Abstract
In the framework of this study, significant features of the formation of the strategic potential of the enterprise in a circular economy are identified. The characteristics and elements of the strategic potential of the enterprise, which can ensure its integrity and continuity of operations, are highlighted. The authors conducted and analyzed a theoretical review of the concept of the “circular economy” and its impact on business and resource conservation and environmental protection. The conditions for the transition to a circular economy at the macro level are formed. The key stages of ensuring the strategic potential of the enterprise, taking into account the internal and external environmental factors, are highlighted. The authors forecast the volume and dynamics of waste until 2027 using the Cobb–Douglas function. The mechanism of the formation of the strategic potential of the enterprise in the conditions of a circular economy is offered. This mechanism provides for the potential compliance with the strategic goals of the enterprise, as well as the rationality and balance of structural elements. Assessing the compliance of strategic potential with the developed strategy allows decisions to be made on the implementation of measures to meet the objectives of the enterprise, or to search for opportunities and reserves to improve its level. A set of measures aimed at the effective implementation of the proposed mechanism and the results of resource-efficient production is developed.
Highlights
The strategic priority of the sustainable development of the state is to form a qualitatively new model of the national economy
The substantive aspect of the theory of strategic management emphasizes that enterprises operating in the same external environment develop differently, and have different successes depending on the content of the strategy and strategic potential implemented [2]
The conducted conducted study, study, which which included included the the application application of of conceptual conceptual foundations foundations to to the formation of the mechanism of the strategic potential of the enterprise in a circular the formation of the mechanism of the strategic potential of the enterprise in a circular economy, economy,allows allowsus us to to suggest suggest aa number number of of priority priority measures measures that that should should be be implemented implemented in order to ensure this process: in order to ensure this process:
Summary
The strategic priority of the sustainable development of the state is to form a qualitatively new model of the national economy. It should be based on the symbiosis of the circular and the ecological economy, promoting the use of local resources to meet the needs of the economy and the formation of closed material and resource cycles. The substantive aspect of the theory of strategic management emphasizes that enterprises operating in the same external environment develop differently, and have different successes depending on the content of the strategy and strategic potential implemented [2]. According to Ansoff, the strategy of the enterprise, which relates to defining the goals and objectives of the organization and ensuring that its relations with the external environment meet its internal capabilities, will allow economic stability in the market [1].
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