Instagram Posts Research Articles

AN ANALYSIS OF THE USE OF DICTION ON EMPHATY STATEMENT IN GOODENOUGHPARENTS.ID

In this research, the writer aims to analyze the use of diction of gentle parenting sentences in GoodEnoughparents.id. This study analyzes the diction based on Gorys Keraf theory which includes (1) diction based on meaning consist of denotation and connotation, (2) diction based on lexical issues, especially in terms of formal and informal diction in gentle parenting conversation/sentences , and (3) the function of diction in gentle parenting sentences/conversation. The research method used is a descriptive qualitative method. The object in this research is dictions in the form of words, phrases, clauses, and sentences in Goodenoughparents.id both in web or instagram posts. Data collection was conducted by reading, classifying, and analyzing. The validity of this data in this study was obtained through observation, discussion, and sufficient references. There are four research results found based on the data analysis. First, the type of diction used in Goodenoughparents.id instagram posts is diction which has denotative and connotative meanings, but most of the dictions (90%) of the instagram posts use denotative dictions. Second, the researcher found that in terms of lexical structure, there are only formal and informal dictions and the usage of formal and informal diction in goodenoughparetns.id instagram posts are equal. Third, the function of diction in gentle parenting conversation or sentences is to ensure that the communication between parents and children can run smoothly, through denotative dictions in pretend play activities or through informal dictions that is popular among children.

Examining the Digital Pitch: A 3-Year Examination of Social Media Metrics From Men’s Professional Sport

Although research in the social media and sport domain continues to uncover key insights related to content, there has been a push toward identifying the social media metrics that serve as the antecedents to relationship marketing engagement. Along that vein, the purpose of this study was to analyze social media activity (i.e., impressions and engagements) from all teams in a given professional sport league over a 3-year period. Contextually set with Major League Soccer teams for the 2017, 2018, and 2019 calendar years, 66,745 Instagram posts were retrieved using MVPindex and parsed for focal social media metrics (i.e., impressions and engagements) for each team using a temporal lens (i.e., by month and by day). Findings of this study align with past work indicating the need for sport properties to focus on posting outside of game-day windows, harnessing the ongoing, instantaneous nature of social media.

Communication Strategy of Personal Branding of Instagram Celebrities in Building Credibility on Social Media

This study aims to Describe the Personal Branding Communication strategy of Celebrity Rijal Djamal on Instagram social media. This study was conducted by observing the Instagram social media @Rijalsystem. Data collection was carried out through in-depth interviews, observation, and documentation, using qualitative methods with a descriptive qualitative approach. The results of this study indicate that the form of Rijal Djamal's Personal branding in his Instagram social media account @Rijalsystem has fulfilled the eight concepts of Personal branding according to Peter Montoyo, namely the first specialization, the form of specialization that Rijal Djamal emphasizes on his expertise in Content Creator and Public Speaking, the second leadership, Rijal Djamal shows himself as a figure who cares about the needs of his Followers in this case Rijal Djamal often shares educational posts such as sharing motivational posts in learning Public Speaking, the third personality, Rijal Djamal displays a Humanist, Humble, and communicative person. The fourth characteristic, building a competent personality, the fifth visibility, consistent and patterned from every content or photo shared on social media is always related to the tasks or achievements achieved. The sixth unity, Rijal Djamal forms his Personal branding in harmony or relevant to his personal life. Seventh, steadfastness, Rijal Djamal has consistently posted content from 2019, one content at a time, and eighth, good intentions, good intentions built by Rijal Djamal such as giving positive responses or appreciating through Instagram posts of people who are learning Public Speaking.

Managing Social Media Through Crisis: A Content Analysis of Instagram Posts Before and During the COVID-19 Pandemic

Abstract: Examining shift s in sport organizations’ social media content from before to during the pandemic-induced stoppage of play provides insight into digital branding during crises. Drawing on consumer-based brand equity and the context, content, and process framework, we examined adjustments made to brand image portrayal on Instagram and corresponding consumer engagement during the lockdown for two sport organizations at different seasonality stages. Results highlight how the National Basketball Association (NBA), facing the loss of their core product, utilized a need-based adjustment, while the National Football League (NFL) exhibited an opportunity-based adjustment. Analyses of consumer responses gauged the effectiveness of these two approaches, finding that the NFL was able to increase engagement, while the NBA suffered from declining engagement. Further investigation found that the NBA is still plagued by declined engagement since the pandemic, underscoring the importance of appropriate and effective digital branding during a crisis. While helping to fill the dearth of knowledge on how sport organizations operate under conditions outside of normalcy, this research improves our understanding of how social media content is managed during a crisis.

Exploring participatory culture among persons with disability: a case study on #stopaudism

Abstract This study examines the participatory culture of persons with disabilities in Indonesia by analysing their engagement in hashtag activism on Instagram. The selected hashtag, #stopaudism, gained prominence in response to an incident involving the Minister of Social Affairs, Tri Rismaharini, who compelled Deaf persons to speak during an event commemorating the National Day of Disabilities on 1 December 2021. This research employs a mixed-method approach, combining web scraping techniques with thematic analysis, and draws upon Henry Jenkins's participatory culture theory to analyse Instagram posts featuring the #stopaudism hashtag by persons with disabilities. The web scraping techniques successfully tracked trends in the #stopaudism hashtag, revealing a notable surge on December 2nd and 3rd, 2021, and highlighted posts with the highest likes and comments. Thematic analysis unveiled six strategies employed by persons with disabilities on Instagram to participate actively in hashtag activism: education, self-disclosure, declaration of hashtag activism, expression of anger or disappointment, presentation of evidence/media coverage, and invitations to sign petitions.

Dual discursive articulation: languages of persuasion and resistance in street library community

ABSTRACT This study examines the dual discursive articulation in the Instagram posts of the street library community, Literasi Trotoar (LIAR), in Purwakarta, Indonesia. The study focuses on two groups of posts: those directed towards the LIAR community and the general public, and those aimed at the Indonesian government. To analyse the posts, this study adopts ‘Multimodal Critical Discourse Analysis (MCDA),’ which focuses on both the language and visual elements of the posts. The findings reveal the presence of two integrated and inseparable types of articulation within the posts. Firstly, articulation serves as a discursive tool to persuade the public to embrace the ideology of anarchism within the context of in-group power relations. This articulation is strategically employed for positive in-group representation, in-group ideological glorification, subject interpellation, ideological legitimation, and power formation. Secondly, articulation functions as a discursive mechanism to challenge the authority of the government within the context of out-group power relations. This articulation is strategically utilized for negative out-group representation using a narrative model of populism, out-group ideological debasement, subject resistance, ideological delegitimization, and power exertion. This study proposes a model termed ‘dual discursive articulation,’ which integrates two discursive objectives: persuasion and resistance.

“Long Live Freedom!”: Digital Communication of Argentina’s Emerging Libertarian Populism

Social networks have become the ideal platform for populist leaders to directly engage with their followers, facilitating the dissemination of polarizing narratives. Populist actors have gained electoral momentum in different parts of the world by importing populist content from diverse national contexts. Argentina’s legislative elections in 2021 are a case in point. The main objective of this study is to examine the communication strategy employed by Javier Milei, an anarcho-capitalist politician, on Instagram during this electoral campaign. Through a quantitative content analysis, we identify the thematic and populist elements present in Milei’s Instagram posts. Our findings reveal a new style of ‘libertarian’ populism, which employs discursive components previously used by populist parties from various ideologies and the strategic alignment of political communication with opportunistic themes and contextual dynamics. Milei focuses on positioning himself as the leader of the electoral campaign, with minimal emphasis on concrete policy proposals. His populist strategy revolves around attacking ideological adversaries (such as communism and feminism) and denouncing the corrupt political ‘caste’. Unlike other rightwing populist politicians, Milei’s discourse does not particularly focus on the issue of immigration.

Multimodal online dissident culture in Instagram: A critique of the Turkish economy

Ever-present mass surveillance has blocked the flourishing of a traditional dissident culture in Turkey. Focusing on popular ‘just for fun’ Instagram accounts during the lira's freefall that began in the autumn of 2021, this study seeks to identify the creative strategies for digital social resistance embedded in multimodal content sharing of posts, which are composed of visuals, text, and sound. For this, we employed a multimodal-type analysis of Instagram posts regarding Turkey's economic crisis, followed by an interpretative content analysis aiming to (1) identify, categorize, and compile a typology of the main countersurveillance strategies inherent in multimodal posts, such as memes, edited videos, and animations, Photoshop-crafted still images, and (2) explore the contextual traits of the connected dissident culture. We discuss how these multimodal-type posts support connected dissident group formation while maintaining confidentiality while criticizing governmental conduct of economic policy making in Turkey.

Gentrifying Yogyakarta through (online) culinary: Investigating youth practice and culinary space in @ke.jogja

Within contemporary contextualization, representation has transcended its traditional role as a mere reflection or symbol and has become a dynamic force that actively shapes and challenges material reality. This netnographic research outlines the dialogue between Instagram posts, as a contemporary mode of representation, and the construction of the material realm, as constituted by the youth demographic that predominantly engages with the social media platform. By examining the discursive investing framework, this research focuses on the use of Instagram by the popular culinary account @ke.jogja and its intersection with material development, specifically in the Yogyakarta region of Indonesia. Through Instagram's culinary posts, @ke.jogja is found to not only represent but also materially amplify the presence of youth-oriented culinary spaces, as it contributes significantly to the promotion and marketing of the aforementioned spaces. This symbolicto-material amplification emerges as a transformative force that significantly contributes to the phenomenon of culinary-based gentrification in the Yogyakarta region. The findings highlight the intricate relationship between Instagram culinary posts as symbolic and concrete material transformation in an urban landscape.

Portal Masjid “Mosque Wanted” Solusi Pencarian Lokasi Masjid, Info Kajian & Berita Seputar Masjid di Yogyakarta

The dissemination of information and news about mosques in the Yogyakarta area has predominantly relied on social media and the Internet. Most mosques, especially the larger ones, have established their own social media accounts to showcase their activities. However, the information shared is typically limited to text and graphics, such as WhatsApp broadcasts, Instagram posts, Facebook updates, Twitter tweets, or posters displayed within the mosque premises. This text and graphic-based approach restricts accessibility for individuals who are unable to attend mosque activities due to various reasons, including difficulties in navigating to the mosque. This research aims to develop a Web-based Geographical Information System (GIS) that provides a mosque search solution, study information, and news about mosques in Yogyakarta. The system utilizes a responsive web design to enhance the dissemination of information, facilitate navigation, and stimulate public interest in studying Islamic sciences in Yogyakarta. The outcomes of this study offer valuable support to mosque administrators in providing comprehensive information about the mosque, particularly for Islamic da'wah activities. By incorporating detailed information and location data into the system, the dissemination of da'wah information can be improved. Moreover, the system enables the community to easily locate nearby mosques that offer Islamic da'wah activities and access real-time information about these activities.

Pengaruh Unggahan Instagram Go Green Terhadap Intensi Membeli Produk Organik Bagi Mahasiswa di Kota Batam

In Indonesia, problems regarding the natural environment are very widespread these days, various kinds of natural events are affected by environmental problems such as damage to coral reefs, lots of plastic waste, increasing levels of pollution in the air and deforestation. Influencing the interest of an individual is not easy and tends to be complicated so it requires knowledge that must be disseminated to consumers - consumers. This research aims to try to attract students in Batam City to increase the intensity of buying organic products by spreading an Instagram post that has been designed using editing application such as CorelDRAW. After that the data that has been collected will be analyzed using linear regression analysis techniques using the SPSS IBM Statistics version 26 application. From the questionnaires that have been collected there are 411 respondents collected. The results of this study show that the Instagram posts that have been designed can attract the attention of students in Batam City to intensively buy organic products, but still need further research in order to get more detailed and satisfying results.

Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs

In a globalised society, characterised by increasingly demanding markets and the accelerated growth of the digital approach, sports organisations face the challenge of connecting with fans, generating and maintaining audiences and communicating with stakeholders creatively and efficiently. Social media has become a fundamental tool, with engagement as a critical measurement element. However, despite its popularity and use, many questions about its application, measurement and real potential in the sports sector still need to be answered. Therefore, the main objective of this study is to carry out a descriptive and comparative analysis of the engagement generated through social media posts by elite football clubs in Europe, South America and North America. To this purpose, 19,745 Facebook, Twitter and Instagram posts were analysed, through the design, validation and application of an observation instrument, using content analysis techniques. The findings show evidence of a priority focus on “Marketing” and “Sports” type messages in terms of frequency, with high engagement rates. They were also showing a growing stream of “ESG” type messages, with a low posting frequency but engagement rates similar to “Marketing” and “Sport”. “Institutional” messages remain constant in all football clubs. “Commercial” messages still have growth potential in both regards, frequency and engaging fans, representing an opportunity for digital assets. Also, specific format combinations that generate greater engagement were identified: “text/image” and “text/videos” are the format combinations more used by football clubs on Facebook, Twitter and Instagram; however, resulting in different engagement rates. This study showed evidence of different social media management strategies adopted according to region, obtaining similar engagement rates. This research concludes with theoretical and practical applications that will be of interest to both academics and practitioners to maximise the potential of social media for fan engagement, social initiatives and as a marketing tool.

Engagement of nonprofit organizations' followers on Instagram

AbstractThis study analyzes the variables associated with followers' reactions to the Instagram posts of nonprofit organizations (NPOs). We analyzed all the 980 posts published by 58 Spanish nongovernmental development organizations on their Instagram feeds for 5 weeks. The results show that follower engagement, in terms of likes and comments, is associated with organizational characteristics of the NPOs (government grants, internationalization, religiosity), their use of social media (experience on other social media platforms, Instagram activity), and the content of the posts (engagement hierarchy classification, visual content, originality of content, use of interactive tools). For NPOs, these results indicate the importance of being aware of their own characteristics and the need to promote other aspects that they can control (the use of social media and the content they incorporate in their posts) to achieve greater levels of engagement.

Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework

This study generated and content-analyzed Facebook and Instagram postings on agricultural messages by Nigerian farmers in three years (2019-2021) within specific contexts and in comparison with postings similar to ones initiated by private individuals and government agencies as well as those posted at continental level on the two social media channels. While the data are graphically displayed, a paired-sample T-test was conducted to establish statistically significant differences in the agricultural messages posted on the two social media by Nigerian farmers and farmers from other countries in Africa. All four null hypotheses tested were rejected as statistically significant differences were established between the paired population means. It was also found that Nigerian farmers are accustomed to the use of social media in promoting agricultural-related messages, indicating their exposure to the diffusion of agricultural innovation in line with the trends in advanced nations. It was concluded that social media remains a viable tool for promoting agriculture, particularly during food insecurity and global economic crisis. It was recommended that the Nigerian government should provide an enabling environment for agricultural promotion in the digital age.

Understanding PCOS-Related Content across Social Media Platforms—A Cross-Sectional Analysis

IntroductionPCOS is commonly diagnosed in adolescence and information about the condition is often shared online. We aim to assess the extent, content, and engagement of PCOS related information across social media platforms. MethodsWe performed a cross-sectional content analysis of PCOS related posts on TikTok, Instagram, and Reddit. Top PCOS posts were collected from TikTok and Instagram (N=100). Two researchers independently coded all posts using a codebook including symptoms, interventions, and qualities. Logistic regression assessed the relationship between user engagement and creator conflict of interest. On Reddit, posts from 2020 - 2022 (N=34,208) were collected. Topic modeling using Latent Dirichlet Allocation (LDA) and Non-Negative Matrix Factorization (NMF) was applied to discover topics in the textual data. ResultsPCOS content received high engagement across all platforms, with an average of 1.8 million views on TikTok. “Weight” and “Diet” were the most frequently mentioned topics on TikTok and Instagram, while interactions with medical providers were discussed in 30% of posts. A financial conflict of interest was present in 45% of TikTok posts and 89% of Instagram posts. NMF identified 15 coherent topics, including symptoms, interventions, interactions with the medical system, and information-seeking. Reddit posts under “Symptom Management” received the most comments. DiscussionPCOS content is present and pervasive across social media platforms, suggesting the ability of information from non-clinician sources to reach and engage with a large population using novel modes of health information sharing. Further studies of this content will allow for a deeper understanding of patient perceptions, misconceptions, and knowledge of PCOS, with the potential to inform patient-centered counseling.

Promotion of an Algorithm-Based Tool for Pregnancy Prevention by Instagram Influencers.

Objective: Despite growing concerns that some digital algorithm-reliant fertility awareness-based methods of pregnancy prevention are marketed in an inaccurate, opaque, and potentially harmful manner online, there has been limited systematic examination of such marketing practices. This article therefore provides an empirical examination of how social media influencers have promoted the fertility tracking tool Daysy on Instagram. We investigate: (1) how the tool is framed in relation to pregnancy prevention using Health Belief Model (HBM) constructs, and (2) the promotional and disclosure practices adopted by influencers. Materials and Methods: We collected Instagram posts mentioning Daysy made between June 2018 and May 2022 using the tool CrowdTangle. Using a qualitative content analysis approach, we coded a random sample of 400 Daysy posts. This yielded 122 Instagram influencer posts promoting Daysy for pregnancy prevention that we coded for promotional content and HBM constructs. Results: Posts originated primarily from Europe (n = 62, 50.82%) and the United States (n = 37, 30.33%). Findings indicate that barriers to use (n = 18, 15.57%) and the severity of risks from unplanned pregnancy (n = 8, 6.56%) were rarely conveyed, whereas benefits of use (n = 122, 100%) and the severity of risks of hormonal contraception (n = 31, 25.41%) were covered more extensively. Only about one third of posts disclosed any formal relationship to the brand Daysy. Conclusions: With many posts emphasizing benefits and obscuring potential limitations, we argue that accurate and transparent information about the effectiveness and limitations of fertility tracking technologies is critical for supporting informed decision-making and, as such, should remain a public health priority.

Determinants of an effective Instagram post for the hospitality industry

The aim of this study is to examine how important the respective roles of influencers, visual and textual post characteristics, and destination-unique selling point (USP) references are in Instagram marketing. We analyzed these factors’ relative effectiveness using a real-life case study in the hospitality industry. The findings – based on an externally valid dataset ( N = 457 Instagram posts) – indicated that influencers are a key asset for the hospitality business. Moreover, we find that visual and textual content characteristics and USP references also significantly influence the effectiveness of an Instagram post (i.e., the length of the text, a photo of a swimming pool, and an illustration of a couple). Therefore, this study suggests that the hospitality industry should focus on influencers and other factors such as textual and visual post characteristics and destination-unique selling points in its communication strategy on Instagram. These findings can aid the hospitality industry in calibrating and optimizing their advertising on Instagram, which may lead to a stronger external market position and higher revenues.

Patient Perspectives on Kidney Stone Surgery: A Content Analysis of Instagram Posts by Patients Versus Surgeons

BackgroundBoth clinicians and patients use social media to post about health care issues such as kidney stone disease, but their perspectives may differ. ObjectiveTo evaluate content and themes regarding kidney stone surgery shared by patients and urologists on Instagram. Design, setting, and participantsA search was performed on Instagram using the term “kidney stone surgery”. The first 100 posts from individuals who were clearly identified as a patient were assessed. We also assessed 100 posts from self-identified urologists. Outcome measurements and statistical analysisA previously published system was applied as a framework for categorizing the information collected. Outcomes of interested included pain, recovery, and costs. Results and limitationsSome 71% of the patients were female and most of their posts (52%) were shared postoperatively. The most common themes covered in patient posts were the need for multiple operative sessions (45%), pain (43%), and recovery (42%). Other themes included activities of daily life (18%), return to work (11%), nervousness (16%), stent issues (31%), stent on a string (5%), diet and prevention (9%), gratitude for health care services (10%), disease recurrence (18%), and costs (10%). Some 94% of the urologists were male and their posts covered the following domains: recovery (11%), stent issues (3%), pain (1%), stent on a string (1%), gratitude for health care services (1%), and recurrence 1%. Among the posts from urologists, 79% included self-promotion and 52% covered new technology. Overall, 10% contained false information. The majority of the posts with surgical images had no clear statement regarding patient consent (97%). ConclusionsKidney stone surgery can affect many areas of a patient’s quality of life. Most of the posts shared by patients were negative. Posts shared by urologists do not reflect the same themes. Moreover, there appears to be poor adherence to European Association of Urology recommendations regarding online professional conduct. Patient summaryMany patients use social media to share their experiences of kidney stone surgery. Posts are largely related to quality-of-life issues and are mostly negative. While urologists also use social media, the content they post on professional accounts is mostly focused on new technology and career promotion.

Penggunaan Media Sosial Pada Second Account Instagram Mahasiswa FISIP Universitas Jember: Perspektif Dramaturgi

The presence of globalization accompanied by an increasingly sophisticated technological advancement has increased the need for information. Social media is one of the technological developments that has advances in the field of communication. With social media, users can communicate two-way online. In addition, social media is also often used by users as an identity building or online self-profile so that it can be recognized by other users in other parts of the world. A very popular social media used by teenagers is Instagram. Instagram is a social media platform used to share moments or channel expressions. This research has the aim of knowing how they express themselves on the second account of Instagram, considering that they upload themselves more often on the second account than on the first account. In analyzing this research using qualitative methods and dramaturgy theory that explains about the front stage and back stage. The results showed that the first account as a front stage because users maintain their image by limiting Instagram posts, while the second account as a back stage is used to express their true identity without any imaging.

Predicting user engagement with textual, visual, and social media features for online travel agencies' Instagram post: evidence from machine learning

ABSTRACT By utilizing supervised, unsupervised, and transfer learning techniques, the present article analyzes the entire three major online travel agencies’ Instagram posts (n = 6,083) to investigate which features contribute more to predicting the user engagement. Among 109 textual, visual, and social media post specific features that we initially extracted, we find the important features using the XGBoost algorithm and estimate the effects of each feature on user engagement (i.e. number of likes) using Negative Binomial regression. The results indicate that OTAs should emphasize the travel related emotion, luxurious, outdoorsy, and celebration in the post wordings in captions but should avoid the big words (words with more than six letters). In terms of images, it is recommended to use the image with fewer lines, fewer parallel lines, but more corners. For an Instagram message-delivering strategy, uploading a post during the evening is recommended.