Analysis of Formulation Strategies on Gas Stove Business Development of Easy Clean with Folding Burner Technology “Best Gas” as a Clean Kitchen Solution

Abstract

This study aimed to (1) identify internal and external factors that affect the company’s business development, (2) analyze internal and external environmental factors that have an impact on the company and the strategic position of PT. Bestindo Jaya Indonesia with the “Best Gas” product as a Clean Kitchen Solutions to compete in the Indonesian stove industry, and (3) determine alternative formulation strategies and priorities that can be recommended for companies in order to achieve company goals. This research is a qualitative method using a questionnaire filled out by the management of PT Bestindo Jaya Indonesia and external parties who are considered experts. This study was a qualitative method using a questionnaire filled out by the management of PT Bestindo Jaya Indonesia and expert external parties. The first stage was identifying internal and external factors through the analysis of the IFE Matrix and the EFE Matrix. The second stage was analyzing the IE Matrix, the Competitive Profile Matrix (CPM) and the SWOT Matrix to assess the factors that affect the company. The last stage was analyzing the QSPM to determine the priorities and alternative strategies that will be prepared by the company as well as formulate the Lean Business Canvas Model. The recommended alternative strategies for PT Bestindo Jaya Indonesia were (1) strengthening product distribution channels, (2) maintaining cost efficiency, and (3) increasing promotion through digital marketing. These three alternative strategies recommendations are expected to be a reference for the management of PT Bestindo Jaya Indonesia to develop the company’s business. Keywords: IE Matrix, Best Gas, Clean Kitchen Solutions, CPM, SWOT Matrix, QSPM.