Customer Interest Research Articles

An e-Learning Recommendation System Framework

With the emergence of the digital era, the e-learning platform has become an effective tool for obtaining quality e-learning content. However, despite its potential, the true extent of its capabilities has yet to be fully explored. In order to attract users and maximize revenue, e-learning platforms are now expected to provide content tailored to their users' needs and preferences. These recommendations are generated by considering factors such as prior purchases, browsing history, demographic information, and more. By leveraging these advanced technologies, e-learning platforms can enhance the learning experience by providing users with content that is both engaging and relevant to their individual needs and interests. This paper explores the popular Machine Learning (ML) techniques employed in e-learning content recommender platforms. Two machine learning techniques, k-Nearest Neighbour Baseline (KNNBaseline) and Singular Value Decomposition (SVD), are selected and used to accurately forecast customer interests and preferences. By examining the data patterns and user behaviors, these ML techniques provide insights into the most relevant and personalized educational content for individual users, enhancing their learning experience. The item ratings predicted are generated based on the underlying pattern in past ratings of users. The performance of applied approaches was assessed using several evaluation metrics, which include root mean square error and mean absolute error.

The Influence of the Marketing Mix on the Interests of Customers Using Murabahah's Financing Products

This study is intended to analyze the effect of product, price, location, and promotion on customer interest in utilizing murabahah financing at Bank Syariah Indonesia KCP Sungai Lilin. This research is a quantitative research method, and data dissemination is done by distributing questionnaires. The sample in this study was 100 respondents, so this questionnaire was distributed to 100 respondents. The technique of collecting data in this study used an accidental random sampling technique, namely the technique of determining the sample by selecting respondents randomly but with certain criteria that must represent the population to be studied. As for the collection of primary data used by researchers, it was obtained from questionnaires distributed to respondents. Furthermore, the collected data were analyzed using multiple regression analysis with the help of the SPSS version 26. The results of this study indicate that product and price partially have a positive and significant effect on customer interest, while location and, promotion do not have a positive and significant effect on customer interest. Simultaneously, the product, price, location and promotion variables together have a positive and significant influence on customer interest in utilizing murabahah financing at Bank Syariah Indonesia KCP Sungai Lilin.
 Keywords : Product, Price, Location, Promotion, Customer Interest

Critical Analysis: Interplay of E-commerce and Conumer Protection, in Conformity with International Standards

This study examines the existing legislative framework in India that safeguards the interests of online customers in light of the rapidly expanding e-commerce sector and its impact on consumer preferences for online shopping. A thorough analysis of the two recently established laws—the Consumer Protection Act, 2019 and the Consumer Protection (E-commerce) Rules, 2020—as well as a literature review support analysis of 290 online customers were carried out in order to address the study questions and achieve the objectives. Important conclusions include the following: cash on delivery is the preferred method of payment for online purchases; website content and efficient customer support services foster consumer confidence; and safe and dependable systems are critical to the success of e-business firms. One may argue that the new laws are sufficiently strict to uphold the rights of internet shoppers and encourage the expansion of e-commerce in India. In addition to elements like website information, customer service, warranty, security, privacy, and redressal, laws protecting consumer rights in e-commerce also have an impact on consumers' confidence. Expanding e-commerce appears to be promising given the strong legal framework and consumer protection policies in place. The findings add to the body of knowledge on e-commerce and the protection of consumer rights by clarifying the critical elements influencing customer loyalty and trust as well as providing an insightful viewpoint on e-consumer protection in the Indian context with wider implications.

PENGARUH SOCIAL MEDIA MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI

In 2023, Shopee secures the top spot for the highest web traffic and online transactions in Indonesia. It's important to consider that Shopee's position as the most favored online store among consumers might face challenges from its competitors. One of the key issues impacting the purchasing interest of Shopee's customers is the competitive landscape within the e-commerce, particularly in terms of the diverse marketing strategies every firm employs. This research seeks to explore how Social Media Marketing and Online Customer Review affect purchase interest within the Shopee E-commerce. The study follows an explanatory approach and employs quantitative data. Accidental sampling is the technique used for selecting participants. The research focuses on students majoring in management at Asia Cyber University between 2020 and 2022, totaling 1.243 individuals. The sample size consisted of 92 management students at Asia Cyber University between 2020 and 2022. The data examination involved multiple linear analysis. The result reveals that collectively, Social Media Marketing and Online Customer Review significantly impact purchasing readability in Shopee. Specifically, Social Media Marketing has a substantial and positive influence on purchasing interest, then Online Customer Review also exhibit a significant and positive influence on the purchasing readability of Management Students in Asia Cyber University within Shopee Marketplace.

KETERLIBATAN EGO TERHADAP KEPERCAYAAN DAN KOMITMEN DALAM MENINGKATKAN MINAT ANGGOTA (Studi Pada KSPPS BMT Nusantara Mojopahit Mojokerto)

This research aims to analyze how ego involvement increases the interest of members or customers at KSPPS BMT Nusantara Mojopahit Mojokerto. As an effort to change the negative perspective that appears in society. This research uses a qualitative approach with descriptive research type. Data collection techniques were carried out using interview, observation and documentation techniques. The data analysis technique uses descriptive analysis with stages of data reduction, data presentation, and drawing conclusions. The research results show that ego involvement carried out by KSPPS BMT Nusantara Mojopahit through product variations, good service quality and in accordance with members' needs and desires plays a role in overcoming the impact of negative views in society. Suitable product variations and affordable margins increase public interest in KSPPS BMT Nusantara Mojopahit. The quality of service maintained by BMT Nusantara Mojopahit creates a positive experience for members and overcomes the community's negative views of cooperatives. Ego involvement built through personal communication, shared identity (NU) with the community, and word of mouth marketing (WOM) succeeded in attracting greater public interest in KSPPS BMT Nusantara Mojopahit.

Marketing Strategy of Financing Products in an Effort to Increase the Number of Customers at Baitul Mal Wat Tamwil (BMT) Rizwa Manbaul Ulum Rejotangan Tulungagung

This study aims to evaluate the marketing strategy of financing products implemented by Baitul Mal Wat Tamwil (BMT) Rizwa Manbaul Ulum Rejotangan Tulungagung and identify inhibiting and supporting factors in the implementation of financing product marketing strategies in BMT. This study used qualitative research methods, which include observation and interviews. The results showed that BMT Rizwa Manbaul Ulum Rejotangan Tulungagung used a marketing strategy through distributing brochures to the public. Thus, this strategy has not attracted significant customer interest. In addition, there are still certain areas in the red zone criteria, in the sense that the red zone criteria here are the existence of certain community areas that are included in the community area that have negative characters or thoughts about financing products at BMT Rizwa Manba'ul 'Ulum, for example, there are some people who think that financing products at BMT Rizwa Manba'ul 'Ulum have very difficult and burdensome requirements. Therefore, this study suggests improving marketing strategies implemented by BMT Rizwa Manbaul Ulum Rejotangan Tulungagung, such as taking a family approach, promoting through social media, distributing brochures to a wider area, conducting socialization to the surrounding community, and installing banners in front of the BMT office. In addition, this study also confirms the importance of collaboration and cooperation between Islamic financial institutions and other parties in increasing the number of customers and the development of BMT.

Efektivitas Pemasaran Tabungan Emas dalam Meningkatkan Minat Berinvestasi Nasabah di Pegadaian Unit Pembantu Cabang Pemogan

Pegadaian Gold Savings is a gold balance depository service that facilitates public gold investment, as well as a gold savings product that makes gold investment simple, safe, affordable and reliable. The purpose of this service activity is to increase customer interest in investing in the UPC Pemogan Pawnshop. The method used is observation and evaluation. The results of this activity indicate that the marketing strategy for Gold Savings at UPC Pemogan Pawnshop uses a marketing mix strategy, namely product, price, location, and promotion. Promotions are used with brochures, personal selling, sales promotions by giving free administration fees, and advertisements on Pawnshop TV. The most effective promotion strategy is personal selling. The advice that the author can convey to Pegadaian UPC Pemogan is to provide special sales for Gold Savings products so that it is easier to market Gold Savings products.Â

Public Trust and Consumer Loyalty Towards Consumer Interest in Revisiting Kamu Desa Denai Lama, Deli Serdang District

Pasar Kamu Desa Denai Lama is one of the interesting tourist attractions in Deli Serdang Regency. It has a unique appeal as it offers visitors a traditional shopping experience that involves the local culture. The market is also the perfect place to sample typical Deli Serdang food. Pasar Kamu Desa Denai Lama is also often a tourist spot for cultural festivals or special events. It offers art and cultural performances, handicraft exhibitions, and other traditional activities. Conventional markets, however, sometimes face competition from contemporary retail, shopping centers, or online shopping platforms. In order to survive and thrive amidst the competition, it is imperative for the Kamu Desa Denai Lama market to increase customer interest in revisiting. Research focused on the factors that influence customer interest in returning to the market should be conducted to solve this problem. The level of public trust and consumer loyalty are two important components in increasing customer interest in returning. This research uses a quantitative approach to analyze. where data in the form of numbers is processed and analyzed to produce scientific information. Public Trust in Your Market Desa Denai Lama, or public trust, has a major influence on customers' desire to return. If customers feel trust and yes.

Strategi Pemasaran Produk Takafulink Salam dalam Meningkatkan Jumlah Nasabah

Sharia insurance is an effort to protect and help each other among policyholders (participants) which is carried out through the collection and management of tabarru funds that provide a pattern of return to face certain risks through contracts that are in accordance with sharia principles. Insurance is a way to minimize the occurrence of greater risks, which may be experienced by everyone. In the present day there are more and more other sharia insurance companies that require every sharia insurance company to continue to improve existing marketing strategies in order to achieve their goals with increasing customers in the midst of competition in the sharia insurance business. Similarly, Takafulink Salam's product marketing strategy must continue to be improved its marketing strategy to increase the number and interest of customers in Takafulink Salam products. The purpose of this study is to find out the marketing strategies carried out can increase the number and interest of customers. The research method used is descriptive qualitative by conducting research into the field as well as providing an overview of the marketing strategy carried out by agents in increasing the number of customers. The results of the research stated that the marketing strategy carried out was not enough to help increase the number and interest of customers in the Takafulink Salam insurance product. It is still necessary to continue to improve other strategies in order to increase the number and interest of customers in the Takafulink Salam insurance product. 

Analisis Strategi Pemasaran terhadap Peningkatan Nasabah Produk Pembiayaan Warung Mikro : Studi Kasus Bank Syariah Mandiri KCP Pangkalan Tanjung Pati Provinsi Sumatera Barat

The member of Mandiri Syariah Bank KCP Pangkalan Tanjung Pati Micro Stalls Financing customers is still very small, then the target and realization of the disbursement of Mandiri Syariah Bank KCP Pangkalan Tanjung Pati Financing have also not been achieved so further steps are needed to increase Micro Warung Financing customers. used is field research (field research), which is descriptive qualitative, data sources used are primary data and secondary data. Data collection techniques through observation and interviews, at BSM KCP Base Tanjung Pati. Namely researching directly the research object to see how the marketing strategy (Marketing Mix) on micro shop products attracts customer interest. The key informant in this study is the Micro Marketing section. The results of the study show that marketing strategy is very important in attracting customer interest, namely by marketing mix and steps to attract customers' interest in Micro Warung products by monitoring microfinance customers, developing variations of Micro Warung Financing products and conducting socialization with the community in various media so that people understand on the benefits of Micro Stalls Financing.

Competition effects of vertical integration in container ports: assessing the European Commission decisional practice

PurposeContainer liner shipping companies started expanding their business by investing in container port terminals in the late 1990s. This market entry results in an extensive presence of vertically integrated liners and terminals. This study aims to explore the competition effects of this vertical integration trend based on a regional (European) analysis. In particular, it extracts lessons from the European Commission (EC) cases on the competition effects of vertical integration. The critical analysis of the cases examined at the institutional level intends to reach conclusions on whether liner–terminal vertical integration harmed or advanced competition in the relevant markets and/or the extent that there is a need to revise the current policy practices.Design/methodology/approachThis study critically assesses the EC’s decisional practices in port container terminal vertical mergers in the last 25 years (1997–2021). Based on a literature review comparing maritime and competition economists' perspectives, it reviews the types of mergers examined, the methodology followed for relevant market definition and calculation of market shares and the estimated competition effects. The Hamburg–Le Havre area is the port range used as a case study for comparing the decisional practice with actual market developments. These container ports serve the greatest consuming market of final and intermediate goods in Europe and are gateways to Central and Eastern Europe.FindingsThe assessment identifies a need for expanding the investigation as a precondition for reaching conclusions on both the anti- and pro-competitive effects. First, only a limited number of transactions have been notified to the EC. Second, the empirical research identified a gap in this process, as there were no decisions (phase I) on vertical mergers between 2008 and 2016. Third, the exante assessment has not applied a phase II in-depth analysis to any case due to the absence of competition concerns. Finally, due to the absence of complaints, there is a lack of any ex post assessment of the effects of vertical integration.Research limitations/implicationsThis assessment is important for understanding the current and emerging features of intra-port and inter-port competition and the potential effects that the continuation and expansion of liner companies' vertical integration strategies will have along maritime supply chains. It also contributes to the broader discussion on liner companies' strategies, such as the research and policy-making efforts around the globe to understand the impact of both vertical and horizontal integration.Practical implicationsThese discussions are critical for a diversity of businesses that use liner shipping services or provide facilities and services to container shipping lines or ports. They are important for the interests of customers and consumers as they could inform any needed re-visiting of competition policy to protect from the dominance of any market developments that would lead to conditions limiting competition. Expanding analysis on the competition effects of non-notified mergers would help a better understanding of market changes.Social implicationsEnhancing competition and limiting monopolies is valuable from a consumer's perspective. This is more so in the case of maritime trade that serves the needs of societies. The study contributes by generating a better understanding of how decision-makers have worked towards that direction and what realignments are worthy.Originality/valueThere are no previous comprehensive reviews and analyses of the ways that policy-makers at the regional level have addressed the competition effects of vertical integration strategies of liner shipping companies when enhancing competition is valuable from a consumer perspective. Comparing maritime economists and competition, the study, via its literature review, also offers a comparison of maritime and competition perspectives on these competition effects, allowing positioning of how effective decisional-making practices have been.

Implementasi Penerapan Good Corporate Governance Pada PT. Bank Muamalat KCP Stabat

This research explores the implementation of Good Corporate Governance (GCG) at Bank Muamalat KCP Stabat. The findings show that the bank has succeeded in establishing a strong corporate governance structure, with the active involvement of the supervisory board and audit committee, which reflects a commitment to transparency and accountability. Bank management is considered as a reliable agent, in accordance with the principles of Agency Theory, creating positive tendencies in policies that support the interests of shareholders. In the dimensions of Stewardship Theory, banks actively integrate the interests of customers, employees and society into their GCG policies, showing the importance of a corporate culture that supports management's stewardship role. The success of GCG implementation is realized in achieving compliance with regulations and standards, with transparent financial reports. Bank Muamalat KCP Stabat, through its GCG practices, has a positive impact on shareholders and other stakeholders.

Bauran Pemasaran Jasa Dan Minat Berkunjung Kembali (Studi Pada Kedai Kopi "Cerita Kopi Xotus" Telang Bangkalan)

This research is entitled "Marketing Mix of Services and Revisit Intention (Study of the Coffee Shop"Cerita Kopi Xotus"Telang Bangkalan)". place, promotion, process, physical evidence and people so that they can attract customers to be revisiting intention the Xotus Telang coffee shop, Bangkalan. This research was conducted descriptively quantitatively using purposive sampling method, namely the technique of determining the sample by considering certain criteria with a total sample of 97 respondents. The data analysis technique used is multiple linear regression analysis.Based on the results of the analysis, it shows that the customer's interest in returning to the Xotus Telang Bangkalan coffee shop is in the good category. And the marketing mix is also in a good category. so that it can trigger an revisit intention customers. And the results of the espionage of several service marketing mix variables show that the product has a significant effect on the revisit intention to the Xotus Telang Bangkalan coffee shop. Price has no significant effect on revisit intention to the Xotus Telang coffee shop Bangkalan. Promotion has a significant effect on the revisit intention to the Xotus Telang Bangkalan coffee shop. Place has a significant effect on revisit intention to Xotus Telang Bangkalan coffee shop. People have no significant effect on the revisit intention to the Xotus Telang Bangkalan coffee shop. Physical evidence has no significant effect on the revisit intention to the Xotus Telang Bangkalan coffee shop. The process has no significant effect on the revisit intention to the Xotus Telang coffee shop Bangkalan. Product, Price, Promotion, Place, People, Physical Evidence, Process together have a significant effect on revisit intention to Xotus Telang Bangkalan coffee shop. Keyword : Marketing Mix, Revisit Intention, Coffe shop Xotus Telang Bangkalan

The Influence of Social and Cultural Factors on The Saving Interest of Bank Syariah Indonesia Customers

The aim of this study is to observe the influence of social and cultural factors on the saving interest of customers at Bank Syariah Indonesia in Yogyakarta. The variables in the research include independent variables (social and cultural) and the dependent variable (saving interest). Hypothesis 1 states: There is a significant influence between social (X1) and the saving interest (Y) of Bank Syariah Indonesia's customers in Yogyakarta. Meanwhile, hypothesis 2 states: There is a significant influence between cultural (X2) and the saving interest (Y) of Bank Syariah Indonesia's customers in Yogyakarta. The research object is Bank Syariah Indonesia in Yogyakarta. The research type is causal with a quantitative approach. The population of this study comprises all customers of Bank Syariah Indonesia in Yogyakarta. The research sample consists of 40 users. The sampling technique used a non-probability sampling method employing convenience sampling. Data analysis was conducted using multiple linear regression analysis. The results indicate that cultural factors (X2) significantly influence the saving interest (Y) of Bank Syariah Indonesia's customers, while social factors (X1) do not significantly influence the saving interest (Y) of Bank Syariah Indonesia's customers

Strategy as a basic element of the company’s sustainable development

Business development and the formation of competitive advantages is the key to the success or failure of any commercial organization. Strategy is a tool for sustainable development and a mechanism for business transformation in an uncertain environment. In addition, if the company does not have a strategy, it may be difficult for employees to determine the correctness of tactical actions, as a result of which the company’s effectiveness is significantly reduced. The development of an organizational development strategy provides the company with important competitive advantages, including productivity and profit growth; improvement of interpersonal communication skills and hard work of employees; job satisfaction and motivation, etc. Timely and competent development of a development and growth strategy can help the manager to promote the company to a new level, ensure competitiveness and sustainable development in an unstable external environment. An effective strategy is flexibility that allows a company to quickly adapt to changing circumstances, use new opportunities and remain relevant in a dynamic market where customer interests change quite dynamically.

Technical and Economic Challenges and Future Prospects of a Smart Grid - A Case Study

In order to improve grid efficiency, dependability, and sustainability, smart grid technology is being developed and implemented at the vanguard of updating the world's electrical infrastructure. In addition to looking at the potential implications of smart grid technology, this case study analyzes the technical and financial difficulties encountered during the implementation of a smart grid. Technical issues with energy management and system stability arise when intermittent renewable energy sources are integrated into the smart grid. To make smooth transmission, sophisticated algorithms and grid management strategies are needed. Maintaining data security and privacy is crucial since smart grids mostly depend on digital technology and data exchange. It is a constant worry to defend the grid from hackers and illegal access. The installation of sensors, smart meters, and communication equipment might come with a significant initial cost when implementing a smart grid. One of the main economic challenges is financing these developments while maintaining reasonable power bills. It may be difficult to strike a balance between the interests of technology suppliers, customers, and utilities. Real-time monitoring and control are made possible by smart grids, which improve energy distribution and minimize energy waste. In addition to lowering greenhouse gas emissions, this improves overall energy efficiency. Smart grids can enable EV charging infrastructure as electric vehicle (EV) use increases, providing potential for grid optimization and new income streams for utilities. Reliability could be increased and downtime is decreased in a smart grid when defects can be promptly identified and isolated. The implementation of a smart grid is not without its technical and financial difficulties, but the future seems bright. Overcoming these obstacles may result in an electrical grid that is more sustainable, robust, and profitable for customers as well as utilities. Stakeholder cooperation, flexible regulations, and continuous technical development are needed to address these problems. By providing practical applications and real-world insights into the implementation of a smart grid, the case study acts as a link between theoretical concepts. Stakeholders obtain a comprehensive comprehension of the intricacies involved by analyzing technical and economic obstacles. To maximize the potential of smart grid technology, this knowledge is essential for fine-tuning strategies and creating focused solutions.

Methodology for assessing the quality of a construction organisation

The quality assessment of construction organisations is a scientific task, representing a practical interest for customers of capital construction projects, self-regulating associations of builders, as well as for the contractors themselves, interested in improving the quality of enterprise management. The study aims to develop a methodology for the integral quality assessment of a construction organisation. The quality of a construction organisation within the framework of this study is understood as the ability of a construction organisation to comply with the terms of a contract, produce construction products that meet the requirements of technical regulations and provide safe working conditions. In order to determine the quantitative value of the integral quality assessment of a construction organisation, a regression model was constructed describing the dependence of the construction organisation quality indicator on the effect of most significant factors, identified based on the results of expert assessments. Among the factors, having the most significant effect on the value of the integral quality assessment of a construction organisation, the authors identify the following: compliance with the terms of the contract for the duration and cost of creating a capital construction facility, compliance of construction products with the requirements of technical regulations, the share of workers with at least three years of experience in the organisation, as well as the number of accidents, recorded during the studied time. The regression model, proposed for the integral assessment, provides a fairly high level of reliability for the calculated values. The results of calculations can be used in the assessment of construction organisations by external participants in the investment and construction process, as well as by the management of contracting organisations in order to improve the management system.

Digitalization of public procurement in the context of environmental safety of the state

The subject of this research is the legal nature of digital state services within the Unified Information System (hereinafter referred to as the UIS) and their impact on the environmental safety of the state.The study of the stated problem was based on the dialectical method of scientific cognition, as well as on individual specialized scientific methods. The aim of the research is to analyze the dynamics of the formation and development of the UIS, the influence of electronic services on the implementation of the state procurement process, ensuring environmental safety and the quality of protection of the rights and interests of the state customer. To achieve this goal, the following tasks were formulated and systematically addressed in this study: 1.The legislative framework of state procurement was analyzed, along with the changes introduced in legislation regarding the digitization of the zakupki.gov.ru electronic portal and the implementation of legal norms regulating the electronic document flow of the procurement sphere. 2. The role of electronic progress in the state procurement process was determined as a means of protecting the interests of the state customer for the efficient use of state budget funds. 3. The influence of the digitalization process of public procurement on the environmental safety of the state has been studied 4.Conclusions were drawn regarding the necessity of balancing the interests of the state customer and business entities (contractors of state contracts) in the implementation of innovations in the electronic services of the UIS. 5. Solutions for the development and efficient utilization of electronic services within the UIS were proposed.

Analysis Of The Influence Of Digital Service Quality and Online Promotions on Customers Intention To Use Digital Wallet Application Gopay

The purpose of this study is to ascertain how consumer interest is impacted by service quality and promotion. Quantitative research methodologies are employed in this study. Questionnaires are a tool used in this survey-style research study. Probability sampling combined with the proportionate stratified random sample method was the sampling strategy employed in this study. There is one hundred in the research sample. Descriptive statistics are used in the data analysis technique. The study's findings indicate that promotion has a big impact on consumers' levels of interest. Customer interest is significantly influenced by the quality of the services provided. Promotion and service excellence have an impact on customer interest. The findings of descriptive statistics, which show an average score of 72.5, a minimum score of 32, a maximum score of 90, the highest percentage value of affirmative responses to questionnaire statements at 70%, and a R square value of 0.53, or 53%, for the quality variable service to consumer interest, all support this. These findings indicate that the variable of service quality has a stronger effect on affecting customer interest. This research focuses on service quality variables because there is a gap with previous research where service quality has no effect on interest. Apart from that, consumer interest variables have not been widely used, so this can differentiate previous research that refers to interest in using e-wallets.

Evaluasi Stategi Penerapan Harga dalam Menghadapi Kompetisi (Studi Kasus pada RSIA ABC)

Mother and child hospitals must have a competitive strategy in pricing to face competition because of the limited acceptance of patient services that are outside their specialty patients. On the basis of this competitive strategy, RSIA can create a pricing strategy to be able to take the existing market share. This study aims to evaluate pricing strategies with criteria for factors in setting prices, namely management strategies in dealing with competitors, customer interest, and costs. This research was conducted with an evaluation-based case study method and descriptive qualitative to describe the understanding related to the situation of the object of research carried out with the natural conditions of the object of research. The research was conducted by collecting data by interview, questionnaire and document. The object of this research is RSIA ABC with a pricing strategy for inpatient delivery in 2022. The results of this study are the inaccuracy of the pricing strategy by RSIA ABC where RSIA ABC uses the best cost provider in facing competitors but the prices offered tend to be expensive in normal labor services and competitive in SC / Caesarean delivery. The service features offered by RSIA ABC are also less in quantity than competitors. Patient opinions also corroborate the existence of errors in the strategy of applying prices and the mismatch of understanding the value of service features set by management as a competitive advantage by customers is considered not so important. In terms of cost calculation, RSIA ABC also does not calculate costs accurately and some costs are based on market analysis only. Therefore RSIA ABC must increase service features that are unique to RSIA ABC in quantity and customer assessment, as well as more accurate cost calculations based on an understanding of cost accounting.