Return Intentions Research Articles

Clustering Profiles of Domestic Seasonal Workers in the Hospitality Industry Based on Quality of Working Conditions and Return Intentions

ABSTRACT This study aims to examine the perception of work-related attitudes and behavioral outcomes among domestic seasonal hospitality workers, categorized based on their cluster distribution. The research identifies two distinct profiles of domestic seasonal workers (satisfied – SAT, and dissatisfied – DISAT), revealing significant differences in their perceptions of both attitudinal and behavioral outcomes within the hospitality industry. This finding challenges the existing knowledge by highlighting the limitations of a one-size-fits-all approach to managing seasonal workers. The study underscores the necessity for tailored strategies that recognize and cater to the specific needs of different worker profiles. By addressing these distinct needs, HR managers can significantly enhance the likelihood of seasonal domestic workers returning for subsequent seasons or opting for permanent positions within the hospitality industry.

The Effect of Mall Atmosphere, Brand Image, and Visitor Satisfaction on Return Intention at Living World Denpasar

This study aims to explain the influence of mall atmosphere, brand image, and visitor satisfaction on the intention to revisit Living World Denpasar. The intention to revisit is the result of various factors involving previous experiences and the hope of getting the same or even better experience on the next visit. The population of this study was the people of Denpasar City who had visited Living World Denpasar. Data were collected through a direct survey from 120 visitors who were taken purposively from the population and then analyzed using descriptive statistics and inferential statistics in the form of multiple linear regression. The results showed that mall atmosphere , brand image, and satisfaction have a positive influence on the intention to revisit. The results showed that the better the mall atmosphere, the better the brand image, and the more satisfied the visitors were, the three would increase the intention of visitors to revisit Living World Denpasar.

Enchanted but Regretful: Exploring the Impact of Flow Induced Impulse Buying and Return Intention in the Domain of Live Streaming Commerce

Social media live streaming has gained popularity among small sellers for real-time selling. Although favourable facets of live streaming have been studied, the potential for these advantages to result in negative outcomes is unexplored. The surge in small businesses embracing live streaming has led to a corresponding increase in product returns, impacting the profitability of these sellers. Therefore, this study aims to investigate how the shopping experience, particularly the sense of flow generated by live streaming, shapes the inclination to return the products. This impact is elucidated through the mediating role of impulse buying and regret (process and outcome regret). Moreover, the research examines the moderating role of flow consciousness in these relationships. A cross-sectional study was conducted using self-administered questionnaire from 463 participants in India. Data was then analysed using covariance-based structural equation model. Additionally, the impact of flow consciousness as a moderator was examined using process macro. The findings highlight three aspects: first, live streaming attributes induce a state of flow for users; second, impulse buying serially mediates with its sequential parallel mediators’ process and outcome regret, the relationship between flow and return intention. Third, heightened awareness of the flow intensifies customer’s regret. This study offers valuable insights to online retailers, as it provides insights into diverse tactics for mitigating the adverse effects of shopping encounters arising from live streaming. The study provides novel perspectives by delving into the path that influences customer in deciding whether to return products they have purchased through live streaming on social media platforms.

Embrace Uncertainty

Consumers' worse-than-expected disconfirmation in ecommerce settings leads to several negative consequences, such as product returns and sales reductions. In contrast to common remedy strategies, a novel, proactive strategy, consumer inoculation, was employed in our study to alleviate consumers' disconfirmation responses. A two-phase (prepurchase and postsale) longitudinal experiment was conducted to examine the effects of prepurchase inoculation and booster inoculation on consumers' disconfirmation responses. A chi-square test and analysis of variance (ANOVA) were used to analyze the data. The research findings showed that consumers who received the booster inoculation exhibited significantly weaker disconfirmation responses (less dissatisfaction, fewer return intentions, and weaker negative word-of-mouth intentions). Our research can provide meaningful implications for inoculation research and practical value for ecommerce companies to reduce postsale costs.

Return intentions among Ukrainian refugees in Europe: A Cross‐National Study

AbstractThis study examines the return intentions of Ukrainian refugee women who fled to various European countries following the Russian invasion of Ukraine in 2022. By analysing data from the cross‐national OneUA survey, which included over 18,000 respondents in eight European countries, this research investigates the interplay of contextual, compositional, and cross‐level interaction effects on their intentions to return to Ukraine. Our findings reveal notable country differences in return intentions, with Ukrainian women in the Netherlands and Germany displaying the lowest intentions to return, while those in Moldova and Romania showing the highest. Individual‐level effects, encompassing factors such as level of education, language skills, partnership status, and region of origin play a significant role in shaping return intentions, yet do not explain the observed country variations. Furthermore, we find that individual‐level effects are remarkably consistent across different European countries, suggesting that country‐ and individual‐level conditions independently shape return intentions. Overall, this study enhances our understanding of the complexities underlying refugees' return intentions, shedding light on both the broad influences of country context and the significance of individual characteristics.

Return Intentions of Romanian Migrants From the United Kingdom: An Exploratory Approach

Return migration is a complex phenomenon driven by a combination of individual, familial, societal, and economic factors. This study aims to discover the key reasons that limit return intentions of Romanian migrants from United Kingdom to their country of origin. Using a mix of qualitative and quantitative research methods, semi-structured interviews with experts involved in the integration of Romanians in the United Kingdom, and an online survey among Romanian migrants, this study identifies a series of factors that determine Romanian workers’ return intentions. The results indicate that available jobs in the communities of origin in Romania where they have families, and where family solidarity networks are created, are important drivers of return migration. The need to improve government measures to stimulate the return of Romanian workers must be seen in the broader context of the functionality of families with migrant workers, considering both the positive and negative consequences of labour migration for the quality of family life, and the care provision for dependents (children and elderly people).

Relationship Between Percepted Control Behavior, Intention, Facility and Behavior of Debt Return

Relationship Between Percepted Control Behavior, Intention, Facility and Behavior of Debt Return

Holding the door slightly open: Germany's migrants' return intentions and realizations

AbstractReturn migration intentions are complex and are not necessarily followed by future return migration. This study compares successful return or repeated migration with self‐declared return intentions. It takes advantage of the latest and unique German Socio‐Economic Panel (SOEP) survey dropout studies and fieldwork to observe a wider return migration window than reported in the literature to answer the question of whether return migration intentions eventually coincided with actual emigration behaviours. Moreover, return migration estimates are examined over this long‐observed return window. This empirical analysis explores (1) whether return intentions eventually materialize, (2) whether they can eventually predict actual return behaviours and (3) whether the determinants of actual and predicted return based on intentions are similar. Overall, my results support that migration intentions can predict actual return behaviour. While the underlying results show discrepancies in the predictors of return intentions and those of actual returns, they show emigration intentions as significant predictors of actual future emigration. Moreover, the findings suggest that life satisfaction significantly correlates with the individual intention to remigrate. Both effects are highly significant.

THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY AT KIM THAI HOTEL

Every hotel's satisfaction and loyalty depend on the quality of its service. As a result, the question of service quality has long been a key research topic in the hospitality business. The study used methods such as secondary data collection and processing, expert interviews to build evaluation models, customer opinion collection, and quantitative data processing to clarify the impact of service quality aspects on loyalty. The study used correlation analysis and linear regression to show how six service quality parameters influenced client loyalty when using various Kim Thai hotel services. Among them, the security element has the most influence, while the empathy factor has the least influence on consumer loyalty to the hotel service. Among them, the security element has the most influence, while the empathy factor has the least influence on consumer loyalty to the hotel service. This research serves as the scientific foundation for the hotel to use when implementing solutions that improve service quality in order to promote customer return intentions.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0791/a.php" alt="Hit counter" /></p>

Stay or return? The role of city environment and digital economy in migrants in China

With the rapid development of digital economy, green environment and digital economy are constantly and deeply integrated. This paper examines the effect of city environment and digital economy on return intentions based on the logit model proposed by McFadden (1974). The results of this study show that both urban environment and digital economy have a significant impact on laborers’ decisions about return migration. Moreover, the study reveals that the older individuals are more responsive to the environmental quality, while the decision-making process regrading return migration is more evidently influenced by the digital economy for individuals with higher abilities and those within province. Furthermore, the wages of the migrants who intend to return also increase with the growth of the city’s digital economy, which may be attributed to the enhanced work efficiency. In addition, the increased impact of the green environment and digital economy on wages for the migrants intending to return is primarily observed in the middle-skilled and middle-income laborers.

Exploring return intentions from the young migrant’s point of view

Purpose: This paper investigates migration behaviors of young migrants to identify the main factors influencing their return intentions. Recognizing that return migration decision-making is a complex and multidimensional process, the paper sheds light on two under-researched topics in migration literature: return migration intentions and young migrants. Methodology: Using a mixed theory approach that accounts for both individual and contextual factors as determinants of possible return, the paper utilizes data obtained through surveys of Croatian migrants. It proposes an ordered logit regression model based on three composite variables—economic success, social integration, and cultural shock—to calculate the return intention probability. Results: The results show that the variables of economic success, social integration, and cultural shock, which were determined through factor analysis, play a significant role in shaping return migration intentions. In particular, the perceived level of social integration has the most significant influence on the likelihood of intention to return, indicating that young migrants are not solely or predominantly motivated by economic factors. Conclusion: The findings suggest that the factors influencing migrants’ return intentions overlap, and as a result, no single theory is adequate for providing a comprehensive understanding of young migrants’ return intentions. For the majority of Croatian migrants, it seems that the myth of return does not exist; they do not plan to return. These findings constitute a valuable foundation for developing migration policy recommendations for both the host and home countries.

The influence of destination images and emotional value on visitors' satisfaction and return intention in Quy Nhon City

This study assesses the influence of tourist destination images and their emotional value on the satisfaction and return intention of domestic tourists in Quy Nhon City, Vietnam. 500 tourists visiting Quy Nhon City were surveyed using a convenient sampling method. The authors use structural equation modeling (SEM) to show that destination images and emotional value have a direct impact on visitor satisfaction. Destination images also impact on their return intentions. Moreover, the study also indicates that the destination image can be measured via four key factors: natural features, tourism facilities, infrastructure, and government support. Some implications are given to tourism businesses and policymakers of Binh Dinh Province. This can be a valuable aid in identifying key issues for tourism development in the region and help in the development of service measures aimed at increasing tourists' return intentions.

Examining the Borobudur temple’s affective image, cognitive image, and visitor satisfaction in predicting revisit intention

This study examines how affective and cognitive image influence revisitation intentions to Borobudur Temple, with visitor satisfaction as an intervening variable. While previous tourism re- search has predominantly emphasized visitor satisfaction as the primary predictor of revisit intentions, there is limited research on the impact of affective and cognitive image on return intentions, particu- larly at cultural heritage sites in the new normal following the Covid-19 pandemic. Affective image sig- nificantly influences word-of-mouth recommendations and the intention to return, which holds critical implications for the sustainability of tourism destinations. Quantitative data were gathered from 204 non-probability sampled respondents, of which 82.8% were domestic tourists and 17.2% were overseas tourists. Contrary to earlier theories about destination cog- nitive image, this study challenges several hypotheses. It reveals that cognitive image does not signif- icantly influence visitor satisfaction or the intention to revisit. However, visitor satisfaction effectively mediates the relationship between affective image and revisitation intentions, but not with cognitive image. The study concludes with recommendations for decision-makers and suggestions for future research.

Travel blog factors affecting the return intention of European tourists in Vietnam

ABSTRACT This paper examines the effect of the travel blogs on European tourists’ return intention in Vietnam. Our findings show that travel blog plays an important role in guiding tourists to choose a destination. Knowledge, credibility, content enjoyment, information usefulness and habit play a positive role in return intention. Tourists interacting together well and using normal travel blogs might make a good tourist decision. The COVID-19 pandemic reduces the positive impact of interactivity, enjoyment, novelty and the habit of travel blog use on promoting revisit intention while it promotes the positive effect of knowledge.

High self-selection of Ukrainian refugees into Europe: Evidence from Kraków and Vienna.

Almost eight million Ukrainians have fled their country to escape the Russian full-scale invasion. To provide empirical evidence on how beneficiaries of temporary protection who reside in the immediate proximity of Ukraine differ from those who went further and reside in Western European countries, two large-scale rapid-response surveys were conducted in Kraków, Poland, and Vienna, Austria, in spring 2022. Data include information on socio-demographic characteristics, human capital, and return intentions of 472 and 1,094 adult Ukrainian refugees in Poland and Austria, respectively. Contributing to the growing empirical evidence on consistent assortative patterns in refugee inflows into Europe, our findings show that regularities in patterns of self-selection also occur in forced migration contexts where legal routes to safety apply. According to the analysed convenience sample, a tentative conclusion is that the further Ukrainian refugees moved to the West, the more self-selected they tend to be in the key dimensions of formal educational attainment, previous employment, language skills, and urbanity. Results indicate that willingness to stay in Kraków is significantly lower than willingness to remain in Vienna. This suggests that public financial support and living conditions, rather than diaspora networks, are decisive factors in shaping the decision to stay, move to another location or return to Ukraine. The aim to start a new life elsewhere may drive the motivation to choose a more distant destination instead of a neighboring country that allows to return rather quickly. Host countries should be aware of these specific characteristics of their refugee populations and adapt their integration policies accordingly.

Posttraumatic stress moderates return intentions: a factorial survey experiment with internally displaced persons in Nigeria

ABSTRACT Background: Persons displaced by conflict often consider returning to their area of origin. Lack of reliable information about conditions in the area of origin makes this decision more difficult. Displaced persons address this by seeking information from other sources, but must then assess the credibility of these sources. Objective: This study examines the role of symptoms of posttraumatic stress as a moderator of how information from a trustworthy source influences return intentions among displaced persons. Method: We test our hypotheses with a factorial survey experiment, drawing participants (N = 822) from residents of internally displaced person (IDP) camps in northeastern Nigeria. Results: Information from a more trustworthy source led to increased return intentions. However, the more participants reported symptoms of posttraumatic stress, the smaller the effect source trustworthiness had on their return intentions. Conclusions: Findings highlight how traumatic experiences during wartime can undermine the effectiveness of the provision of information from a trustworthy source about good conditions in displaced persons’ areas of origin, and suggest that interventions addressing posttraumatic stress could have downstream effects on safe, durable, and dignified return.

Effects of motivations in marine protected areas: The case of Galápagos Islands.

This research proposes: (i) analyze push and pull motivations in insular marine protected areas, and (ii) determine their effects on tourists' satisfaction, positive recommendations and loyalty in terms of returning. The study was conducted in the Galápagos Islands in Ecuador; a renowned marine protected area with a National Park being a Natural Heritage Site of Humanity by UNESCO. An exploratory (EFA) and confirmatory factor analysis (CFA), followed by a stepwise multiple regression analysis applied on a sample of 407 tourists in the Galápagos Islands showed four push and pull motivational factors in this destination: "passive marine," "active marine," "novelty and escape," and "social relations". "Passive marine" and "social relations" were the most prominent factors influencing tourist satisfaction and return intentions. Moreover, "passive marine" and "novelty and escape " highly influenced visitors' intention to recommend and give positive feedback about this place. These findings constitute action guides for the adequate management of marine protected areas.

The Quality of Crowd Management and Its Impact on the Experience of Event Visitors in Riyadh Season

This research aims to measure visitors’ satisfaction and investigate how crowd management plans and service quality affects visitors’ satisfaction in the Riyadh Season mega-event, To understand how visitors’ experiences at the Riyadh Season affect their return intentions, To examine how health and safety practices affect visitors’ experience and satisfaction at the Riyadh Season. Whereas the events that attract many people necessitate the organizers to have a crowd management plan and robust safety procedures to minimize possible risks. Whether sporting events, celebrity events, or major festivals, many people gathered in one place can have fatal consequences if not properly planned and controlled. Crowd management is essential for tourist attraction sites, especially for destinations that attract many visitors. A cross sectional survey approach was used to gather information and achieve the study purpose. Survey questionnaire was distributed to 542 participants through Google survey. Quantitative analysis using SPSS was performed on the data collected. The findings showed that service quality positively impact customer satisfaction. Similarly, quality health and safety measures enhance customer experience and satisfaction. The result also found that satisfaction with Riyadh season events increased their return intentions.

Intention to Revisit the Mountain Destination Based on Risk Perception Through Tourism Experience and Satisfaction

Purpose: The goal of this study is to look at tourist plans to return to mountain places by integrating their previous experience and satisfaction with the risks that exist as part of the decision-making process. Design/Methodology/Approach: The questionnaire data was disseminated through online media to residents of Bandung, West Java, who had visited mountain tourist locations at random. There is a total of 328 possible responses. Only 318 were utilized to process data. AMOS 22.0 and SPSS 23.0 were used to analyze the data using structural equation modeling (SEM). After doing confirmatory factor analysis (CFA) on the measurement model, the structural linkages were investigated and the hypotheses were assessed. A bootstrap method was also used to test indirect effects. Findings: Physical and performance concerns have a significant impact on the visitor experience than financial risks. Despite the lack of significance, the perception of financial risk has a significantly different impact on tourist satisfaction than physical risk and performance. Tourist satisfaction has a significant impact on return intention, but tourist experience has a little impact. Tourist experience moderates a significant relationship between physical risk and performance, as well as revisit intention and intention to return, but not financial risk. The relationship between perceived financial risk and the likelihood of returning can be mediated by visitor satisfaction. This suggests that the financial risk will have a substantial impact on customer satisfaction and will play a role in tourists' decision to return. The perception of performance risk might have an indirect effect on the decision to return based on previous experience and satisfaction Practical implications: The conclusions of this study provide guidance to government officials, tourism managers, marketing managers, and community members on how to better manage tourist attractions in mountain areas. Original/Value: There are currently just a few studies linking perceived danger, experience, and satisfaction to revisit intentions, therefore this research significantly adds to the body of knowledge. The research gaps identified in this study can be filled by developing the construct into a model, which will also advance related concepts.

Factors Influencing Tourist Satisfaction in the Restaurant Industry at Can Tho City, Vietnam after the COVID-19 Pandemic

The Food & Beverage (F&B) market has accelerated after the COVID-19 crisis, especially in big cities. Stakeholders are racing to improve quality to attract more customers. Can Tho City, a tourism hub in Vietnam's Mekong Delta region, is experiencing a revival of its restaurant industry-an important sector of its economy. This study surveyed 286 Vietnamese domestic tourists and international tourists at medium-sized restaurants in Can Tho city, aiming to (1) identify factors affecting customer satisfaction after the health crisis; (2) evaluate the importance of these factors; and (3) propose implications for improving quality, satisfaction, loyalty, and return intention. The study used document research, interviews, observations, and questionnaires. Data were analyzed using Descriptive Statistics, Partial Least Squares, and Structural Equation Modeling. The findings revealed five factors impacting tourist satisfaction: (1) flavor of food and drinks; (2) reasonable price; (3) cleanliness; (4) service quality; and (5) restaurant atmosphere. Customer satisfaction positively influenced loyalty and return intention. Recommendations were provided for stakeholders in Can Tho's restaurant industry. Keywords: customer satisfaction, customer loyalty, restaurant industry, Can Tho City, Vietnam.