Instagram Posts Research Articles

"Infantgram?" recruitment of infants to a clinical sleep study via social media.

This study aimed to outline the strategy and outcomes of a study team in recruiting participants for an infant sleep study via social media during the COVID-19 pandemic, to assess the feasibility of recruitment via social media, and to quantitatively and qualitatively explore parental satisfaction and perceptions of recruitment via social media. The assessing sleep in infants with early-onset atopic dermatitis by longitudinal evaluation (SPINDLE) study recruited infants with and without atopic dermatitis for a longitudinal study assessing sleep. Infants were recruited via social media and their parents were interviewed to explore their experience of recruitment via social media. In total, 57 controls and 33 cases were recruited. Of the 45 controls recruited via social media, 43 (95.6%) were recruited via Instagram and 2 (4.4%) were recruited via Twitter. Of the seven cases recruited via social media, 6 (85.7%) were recruited via Facebook (via sharing of Instagram posts by third parties on Facebook) and 1 (14.3%) was recruited via Instagram. All (100%, n = 28) mothers recruited via social media who completed the full study were satisfied with this approach to recruitment. Specific reasons why mothers reported engaging following exposure to the social media posts included the benefit of additional health checks for their baby, the benefit to scientific advancement, and the opportunity for a stimulating outing following the COVID-19 lockdowns. Our experience highlights parents' acceptance of recruitment via social media, the optimization of time and financial resources, and the benefit of using internet-based recruitment during a pandemic.

Preventing new substance use behaviors in youth: evaluation of a two-year comprehensive program.

The Avenir Santé Association implemented a comprehensive prevention program targeting the consumption of the emerging psychoactive substances ecstasy (MDMA), cannabidiol (CBD), and nitrous oxide (N2O). The program was evaluated through four actions: (i) training for association workers (n = 84) (ii) on-site student party interventions (n = 248), (iii) social network-based prevention (n = 186), and (iv) provision of prevention tools for party organizers (n = 148). Results showed a significant increase in understanding of emerging substances among association workers, with a pre-training score of M = 15.76 (SD = 3.65) and a post-training score of M = 18.29 (SD = 2.50). Increased awareness and reflective attitudes toward substance use were observed among young people participating in field actions, with pre- and post-intervention scores for MDMA use intentions being M = 15.89 (SD = 4.60) and M = 19.17 (SD = 3.33), respectively. Similarly, awareness of CBD effects increased from M = 14.18 (SD = 4.14) to M = 17.60 (SD = 3.31). Exposure to Instagram posts on N2O led to more negative attitudes toward N2O among young people, with a significant change in scores from M = 8.16 (SD = 1.57) to M = 8.42 (SD = 1.26). However, exposure to a website providing information about emerging substances did not produce any significant effect. In conclusion, this initiative underscores the usefulness of facilitator training, field interventions, and certain online information strategies for substance judgment and usage intentions. Future prevention programs can advantageously incorporate these actions.

FEMINIST QUEEN OR CONSPIRACY THEORIST? FEMALE SPREADERS OF WOMEN'S HEALTH DISINFORMATION

Soon after the $2 decision overturned the federal right to abortion in the United States, an investigation revealed a disinformation campaign against birth control, driven by anti-abortion influencers. Disinformation targeting abortion and birth control is partially rooted in conspiracy, particularly the Great Replacement Theory, which plays on fears of white people being “replaced” by people of color. This notion is a long-standing issue of the anti-abortion movement, as early successes in banning abortion were partially motivated by fears of white people having fewer babies than people of color. Studies have shown that Black Americans believe in conspiracy theories about birth control, e.g., that it is deployed by the government as a form of genocide against Black people. Unfortunately, though, these beliefs are not entirely unfounded. This problematizes definitions of conspiracy theories as inherently false and unjustified—Black Americans, for instance, have long undergone inhumane experimentation by the American medical system. This illuminates a troubling connection—that between embodied oppression and conspiracy-believing. We query whether this overlap is weaponized by the anti-abortion community to spread disinformation campaigns. Through a critical technocultural discourse analysis of 14 hours of Instagram stories and posts from 154 members of the anti-abortion collected between February 14, 2023 and February 27, 2023, we find that the anti-abortion movement has weaponized feminist knowledge-production and relies on grains of embodied experience to spread disinformation campaigns, which at times snowball into racially-motivated conspiracy theories for political and/or financial gain.

CONSTRUCTING AND MARKETING SEXUAL FANTASY: ANALYZING THE SOCIAL MEDIA OF SEX ROBOTS

Since the release of sex robots in 2017 by RealDoll, they have been marketed as companions and sexual fantasies. Social media platforms provide RealDoll and its affiliates the opportunity to justify and celebrate the creation of a responsive sex robot directly to the public and potential consumers. To expand the fourth level of abstraction of mass media within the social construction of technology theory, this paper investigates the Instagram and Twitter pages of the technological segment of RealDoll, Realbotix, and the most prevalent RealDoll affiliate, Brickdollbanger. Framed by Fairclough’s (2012) perspective of critical discourse analysis, I reviewed a combined 1,016 Tweets and Instagram posts to analyze the process of enrollment by key actors in relation to the design of sex robots and the sex robot industry. Results indicate humor and explicit images are utilized to market the sexual capabilities of the sex robots versus ideas of love and companionship. This paper adds to human-machine communication literature on the design of sex robots by exploring the sex-forward messaging not fully present in other marketing materials of Realbotix.

Brand building and image perception in women football: a cross-country comparison between Brazil and Germany

ABSTRACT While women’s football (WF) experienced exponential growth after the 2019 FIFA Women’s World Cup, the drivers for building players’ personal brands (PB) remain opaque to our understanding of the sport’s image. The purpose of this research is to provide a cross-country multidimensional comparison and multi-method exploration of this process based on self-presentation and gender roles. Thus, a mixed-method approach was adopted, encompassing: (1) a content analysis of Brazilian and German elite players’ Instagram posts (n = 278); (2) in-depth interviews with national team players of both nationalities (n = 9); and (3) a survey with football fans of both countries (n = 430). The collective and embedded construction of a player’s PB as well as the global branding of WF are addressed in the discussion, contributing to the current debate surrounding athletes’ brand construction in social media, from a multi-dimensional and comparative perspective.

Virtual Ethnography of Ethical Behavior Communicating Netizens on Infrastructure Development Issues on the Instagram Account of the Governor of North Sumatra @Edy_Rahmayadi

This study aims to analyze the ethical communication behavior of netizens on infrastructure development issues on the Instagram account @edy_rahmayadi interpretively and to analyze the constructed motives in the netizens' interaction space on @edy_rahmayadi's Instagram posts, especially on infrastructure development issues in North Sumatra, in shaping public sentiment towards Edy Rahmayadi as the Governor of North Sumatra. The research methodology used in this study is a qualitative approach with a virtual ethnography method through data collection techniques such as participant observation, interviews, documentation collection, and triangulation. Data analysis uses the interactive model of Miles, Huberman, and Saldana. The results showed that the ethical communication behavior of netizens on @edy_rahmayadi's Instagram account was formed by several motives, including social background (age, religion, ethnicity, race, etc.), political interests that are still influenced by the 2018 North Sumatra gubernatorial election and Edy Rahmayadi's current political stance, professional and group interests, and other aspects related to current conditions in the field.

The transnational prosocial activities of elite African footballers: an exploratory study of the costs and the benefits

This paper explored the costs and the benefits of elite African players’ prosocial activities in their home countries. Through the players’ Twitter and Instagram posts and qualitative interviews, their prosocial activities were examined with regard to the costs and benefits for their career and life courses. The findings show that African players’ transnational prosocial acts are both altruistic (placing costs) and mutualistic (generating benefits). This exploratory paper adds to the existing literature by pointing out both the material and non-material consequences of players’ transnational social responsibility activities. Further, it reveals the complex implications of these practices. For example, while participation in the national team is often viewed primarily from the perspective of positive and beneficial contributions to players’ careers, it may also pose a very significant cost to African players, as they risk jeopardising their club careers. The practical implication of this study is that football governing bodies need to do more to eliminate administrative practices that discriminate against players based on their nationality and also ensure that African players who choose to honour national team duties are protected from undue disadvantages at their clubs arising from their international duties.

Assistance with Visualization Publication on Jasdam II/Sriwijaya Instagram

Visual communication design is one application for creating a good image for Jasdam II Sriwijaya, the concept of communication and expression of creative power, which is applied in various visual communication media by processing graphic design elements consisting of images (illustrations), letters, colors, composition and layout. All of this is done to convey messages visually, audio and audio-visually to the intended targets. Instagram media is an alternative media for publishing information on activities at Jasdam II Sriwijaya. The aim of community service activities is to provide assistance. The community service method is through mentoring through 1) preparation, 2) implementation and 3) evaluation. The result of community service activities is that there is an increase in visits to Jasdam II/Sriwijaya due to seeing Jasdam II/Sriwijaya Instagram posts and Instagram story followers, likers and viewers also increase. After carrying out this community service activity, the community service team had a positive impact in introducing the Jasdam II/Sriwijaya environment to the community.

Reaching Users Through Social Media: A Case Study on the Use of Instagram by Islamic Higher Education Libraries in Indonesia

Objective. This research aims to identify the use of social media by Indonesian Islamic Higher Education Libraries to communicate with their users through their regular postings on Instagram and the users’ responses to them. Methods. This research applies quantitative methods to uncover data concerning the number of Instagram posts made by State Islamic University (UIN) libraries and the users’ responses (i.e. like, comment, share, and save), and then analyzes them using a qualitative approach to identify the users’ responses. Results. UIN libraries reach users by posting information related to libraries on Instagram that can be classified into eight types of posts; greetings, announcements, library promotions, book donations, quotes, and others. The number of responses to these types of posts varies from each library but posting information related to library services will invite most responses from library users. The library of UIN Sunan Kalijaga Yogyakarta is the most active library in posting information on Instagram. Conclusion. Instagram is a good medium to reach library users in UIN libraries. However, the availability of policies regarding the use of Instagram in the library is needed since it influences the number of posts on Instagram. Timing (i.e. when is the best time to make an Instagram post?) is also important since it makes a post get more responses.

#PreeclampsiaSurvivor on Instagram: The Hero’s Journey

Preeclampsia is a common perinatal condition with serious and adverse short- and long-term impacts. Deriving from narrative theory and analyzing Instagram posts with the #preeclampsiasurvivor hashtag, we examined how women use illness-related narratives and images to share vivid, lived stories of preeclampsia. An analysis revealed subjective and “real” experiences of women identifying as preeclampsia survivor and their ability to tell “my story.” We find the hero’s journey (i.e. quest narrative, monomyth) framework provides a useful reappraisal tool for women managing preeclampsia and offers maternity care practitioners a new perspective on how to engage preeclampsia patients and survivors.

The Role of Museums in the Process of Creating a Brand City: The Case of Ankara

It is crucial to evaluate the usage practices of social networks in sustaining the urban brand. In this study, we discussed how museums as social memory spaces are subject to social media posts. The study is noteworthy because it gives an opinion about social media posts of museum visitors and determines the approach to museums in the formation of an urban brand. Accordingly, we examined the Instagram posts of social media users related to museums in Ankara via content analysis. We found that the posts shared were mainly photos. Museums were the greatest data source for the corporate Instagram accounts according to sharing frequency and they were all foundation and private museums. Examining the purposes of sharing, we determined a multidirectional social media use in the dimensions of communication via announcement, publicity and informing. Analysing the use of hashtags related to museums in the process of creating a brand city revealed that museums highlighted themselves, their activities and the city where they are located. The experience of visiting the museum creates the opinion that there is an impression of the brand value of the city where the museum is located. As a result of the study, we found that it is necessary to organize a campaign based on a specific motto to be shared by corporate accounts of museums, personal accounts of visitors, and Instagram content creators to strengthen the positioning of Ankara museums related to the city.

Analisis Ujaran Kebencian Terhadap Fuji Utami Putri Dalam Kolom Komentar Postingan di Instagram Fuji Utami Putri

The social media that is most often used and very liked by Indonesians is Instagram. This research focuses on comments from Indonesian netizens on the Instagram account of a public figure named Fuji, which is currently trending in Indonesia because her vlogs and uploads attract a lot of attention from Indonesian netizens. This research aims to describe hate speech carried out by netizens posted in the comments column of Fuji's Instagram posts. The development of information and communication technology has encouraged the emergence of language crime cases, for example incitement, blasphemy, threats, spreading fake news (hoaxes), bribery, conspiracy, perjury, defamation including slander and insults. This research uses a qualitative descriptive approach using literature review. The results of this research were to find and analyze 5 hate speeches in the comments column of Fuji's Instagram account posts. There are several tweets from netizens which are included in illocutionary speech acts containing hate speech towards the content creator named Fuji Utami Putri on social media.

Ideological Ambivalence: A Social Semiotic Multimodal Analysis of LGBT Activism in @WhatIsUpIndonesia

Many people have attempted to criminalize the LGBT community. This study aims to examine how @WhatIsUpIndonesia negotiates the supported ideology with the dominant ideology in their Instagram posts about criminalizing LGBT people through two different cases; the proposed revision of Indonesia's Criminal Code (RKUHP) and Bogor’s Regional Regulation on the Prevention and Countermeasures Against Sexually Deviant Behavior. A corpus of two posts about the two cases is analyzed using social semiotic multimodal analysis in two steps: textual analysis and visual analysis. This study finds that WIUI negotiates its relatively liberal values with the dominant conservative ideology in Indonesia by choosing ambivalence through the shifting focus and overgeneralizing the issue using recontextualization and memes. In conclusion, two opposing ideologies in social media activism can be negotiated using ambivalence instead of leaning towards only one. However, the limitations of this research prevented a thorough examination of how WIUI interacts with its audience.

RESPON DAN MINAT BELI PRODUK BUSANA (STUDI KASUS PADA FOLLOWERS INSTAGRAM TOKO GRIYA TULUNGAGUNG

Digital marketing is an important marketing strategy used by UMKM actors in dealing with the impact of the Covid-19 pandemic. Instagram social media is one of the most widely used platforms, especially for business actors engaged in the fashion sector, including GriyaAlika. The success of a marketing strategy through Instagram is determined by the number of followers. This paper aims to map the responses of followers of the instagram account too griya alika on buying interest. This study uses a qualitative descriptive method with an netnograpdi approach. This study found that the response of netizens to the marketing content carried out by Griya Alika with the @griyaalika account had a high enough enthusiasm for Instagram posts, resulting in many comments and likes showing interest or buying interest.

Posting and framing politics: a content analysis of celebrities’, athletes’, and influencers’ Instagram political content

ABSTRACT Instagram and its famous personae are nowadays an important news source for many users, which may stem from celebrities’ and social media influencers’ (SMIs) repeated engagement with political topics on their otherwise entertainment- or lifestyle-oriented accounts. Yet, to date, no study has systematically investigated the type and framing of this political content. This content analysis examined 1,256 Instagram posts and 2,936 stories of the 59 most popular opinion leaders (19 athletes, 20 celebrities and 20 SMIs) in Western countries, and documented, for the first time, the prevalence of types of political topics and their framing. Results from multilevel analyses suggest that SMIs and athletes are more likely to post lifestyle-oriented political topics, while celebrities engage more with conventional topics. Moreover, political topics appear more often in ephemeral than permanent content. Generic frames were overall rare, but the most dominant frame of political content was the human impact frame.

Traditional origins of populist political discourse in Türkiye: a visual discourse analysis on Erdoğan’s Instagram posts

ABSTRACT Turkish President Recep Tayyip Erdoğan is recognized as one of the world’s populist politicians who are steadily increasing in number around the world. During Erdoğan’s 22 years in power, Türkiye first experienced a period of significant economic and democratic growth, which was then significantly reversed with the 2016 coup attempt and the presidential government system that Türkiye adopted based on a referendum. Simultaneously with this regression in Türkiye, the content and opportunities offered by social media applications have improved. Appropriately, politicians attach more importance to these platforms for political communication. Although the number of studies in the field of political communication is increasing, visual political communication is not being widely researched. Erdoğan’s Instagram posts are important examples of his populist political understanding within the scope of visual political communication. Hence, in this study, 242 image posts shared by Erdoğan via his Instagram account in 2022, which constitute a total of 685 photos due to Instagram’s feature of sharing multiple photos per post, were analyzed. It was found that Erdoğan made significant use of Instagram visuals in constructing his image as “one of the people” and as a tool to maintain his claim to masses that he was “one of them.”

Changes in industry marketing of electronic nicotine delivery systems on social media following FDA's prioritized enforcement policy: a content analysis of Instagram and Twitter posts

BackgroundIn February 2020, FDA prioritized enforcement of flavored (other than tobacco- or menthol-flavored) cartridge-based electronic nicotine delivery systems (ENDS) without premarket authorization. To explore potential marketing changes, we conducted a content analysis of brands' social media posts, comparing devices and flavors before/after the policy.MethodsWe sampled up to three posts before (November 6, 2019–February 5, 2020) and after the policy (February 6–May 6, 2020) from brands' Instagram (n = 33) and Twitter (n = 30) accounts (N = 302 posts). Two analysts coded posts for device type and flavor. We summarized coded frequencies by device, flavor, and device-flavor combination, and by platform.ResultsIn posts mentioning devices and flavors, those featuring flavored (other than tobacco- or menthol-flavored) cartridge-based devices (before: 2.5%; after: 0%) or tobacco- or menthol-flavored cartridge-based devices (before: 0%; after: 2.8%) were uncommon while any flavor disposables were most common (before: 10.8%; after: 14.6%) particularly after the policy. Half of posts featured devices without flavor (before: 50.0%; after: 50.0%) and one-fifth had no device or flavor references (before: 21.5%; after: 18.8%).ConclusionsIn the months before and after the policy, it appears ENDS brands were not using social media to market flavored (excluding tobacco- or menthol-flavored) cartridge-based ENDS (i.e., explicitly prioritized) or tobacco- or menthol-flavored cartridge-based devices (i.e., explicitly not prioritized). Brands were largely not advertising specific flavored products, but rather devices without mentioning flavor (e.g., open/refillable, disposable devices). We presented a snapshot of what consumers saw on social media around the time of the policy, which is important to understanding strategies to reach consumers in an evolving ENDS landscape.

Parental involvement in online education during Covid-19 lockdown: a netnographic case study of Chinese language teaching in the UK

Abstract This paper reports on a study of Chinese parents’ involvement in their children’s heritage language (HL) development during the COVID-19 lockdowns in the UK. Involving seven transnational families, we examined the roles parents played during the online learning sessions and the factors shaping their involvement. Employing a netnographic approach, this study incorporates online classroom observations, semi-structured and focus group interviews with parents, and analysis of their Instagram posts. The study underscores the critical role of parental involvement (PI) in enhancing children’s HL education, offering insights into distinct parental roles, including as emotional supporters, co-educators, teaching assistants, and technical supporters. The study introduces a three-dimensional PI model within the framework of family language policy (FLP), enhancing our understanding of FLP by concretely manifesting what, how and why parents get involved in their children’s HL development. This study contributes to the discourse on PI and FLP, shedding light on the evolving roles of parents and the complexity of their involvement during the unique circumstances of the pandemic.

Hashtags and heritage: the use of #italianamerican on Instagram

Abstract Purpose Using both framing theory and Collier’s cultural identity theory, this paper seeks to study the use of #italianamerican on Instagram by first attempting to determine if it is used exclusively by Italian Americans as a way to demonstrate their own cultural identity. The paper will then examine whether the message valence of posts using #italianamerican demonstrates users’ personal perceptions of Italian American culture. Finally, the paper will examine if there is a relationship between #italianamerican posters’ ethnicity and the message valence of their posts. This paper does not argue that Italian Americans are the only Americans of European ancestry taking part in the hashtag phenomenon; rather, this paper is meant to examine how one ethnic group attempts to define itself by its use of digital and social media. Design/methodology This simple exploratory study examined the 50 most recent Instagram posts using #italianamerican as they appeared on November 1, 2022. The posts were sent to two independent coders who analyzed their visual content. Findings This study provides insight into how ethnicity and cultural familiarity are associated. Results show that message valence and ethnicity are not linked, as anyone can admire and respect a culture and post a positive message about it on social media, even if it is not their culture of origin. Members of a specific ethnic group tend to have a stronger familiarity with their culture of origin, as demonstrated by the posts selected for this study. Implications This study showed that Italian Americans use social media to educate others about their heritage, as well as to celebrate their culture of origin. Value The methods used in this study could be applied to other European American ethnic groups and their social media usage, including Irish Americans, Polish Americans, and German Americans, among others.

QUARTER LIFE CRISIS: FACING REALITY THAT DOESN'T MATCH EXPECTATIONS AND PLANS

Quarter life crisis occurs when a person reaches the age of 18 to 29 years. A person will begin to find it difficult to face the world, find it difficult to control their emotions, and begin to question whether the life they are living is the right life. So there is a need for more information about the quarter life crisis. One solution that can be considered is to provide information and disseminate it so that individuals recognize and understand how to respond to the quarter life crisis by using posters. The research method used in this research is qualitative with a survey of Instagram posts with the characteristics of respondents, namely people aged 20 years and over who have Instagram and see posts that researchers have posted on the Instagram page. The instrument used was in the form of an Instagram post containing the meaning, characteristics and factors causing the quarter life crisis which were then analyzed using descriptive analysis. The results of this research show that the majority of respondents are experiencing a quarter life crisis. It is hoped that with this post about the quarter life crisis, they will be able to realize that they are experiencing a quarter life crisis and can face the appropriate measures.