Instagram Profiles Research Articles

En İyiler Sosyal Medyayı Nasıl Kullanıyor: Instagram Örneği

It has been almost a necessity to be on social media for businesses that are in a highly competitive environment in the tourism sector. However, the important thing is to be effective rather than being on social media. For this reason, businesses in the tourism sector should effectively use social media environments that can reach the consumer in addition to the products / services they offer in order to achieve success or to make their success sustainable. In this study, the Instagram profiles of businesses that rank among the top 50 restaurants in the world were examined, in order to investigate their use of social media and to understand which content they attach importance to for this purpose, Instagram profiles of the determined restaurant businesses have been accessed and taken into consideration. Instagram profiles are grouped according to main themes and sub-themes. Content analysis method was used to interpret the obtained data. As a result of the study; It is seen that the restaurants named as the best restaurants are active in the social media environment and give priority to food and beverage presentations, sharing to employees, awards and participation in their content. At the end of the study, suggestions for the use of social media by restaurant businesses were presented.

There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness

ABSTRACT This research contributes to our understanding of the name, image, and likeness (NIL) value of student-athletes’ social media profiles. In Study 1, we scraped data from the Twitter (N f = 3,880; N b = 757) and Instagram (N f = 2,223; N b = 647) profiles of male collegiate-level football and basketball athletes. In Study 2, we scraped data from the Twitter (N = 1,058; posts = 20,978) and Instagram (N = 1,410; posts = 16,453) profiles of all student-athletes of four (two top-tier and two mid-tier) representative universities. Applying influencer marketing industry standard rates, the current research shows that student-athletes possess NIL value. Results further indicate student-athletes’ NIL value has a relationship with, but is not solely generated at, the institution level. Thus, this research contributes to student-athlete personal branding knowledge, and informs discussion around policy and industry practice related to student-athletes, university athletics departments, athletic conferences, and the National Collegiate Athletic Association (NCAA).

Instagram, the new ally of Pro-Ana and Pro-Mia

IntroductionNowadays Social Networks (SN) are used not only in a playful way but also as a ‘health’ means of communication. The Pro-Ana and Pro-Mia accounts or profiles -whereby Eating Disorders are advocated as a ‘lifestyle’- increased by 300% over the last decade.ObjectivesTo analyze Instagram Pro-Ana and Pro-Mia accounts and compare them with Pro-Ana and Pro-Mia Blogs.MethodsA non-computerized research of Pro-Ana and Pro-Mia Blogs and Instagram profiles was performed. Accepting a risk of Alpha=0.05 and Beta=0.15 in a two-tailed test, 29 subjects were required in each group to detect a difference equal to or greater than 0.2 units. The common standard deviation is assumed to be 0.25. Publication averages, photos, opening years, WhatsApp links and number of followers were analysed and compared. Transversal descriptive study.ResultsBlogs: 100% had no groups in other SN, 33.33% had been opened for more than 3 years, 30% included personal pictures, 16.67% contained Ana in their title, 53.3% named other Blogs. Instagram: 56.67% included personal pictures, 13.33% mentioned WhatsApp groups, 73.33% had a public profile, 43.33% contained ‘Ana’ in their user name and 53.33% had more than one hundred followers.ConclusionsThese tools are constantly adapting to the times in which they coexist. There has also been a current increase in Instagram profiles. This study shows a greater linkage to WhatsApp groups on Instagram than on Blogs, together with a higher number of followers, ease of ownership and difficulty of control.DisclosureNo significant relationships.

Charcoal-based dentifrices and powders: analyses of product labels, Instagram engagement, and altmetrics.

This study identified charcoal-based dentifrices and abrasive powders sold in Brazil and analyzed their label information. The products were searched in four online shopping platforms. The same products were searched on Instagram and their engagement metrics were investigated. Furthermore, a literature review of international publications assessing charcoal dentifrices and powders was conducted, and altmetrics were collected (Altmetric and PlumX). Thirty-six products were found with prices between $0.4-22 USD. Most frequent words in product description were sodium, stain, whitening, oil, xylitol, and coconut. Only 3 products contained fluoride. Bactericidal, antiviral, antifungal, and anti-inflammatory activities were indicated, in addition to non-scientific claims such as calming teeth or increasing oral immunity. In total, 72% of products had Instagram profiles, which generally showed low engagement rates (81%) and medium audience quality scores (65%). Twenty-two articles were found in the literature, from which 21 were in vitro studies. The single clinical study was sponsored by a charcoal product and had no control group. In total, 23% of studies showed positive results and 55% reported negative results for the charcoal products, which included no whitening ability, increased roughness, surface alterations, and lower demineralization prevention ability. Altmetric scores for the included articles varied from 0 to 55, with 40.9% of studies mentioned online. In conclusion, charcoal-based products are using marketing strategies on Instagram but their current engagement with the public is not high. Consumers are being exposed to charcoal products whose potential risks to health are still unknown.

There Is No Nil in NIL: Examining the Social Media Value of Student-Athletes’ Names, Images, and Likeness

This research contributes to our understanding of the name, image, and likeness (NIL) value of student-athletes’ social media profiles. In Study 1, we scraped data from the Twitter (Nf = 3,880; Nb =757) and Instagram (Nf = 2,223; Nb = 647) profiles of male collegiate-level football and basketball athletes. In Study 2, we scraped data from the Twitter (N =1,058; posts = 20,978) and Instagram (N = 1,410; posts = 16,453) profiles of all student-athletes of four (two top-tier and two mid-tier) representative universities. Applying influencer marketing industry standard rates, the current research shows that student-athletes possess NIL value. Results further indicate student-athletes’ NIL value has a relationship with, but is not solely generated at, the institution level. Thus, this research contributes to student-athlete personal branding knowledge and informs discussion around policy and industry practice related to student-athletes, university athletics departments, athletic conferences, and the National Collegiate Athletic Association (NCAA).

The effects of images posted to social media by orthodontists on public perception of professional credibility and willingness to become a client

BackgroundMany patients choose health professionals using the Internet, whether through websites or social media. In orthodontics, an orthodontist’s relationship with active and potential patients can be affected by social media interactions, both as a marketing tool and as a tool for providing educational information. The purpose of the present study was to analyze the public perception of professional credibility and willingness to become a client, based on images posted by orthodontists on Instagram.MethodThis was a cross-sectional study performed using a digital self-administered questionnaire based on images from public Instagram profiles of orthodontists found using certain hashtags. The themes of the posts were analyzed through a qualitative analysis, and the results were expressed as categories. After analyzing 2445 images, 12 thematic categories emerged. A total of 446 individuals (225 laypeople, 66 dental students, and 155 dentists) evaluated the images in regard to the perception of professional credibility and willingness to become a client. One-way ANOVA and chi-square tests were applied, considering a 5% significance level.ResultsIt was found that more than 95% of the participants used social media, primarily Instagram, WhatsApp, and Facebook, and the social network most used to research health services was Instagram. Statistically significant differences were found in the mean value of perceived professional credibility between the groups (p < 0.05) for the following categories: “dental traction,” “mini-implant mechanics,” “before and after treatment,” “aesthetic brackets,” “metallic brackets,” and “clear aligners.” The categories “being a teacher” and “before and after treatment” had a higher impact on the participants’ perception of credibility and willingness to become a client, unlike the “social relationship” and “family relationship” categories.ConclusionsSome of the themes found in the orthodontists’ social media posts were found to influence the perceptions around professional credibility and willingness to become a client, although there were differences among the participants in the present study.

The Effect of the COVID-19 Pandemic on Orthopaedic Residency Program Social Media Utilization.

Introduction:The COVID-19 pandemic created an unprecedented challenge for orthopaedic surgery residency applicants when away rotations were canceled and interviews were held virtually. The authors hypothesized that (1) Instagram would have more total social media accounts compared with Twitter or Facebook, (2) most social media accounts on all platforms would be created during 2020, and (3) the average number of Instagram followers would be higher among highly ranked programs.Methods:A list of Accreditation Council for Graduate Medical Education-accredited orthopaedic surgery residency programs (n = 202) that were ranked by reputation was acquired from Doximity. Public Instagram, Facebook, and Twitter profiles of orthopaedic surgery residency programs were identified through a manual search. Variables assessed on each social media platform were all available summary statistics provided by the social media platform. Instagram accounts were categorized into 5 tiers based on numeric reputation ranking, with 40 programs in each tier (except tier 5 with 42 programs). Descriptive statistics were calculated, and continuous data were presented as mean ± standard deviation. Goodness-of-fit regression values were calculated for observed trends.Results:One-hundred seventy-four social media accounts were identified. There was a higher percentage of Instagram accounts (66.1%) compared with Facebook (13.2%) or Twitter (20.7%). From 2010 to 2020, an exponential increase (R2 = 0.88) of social media accounts was observed during 2020. Instagram profiles (77.2%, 98/115 [95 in 2020, 3 in 2021]) were created after the cancelation of away rotations in May 2020. Instagram profiles had 1,029 ± 522.4 average followers, more than Facebook and Twitter. Tier 1 residency programs had the largest average follower count with 1,462.4 ± 584.3 followers.Conclusion:Social media presence increased exponentially during 2020. Instagram was the social media platform with the most accounts. Many Instagram accounts were created during 2020, and most were created after away rotations were canceled during the COVID-19 pandemic. Instagram accounts averaged the most followers. Top tier orthopaedic residency programs had a greater number of accounts and average followers than lower tier programs.

Public Health on Instagram: an analysis of health promotion strategies of Portugal and Brazil

Abstract Despite the increasing use of social media in Health Promotion (HP) and Public Health, studies indicate that health entities have difficulties guaranteeing citizens’ participation in these platforms. This exploratory study analyzed the topics covered and the interactions with followers on the Instagram profiles of both the National Health Service (NHS) from Portugal and of the Ministry of Health (MH) from Brazil, in 2019. The sample showed that nationals HP agendas compete with political topics: of the 208 posts from the NHS, 19.2% were about the government, and of the 424 posts from the MH, 32.20% were institutional. Fifty-three health topics were mapped in the NHS profile and 63 in the MH profile. In Portugal, there wasn’t interaction with followers and in Brazil, the interaction was reduced. It is necessary to refine communication strategies to increase the reach of these profiles and encourage participation.

Analysis of instagram profiles found through inscriptions on the walls of the In – Patient Adolescent Psychiatry Unit at the University Hospital in Kraków, Poland

Aim of the studyAdolescents are increasingly active in social media: 72% use Instagram while as many as a quarter suffer from at least one mental disorder, Internet users among them. A number of studies confirming the mutual influence of social media and mental health have been conducted but there is a shortage of data on the Internet activity of people suffering from mental disorders. This study aims at extending the existing knowledge by analyzing Instagram accounts of adolescent psychiatric in-patients.Subject or material and methodsWe analyzed the contents of Instagram accounts, links to 36 of which were hidden in graffiti drawn by patients on the walls of an inpatient adolescent psychiatric ward. After excluding inactive and nonexistent accounts, 21 addresses were analyzed with respect to the number and content of published posts and comments left under them.Results90% of the accounts belonged to girls. 52% revealed the owner’s identity. The posts were mainly depressive, which correlated with the psychopathology of the patients. The comments differed in number and in character depending on the content of the post: replies to posts related to body image were mainly supportive, while comments on posts related to self-harm mainly expressed sympathy.DiscussionMost of the analyzed Instagram posts are related to the typical psychopathology of the patients hospitalized on our ward. In addition, it is also similar to negative effects that social media may have on mental health.ConclusionsThe association found in the study show that conducting further research on social media use by psychiatric patients may be clinically important.

Facial Plastic Surgery on Instagram: What Is Trending? What Is Working?

Instagram has become a prominent way for facial plastic surgeons to advertise their work and communicate with patients. Some providers develop globally popular profiles, becoming "influencers" in their field. We sought to characterize posts found on top profiles by type and determine the degree of patient interaction within each type. A social media tracking tool (Awario, Belarus) compiled a list of the top 33 facial plastic surgery Instagram profiles based on number of followers and "reach," obtained on September 22, 2019. Profiles not belonging to American Board of Facial Plastic and Reconstructive Surgery (ABFPRS)-certified surgeons were excluded, leading to 20 profiles. The most recent 18 posts at the time of data extraction were categorized into: (1) clinical or professional, (2) lifestyle, and (3) patients. The average number of "likes," as a percentage of total followers, was calculated for each category for each profile. Data were gathered from September to November 2019. Most top profiles belong to ABFPRS-certified surgeons and were not verified. Clinical pictures and patient posts were 42.78% and 41.94% of those sampled, respectively. Lifestyle content was 19.05%. Followers interacted with clinical posts the most, having an average of 6.79% of follower interaction. Patient and lifestyle posts had 2.88% and 3.81%, respectively. Instagram is an important communication tool for facial plastic surgeons to engage in promotion and education. It is important to understand what trends tend to attract followers and engagement. Our study showed that more clinical content, separate from patient pictures, tended to be popular with both providers and followers.

Mapping Global Youth and Religion. Big Data As Lens to Envision a Sustainable Development Future

Having fun and buying goods. For the young people of the world between 18 and 25, these are their main concerns on social media, as demonstrated by this study, which aims to identify the interests of global youth and also to unveil religion’s place in this generation (Lim and Parker, 2020; Tilleczek and Campbell, 2019). The role of values and education among them (Zamora-Polo et al., 2020), and the influencers and social leaders they follow are also included among the results of this research, which also plans to discern their potential alignment with the challenges of the Sustainable Development Goals. For this purpose, more than 540 million Facebook and Instagram profiles have been analyzed using social listening (Couldry, 2006) through a Big Data based methodology. The results are new values (Kimball, 2019) and new ways to envisage religion, and depict an evolving landscape with change, culture and consumption pointing the way.&#x0D; Keywords: big data, religion, youth, social media, sustainable development goals.

Young Cancer on &lt;em&gt;Instagram&lt;/em&gt;

Young Cancer on &lt;em&gt;Instagram&lt;/em&gt;

Browsing Different Instagram Profiles and Associations With Psychological Well-Being

Social networking sites (SNSs) may be transforming young people's social experiences, and browsing SNSs in particular may harm psychological well-being. However, browsing different types of SNS profiles may differentially relate to psychological well-being. In a large and ethnically diverse sample of emerging adults (N = 405), this experimental study examined changes in state affect and self-perceptions after browsing one of three different types of profiles on Instagram: an acquaintance, an influencer, or one's own profile. Moreover, this study investigated how individual characteristics may moderate relations between browsing and well-being, by exploring feedback seeking behaviors and the fear of missing out. Browsing one's own Instagram profile led to positive changes in psychological well-being, whereas browsing the profile of either an acquaintance or an Instagram influencer led to negative changes in psychological well-being. Many observed effects, especially those found for the acquaintance and influencer conditions, were moderated by participants' dispositional levels of the fear of missing out and feedback seeking, in which effects were primarily observed for those higher in these characteristics. Findings suggest that SNSs may have positive or negative effects on well-being depending on who is online and what those individuals are browsing.

Narcissism and fame: a complex network model for the adaptive interaction of digital narcissism and online popularity

Social media like Twitter or Instagram play the role of fertile platforms for self-exhibition and allow their users to earn a good repute. People higher in grandiosity share their contents in a charismatic way and as a result, they are successful in gaining attention from others, which may also influence their responses and behaviors. Such attention and repute enable them to be a trendsetter or a socially recognized maven. In this paper, we present a complex adaptive mental network model of a narcissist to see how popularity can adaptively influence his/her behavior. To analyze and to support behavior showed by our model, we used some key performance indicators from the literature to study the popularity and narcissism of 30 Instagram profiles. The results of the—both computational and empirical—study indicate that our presented computational adaptive network model in general shows the behavior found from the empirical data.

AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAM

Instagram is one of the most important platforms to reach social media users today. Brands can use Instagram for paid partnerships and sponsored posts. They can also use their profiles to reach and engage with consumers by posting photos and videos about their products and services. This study employs Taylor’s (1999) six-segment message strategy wheel to explore how brands are using their Instagram profiles to convey brand messages to their target audiences. 10 brands from various product and service categories are selected and a total of 300 brand posts from February to May 2018 were analyzed. The findings indicate that transmission message strategies are used more than ritual strategies. Ration strategy was most frequently used strategy (75,9%), followed by sensory (45,4%) and routine strategies (33,7%). Ego is the least used strategy (4,3%). General-informational was most frequently used creative approach (62,3%), followed by general-transformational (17,7%) and use occasion (10,0%). It is also revealed in this study that informational creative approaches were used with transmission strategy. Transformational creative approaches’ were used mostly with ritual strategy with the exception of is “Use Occasion” strategy.

COVID-19 and Soccer Teams on Instagram: The Case of Corporate Social Responsibility

COVID-19 has given greater importance to the role of social media in sport, making it an essential way for fans to stay “in touch” with their teams. At the same time, the pandemic triggered additional actions from sport entities with the view to prove their commitment to society in an unprecedented moment of crisis. Professional team sport organizations have indeed initiated corporate social responsibility actions to collaborate in the fight against COVID-19. To explore these actions, the authors analyzed 3,906 posts on the official Instagram profiles of professional team sport organizations of La Liga (soccer, Spain), from March 11 to May 11, 2020, classifying them as philanthropic, sponsorship, or personnel engagement actions. The role of corporate social responsibility in a time of crisis and the potential of social media as a corporate social responsibility communication channel was also discussed.

DEIXE SEU LIKE!

Em um cenário de expansão da competição entre destinos turísticos, as DMOs se vêm frente ao desafio de posicioná-los de maneira atrativa. Para tanto, estas organizações podem fazer uso das mais variadas estratégias de marketing comunicacional, dentre as quais estão as mídias sociais, plataformas cuja mensuração da efetividade se dá através do engajamento. Destes canais, originam-se os influenciadores digitais, que, nos últimos anos, têm ganhado maior destaque acadêmico e mercadológico. Em face a esta fundamentação teórica, esta pesquisa teve como propósito mensurar o grau de engajamento nas publicações com digital influencers no Instagram das DMOs brasileiras, com recorte temporal entre dezembro/17 e dezembro/18. Para alcançar os resultados necessários ao problema que foi proposto, a técnica de mineração de dados foi utilizada em uma amostra de 11 perfis do Instagram de DMOs estaduais brasileiras, selecionadas após um processo de filtragem. Os dados coletados foram tratados a partir de uma abordagem quantitativa descritiva, tendo como parâmetro três indicadores principais, a saber: (1) total de publicações, (2) média de curtidas e (3) médias de comentários. Todos estes índices foram definidos após a consulta da literatura sobre engajamento. Em geral, os resultados indicaram que as postagens com influenciadores digitais possuem melhores resultados, dado o recorte temporal proposto, sobretudo quando estes são comparados com os índices das postagens gerais. Entretanto, ênfase deve ser atribuída ao perfil de Minas Gerais, que, apesar de ter os melhores resultados de engajamento nos cenários com e sem digital influencer, foi uma das poucas DMOs na qual a efetividade das postagens com influenciadores não foi superior. O caráter inovador desta investigação decorre da utilização da técnica de mineração de dados para apresentar resultados precisos quanto à efetividade de uma estratégia de mídia social que está em ascensão, oferecendo uma estrutura sólida de análise aos gestores e fomentando o campo de discussão.

O mito diretivo das digitais influencers como potencializador do discurso consumista

Este estudo visa observar e analisar, pelo viés da Análise do Discurso Ecológica e da Antropologia do Imaginário, como o discurso consumista é construído pelas Digitais influencers goianas, na atualidade, buscando compreender a figura dessas personalidades como potencializadoras do discurso consumista. Visto que os discursos consumistas estão cada vez mais exacerbados, propõe-se a analisar as estratégias utilizadas pelas digitais influencers goianas, tendo em vista os aspectos persuasivos e afetivos. Para alcançar esse objetivo, iniciaremos nosso estudo observando os elementos linguísticos e extralinguísticos no intuito de apreender os mitemas que nos levam ao mito e as imagens que povoam o imaginário coletivo no qual o corpus está inserido. Como fundamentação teórica, será utilizada a teoria da ADE (COUTO et al., 2015), buscando compreender as interações entre indivíduo-indivíduo e indivíduo-mundo, isto é, os elementos linguísticos e extralinguísticos que compõem as interações, além da teoria do Imaginário (DURAND, 1999), que nos auxiliará a entender as imagens que circundam e compõem o objeto de estudo. O corpus de análise compreenderá três perfis do Instagram: Danila Guimarães, Rafaella Kalimann e Andressa Suita, devido ao fato de elas estarem no topo da lista dos perfis goianos mais seguidos no Instagram. A coleta de dados será feita nas publicações dos perfis selecionados. Além disso, será utilizado o método da focalização, ou seja, o recorte de dado campo de interações, mas sem desprezar o todo (GARNER, 2004). Pode-se perceber que é a identificação como heroínas que as fãs atribuem às digitais influencers que as torna potencializadoras de um discurso consumista, uma vez que instigam, nas seguidoras, o desejo de adquirir o mesmo sentimento de realização e pertencimento ao universo que as circunda.

MUSAS FITNESS E A TRÍADE CORPO-CONSUMO-FELICIDADE

Analisamos como são produzidas e se produzem as Musas Fitness, mapeando suas estratégias para interpelar seguidores/as, entendendo as relações estabelecidas entre as arquiteturas corporais e o consumo. Nesta etnografia virtual, acompanhamos nove mulheres no Instagram por três meses, utilizando a observação e a captura de fotografias e textos. Os resultados apontam para diferentes investimentos na produção de arquiteturas corporais pela via do consumo direcionada à exposição dos corpos; a exibição pública da intimidade; a relação entre bens, serviços, produtos como condição à felicidade. As imagens performáticas de suas vidas espetaculares alimentam a obsessão por um cotidiano irretocável, cujos ruídos e seduções ancoram a promessa infinda de que o consumo dos produtos anunciados envolve o acesso aquele festejado estilo de vida. Assim, somando likes, acumulando seguidores/as, participando de eventos, comercializando produtos, as Musas Fitness reiteram constantemente o imperativo da tríade corpo-consumo-felicidade.

Role of the Built and Online Social Environments on Expression of Dining on Instagram.

Online social communities are becoming windows for learning more about the health of populations, through information about our health-related behaviors and outcomes from daily life. At the same time, just as public health data and theory has shown that aspects of the built environment can affect our health-related behaviors and outcomes, it is also possible that online social environments (e.g., posts and other attributes of our online social networks) can also shape facets of our life. Given the important role of the online environment in public health research and implications, factors which contribute to the generation of such data must be well understood. Here we study the role of the built and online social environments in the expression of dining on Instagram in Abu Dhabi; a ubiquitous social media platform, city with a vibrant dining culture, and a topic (food posts) which has been studied in relation to public health outcomes. Our study uses available data on user Instagram profiles and their Instagram networks, as well as the local food environment measured through the dining types (e.g., casual dining restaurants, food court restaurants, lounges etc.) by neighborhood. We find evidence that factors of the online social environment (profiles that post about dining versus profiles that do not post about dining) have different influences on the relationship between a user’s built environment and the social dining expression, with effects also varying by dining types in the environment and time of day. We examine the mechanism of the relationships via moderation and mediation analyses. Overall, this study provides evidence that the interplay of online and built environments depend on attributes of said environments and can also vary by time of day. We discuss implications of this synergy for precisely-targeting public health interventions, as well as on using online data for public health research.