Evaluation of City Tourism Competitiveness

Abstract

The main purpose of the paper is to carry out the evaluation of city tourism competitiveness. Seeking to achieve the goal of the paper the methods of qualitative and quantitative analysis were used, including expert evaluation.The main factors for the evaluation of city tourism competitiveness were selected following the logic of the conceptual model of city tourism competitiveness. The importance of internal and external environment factors was estimated in form of weight coefficients through the analysis of expert evaluation results. According to the expert assessment results external and internal environment factors have almost the same importance. Most important factors of external environment affecting city tourism competitiveness are: status of resort, state's monetary policy, education system. Internal environment factors such as travel agencies, theater, zoo are most important. For the further evaluation the quantitative measures of the analyzed city tourism competitiveness factors should be chosen in order to calculate the city tourism competitiveness index.