Visual Communication strategy of populist leaders on Instagram in 2020

This visual essay discusses how visual communication strategies in the context of art differ from visual communication strategies in everyday media. A quantitative visual content analysis of 23 art exhibition leaflets and 47 leaflets advertising everyday life events showed that readability is a significantly more important feature of conventional visual communication, whereas artistic visual communication tends to emphasize aesthetics and a sense of enigma. 322 students between the ages of 10 and 18 years participated in an online-survey designed to investigate their preconceptions about art and to measure their competencies in discriminating and naming characteristics for artistic communication strategies in opposition to conventional communication strategies with an emphasis on pictures. The students’ awareness of aesthetic communication strategies increased after completing the task of comparing and categorizing leaflets from artistic and other contexts.

Instagram is a social media platform with a large user base, boasting 1.4 billion active monthly users. This platform is utilized, among other things, for visual communication in digital preaching by Ustadz Hanan Attaki through his Instagram account @hananattaki. The purpose of this study is to understand the visual communication strategies employed by Ustadz Hanan Attaki on his Instagram account. The research method used is qualitative and descriptive in nature. The results of the study show that Ustadz Hanan Attaki has successfully implemented visual communication strategies on Instagram, creating a positive impact in spreading Islamic messages. This study is expected to provide insights into the importance of visual communication in digital preaching and to inspire preachers to develop their skills in the digital era.

PurposeDespite the on going shift from text-based to image-based communication in the social web, supported by the affordances of smartphones, little is known about the new image sharing practices. Both gender and platform type seem likely to be important, but it is unclear how. The paper aims to discuss these issues.Design/methodology/approachThis paper surveys an age-balanced sample of UK Facebook, Twitter, Instagram, Snapchat and WhatsApp image sharers with a range of exploratory questions about platform use, privacy, interactions, technology use and profile pictures.FindingsFemales shared photos more often overall and shared images more frequently on Snapchat, but males shared more images on Twitter, particularly for hobbies. Females also tended to have more privacy-related concerns but were more willing, in principle, to share pictures of their children. Females also interacted more through others’ images by liking and commenting on them. Both genders used supporting apps but in different ways: females applied filters and posted to albums whereas males retouched photos and used photo organising apps. Finally, males were more likely to be alone in their profile pictures.Practical implicationsThose designing visual social web communication strategies to reach out to users should consider the different ways in which platforms are used by males and females to optimise their message for their target audience.Social implicationsThere are clear gender and platform differences in visual communication strategies. Overall, males may tend to have more informational and females more relationship-based, skills or needs.Originality/valueThis is the first detailed survey of electronic image sharing practices and the first to systematically compare the current generation of platforms.

In today’s digital age, images have become powerful tools for politicians to engage with their voters on social media platforms. Visual content possesses a unique emotional appeal that often leads to increased user engagement. However, research on visual communication remains relatively limited, particularly in the Global South. This study aims to bridge this gap by employing a combination of computational methods and qualitative approach to investigate the visual communication strategies employed in a dataset of 11,263 Instagram posts by 19 Brazilian presidential candidates in 2018 and 2022 national elections. Through two studies, we observed consistent patterns across these candidates on their use of visual political communication. Notably, we identify a prevalence of celebratory and positively toned images. They also exhibit a strong sense of personalization, portraying candidates connected with their voters on a more emotional level. Our research also uncovers unique contextual nuances specific to the Brazilian political landscape. We note a substantial presence of screenshots from news websites and other social media platforms. Furthermore, text-edited images with portrayals emerge as a prominent feature. In light of these results, we engage in a discussion regarding the implications for the broader field of visual political communication. This article contributes by showing the ways Instagram was used in the digital political strategy of two fiercely polarized Brazilian elections, shedding light on the ever-evolving dynamics of visual political communication in the digital age. Finally, we propose avenues for future research in the field of political communication.

This research considers the development of a biologically inspired active visual communication strategy for use within Multiple Robot Systems. Robotic systems currently communicate using radio frequency (RF) broadcasts, but they cannot transition from one communication modality to another unlike biological organisms. Given the extent in which robotic platforms employ machine vision systems, robotic systems could benefit from implementation of a visual communication modality. Humans commonly employ visual and auditory communication modalities and actively use a variety of different methods of visual communication, but none have been applied to robotic communication. Within biology however, there are numerous active visual communication strategies that may be better suited for robotic applications as compared to current human systems. Biological organisms employ a variety of different communication strategies to allow communication to occur in different environments, and some organisms are capable of transitioning from one communication strategy to another if a situation necessitates it. in a variety of different environments. The work detailed in this article investigates biological visual communication methods to be used for the development of an active robotic visual communication system suitable for use within a Multiple Robot System. This research in this article will highlight an investigation and the subsequent functional decomposition of these communication systems. The decomposition will be used to develop the foundation of the robotic visual communication system in later work.

Deaf people use visual language and communication strategies naturally. Moreover, hearing people (both young children and adults) can also benefit from sign language and the visual strategies that deaf parents and teachers use with young children, an example of deaf gain. This paper will provide an overview of the concept of deaf gain, review previous research on deaf parents’ visual strategies for interacting with young deaf children, and suggest ways for professionals and hearing parents with young children to integrate these visual strategies. We will also discuss the research-based visual strategies used by deaf adults and teachers outlined in a tip sheet from the Deaf Leadership International Alliance (DLIA), with examples from two popular curricula used by early intervention: the SKI-HI Deaf Mentor Program and ASL at Home.

Visual communication attributes significantly enhance the perceived values of products in the market economy. However, the effectiveness of the strategies on influencing purchase intentions in the context of museum cultural products calls for in-depth research. The research paper aims to analyze the influence of the visual communication attributes, when used in designing museum cultural products, on visitor experiences and purchase intentions towards their replicas. The study utilizes the backdrop of the deconstructed theory of planned behavior to analyze the data from existing literary sources and visitor reviews. The study employs the qualitative research design, whereby the case study strategy has guided the research findings. The study undertakes the case of the Chengde Mountain Resort Museum to trace the influence that the visual communication strategy used in designing the cultural products has on purchase behavior. To that end, the thematic analysis of the findings indicates that the visual communication attributes used in designing the cultural products of the Chengde Mountain Resort Museum have a significant and positive impact on visitor experience and purchase intentions. The study deduces that visual communication strategies not only include the designing of cultural products but also the use of other factors, such as the incorporation of VR technology and natural elements as well. The attributes, such as signs that resemble the historical, imperial, or regional identity of the public, influence the cognitive and normative faculties of human personality. These persuade the visitors to desire the replicas of cultural products. However, the study is limited to being conducted at a small scale and is indicative of extensive and comparative research in the future.

Despite growing interest in data visualization and graphically aided reporting, the evaluation literature could benefit from additional guidance on systematically integrating visual communication design and marketing into comprehensive communication strategies to improve data dissemination. This article describes the role of targeted communication strategies-based on visual communications, design, and marketing theory-in producing more effective reports. In evaluation practice, well-synthesized and translated reports often require the integration of data from multiple sources, methods, and/or time points to communicate complex findings in ways that elicit productive responses. Visual communication strategies, such as project branding or designing actionable tools with marketing principles in mind, can be applied to optimize effective reporting of complex evaluation findings. This article references a longitudinal, mixed-method evaluation of public school administrators in Michigan to illustrate the application of a systematic communication design framework to produce several graphically aided project materials and subsequent findings reports.

This study aims to highlight the complex and multifaceted nature of vaccination drivers, uptake, and hesitancy in the face of the recent outbreak of diphtheria in Nigeria and its significant impact on the regional and global burden of disease. The outbreak has highlighted the continuing threat and vulnerability of vaccine-preventable disease (VPD) outbreaks or epidemics due to the low vaccine uptake in the country and across Sub-Saharan Africa (SSA). This study first identifies recent drivers and challenges to vaccine uptake. It then promotes the need for regionally based, interdisciplinary approaches with a focus on visual communication strategies, particularly in low-literacy settings. Ultimately, visual communication strategies would benefit from a broader evidence base to better understand the effectiveness and impact of design in promoting vaccine uptake. The study recommends that in the Nigerian context, addressing the threat of VPD outbreaks should be embedded in communication strategies, especially when they are designed considering the local population. This should occur alongside strategies to reduce psychological impact factors like stress associated with travel time for vaccination and waiting time at healthcare facilities. Vaccination programs should be linked to local sources of safety or individuals with high credibility to increase trust; healthcare workers should stop exaggerating the effectiveness of vaccines to stimulate demand; and fathers should be considered an important target group in intervention programs.

Effective visual communication in advertising plays a key role in attracting audience attention and shaping brand image. A well-known kitchen spice brand in Indonesia, advertising animation is used as the main tool to convey the brand message creatively and attractively. However, how effective is animation in increasing brand appeal and strengthening emotional connections with the audience. This research aims to analyze the visual communication strategies implemented in Sasa advertising animations and evaluate their impact on consumer perceptions. Through a qualitative approach and descriptive analysis, this research is based on visual aesthetic theory. The results of this research show that Sasa advertising animations use effective visual communication strategies to convey product messages in an interesting and memorable way. Playful and creative visual elements in animation help simplify information, create positive associations with the brand, and increase consumer engagement. This research provides valuable insight into how visual communication can be optimally utilized in advertising to achieve marketing objectives and strengthen a brand's position in the market.

Sayan-Cengiz and Tekin explore the visual communication strategies of Western European populist radical-right (PRR) parties in disseminating nativist, anti-migrant and Islamophobic agendas through gendered visual representations. It is widely argued that the PRR homogenizes and dichotomizes both ‘native’ and Muslim migrant cultures through an ostensibly liberal discourse of respect for women’s rights and freedoms in order to mainstream their exclusionary position towards Muslim migrant communities. However, there is a void in the literature in terms of accounting for how visual communication strategies are used in this process. The authors here argue that looking into the visual representations of Muslim migrant and ‘native’ bodies in the PRR parties’ visual communication materials is crucial for understanding the PRR’s gendered cultural constructions of both Muslim migrant ‘outsiders’ and native ‘insiders’. Focusing on the campaign posters for the Alternative für Deutschland (AfD) in Germany, the Rassemblement National (RN) in France, and the Partij voor de Vrijheid (PVV) in the Netherlands using a social semiotic approach, their study suggests that Muslim migrants are represented as alien Others, but that there is also a significant difference between representations of migrant women as ‘victims’ and men as ‘aggressors’. On the other hand, ‘native’ women are represented as the embodiment of authentic national identities, as either reproducers or defenders of the nation. ‘Native’, heterosexual men do not often appear in the posters, pointing to the position of power that they hold in the PRR’s imagination. That is, they are the designated spectators and addressees of visual communication materials, rather than objects of representation.

BackgroundConsumer social anxiety disorder is a common psychological problem that affects consumers’ social behavior and purchase decisions, and in severe cases, affects patients’ social circle and quality of life. This research is to study the effects of cultural and creative design and visual communication strategies on consumer social anxiety disorder from the perspective of design psychology and to provide effective intervention tools and strategies.Subjects and Methods200 consumers with social anxiety disorder were selected as the experimental group, and another 200 consumers with anxiety were selected as the control group. Generalized Anxiety Disorder-7 (GAD-7) scale was used to evaluate the two groups. In each cycle, the two groups of consumers were tested for social anxiety disorder scores until the end of three courses.ResultsThe mean scores of the experimental and control groups were 18 and 17, respectively, after one course of treatment and 13 and 18 after three courses. After receiving the intervention of cultural and creative design and visual communication, the anxiety level was significantly reduced, the social ability was improved, and the performance in daily social scenes was more confident. However, anxiety levels and sociability did not change significantly in the control group.ConclusionsCreative design and visual communication strategies based on the perspective of design psychology have a positive impact on consumer social anxiety disorder. It provides directions for the provision of effective intervention strategies and tools, offering an important theoretical and practical value for the design industry and psychological therapy.

We live in an era where we are cluttered with a lot of information being generated every second. The source of it is TV, newspapers or increasingly popular online media. It has therefore become quite important for both Product and service-based companies to stand out amid all the buzz. As we have witnessed in recent years, technology has given new platforms through which companies can communicate and interact with their target audience. Social media has risen as the leading star. Out of these social media platforms, image sharing service platforms such as Instagram have gained huge success and attracted a large customer base. Instagram is basically a free, visual content sharing social network platform, focused mainly on sharing of pictures with friends/followers through an easy to understand and use mobile application. It recently surpassed 300 million registered users, which clearly indicates the growing appeal and the use of visual social media. As consumers are inclining more and more towards new social media platforms, brands must identify the change and learn to communicate in innovative methods. To gain that engagement, brands first need to understand which kind of content drives users’ engagement. The subject areas such as visual communication, brand communication/branding on social media as well as social media itself have been researched independently, but their combined effect i.e. visual brand communication and consumer engagement, has not been researched in the specific context of Instagram. Our study will explore visual brand communication applied to visual social media platform i.e. Instagram, to understand what type of visual brand communication is effective to engage with customers and why. This theoretical framework presents Social media and visual communication in an in-depth manner, with focus on brand communication/branding, on social media platforms and a presentation on specific platform: Instagram.

AIDA is a model that explains the steps or levels of consumer perception. Seeing how AIDA is often used as a basis for creating marketing strategies, the author would like to see whether AIDA could be used as a structure for visual communication strategy. The research was done by observing the design process of students from Universitas Pelita Harapan’s Visual Communication Design department. The author had asked the students to design their Instagram’s communication media using the AIDA model as their basis. By using narratology as their design approach, the designers divide timelines and the needs of communication to acts, plots and also Instagram panels. From the design that was done, the author concludes that the usage of structure to create a visual communication strategy helps to define what message is to be made and when should the message be posted on Instagram. The author hoped that this paper had shown the possibility of using AIDA as a communication structure, especially for social media.

This study examines the transformation of local culture from a mere identity marker into an active visual communication strategy in advertising, using the Coca Cola Kabayan version as a case study. Through a qualitative approach involving visual and semiotic analysis, the research explores how cultural symbols, archetypes, and narratives are strategically employed to build emotional resonance and brand relevance. The Coca Cola advertisement featuring Kabayan demonstrates how local cultural elements serve not only as visual background but as the core of the communication message, reflecting everyday experiences of Indonesian society. The analysis focuses on visual elements such as traditional clothing, character expressions, market settings, and social interactions that embody local values. The findings reveal that integrating local culture effectively enhances brand image, fosters consumer trust, and increases emotional engagement. This study also identifies stages in the transformation of cultural function in advertising, from decorative symbols to strategic narratives shaping brand identity. The results contribute significantly to understanding the dynamics of cross-cultural visual communication and offer new insights for academics and creative industry practitioners on leveraging local cultural potential as a strategic asset in socially and emotionally relevant advertising campaigns.