Dual discursive articulation: languages of persuasion and resistance in street library community

Abstract

ABSTRACT This study examines the dual discursive articulation in the Instagram posts of the street library community, Literasi Trotoar (LIAR), in Purwakarta, Indonesia. The study focuses on two groups of posts: those directed towards the LIAR community and the general public, and those aimed at the Indonesian government. To analyse the posts, this study adopts ‘Multimodal Critical Discourse Analysis (MCDA),’ which focuses on both the language and visual elements of the posts. The findings reveal the presence of two integrated and inseparable types of articulation within the posts. Firstly, articulation serves as a discursive tool to persuade the public to embrace the ideology of anarchism within the context of in-group power relations. This articulation is strategically employed for positive in-group representation, in-group ideological glorification, subject interpellation, ideological legitimation, and power formation. Secondly, articulation functions as a discursive mechanism to challenge the authority of the government within the context of out-group power relations. This articulation is strategically utilized for negative out-group representation using a narrative model of populism, out-group ideological debasement, subject resistance, ideological delegitimization, and power exertion. This study proposes a model termed ‘dual discursive articulation,’ which integrates two discursive objectives: persuasion and resistance.