Business Integration Research Articles

A history of theories of decision-making and technologies for observation in the service of marketing

PurposeBrain and behavioral research is a hallmark of knowledge and understanding within modern society and has taken on greater importance in the commercial context; as this area unfolds, the intersection of the science, technology and marketing is an important and topical area for exploration.Design/methodology/approachThis work tracks the parallel history of the technologies and science of the brain because it grows in relevance for the study of marketing and consumer behavior. It is an historical review of the usage of technologies to measure brain activity and behavior, parallel to the development of psychological theories created to account for human decision-making from the 1940s until the present.FindingsThis essay presents a new conception of “closure” and “momentum,” as envisioned by social construction of technology and technological momentum theories, arriving at a new concept for inclusion called “convergence” which offers a multifactor explanation for the acceptance, technical implementation and its commercial application.Originality/valueIt is an original adaptation of theories from across several fields that yields insight into the integration of science, technology, society and business.

A Behavior Change Mining Method Based on Complete Logs with Hidden Transitions and Their Applications in Disaster Chain Risk Analysis

The aim of change mining is to discover changes in process models based on execution data recorded in event logs. There may be hidden transitions in the process models related to, for example, business integration and user requirements that do not exist in event logs. Behavioral change mining in the case of hidden transitions is a fundamental problem in the field of change mining. Existing research on change mining has not considered the effects of hidden transitions. This paper proposes a novel method based on complete logs with hidden transitions for mining behavioral changes. We analyze the behavioral relations of activities based on changed logs under the condition that the original model is unknown. Log-driven change mining is realized by calculating the log behavioral profile, minimum successor relation, and log-weighted coefficient, which allows the mining of hidden transitions, as well as changed behavioral relations. Finally, this method is applied to disaster chain risk analysis, and the evolution of disaster chains in different scenarios is mined from disaster logs to determine the type of disaster chain. The results of this paper provide a scientific basis for the strategy of chain-cutting disaster mitigation in the emergency management of disaster chains.

Design-Manufacturing-Operation & Maintenance (O&M) Integration of Complex Product Based on Digital Twin

This paper presents a complex product design-manufacturing-operations and maintenance integration method based on digital twin technology. This method aims to solve the problem of information silos in the design, manufacturing and operation and maintenance phases of complex products in the context of intelligent manufacturing and to integrate the design, manufacturing and operation and maintenance processes of complex products. To address the integration needs of complex product design, manufacturing, operation and maintenance business integration, a framework for complex product design-manufacturing-operation and maintenance integration based on the digital twin is first proposed, in addition to designing a model and operation mechanism for combining the virtual and real of the digital twin model. Then, the implementation of multistage collaborative design technology, data intelligent sensing technology, and data integration and fusion technology for the digital twin-based design-manufacturing-operations and maintenance integration processes are analyzed and discussed. Finally, a case study involving the fault prediction of key components of the bogie of an EMU demonstrated the integrated mode of operation in the design-manufacture-operation and maintenance process of the EMU. It verified the effectiveness of the proposed framework, process and methodology.

ЦИФРОВА ТРАНСФОРМАЦІЯ БІЗНЕСУ І СУСПІЛЬСТВА: РОЛЬ ЦИФРОВИХ НАВИЧОК

The article examines the essence of the digital economy and digital transformation of business and society. It is shown that the level of digital literacy of the population has a huge impact on the development of the digital economy and the growth of sales of digital services. The role of digital infrastructure in the development of digital literacy and integration of business into the digital environment is revealed. The article analyzes the main driving forces of the development of the digital economy in Ukraine, such as Internet penetration, its speed and coverage, access of enterprises and the population to the Internet. The indicators of the use of information and communication technologies at enterprises are considered. Their role in the efficiency of business activity is substantiated. The volume of sales of enterprises through online channels was analyzed. The functionality of websites as the main trade and image tool was considered. Features and activity of using content management and social media are revealed. The level of use of big data, artificial intelligence, and cloud computing is shown. The level of digital skills of enterprise personnel was analyzed, in particular, the use of skilled labor of ICT specialists and their provision. The role of a high level of digital skills of personnel in the growth of business efficiency and integration into the EU Digital Single Market is substantiated. The main initiatives of the EU, aimed at overcoming the digital gap in society and increasing the digital literacy of the population have been studied. The main goals of the EU in overcoming the digital divide and improving the digital skills of the population are named. The level of digital skills of Ukrainians is shown. The main strategic initiatives of Ukraine and digital projects of the Ministry of Digital Transformation to increase the level of digital literacy of the population are considered. It has been considered that the acceleration of the processes of digitization of the economy of Ukraine provides business with additional competitive advantages and opportunities. It has been proven that in order to achieve a synergistic effect from the processes of digital transformation of the state, business and society, a systematic increase in the level of digital literacy of the population and enterprise specialists is necessary.

Informacione tehnologije kao alat za razvoj digitalnog preduzetništva i ostvarivanje konkurentske prednosti

Information technology continues to be a growing industry. Thanks to the inventions in the development of software, hardware, as well as information and communication technologies, there have been numerous advantages that are reflected in business integration, entrepreneurial ventures, as well as micro, small and medium and large enterprises, where savings and profits are realized thanks to information technologies. Defining the business strategy, in accordance with the influences of information technology, refers to the definition of products and services, ways of doing business and forecasting. Thanks to the development of information technologies, traditional entrepreneurial ventures are becoming digital entrepreneurial ventures, which are becoming far more competitive. This paper aims to define digital entrepreneurship through a literature review, to see the basic advantages of digital entrepreneurship compared to traditional ones and to show the importance of using information technologies and digital platforms for the development of competitive digital entrepreneurial ventures.

Construction and Application of Cloud Computing Model for Reciprocal and燙ollaborative Knowledge Management

Promoting the co-constructing and sharing of organizational knowledge and improving organizational performance have always been the core research subject of knowledge management. Existing research focuses on the construction of knowledge management systems and knowledge sharing and transfer mechanisms. With the rapid development and application of cloud computing and big data technology, knowledge management is faced with many problems, such as how to combine with the new generation of information technology, how to achieve integration with organizational business processes, and so on. To solve such problems, this paper proposes a reciprocal collaborative knowledge management model (RCKM model) based on cloud computing technology, reciprocity theory, and collaboration technology. RCKM model includes project group management and cloud computing technology, which can realize management, finance, communication, and quality assurance of multiple projects and solve the problem of business integration with knowledge management. This paper designs evaluation methods of tacit knowledge and reciprocity preference based on the Bayesian formula and analyzes their effect with simulation data. The methods can provide quantitative support for the integration of knowledge management and business management to realize reciprocity and collaboration in the RCKM model. The research found that RCKM model can fully use cloud computing technology to promote the integration of knowledge management and organizational business, and the evaluation method based on the Bayesian formula can provide relatively accurate data support for the evaluation and selection of project team members.

IMPROVEMENT OF THE MECHANISM OF DEVELOPMENT OF SMALL AND MEDIUM BUSINESS IN RAISING THE ECONOMIC POTENTIAL OF THE REGION

In the article the technique of differentiation potential of small and medium business operational (a) financial (B), and investment (C) potentials, characterized by a separate private performance. The proposed integrated model of development potential of small and medium-sized businesses, which includes algorithm of the assessment of whether the strategic integration of small, medium and large businesses.

Value Proposition and Customer Relationships - A New Model in E-Business

The study revolves around the aspects of value proposition and customer relationship building in the Electronic Business. The current topic highlights the Management Information Systems, Marketing aspects of E-Commerce in Business. Though it is a relatively new concept of steering business over the Internet, it also has the latent to alter the traditional form of economic and business activities. Already it affects such large sectors as communications, finance, and retail trade and holds promises in areas such as education, health, and government. The largest effects may be associated not with many of the impacts that command the most attention but with less visible, but potentially more pervasive, effects on routine business activities. The integration of Electronic Commerce and Business will bring a renaissance in the marketing function. As it presents opportunities to get close to the customer to bring the customer inside the company, explore new product ideas, and pretest them against real customers. The paradigm shift happened in online sales and marketing from fewer value goods to durable and esteemed goods like a diamond with exotic varieties at competitive prices.

THE IMPLEMENTATION OF AUTHENTIC MATERIALS IN ESP CLASSES FOR STUDENTS MAJORING IN HISTORY

The given article is devoted to the question of the application of authentic materials in ESP classes for students majoring in History. This paper represents the results of the effective use of authentic materials through their integration of lexical, grammatical, conversational, and business writing perspectives of ESP studying. The results of our investigations suggest that the levels of student knowledge in ESP, the effective use of all skills, and motivation for further studying ESP can be achieved by the students in an authentic context. The main approaches, guiding principles, and Bloom’s taxonomy for designing and applying tasks for conducting ESP classes are viewed as core things to use for effective ESP classes with future perspectives of the creation of highly qualified specialists in History. Also, we focus on ways of using the given materials as the mean of realization of the blended learning model and the development of soft and hard skills in students. Key words: ESP, authentic materials, competencies, motivation, effective language use, the field of study, learners, history, future career.

Discussion on the construction of a financial sharing centre for T Enterprise

With the current global economic slowdown and increased economic instability, T enterprises are facing increasingly fierce market competition and changing market environment at home and abroad, and the difficulty of maintaining market competitiveness continues to increase. The construction of a financial sharing centre is an important breakthrough in the digital transformation of T enterprises. Through process re-engineering, the centre can innovate management methods, reduce costs and expenses, improve management efficiency, promote the integration of business and finance, and continuously enhance the market competitiveness of T enterprises. This paper first briefly introduces the basic situation of financial sharing centre and T enterprises, then analyses the driving force and construction benefits of building financial sharing centre in T enterprises, and finally discusses the key construction contents of financial sharing centre in T enterprises.

Thinking on the Reform of Experimental Teaching Scene Based on the Integration of Industry and Finance

The technological transformation of big data, artificial intelligence, mobile internet and cloud computing have promoted the transformation of enterprise business model, and the experimental teaching in colleges and universities also needs to be reformed. Based on the business integration experiment teaching, this paper puts forward some thoughts on how to reform the experiment teaching from the aspects of teaching scene design, teaching scene selection, teaching scene interest, teaching method design and so on; It is proposed that the business integration experiment should pay attention to the students' experience, enhance the enthusiasm and initiative of the students in the experimental teaching, strengthen the training of the students' data thinking ability, and cultivate the students' data analysis ability under the integration of industry and finance.

Barriers to the Adoption of E-Marketing in The Banking Sector in Nigeria

In the world today, technology is evolving rapidly. Today, artificial intelligence, robotics, smartphones and gadgets, computer programming, remote controls, and other advancements in information technology are new technologies that have triggered a revolution and altered completely the traditional world order. In most developing economies, e-marketing is somewhat a contemporary issue among practitioners, academics, and policymakers. It is one of those concepts that were birthed with rapid advancements in technology. E-marketing is a modern business tool used in the marketing of goods, services, information, and ideas through the Internet and other electronic means (El-Gohary, 2010). Coviello (2004), notes that businesses in the services sector, primarily the consultancy and professional service providers like banks, have shown a robust interest in adopting Internet technologies for marketing purposes as their type of business integration necessitates the use of computer technologies as a core activity. The practice of marketing has been redefined to a level that seeks to change the traditional concept of marketing propelled by technology. As a result, e-marketing has gained prominence as a vital tool for carrying out strategic marketing activities and gaining competitive advantage which has wide-range implications for marketing practice . Firms must take advantage of information technology, especially the internet to survive in the 21st century (Weihrich and Koontz,2005). Nnolim, and Nkamnebe (2007) opine that it is becoming obvious that firms, and consumers who continue to ignore the internet technology would soon discover the difficulty of surviving outside it beacuse it is redefining the relationship between exchange parties and determines the exchange mechanism. Rapid growth in information technology has revolutionized marketing activities and business operations worldwide. Because, businesses are adopting technology and other electronic means in conducting marketing activities, e-marketing has now developed as a new marketing philosophy.

When, Where, and Which?: Navigating the Intersection of Computer Vision and Generative AI for Strategic Business Integration

When, Where, and Which?: Navigating the Intersection of Computer Vision and Generative AI for Strategic Business Integration

Digital Transformation and Industry 4.0 Initiatives for Market Competitiveness: Business Integration Management Model in the Healthcare Industry

Digital Transformation and Industry 4.0 Initiatives for Market Competitiveness: Business Integration Management Model in the Healthcare Industry

PARTNERSHIP AS A SPECIFIC FORM OF BUSINESS INTEGRATION

The article defines the content of current views on business integration. The goal of the article is to study the theoretical aspects of formation integrated business structures, based on partner integration model of interaction. Integration is considered as an integrated structure or set of enterprises) functioning as a uniform system and have a common objective of management and are able to win and hold a considerable share of the market and thus provides the increasing of revenue and improvement financial stability of the structure. The role of integrated business structures based on the market principles of management in modern economic conditions in connection with implementation of public sector regulation is increasing. The question of determining the nature of integration interaction during formation of integrated business structures, taking into account current market realities, is considered. The integration processes increase the confidence among economic agents which take part in a one living space and share by relevant information. Partnership is defined as documentary issued cooperation of participants, which is formed for achievement of a common goal, by combining resources and efforts in the conditions of information openness, also it is a specific form of interaction can be created as one investment project and a prospect by conclusion of the partnership agreements, gradually forming a complete integration of the participants. Theoretical aspects of integrated business structures based on a partnership model of interaction and the relevance of the partnership as a specific form of business integration are proved. The levels of partnership are introduced. The first level - Partnership is a form of business organization registered more natural or legal persons, the second - a form of cooperation mostly legal entities, not enshrined in the statutes, but actually supported. Integration and partnership aren’t synonyms despite their relationship and interrelation of concepts. As a generalization of different views it is possible to claim that integration is a voluntary association of two or more earlier independent subjects of business by establishment between them the various types and forms relations for achievement of multiple goals by cooperation of each the united subjects.

Contextual Component in Cross-Cultural Business Interaction With Asian Partners

The article aims to illuminate the issues of the impact of the current geopolitical situation on the economic relations between Russian companies and their foreign partners, especially Eastern business associates, in a multicultural environment. The purpose of the study is to consider this interaction from the perspective of the contextual cultural component. The author investigates the role of context in intercultural professional communication according to the classifications by Edward Hall and by Geert Hofstede. Special attention is paid to the need to implement a revised business English curriculum in the training of professional communication at the universities of international relations. The knowledge of cultural differences and the importance of their correct perception and interpretation benefit the effective pursuit of goals in the business sphere. Contextuality is analyzed at verbal and non-verbal levels of professional communication. Based on the comparison of the cultural specifics, the issue of business integration between Russian and Asian markets acquires a new political and economic meaning.

THE INNOVATIVE CORPORATE UNIVERSITY AS A MODERN FORM OF THE INTEGRATION OF SCIENCE, EDUCATION AND BUSINESS

The topicality of the study is caused by a number of factors, the most important of which is the state of war in our country at present. These days all the resources of Ukraine are aimed to ensure military victories as a guarantee of the independence and sovereignty of our state. However, we suppose that the post-war reconstruction of all the life-sustaining spheres of the country is just as important. An unconditional primacy in the revival of the country is the economic direction, the restoration of industrial capacity and the increase of Ukraine's competitiveness on this basis at the global level. These problems were considered as priorities at the Conference for the Renovation of Ukraine, which took place in Lugano, Switzerland, on June 4-5, 2022 (URC 2022). A number of national programs represented within this Conference define the term of their implementation by 2032 and include not only the recovery of economy and defensibility of the country but also such directions as business environment, health-care, education, science, environmental protection, culture and sports. Due to the importance of the tasks, we suppose that their solution is inseparably connected with the innovative direction of the development of these areas, which is based on the integration of science, education and business.The strategic guidelines for the development of Ukraine's educational sphere, higher education in particular, were determined in the document represented by the Education and Science Ministry of Ukraine - the Development Strategy for Higher Education in Ukraine for 2021-2031 (2020). The necessity of the integration of science, education and business for providing the economic growth in the country is pointed out there as one of the strategic directions. We suppose that applying the practice of forming the innovative corporate universities in Ukraine will contribute to the solution of this task.The aim of the study is to define the role of the innovative corporate university in the development of the integration of science, education and business.Materials and methods. The methods of ascending from abstract to concrete, as well as the scientific hypothesis have been chosen as the fundamental methods of the study. Theoretical generalisation and analysis of the literature on the research problem has been performed. Empirical and theoretical knowledge has been compared and systematised. Statistical and graphical techniques of analysis, as well as the advanced experience of the development of corporate universities at the global level, have been used for analysing the official data of Holon IQ.Research results. The work analyses the main objective prerequisites for the appearance of corporate universities connected with forming the elements of knowledge economy at the global level. The definitions of the corporate university provided by various scientists are critically examined, on which basis the authors offer the interpretation of the term "corporate university", where the accent is made on the importance of innovative content of the educational process in such an institution. The functions of the corporate universities and their basic organisation methods are considered. The researchers conclude that the innovative corporate university is the most progressive form, which corresponds to the specifics of the transition period towards the knowledge economy.Conclusion. The creation of the innovative type of a corporate university can be considered as one of the effective methods of providing the strategic competitiveness of a company on the basis of enhancing the innovative activity as a priority area of investing into the human capital development of a company.

Prospects of Participation of Scientific Institutions and Higher Education Institutions in Targeted Regional Programmes of Odesa Oblast in the Context of Economic Recovery

The article presents a generalising analysis of targeted regional programs of the Odesa region in the context of identifying direct participants in their implementation, analyses the data on the possible integration of the results of research work carried out by scientific institutions and higher education institutions (HEIs) within the regional target and comprehensive programmes of the region. The study was based on such information resources as regulatory legal acts of Ukraine, analytical materials of the State Statistics Service of Ukraine, Strategic and Programme Documents of the Odesa Regional Council, analytical data on the scientific activities of scientific institutions and higher education institutions of Odesa Oblast. According to the author, the post-war rehabilitation of the country is impossible without scientific, technical and innovative development, which is manifested in the practical application of scientific developments. Therefore, it is important to study the prospects of participation of scientific institutions and higher education institutions in the regional development programmes of the Odesa oblast in the context of economic recovery. It was found that the amount and share of funding for the activities of the programmes implemented with the participation of scientific institutions and higher education institutions of Odesa oblast are insignificant in the total funding of individual programmes. The article shows that the engagement of scientific institutions of the National Academy of Sciences of Ukraine (NAS of Ukraine) and higher education institutions of Odesa oblast in the realisation of the regional targeted and complex programs will allow optimising the costs of research works and avoiding double funding since most of the operations are carried out at the expense of state funding. Participation of scientific institutions in the process of development, elaboration and implementation of regional target programs will contribute to their credibility, will allow for detailed planning. This, in turn, will ensure effective implementation with the achievement of the set tasks and goals, thus influencing the development of the market, (including innovation infrastructure), integration of science, education, small and medium business and public authorities

Modelling of vertical integration in commercial poultry production of Ghana: A count data model analysis

Poultry production has significant potential to reduce protein deficiency, food insecurity and poverty in Ghana. However, limited vertical integration and high cost of production in the sector have stifled growth and exposed poultry farms in the country to many risks, leading to poor business performance. This study uses cross-sectional data from 102 commercial poultry farms to assess the determinants of vertical integration in the Ghanaian poultry industry by employing zero-inflated Poisson (ZIP) and Zero-inflated Negative Binomial (ZINB) models. The results show that one in every four poultry farms in the country are vertically integrated, either partially or fully. The ZINB model, which best fits the data, reveals that the degree of vertical integration in the poultry business is significantly influenced by a set of personal (education, occupation, and farming experience) and farm level (land tenure, flock size, production cost, and farm revenue) characteristics as well as institutional factors (credit access, extension access and membership of association). The paper discusses the implications of these findings and provides appropriate recommendations for strengthening the poultry industry in Ghana.

Cattle corporation village program as small-scale farmer group empowerment to support National beef self sufficiency

Government of Indonesia has implemented various programs to increase cattle population and beef production. In 2020, Directorate General of Livestock and Animal Health Services, Ministry of Agriculture has introduced Cattle Corporation Village Program (CCVP). The study aims to identify the capability of small-scale farmer group empowered by CCVP on good farming practices, availability of forage, utilization of infrastructure and colony cages, and corporate institution formed by farmers. The study was located at Cianjur District in 2022. The primary and secondary data were obtained by survey and interview that analyzed by qualitative descriptive. The results of the study indicate: (1) capability of farmer is encouraged to develop good farming practices with business scale; (2) the productivity of cattle should be supported by the sufficiency of forages and additional concentrate; (3) facilities has been provided by CCVP utilized by farmers, however the improvement of some facilities may required; and (4) CCVP is designed as profitable integrated corporation farming for small-scale farmers with upstream to downstream business integration. Through the CCVP, farmers are empowered and assisted in implementing good farming practices with business-scale. In addition, they will obtain some support from various institution and stakeholders to increase their income and welfare.