Informacione tehnologije kao alat za razvoj digitalnog preduzetništva i ostvarivanje konkurentske prednosti

Abstract

Information technology continues to be a growing industry. Thanks to the inventions in the development of software, hardware, as well as information and communication technologies, there have been numerous advantages that are reflected in business integration, entrepreneurial ventures, as well as micro, small and medium and large enterprises, where savings and profits are realized thanks to information technologies. Defining the business strategy, in accordance with the influences of information technology, refers to the definition of products and services, ways of doing business and forecasting. Thanks to the development of information technologies, traditional entrepreneurial ventures are becoming digital entrepreneurial ventures, which are becoming far more competitive. This paper aims to define digital entrepreneurship through a literature review, to see the basic advantages of digital entrepreneurship compared to traditional ones and to show the importance of using information technologies and digital platforms for the development of competitive digital entrepreneurial ventures.