Abstract
Pegadaian Gold Savings is a gold balance depository service that facilitates public gold investment, as well as a gold savings product that makes gold investment simple, safe, affordable and reliable. The purpose of this service activity is to increase customer interest in investing in the UPC Pemogan Pawnshop. The method used is observation and evaluation. The results of this activity indicate that the marketing strategy for Gold Savings at UPC Pemogan Pawnshop uses a marketing mix strategy, namely product, price, location, and promotion. Promotions are used with brochures, personal selling, sales promotions by giving free administration fees, and advertisements on Pawnshop TV. The most effective promotion strategy is personal selling. The advice that the author can convey to Pegadaian UPC Pemogan is to provide special sales for Gold Savings products so that it is easier to market Gold Savings products.Â
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
