Intense Competition Research Articles

Research on Marketing and Innovation Strategies of HEYTEA in the Overseas Market

Chinese tea culture has a long history, and on this basis, many Chinese merchants have made great achievements in product research and development and innovation. Nowadays, milk tea, a low-consumption drink, is popular all over the world. Among them, HEYTEA stands out, is well received by young groups in the Chinese market, and attracts a wide range of other consumer groups, HEYTEA has not only achieved great success in marketing, but its unique product positioning and innovative marketing strategy have also attracted many consumers.With the intensification of market competition and the trend of consumption upgrading in China, HEYTEA needs to explore new growth points. Therefore, the overseas market has become an important direction for HEYTEA’s development. This study aims to analyze HEYTEA’s marketing and innovation strategies to enter the overseas market and discusses HEYTEA’s corporate strategy. In the process, it analyzes different marketing and innovation strategies of HEYTEA in the overseas market by using macro-environment analysis tools, market segmentation, and other methods.This study also draws on the store experience of Starbucks and Blue Bottle to predict and determine HEYTEA ‘s development strategy and prospects in overseas markets, providing reference for other tea brands.

A New Approach to Chinese Delivery Software under the New Situation: A Business Report on Campus Pickup ServicesCan-grab

This paper introduces the design of Can-grab, a campus service app for college students. Providing two sections of servicesdelivery and housekeeping, Can-grab aims to bring the last miles convenience to customers. Stanley Milgrams concept of the six-degree network and distribution of coupons are used for promotion. This essay examines the key benefits of Can-grab, including the marketing strategy and market size. According to the joint analysis, the lowest estimates of Total Addressable Market Size, Serviceable Available Market Size, and Serviceable Obtainable Market Size are estimated at 42 million, 26 million, and 8.32 million. By comparing the revenue, the best price is concluded as 7.8 yuan when time=30 and function=3. The Acquisition cost and LTV are 8 yuan and 34,897.4 yuan, respectively. This paper makes a three-stage plan for the future development of can-grab, introduces the start-up members and department structure, and points out the potential problems for development, including personal privacy and security, campus access permission, and intense market competitiveness.

Research on Differentiation Strategy of After-sales Service System of E-commerce Platform--Taking Pinduoduo as an Example

With the gradual intensification of competition between e-commerce platforms, people's demand for e-commerce platforms is also getting higher and higher, and the differentiation strategy of after-sales service system occupies an important position in the development path of e-commerce platforms. Therefore, the topic of this article is the research on the competitive strategy of differentiation of Pinduoduo's after-sales service system. The research method of this article is to collate, analyze and summarize the current literature and data on Pinduoduo's after-sales service research, to study the advantages of Pinduoduo in the after-sales service system as well as the problems, and to provide directions and suggestions for Pinduoduo and all major e-commerce platforms in the development of after-sales service. As a result of the research in this article, it is concluded that Pinduoduo's after-sales service system has differentiated advantages from other e-commerce platforms, but it also faces some challenges.

Work From Coffee Shop Trend: The Effect of Customer Interest on Customer Satisfaction and E-WOM Based on AIDA MODEL

In facing intense competition in the coffee shop industry in Bandung City, effective marketing strategies are crucial to capture attention and retain customers. This research aims to elucidate the impact of customer interest (using the AIDA approach) on customer satisfaction and e-WOM in the context of coffee shop selection for digital nomads in Bandung. The study uses a descriptive quantitative approach with 105 digital nomads in Bandung, and data processing is conducted using the SEM-PLS method. The research confirms that customer interest, specifically in the attention and action stages, significantly influences customer satisfaction. Furthermore, customer satisfaction proves to have a significant effect on e-WOM and serves as a partial mediator in the relationship between customer interest and e-WOM.

Perancangan Sistem Penentuan Peluang Usaha pada Usaha Mikro di Kota Binjai Menggunakan Metode Topsis

As a developing city, Binjai has a variety of business potential that can be exploited by micro entrepreneurs. However, in identifying and exploiting these opportunities, they are often faced with various obstacles, such as lack of access to market information, intense competition, and changes in consumer needs. Therefore, determining effective business opportunities is the key to the growth and sustainability of micro businesses in Binjai City. Determining business opportunities for micro businesses in Binjai City includes an understanding of the complexities and challenges faced by the MSME sector in identifying and exploiting business opportunities. Determining business opportunities requires alternative types of business in the TOPSIS method to compare various business opportunities based on important factors so that you can choose the one with the most potential and profit. In this context, the use of the TOPSIS method is important to assist in making more informed and effective decisions for authorities such as the Department of Cooperatives and MSMEs. This method will provide a systematic framework for evaluating various existing business opportunities, enabling a more objective and accurate assessment to support the development of MSMEs in Binjai City.

Factors influencing blockchain adoption in the tourism industry: an empirical study

ABSTRACT The adoption of blockchain technology is gaining trends, leading to the need for investigations into the reasons that persuade the intention to adopt it by companies. However, empirical studies in the tourism industry are still scarce. This investigation aims to design a new adoption model that combines Human-Organisation-Technology-Fit (HOT-fit), Technology-Organisation-Environment (TOE) and sustainability dimensions. The model is validated using new empirical evidence in a relatively understudied geographic context, with a sample of 210 Portuguese tourism companies. The information was examined utilising Partial Least Squares Structural Equation Modelling (PLS-SEM). The outcomes indicate that reasons such as sustainability and competition intensity significantly impact the objective to adopt blockchain. The work provides practical implications for businesses, governments and society. Additionally, this paper offers a pioneering study of blockchain adoption by tourism companies in Portugal, which may help future researchers extend their study of this field to other sectors and regions.

Does the high-tech foreign investment spark robot adoption in the developing world? Evidence from China

With the intensification of transnational economic activities, industrial robots have been making inroads into developing countries. However, few studies have analyzed how foreign direct investment (FDI) affects the diffusion of industrial robots among domestic enterprises in developing countries. To bridge the gap, we combine several datasets to empirically examine the causal relationship between high-tech FDI and the robot adoption by domestic manufacturers in China. We discover a significantly positive impact of high-tech FDI on the adoption of industrial robots by domestic manufacturers, evidenced by the expansion in both stock and flow, as well as an increase in the variety of robots. Mechanism tests indicate that this effect can be achieved through both proactive learning and absorption of external technology, as well as through passive participation in more intense market competition. Moreover, the impact of high-tech FDI on robot adoption is more salient among enterprises with stronger absorptive capacity as well as those characterized by lower labor intensity and higher energy intensity.

Transforming construction with innovation in logistics

Marked by rapid urbanization and intense competition, the construction industry faces crucial challenges in addressing urban sustainability. Despite the crucial role of innovations, the construction sector has historically grappled with significant limitations in terms of innovation and productivity, remaining less digitized compared to other industries. The urgent need to accelerate innovation and reduce costs is highlighted by the association between globalization and technological development, underscoring the importance of solutions like Construfrete. With a projected notable growth of 85% in the international construction market by 2030, driven by artificial intelligence and digitization, the urgency of technological adoption in the sector is evident. Construfrete, specifically designed to meet the needs of the Bahia market, aims to optimize the transportation of materials and equipment, enhancing connections between drivers and construction entities. This methodology ensures the app is competitive and responsive, facilitating more efficient and environmentally conscious logistics. Ultimately, Construfrete not only addresses the logistical demands of construction but also boosts efficiency, benefiting drivers, customers, and the local economy in Bahia.

How Fe-La-CS microspheres have selective adsorption capacity for As(V) over a wide pH range: Coupling molecular scale interpretation with experiments

In this study, an Fe-La-CS adsorbent with a reticulated structure was prepared by an in situ method, which was able to adsorb arsenate efficiently over a wide pH range of 3–11. The incorporation of iron and lanthanum ions broadened the tolerant pH range of the adsorbent compared with chitosan beads (CS). Arsenic was mainly present in the pH range of 3–9 as two forms, H2AsO4− and HAsO42−. Calculations using the density-functional theory (DFT) showed that in the Ligand interactions and electrostatic interactions dominate in the pH range, with surface precipitation, and hydrogen bonding interactions playing a facilitating role. The background ions mainly compete with arsenic adsorption for electrostatic interaction sites. However, due to the different valence states of the background ions, the competition intensity is different. Such as low valence state representative ions Na+, K+ competitiveness is weak, and arsenic competition adsorption first occupy different adsorption sites, therefore, from the quantum chemistry and molecular dynamics point of view of Na+, K+ on arsenic adsorption almost no effect. Cl−, SO42− will have some influence on arsenic adsorption because of the same charge with arsenic, but the charged amount is smaller than arsenic and the molecular structure is different from that of arsenic, so the influence is not very big. In summary, the material design of Fe-La-CS adsorbent has great potential and theoretical significance for selective purification of heavy metal wastewater at wide pH.

Enhancing firm performance through the integration of a service-learning framework in Nigeria

This study seeks to assess the viability of integrating a service-learning framework to enhance firm performance, mainly through the engagement of service-learning students studying entrepreneurship and business management in Nigeria. This qualitative study employed focus group discussions with small and medium-sized enterprise (SME) owners/managers in the Damaturu metropolis of Yobe State, Nigeria. The participants selected for the discussions had been involved in their respective businesses for approximately 1 to 15 years, and the sampling method utilized was convenience sampling. Grounded theory was employed as the analytical framework to identify and analyze the thematic patterns that emerged from the study. This study substantiates the interconnected themes of knowledge transfer, competitive advantage, and innovation within service learning, emphasizing SMEs’ potential to enhance their performance. This significance becomes particularly pronounced when service-learning students possess substantial entrepreneurship and business management knowledge. This study provides valuable insights into integrating service learning into the SME domain. Further research is crucial to validate and deepen our understanding of the relationship between the service-learning framework and community engagement. This subsequent inquiry should employ a quantitative or mixed research approach to comprehensively analyze the intricate dynamics between service learning and SME performance. This study validates the integration of service learning into the SME domain, enhancing sector performance. Moreover, the service-learning framework can revitalize firm knowledge, competitive advantage, and innovation in the knowledge-based economy marked by intense competition. Service learning, known for its adaptable and dynamic approach to practical education, brings distinct value through customized interventions addressing industry challenges. This study pioneers the integration of service learning into the SME domain, which is strategically tailored to proactively mitigate challenges within the subsector. This innovative approach contributes to the sustainability of SMEs by preventing potential collapses.

(Invited) Graphene-Supported Fe/Ni Single Atoms and Feni Alloy Nanoparticles as Bifunctional Oxygen Electrocatalysts for Rechargeable Zinc-Air Batteries

To alleviate the severe energy crisis and environmental problems caused by the massive and unsustainable consumption of fossil fuels, it is urgent to develop renewable energy conversion and energy storage technologies to reform the traditional energy structure. Batteries are considered as one of the most promising energy storage technologies due to their sustainability, high efficiency and less pollution. Among various battery storage devices, rechargeable zinc-air batteries (ZABs) have attracted widespread attention on account of their high theoretical energy density (1086 Wh kg– 1), low cost, abundant zinc resources, low operating temperature, and good stability and safety in aqueous environments. However, the kinetics of oxygen reduction reaction (ORR) and oxygen evolution reaction (OER) occurred on the air electrode during the discharging and charging processes are extremely sluggish, leading to low energy efficiency, which significantly limits the large-scale application of rechargeable ZABs. Pt-based electrocatalysts exhibit high ORR activities, while Ru- and Ir-based oxides are excellent OER electrocatalysts, but natural scarcity, high cost and poor durability seriously reduce the marketability and commercial competitiveness of rechargeable ZABs. Therefore, the development of robust, cost-effective and high-efficiency non-noble metal bifunctional ORR/OER electrocatalysts is of crucial significance for the practical application of rechargeable ZABs.As a promising alternative, earth-abundant transition metal (Fe, Co, Ni, etc.)-based materials have been extensively studied due to their relatively high electrocatalytic activity and durability. Thereinto, transition metal and nitrogen co-doped carbon (M-NC), especially Fe-NC, has been demonstrated to be the most effective ORR catalyst, and the active sites are generally considered as atomically dispersed metal coordinated to N atoms (M-Nx sites, x indicates the number of N atoms coordinating the metal). Nevertheless, M-NC catalysts only possess good ORR activity with poor OER performance. Bimetallic FeNi nanocomposites (metals, oxides, carbides, sulfides) are promising for OER. At high potentials, highly active FeNi oxyhydroxide species are generated on the surface of the FeNi-based electrocatalysts. Since ORR and OER depend on different catalytic active sites, an ideal bifunctional oxygen electrocatalysts should integrate M-NC complex with high ORR activity and bimetallic FeNi nanocomposite with a high OER activity to achieve bifunctionality. However, due to the intense competition between transition-metal single atoms and nanocomposites in the preparation process, it is challenging to combine them properly for superior bifunctional ORR/OER catalytic activity.Herein, we report a bifunctional oxygen electrocatalyst consisting of ZIF-derived carbon-anchored Fe/Ni single atoms and FeNi alloy nanoparticles; meanwhile, graphene is also introduced as carbon support to improve the uniformity of active sites (denoted as Fe/Ni-NC||FeNi@G). Benefiting from this unique composition and structure, Fe/Ni-NC||FeNi@G electrocatalyst displays excellent bifunctional ORR/OER activity and durability in rechargeable ZABs. This work provides an effective approach to designing highly efficient non-noble metal multifunctional catalysts for practical applications in rechargeable metal-air batteries. Acknowledgements Thanks for the financial support from the Shenzhen Science and Technology Innovation Committee (JCYJ20180507183818040).

Understanding food delivery service customers’ switching behavior

Purpose Prompted by intense competition among providers of food delivery services, this study examines the behavior of customers using mobile applications. Specifically, based on a push-pull-mooring framework, this study aims to identify the key factors affecting customers’ switching intentions in the food delivery context. A push factor is assumed to drive customers away from an existing service provider due to dissatisfaction, while a pull element lures them to an alternative provider by supplying enhanced levels of enjoyment, usefulness and/or informativeness and mooring factors (i.e. affective commitment and perceived herd) help make these switching decisions. Design/methodology/approach Partial least squares structural equation modeling with SmartPLS was used because it is suited to predictive models and produces stringent assessments of measurement models using a variance-based approach. Data was collected through an online survey. Participants were 350 food delivery application (FDA) customers in the USA. Findings The results highlight the importance of a push factor (dissatisfaction with the present FDA) and a mooring factor (perceived herd) as determinants of customers’ perceptions of risk that can induce a decision to switch to another FDA. However, the pull factors of usefulness, enjoyment and information quality did not significantly influence switching behavior. Originality/value Many food delivery service providers now use mobile application technologies to provide their services. Such companies can use the factors that influence customer switching intentions identified in this study to control customers’ churn behavior by managing dissatisfied customers in the mobile context.

Exploring The Effects Of Entrepreneurship Competency And Environmental Adaptability On Marketing Performance: Business Strategy Mediation In Himki Jepara

Abstract . This research investigates the influence of entrepreneurial competence and the ability to adapt to the environment on marketing performance in Small and Medium Enterprises (SMEs) in the furniture industry sector in Jepara, by considering the mediating role of business strategy. In the midst of globalization and intense competition, entrepreneurial competence, which includes managerial ability, innovation and risk taking, as well as environmental adaptability, which includes flexibility and response to market changes, have become key factors in improving marketing performance. This research uses a quantitative approach with correlational study methods and Partial Least Squares (PLS) statistical techniques to analyze data from 194 respondents who are members of the Jepara Indonesian Furniture and Crafts Industry Association (HIMKI). The research results show that entrepreneurial competence and environmental adaptability have a positive and significant influence on marketing performance. In addition, business strategy functions as a mediator in the relationship between entrepreneurial competence and marketing performance as well as between environmental adaptability and marketing performance. These findings emphasize the importance of developing entrepreneurial competence and adaptability as factors that not only have a direct impact on marketing performance but also through more effective business strategies. This research provides valuable insights for furniture entrepreneurs in Jepara in optimizing their marketing performance in a dynamic and competitive business environment.

THE ANALYSIS OF STRATEGIC BUSINESS ABOUT RANGERS FRIED CHICKEN IN TAIPEI, TAIWAN

This study uses SWOT analysis and Porter's five forces model to analyze the strategic environment of 德州美墨炸雞 Rangers Fried Chicken (RFC) in Taipei, Taiwan. The study aims to evaluate the internal and external factors of RFC and provide insights into RFC's competitiveness in the Taiwanese fast food market. The results not only highlight RFC's strengths such as strong brand, product quality and service system, but also significant challenges such as intense competition and changing consumer preferences. The study provides strategic recommendations to enhance RFC's competitive advantage and ensure long-term sustainability.

Research on the brand design and cultural tourism development of Chinese minority festivals from the perspective of ritual theory

Under the background of the current national unity and the integration of culture and tourism, this paper deeply explores the development dilemma of ethnic minority festival activities, reveals the dynamic relationship between ethnic minority festival activities and social structure, and then identifies the root causes of its development dilemma, and seeks to promote its contemporary inheritance and development through brand design. Using literature analysis and theoretical analysis, this paper systematically combs the historical evolution, current situation and challenges of ethnic minority festival activities. Especially in the perspective of ritual theory, in-depth analysis of the cultural connotation and social function of national festivals, as well as its adaptation and change in contemporary social changes. The study found that due to the changes in the social structure, the fracture of cultural heritage and the intensification of external competition, the current ethnic minority festival activities are facing problems such as insufficient inheritance, low popularity and weakening of festival activities. By creating a festival brand with local characteristics and cultural connotation, it can stimulate national pride and cultural identity, promote the integration and development of national unity and cultural tourism industry, reconstruct the social foundation of ethnic festival activities, and enhance their cultural value and market influence. Therefore, we should actively explore and practice the application of brand design in ethnic minority festivals, and make positive contributions to the protection and inheritance of traditional culture of ethnic minorities.

Evaluasi Analisis “SWOT” Pembinaan Prestasi Olahraga Petanque di Kabupaten Tulungagung

Maximum achievement in sports is the main goal that must be achieved by all athletes, both individually and collectively. Producing peak performance requires scheduled and targeted coaching. Based on this, researchers conducted this research to determine the context, input, process and product for assessing the development of Petanque sports achievements in the Tulungagung area. The research method uses non-experimental methods with qualitative descriptive analysis. From the data sources obtained, this research method is document analysis. The research results show that the development of iron sports achievements has several advantages because this sport is increasingly popular and has received support from the government and society. However, there are also weaknesses in limited infrastructure and lack of funds to develop achievements. Apart from that, a number of opportunities have been identified, such as increasing public interest in the sport of snooker and the potential to produce outstanding athletes at international level. However, there are also threats, such as intense competition from other ancient sports. It was concluded that the achievements of the sport of petanque in Tulungagung were supported by athletes who excelled but did not receive adequate support.

Export competition with China and firms' coping strategies

AbstractThis paper analyses how intensified Chinese competition in export markets affects firms' coping strategies. Using a novel identification approach that exploits changes in China's product‐specific export policies across industries, we find that Chinese export competition reduces the aggregate value of product‐ and destination‐specific exports of Finland, primarily by putting a downward pressure on export prices. The firm‐level analysis using Finnish administrative data shows that firms undertake larger price cuts for homogeneous products than for differentiated export products. We analyse further export firms' coping strategies on product range margin, and find that firms drop their marginal products as the Chinese export competition intensifies. Our results highlight the increasing importance of competition with China for exporters from developed countries.

Welfare evaluation of fat-rumped lambs under stall feeding condition with different feeder design

Animal welfare is directly related to animal performance and farm profit. It is associated with their autonomy to take feed and water along with a lack of discomfort. Feeding welfare determines farm profit as major cost of a farm is associated with feed. The objective of the study was to investigate the effect of feeder design on lamb welfare evaluated through feeding behaviour and lamb performance. Sixteen growing fat-rumped lambs of 3-4 months of age were categorized into two groups with an average weight of 23.20±0.25 kg. Group I lambs were fed in conventional feeder, i.e. without divider and group II in designed feeder, i.e. with divider, respectively. The eating time was significantly low in group I with longer and strong agonistic behaviour suggesting intense competition within the group. This group showed minimal weight gain and maximal feed wastage due to extreme struggle for food during the period of the study. The time spent in comfort behaviours like lying rumination was more and agonistic behaviour was less in group II lambs. They showed significantly higher bodyweight gain. It can be concluded from the study that group feeding of growing lambs in feeder with divider allocates designated space for individual lamb, reduces agonistic behaviour and brings better growth in lambs under stall feeding conditions.

Analysis of Sustainable Competitive Advantage Strategies in Embroidery Industry Centers in Tasikmalaya

The embroidery industry in Tasikmalaya is one of the creative economic sectors with significant potential for growth. However, facing increasingly intense competition requires effective strategies to maintain and enhance competitive advantage. This research aims to identify competitive advantages and the VRIO Framework in the embroidery industry in Tasikmalaya, as well as to develop strategies for sustainable competitive advantage within the embroidery industry centers in Tasikmalaya. The VRIO Framework is used to evaluate a company's resources and capabilities based on four criteria: Value, Rarity, Imitability, and Organization. The object of this research is the embroidery industry centers in Tasikmalaya. The research method used is quantitative with a descriptive approach, where data is collected through observation, questionnaires, and interviews structured. The types of data used are primary and secondary data. The tool used to formulate competitive advantage strategies is the VRIO framework. The results of this study indicate that the embroidery industry in Tasikmalaya has advantages in product uniqueness, competitive pricing, and difficulty to replace, and is positioned with a temporary competitive advantage and economic performance above normal.

Bridging the gap? A theoretical analysis of the net effect of FinTech entry on access to credit

FinTech lenders offer an opportunity to enhance credit access but may also disrupt traditional banking. This study proposes a theoretical framework for analyzing the net impact of FinTech’s entry on access to credit in credit markets dominated by conventional banks. When a FinTech lender enters the market, competition intensifies, which reduces the bank’s gain in serving certain customer segments. While FinTech lending can help serve some unattended niches, it may cause the bank to abandon others, leading to an ambiguous or even negative impact on access to credit.