Instagram Profiles Research Articles

Analysis of Neurosurgery Influencers on Instagram: Trends and Patterns of the Neurosurgeon's Social Media Footprint

Social media outlets such as Instagram have recently become a popular tool for medical professionals to disseminate medical information to a large public audience. In this study, we identify the top neurosurgery influencers on Instagram and analyze trends between content type, audience interaction, and user engagement. A list of neurosurgeon Instagram profiles based on the number of followers, user engagement, and average interaction were compiled. Outcome variables such as the numbers of followers, likes, comments, hashtags, caption words, user engagement, and average user activity were collected and analyzed. The most recent 30 posts from each included profile were stratified into categories on the basis of type of content. A total of 73 neurologic surgeon "influencer" Instagram profiles met our inclusion and exclusion criteria (67 male [91.8%]; 6 female [8.2%]). Of the most recent 30 posts for each influencer, clinical and professional posts represented the majority (67.4%), while lifestyle and patient posts made up 30.3% and 2.3%, respectively. In comparison to the rest of the field (n= 43), the 30 profiles with the most followers had a significantly higher average interaction (418.77 vs. 126.79; P < 0.001), number of uploads (578.87 vs. 184.58; P= 0.004), average number of likes given in the top posts (770.71 vs. 2150.40; P < 0.001), average posts per week (2.40 vs. 1.12; P= 0.041), and average posts per month (9.91 vs. 4.02.; P= 0.015). Neurosurgeon influencers on Instagram post content that predominantly features educational and academic subject matter. Post content regarding the individual's personal life or extracurricular activities made up a lesser portion of content, and there were few posts categorized as patient testimonials.

Efektifitas Komunikasi Pemasaran Bisnis UMKM Melalui Fitur Reels Instagram

An online platform known as social media enables direct or indirect business engagement and promotion. The increasing growth of internet users has sped up information flow and made it simpler for users to communicate with one another across time, space, and distance. Researchers conduct their research using qualitative approaches, which rely on information gleaned from questionnaire distribution, observations, and interview findings. According to survey findings, 89% of MSMEs are happy with the way Instagram is being used to communicate and sell their businesses. Instagram reelss are a great tool for MSME businesses since they advertise establishments that Instagram users can view. MSMEs concur that the brand image of products on Instagram is excellent since devoted customers with great Instagram profiles will stick with the company. MSMEs who use Instagram for social media are successful marketers who gain a competitive edge in this way

Testing the Impact of the #chatsafe Intervention on Young People's Ability to Communicate Safely About Suicide on Social Media: Protocol for a Randomized Controlled Trial.

Suicide is the leading cause of death among Australians. One commonly cited explanation is the impact of social media, in particular, the ways in which young people use social media to communicate about their own experiences and their exposure to suicide-related content posted by others. Guidelines designed to assist mainstream media to safely report about suicide are widespread. Until recently, no guidelines existed that targeted social media or young people. In response, we developed the #chatsafe guidelines and a supporting social media campaign, which together make up the #chatsafe intervention. The intervention was tested in a pilot study with positive results. However, the study was limited by the lack of a control group. The aim of this study is to assess the impact of the #chatsafe social media intervention on young people's safety and confidence when communicating on the web about suicide. The study employs a pragmatic, parallel, superiority randomized controlled design. It will be conducted in accordance with the Consolidated Standards of Reporting Trials statement over 18 months. Participants will be 400 young people aged 16-25 years (200 per arm). Participants will be recruited via social media advertising and assessed at 3 time points: time 1-baseline; time 2-8-week postintervention commencement; and time 3-4-week postintervention. They will be asked to complete a weekly survey to monitor safety and evaluate each piece of social media content. The intervention comprises an 8-week social media campaign including social media posts shared on public Instagram profiles. The intervention group will receive the #chatsafe suicide prevention content and the control group will receive sexual health content. Both groups will receive 24 pieces of content delivered to their mobile phones via text message. The primary outcome is safety when communicating on the web about suicide, as measured via the purpose-designed #chatsafe online safety questionnaire. Additional outcomes include willingness to intervene against suicide, internet self-efficacy, safety, and acceptability. The study was funded in November 2020, approved by the University of Melbourne Human Research Ethics Committee on October 7, 2022, and prospectively registered with the Australian New Zealand Clinical Trials registry. Trial recruitment began in November 2022 and study completion is anticipated by June 2024. This will be the first randomized controlled trial internationally to test the impact of a social media intervention designed to equip young people to communicate safely on the web about suicide. Given the rising rates of youth suicide in Australia and the acceptability of social media among young people, incorporating social media-based interventions into the suicide prevention landscape is an obvious next step. This intervention, if effective, could also be extended internationally, thereby improving web-based safety for young people not just in Australia but globally. Australian New Zealand Clinical Trials Registry ACTRN12622001397707; https://anzctr.org.au/Trial/Registration/TrialReview.aspx?id=384318. DERR1-10.2196/44300.

An Assessment of Personality Traits Based on Photos on Instagram.

This study analyses the accuracy assessment of personality traits based on photos on the Instagram social network. The theoretical starting point is the Realistic Accuracy Model based on the correct detection and interpretation of information about individuals. The research sample consisted of a group of participants who provided their Instagram profiles for assessment (N = 4) aged M = 23.0, SD = 1.63 and a group of independent assessors (N = 342; 258 women). The accuracy of the assessment was based on the assessors' consensus and the degree of agreement between assessors and the accuracy criterion. The highest assessor consensus was for extraversion, and the most accurately assessed traits were neuroticism and agreeableness - with women being more accurate in their assessments.

Clarity of publications on HPV in Instagram profiles of official health agencies in Brazil.

The study analyzed the clarity of publications on human papillomavirus (HPV) in the Instagram profiles of official Brazilian health agencies. An infodemiological study analyzed publications on HPV in the 81 Instagram profiles selected from the Health Ministry, States' Health Departments, and dental councils and associations. The following data were collected: classification of content, type of profiles, type of media, how the content was addressed, number of posts, frequency, likes, comments, viewings, and hashtags, and how the HPV vaccine was addressed. The clarity of the educational publications was assessed using the Brazilian version of the Clear Communication Index (BR-CDC-CCI). Data analysis was performed with Spearman's correlation and the Mann-Whitney test (p < 0.05). A total of 504 publications on HPV were found. The average number of likes was 528.3 (SD = 2388.2) and the average BR-CDC-CCI score was 67.1 (SD = 14.1). The quality and clarity of the information was considered adequate (BR-CDC-CCI score ≥ 90) in 6.9% of the publications. A weak positive correlation was found between the number of likes and both the BR-CDC-CCI score (r = 0.195) and number of posts (r = 0.124). Publications from the Health Ministry had a significantly higher BR-CDC-CCI score (72.9) compared to the other profiles analyzed (p = 0.01). Most publications concerned government actions, had low engagement, and written educational information was of low clarity and quality. However, the effort to reach the population was evident, with an increase in publications over the years.

Evaluating the Social Media Profiles of Online Harassers

Online harassment is pervasive. While substantial research has examined the nature of online harassment and how to moderate it, little work has explored how social media users evaluate the profiles of online harassers. This is important for helping people who may be experiencing or observing harassment to quickly and efficiently evaluate the user doing the harassing. We conducted a lab experiment (N=45) that eye-tracked participants while they viewed profiles of users who engaged in online harassment on mock Facebook, Twitter, and Instagram profiles. We evaluated what profile elements they looked at and for how long relative to a control group, and their qualitative attitudes about harasser profiles. Results showed that participants look at harassing users' post history more quickly than non-harassing users. They are also somewhat more likely to recall harassing profiles than non-harassing profiles. However, they do not spend more time on harassing profiles. Understanding what users pay attention to and recall may offer new design opportunities for supporting people who experience or observe harassment online.

Ideal feminine beauty according to Korean cosmetic brand’s Instagram profiles

This article seeks to discover the prevalent ideal of feminine beauty proposed by Korean cosmetic brands on their Instagram profiles. Using content analysis, 433 female figures extracted from 320 photos and videos published on their Instagram profiles by five brands Hera, Innisfree, Nature Republic, Missha and The Face Shop were analyzed. The results portray a recurring aesthetic ideal in the form of a young, slim woman with a flawless white complexion, a small V-shaped face, a small nose and almond-shaped eyes with double eyelids. Likewise, it was observed femininity, confidence, composure, a healthy countenance and a neat, genuine and non-sexualized appearance are attributes related to the beauty of the most of the protagonists of images. Finally, although the aesthetic profile is similar in all brands, the beauty ideals proposed by each one present differences, above all depending on the attitudes and attributes of inner beauty that the female figures reflect.

Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers

The article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, domestic, and political content posted by influencers became increasingly blurred. The article explores this process of “politicisation of the domestic” with a focus on (a) the gendered character of influencer communities on Instagram, (b) the process of authority building within the newly politicised and gendered spaces, and (c) the post-socialist socio-political context of the Czech Republic that frames current political events by symbolic references to a totalitarian past. Empirically, the article builds on data collected using digital ethnography and ethnographic content analysis of selected Czech female lifestyle influencers’ Instagram profiles.

Influencers with physical disabilities on Instagram: Features, visibility and business collaboration

In the digital world, social media have become important for people with disabilities in terms of communication and visibility. They have also become the ideal place for activism, as they allow the self-representation of disability by the content creators themselves. This social group, traditionally segregated and discriminated against, has seen in these platforms a tool to promote social inclusion and confront the dominant discourse. This paper explores the social media Instagram as a space for communication and visibility of instagrammers with disabilities from Europe and Latin America. The main objective of the research is to analyse the publications of Spanish-speaking influencers with physical disabilities to establish if there are similar characteristics or if there are significant differences in the uses they make of Instagram’s functions and how disability is represented in their profiles. Through quantitative, descriptive, and statistical research, a content analysis was carried out of 400 publications corresponding to 10 Instagram profiles, all of them of microinfluencers and macroinfluencers with physical disabilities who had different types of business collaborations. The results show that disability is visible in 85% of the publications, whether in the photos or videos shared, in the text of the post, hashtags or emoticons, although it predominates to a greater extent in audiovisual content. In advertising, mentions or tags of brands stand out, much more than paid collaboration, which appears as a minority compared to other forms of promotion. The degree of influence is decisive for interactions in the form of likes and views per video or reels. Finally, the use of hashtags on inclusion and social awareness reinforces the importance of these platforms for the social integration of people with disabilities.

Examining the Role of Social Media Usage in Plastic Surgery Residency Recruitment during the COVID-19 Pandemic.

The COVID-19 pandemic created challenges for medical students applying in the 2021 match cycle. The Association of American Medical Colleges recommended that visiting student rotations be discouraged on May 11, 2020. These rotations are the most important criteria in resident selection by program directors.1 As a result, applicants and programs were forced to find alternative ways to learn about one another, including social media. Nearly four-fifths of the U.S. population uses social media, and more than half of practicing plastic surgeons are using these digital networks to connect directly with the public.2 Are plastic surgery residency programs using these tools to connect with prospective candidates? We examine the utilization of three social media platforms (Instagram, Twitter, and Facebook) by plastic surgery residency programs. We obtained a list of accredited integrated or independent programs from Doximity and separated programs into four tiers based on their Doximity reputation ranking (25 programs each in tiers 1 through 3 and 23 programs in tier 4). For each social media platform, we assessed whether a program had a profile, total number of posts, total number of followers and likes, total number of followed accounts, and date of creation. A total of 80.6% of programs (79 of 98) had Instagram profiles dedicated to plastic surgery residency, with an average of 1619.37 followers and following an average of 360.17 accounts. On average, programs had 127.26 posts. Tier 1 programs (programs 1 through 25) had the largest proportion of programs participating on Instagram compared with other tiers [23 of 25 (92%)]. This was followed by tier 3 [22 of 25 (88%)], tier 2 [20 of 25 (80%)], and tier 4 [14 of 25 (56%)] (Fig. 1).Fig. 1.: Number of dedicated plastic surgery residency Instagram accounts sorted by tier.A total of 22.44% of programs (22 of 98) had Twitter profiles dedicated to residency, with an average of 493.45 followers and following an average of 347.39 accounts. On average, programs had 212.06 posts (ie, tweets). A total of 32.65% of programs (32 of 98) had Facebook profiles dedicated to residency, with an average of 368.25 likes and 498.65 followers. A similar analysis of general surgery residency social media found that 43.7% of residency programs had an Instagram account and 44.0% were on Twitter, with 55.3% of residency programs having at least one account on social media, illustrating the increasing importance of maintaining a presence on social media.3 Other specialties have also adopted social media use.4,5 Instagram allows plastic surgery residency programs to reach a larger audience than Facebook and Twitter combined and the top tier of programs had the largest number of followers on Instagram (Fig. 2). Applicants should consider following all tiers of programs across social media platforms to maximize chances to connect. Lower tier programs may consider creating an Instagram account as they were least represented by the total number of accounts.Fig. 2.: Average followers per plastic surgery residency account sorted by tier.Other specialties hosted virtual interviews for the 2022 match. We recommend that programs that have not adopted Instagram as a recruitment tool do so. Social media represents a viable platform for residency accounts to communicate with prospective residents. Because of the ongoing nature of the COVID-19 pandemic and the popularity of social media, social media represents a powerful recruitment tool that we expect to continue to grow. DISCLOSURE The authors did not receive any funding for this study. They have no financial disclosures to declare and report no conflicts of interest.

The Rise of Facial Palsy on Social Media Over the Last 5 Years.

Social media (SoMe) has become a powerful platform for distributing health information. Facial palsy (FP) results in functional and social impairment and lowers quality of life. Social media may help to raise awareness of FP sequalae. This study aims to determine the FP information growth on SoMe platforms and parameters that influence user engagement on FP content. Five commonly used SoMe platforms (Facebook, Instagram, TikTok, Twitter, and Reddit) were analyzed. Data on 18 FP hashtags and their social interaction parameters (posts, likes, reaches, comments, shares, language, and country of origin) over the past 5 years (July 31, 2016, to July 31, 2021) were collected. In-depth account analysis was performed on the 5 most popular Instagram profiles associated with FP. The annual growth curve was positive on each platform. Facial Palsy Awareness Week 2021 trended best on TikTok. Facebook accumulated 315,411 likes and 1,922,678 reaches on 8356 posts. On Instagram, 24,968 posts gathered 4,904,124 likes and 9,215,852 reaches. TikTok users interacted on 3565 posts, accumulating 4,304,155 likes and 4,200,368 reaches. The implementation of reels ( P <0.001) and the profile host interacting with their followers by liking ( P <0.001) and replying ( P <0.001) to users' comments significantly increased the engagement rate. Facial palsy is of increasing interest on SoMe. Facial palsy surgeons may post reels, interact with their community, and engage into FPAW to promote user engagement.

Social Media Marketing’s Effectiveness on Purchase Intention Mediated by Brand Image and Trust

Background: Marketing has created a potential industry in the fisheries sector. It has gotten within the realm of digital marketing, among others. Currently, social media is used for advertising fishery products online (Social media marketing). Aim: This study aims to ascertain how social media marketing initiatives affect brand image, consumer trust, and intention purchasing items. Method: Explanatory quantitative research is used in this study. The whole fishery e-commerce customer base that has followed fisheries' Instagram profiles makes up the population of this study. Due to rounding from 398, the samples for this study contained 398 respondents. The major data for this study came from the findings of the questionnaire distribution. The secondary data, however, was gathered through books, the internet, literature, and periodicals. Findings: To improve consumers' intention in purchasing products, businesses must focus on social media marketing initiatives, brand perception, and consumer confidence in Fisheries E-Commerce in Jakarta.

Social Media Presence Across U.S. Neurosurgical Residency Programs and Subspecialties

U.S. Neurosurgery programs are increasingly utilizing social media accounts. We performed a search and analysis of social media accounts across all U.S. neurosurgical training programs with an attempt at understanding the relative utilization by various sub-specialties. We compiled a list of all ACGME accredited U.S. neurosurgery programs and the faculty. Each faculty member was classified based upon their subspecialty. Next, the Twitter, Facebook, and Instagram profiles were extensively searched for the number of followers and posts. We analyzed 110 programs with 1829 clinical faculty. Programs with a larger number of faculty (p = .035;χ2=13.528) and residents (p = .003; χ2= 11.865) were more likely to have a social media account. Likewise, faculty and resident number had a positive correlation to Twitter (p = .037 for faculty size; p = .008 for residents' size) and Instagram followers (p = .003 for faculty size; p < .001 for residents size). We additionally found a significant association between subspecialty type and the presence of a Twitter and Instagram account (p = .001; p = .028) and the number of followers (p = 0.004; p = 0.013), especially the vascular and oncology subspecialties. Many U.S. neurosurgical programs have social media accounts with larger programs likely to have a social media accounts. While there is a larger percentage of spine faculty within individual departments, vascular and oncology subspecialties are more likely to have a Twitter account. We suggest the need for increased engagement amongst spine faculty across social media platforms.

A novel machine learning‐based framework for detecting fake Instagram profiles

SummaryRecently, there has been a massive rise in the popularity of Instagram, which connects individuals globally and allows videos and images to be uploaded and exchanged, and communicated over social media. Instagram is also an online playground of deceit. The use of filters, lighting, and cunning angles transforms the mundane into something spectacular. Automated spam accounts and fake profiles use this to their malicious advantage for executing attacks targeting high‐profile executives. Creating fake Instagram identities is easy to reproduce the idea of being accepted by many fans on social media. Fake accounts are used in the marketing of fake services and products. This research focused on designing and training a unique neural network model and proposed a new algorithm for detecting automated spam and fake Instagram account profiles. The precision and accuracy of the proposed method were achieved at 93% and 91%, respectively.

The Comprehensive Alcohol Advertising Ban in Lithuania: A Case Study of Social Media.

Alcohol advertising exposure is a risk factor for earlier alcohol initiation and higher alcohol consumption. Furthermore, engagement in digital alcohol marketing, such as liking or sharing an ad on social media, is associated with increased alcohol consumption and binge or hazardous drinking behavior. In light of these challenges, Lithuania has enacted a total prohibition on alcohol advertising, including social media. This study monitored the two most popular social media networks, Facebook and Instagram, to determine compliance with current legislation. In total, 64 Facebook and 51 Instagram profiles were examined. During the 60-day study period, 1442 and 749 posts on the selected Facebook and Instagram profiles, respectively, were published. There were a total of 163 distinct social media alcohol-related posts. Alcohol-related posts accounted for 5.9 percent of total Instagram posts and 8.3 percent of total Facebook posts. Alcohol advertisements accounted for 1.4 percent of all posts (infringement of the Alcohol Control Law). Influencers were responsible for nearly half (45.5 percent) of all observed alcohol-related Instagram posts. The study demonstrates high compliance with Lithuania’s total alcohol advertising ban on social media and emphasizes the importance of adequately monitoring the growing prominence of influencers on social media.

Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts

While sponsored posts by social media influencers (SMIs) on Instagram have dramatically increased as an advertising strategy, empirical results on their efficiency have yet to emerge. These sponsored posts are placed next to nonsponsored posts (NSPs) on SMIs’ Instagram profiles. In the current study, we investigate how consumers engage with sponsored posts compared to NSPs and how engagement varies when such are posted by microinfluencers compared to macroinfluencers. Moreover, we explore engagement with sponsored posts containing different advertising appeals based on the advertising strategy, which determines whether sponsored posts contain appeals based on factual and rational information (i.e., informational appeals) or emotional and personal information (i.e., transformational appeals). Using a binomial regression on a unique data set of 64,438 sponsored Instagram posts by SMIs, we show that (1) users engage more with sponsored compared to NSPs, (2) particularly by microinfluencers, and (3) users engage more with sponsored posts with informational appeals by macroinfluencers than by microinfluencers. These findings provide meaningful insights for both advertisers interested in employing influencer marketing and SMIs interested in cooperating with advertisers for sponsored posts; the findings also advance the literature on influencer advertising and marketing.

Attempts to purchase misoprostol online in Indonesia: a mystery client study design

BackgroundAbortion is highly restricted in Indonesia; self-administered misoprostol can safely induce an abortion. Brick and mortar pharmacies, a common place to purchase misoprostol off-label in other parts of the world, are monitored closely by the government authority in Indonesia which controls drugs so that they cannot function outside the law without risking arrest and prosecution. An online marketplace has sprung up in response that sells misoprostol through in-country distributors. Such procurement offers a level of safety and anonymity to the buyer and seller. So as to understand online access to misoprostol, we created a protocol to identify the most visible universe of sellers.MethodsWe carried out a mystery client methodology to replicate the experiences of women procuring misoprostol online. Our study consisted of five stages: (1) identify the universe of online sellers using the most common search terms, drawn from multiple platforms to capture diversity in interactions as well as products sold (2) remove duplicates across sites as determined by their telephone numbers (3) draw a roughly probability proportional to size sample (4) contact sellers as mystery clients through text/chat, depending on the platform, and engage with them and (5) attempt to purchase drugs offered by the seller. Descriptive statistics are presented.ResultsThe listing generated 727 sites: 441 websites, 153 marketplace sellers, and 133 Instagram profiles. After removing duplicate listings, we identified 281 unique sellers. We selected all sellers with greater than 12 listings, 60% of sellers with 4–12 listings, 50% of sellers with 2–3 listings, and 40% of sellers with only one listing. Mystery clients were able to send initial messages to 110 sellers, of which 16 never responded. The interaction progressed to purchasing misoprostol with 76 sellers, 64 of whom sent drugs.ConclusionsAs women seek to terminate unwanted pregnancies in legally restrictive settings, online sales of misoprostol must be considered. With the Covid pandemic constraining movement, the importance of this way of procuring misoprostol will likely become more appealing. Understanding this unregulated landscape is important if we are to try to improve women’s ability to safely conduct an abortion in highly restrictive settings.

#Happy: Job Seekers’ Personality, Happiness on Instagram, and Recruiters’ Evaluations of Hireability

As organizations increasingly use cybervetting as a tool in personnel selection, scholars have begun to consider how the information derived from social media sites (e.g., pictures of excessive drinking or demographic characteristics) shape perceptions of job seekers' hireability. Still, we know less about how more subtle forms of information, such as emotional expressions, influence this process and if any of these subtle cues indicate traits relevant to hiring. Thus, we argue how a job seeker’s extraversion, emotionality, and openness to experience relates to the intensity of happiness (a valued emotion in organizations and personnel selection) expressed on their social media site. To measure the intensity of happiness presented, we utilize an open-source deep learning algorithm to capture the facial expressions on 241 Instagram profiles. Next, we argue and show how the presentation of happiness on a job seeker's social media site shapes recruiters' assessments of hireability. Our findings support our hypotheses, extending knowledge on personnel selection in the age of social media.

«Hay más imágenes para ti...». El impacto mediático de «La Isla de las Tentaciones» en la juventud española a través de Instagram

«Temptation Island» has been a revolution among young people between the ages of 6 and 24, who have made up a high percentage of the audience. Therefore, the aim of this work is to investigate the repercussion and media impact that the show's participants have had on Instagram, both from the progression of their profiles and by categorising the contents that are most present in the show. Likewise, it seeks to identify the motivations of this group towards the dating talk show. A mixed methodological approach was used, applying a quantitative analysis to establish the progression of 11 Instagram profiles of the participants. The results of the study reveal that the 18-24 year old group is the most represented group of Instagram’s followers. It was observed that romantic love is related to values such as respect and the ideal of the «better half». Hence, these viewers show feelings of rejection and shame for actions contrary to this concept. However, another sector of the public shows its approval and even normalises infidelity. This kind of programmes show a media culture based on the hypersexualization of characters, so it is necessary an education that critically analyzes the representations that these programmes make about reality.

Visual Communication strategy of populist leaders on Instagram in 2020

In recent years social media platforms, especially Instagram, have become one of the most crucial elements of visual political communication strategies, assisting politicians with creating their visual image in the minds of citizens. At the same time, the strengthening of the populist trend in the modern political landscape is noted in many countries in different parts of the world. The present study examines the virtual visual strategy of 12 populist leaders in democratic states in 2020 with the use of digital methods. In this study the type of content populists publish in their Instagram profiles is determined, comparative analysis between populists in different states is conducted as well as the engagement analysis and textual analysis with the focus on the COVID-19 rhetoric. It was revealed that populist leaders post pictures that communicate personal and national power. While showing how strong and reliable they are, they also portray themselves as ordinary citizens.