Abstract
Marked by rapid urbanization and intense competition, the construction industry faces crucial challenges in addressing urban sustainability. Despite the crucial role of innovations, the construction sector has historically grappled with significant limitations in terms of innovation and productivity, remaining less digitized compared to other industries. The urgent need to accelerate innovation and reduce costs is highlighted by the association between globalization and technological development, underscoring the importance of solutions like Construfrete. With a projected notable growth of 85% in the international construction market by 2030, driven by artificial intelligence and digitization, the urgency of technological adoption in the sector is evident. Construfrete, specifically designed to meet the needs of the Bahia market, aims to optimize the transportation of materials and equipment, enhancing connections between drivers and construction entities. This methodology ensures the app is competitive and responsive, facilitating more efficient and environmentally conscious logistics. Ultimately, Construfrete not only addresses the logistical demands of construction but also boosts efficiency, benefiting drivers, customers, and the local economy in Bahia.
Published Version
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