Abstract
ABSTRACT This paper examines the effect of the travel blogs on European tourists’ return intention in Vietnam. Our findings show that travel blog plays an important role in guiding tourists to choose a destination. Knowledge, credibility, content enjoyment, information usefulness and habit play a positive role in return intention. Tourists interacting together well and using normal travel blogs might make a good tourist decision. The COVID-19 pandemic reduces the positive impact of interactivity, enjoyment, novelty and the habit of travel blog use on promoting revisit intention while it promotes the positive effect of knowledge.
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