzing the QSPM to determine the priorities and alternative strategies that will be prepared by the company as well as formulate the Lean Business Canvas Model. The recommended alternative strategies for PT Bestindo Jaya Indonesia were (1) strengthening product distribution channels, (2) maintaining cost efficiency, and (3) increasing promotion through digital marketing. These three alternative strategies recommendations are expected to be a reference for the management of PT Bestindo Jaya Indonesia to develop the company’s business. Keywords: IE Matrix, Best Gas, Clean Kitchen Solutions, CPM, SWOT Matrix, QSPM.

THE STOCK PURCHASE STRATEGY DURING THE COVID-19 PANDEMIC

Since the COVID-19 pandemic throughout 2020, the Composite Stock Price Index (JCI) has decreased by minus 18.3% (idx.channel.okezone.com) and this is almost completely evenly distributed across several trading floors in the world. The urgency (priority) of this research is to be able to add a new perspective on the business environment analysis model as an investment strategy in determining and determining stock purchase decisions appropriately while considering internal and external business environmental factors that are able to dynamically influence investors' perceptions in minimizing losses on their portfolio of shares. This research method is a qualitative descriptive method. The key informants in this study were the manager of mutual securities in Bandung, the manager of UOB Kay Han Securities in the Bandung branch, and the manager of the securities in the Bandung branch. The Indonesia Stock Exchange (IDX) noted that the stock investor base, which incidentally is the millennial generation, has reached 60% of the total stock investors on the IDX. However, the results of a New Harris poll through the Stash application as quoted from the Financial Services Authority (OJK), almost 80% of young people do not even look at investing in the stock market. As many as 34% of the younger generation stated that they were reluctant to invest in stocks because the working system in the stock market was too difficult to learn or understand. Yes, you know, there are many terms in the capital market, especially stocks, such as bullish, bearish, and many others. Based on an interview with the Manager of Danareksa Sekuritas Branch Bandung as an informant, starting a stock investment is very easy. Capital for investment is currently starting from Rp. 100 thousand. No need to deposit millions of rupiah, just learn stock on the website, join trainings or enter capital market school. Self-taught learning can also be done by asking friends who have already entered the capital market or reading books and finding out on the internet. For stock investment, you must understand the basic knowledge first. Starting from learning to read the movement of the Composite Stock Price Index (JCI), when is the right time to buy or sell shares, to learning strategies and mitigating the risk of loss. To analyze and choose a strategy for buying shares during the COVID-19 pandemic, there are two basic approaches, namely : Fundamental Analysis Strategy and Technical Analysis Strategy.

Substantiation of Geotechnical Risk Assessment Criterion for Mining Systems with Uncontrolled Caving of Ore and Surrounding Formations

The high risk of technogenic accidents involving caving technologies due to the variability of the state of rock mass determines the parameters of variability taking into account geotechnical risks based on the knowledge of the rock mass obtained through continuous monitoring. The assessment of geotechnical risks in mining taking into account the increasing reliability of design data input obtained through mining exploration, additional research, and monitoring results can help promptly respond to possible dangers and their consequences. The suggested geotechnical risk assessment criterion helps determine the level of danger at every stage of block caving implementation and promptly develop actions to prevent these risks and reduce their dependency on the external and internal environment factors.

The Effect of Entrepreneurial Marketing Perceptions on MSMEs Business Performance During Covid-19 Pandemic in Bogor City

This study aims to analyze the factors that affect the business performance of Micro, Small and Medium Enterprises (MSMEs) during the COVID-19 pandemic in Bogor City. The research was carried out during January-February 2021 on 150 MSME respondents with the criteria of a food processing business, a minimum business age of 2 years or have opened a business before the pandemic period. The data processing method employed in the form of quantitative descriptive analysis, cross-tabulation and using the SEM-PLS. The results showed that the characteristics of the business doers described by gender, age, educational background, reasons for pursuing a business, initial work before starting a business, the beginning of running a business, length of business which reflected by age and education level had a correlation with production techniques on internal environmental factors. External environmental factors have a significant positive effect on entrepreneurial marketing and performance which are explained by government policy aspect, socio-cultural and economic aspect, role of related institutions aspect and aspect of competitors, from these indicator variables, socio-cultural and economic aspects most reflect the external environment from the business doers. Internal environmental factors have a positive and significant effect on entrepreneurial marketing, but on the contrary, the higher the internal environmental factors, the lower the business performance. Entrepreneurial marketing shows a significant and positive influence on the business performance of MSMEs in Bogor City with a proactive indicator that can reflect entrepreneurial marketing, while business performance is reflected by the customer growth indicator. Keywords: business performance, business environment, COVID-19 pandemic, entrepreneurial marketing, MSMEs